Instant Grocery Market - Size, Share, Trends, By Product Type, By Delivery Time, Key Players, and Forecast 2025-2032

Instant Grocery Market was estimated at USD 165.74 billion in 2024 and is expected to grow at a CAGR of 15.22% from 2025 to 2032, reaching nearly USD 514.81 billion by 2032.

Format : PDF | Report ID : SMR_2615

Instant Grocery Market Overview

Instant Grocery is a service where customers order groceries online and receive them delivered within a short time or on the same day. Instant grocery is an emerging trend nowadays. Most of the online platforms and mobile applications provide 15 to 30 Minutes deliveries quick and convenient access to a wide range of grocery products. The rise of dark stores and rapid delivery platforms has transformed grocery shopping habitats, allowing consumers to receive orders within 10-30 minutes. The global market is majorly driven by the increasing adoption of online shopping and e-commerce platforms. The Instant grocery key players include are Blinkit, Getir, Gorillas, Zapp, and Zepto, which are expanding their platform majorly in urban areas where demand for instant grocery is high. This platform offers features like fresh produce, pantry staples, beverages, household essentials, and other essential products. North America and Europe dominate the Instant Grocery Market due to high internet penetration and e-commerce adoption. Because of these factors, a huge growth in the Instant Grocery Market during the forecasted period.

Instant Grocery Market Snapshot

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Instant Grocery Market Dynamics

The growing popularity of online grocery shopping is a major driver for the Instant Grocery Market

The increasing adoption of on-demand grocery delivery services, especially in urban areas, is reshaping shopping habits. The COVID-19 pandemic has accelerated the adoption of online grocery shopping as consumers require convenient and safe ways to purchase essential items. The expansion of dark stores provides faster deliveries due to the technology advancement like AI-powered inventory management and route optimization are enhancing the efficiency. Also, the major use of mobile apps and digital payment systems has made instant grocery shopping more accessible and seamless. Due to these benefits, the instant grocery market is expected to hold a highest share during the forecast period.

The Growing Consumer Preference and Technological advancements to present significant opportunities for the Instant Grocery Market

The instant grocery market presents significant opportunities for growth, driven by evolving consumer preferences and technological advancements like AI-powered inventory management and route optimization. Promotions, discounts, and loyalty programs offered by these platforms are boosting the Instant Grocery industry. The expanding urban areas represent another major opportunity. Also, partnerships with local grocery chains strengthened the distribution network and improved the instant grocery service. A company investing in electric vehicles, eco-friendly packaging, and carbon-neutral logistics is gaining a competitive edge. Consumers increasingly favor environmentally responsible services, creating room for brands that prioritize green delivery practices to capture the Instant Grocery Market share.

High Operational Cost to restraint Instant Grocery Market growth

The instant grocery market faces some restraints that affect growth and profitability. The primary challenge is the high operational costs due to the ultra-fast delivery networks. It ensures the 30-minute or less delivery requires significant investment in dark stores and last-mile logistics, which increases the expenses and the need for temperature-controlled storage for consumable, which further adds to infrastructure and maintenance costs. Also, the Instant grocery market faces sustainability issues due to the environmental impact of rapid deliveries.

Instant Grocery Market Segment Analysis

Instant Grocery Market by Product

The instant grocery market is segmented into fresh produce, packaged foods, beverages, and household essentials. In that, packaged foods and beverages dominate the market due to the high demand for ready-to-eat meals, snacks, and beverages like instant noodles, chips, sops, pizza, vegetables, energy and sports drinks, and 30 Minutes to 1 Hour Delivery. The meat and seafood segment is expected to witness significant growth during the forecast period due to the increasing demand for fresh and organic products. The fresh produce segment is also growing due to the consumer preference for the fruits, vegetables, and dairy products at their doorsteps.

Instant Grocery Market by Delivery Time

Based on delivery time market is segmented into 10 to 15-minute delivery, 15 to 30-minute delivery, 30- to 1-hour delivery, and same-day delivery. The 10 to 15-minute Delivery is the fastest-growing delivery category due to the demand for immediate convenience. It covers small high-demand items such as snacks, beverages, personal care products, and household essentials. Companies like Zepto, Blinkit, and Getir are the top players in this segment. This segment generated USD 12.4 billion in revenue in 2024. The 15 to 30-minute delivery segment is most common, covering a broader range of products like fresh produce, packaged foods, and beverages. Platforms like Instacart, Gorilas, and Zapp dominate this 15 to 30 Minutes Delivery category. The delivery time segment offers profitable growth opportunities for market participants, underscoring the need for efficient and timely delivery services to meet growing consumer preferences.

Instant Grocery Market, By Delivery Time

Instant Grocery Market Regional Analysis

In the Instant Grocery Market, North America capture the largest Instant Grocery Market revenue share in 2024, driven by the presence of well-established delivery platforms such as Instacart, DoorDash, and Gopuff. The segment is valued at approximately USD 35-40 billion, with major cities like New York, Los Angeles, and Chicago driving demand due to the high smartphone and network penetration. Europe is another key region, with countries like Germany, the UK, and France. The Asia-Pacific region, particularly India and China, is experiencing the fastest growth in this segment. In India, due to the quick commerce sector (10-15 minutes), delivery was valued at USD 6 billion in 2024. Companies like Blinkit, Zepto, and Swiggy Instamart are leading the Instant Grocery industry.

Instant Grocery Market Competitive Landscape

The Instant Grocery Market is highly competitive due to the established players and emerging startups competing through time speed and service quality. The North American region dominates the market through large-scale delivery platforms like Instacart, DoorDash, and Gopuff. In that, Instacart holds a significant share due to its partnership with different grocery chains like Kroger and Costco, offering both instant and scheduled deliveries. Another major competitor in the market is Gopuff. The company has a wide network of dark stores, which allows it to offer fast delivery times. These companies are heavily invested in technology and innovation to improve their services and gain a competitive edge in the Instant Grocery market.

North America Instant Grocery Market Growth

Instant Grocery Market Scope
Market Size in 2024	USD 165.74 Bn.
Market Size in 2032	USD 514.81 Bn.
CAGR (2025-2032)	15.22%
Historic Data	2019-2023
Base Year	2024
Forecast Period	2025-2032
Segments	By Product Type Fresh Produce Packaged Foods Beverages Household Essentials Others
Segments	By Delivery Time 10 to 15 Minutes delivery 15 to 30 Minutes delivery 30 minutes to 1 hour delivery Same Day Delivery
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Russia, and the Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

Key Players in the Instant Grocery Market

North America:

Instacart (USA)
Shipt (USA)
GoPuff (USA)
Walmart Grocery Delivery (USA)
FreshDirect (USA)
Amazon Fresh (USA)
Peapod (USA)
Thrive Market (USA)

Europe:

Ocado (UK)
Deliveroo (UK)
Tesco (UK)
Kroger (UK)
Carrefour (France)
Monoprix (France)
Zapp (UK)
Sainsbury's (UK)

Asia Pacific:

BigBasket (India)
Grofers (India)
RedMart (Singapore)
Rakuten (Japan)
Alibaba's Freshippo (Hema) (China)
Blinkit (India)
Woolworths (Australia)

Middle East & Africa:

Carrefour UAE (UAE)
Noon (UAE)
Zadok (South Africa)
Trolley (South Africa)
Talabat (UAE)
Kitopi (UAE)

South America:

Rappi (Colombia)
MercadoLibre (Argentina)
iFood (Brazil)
Pao de Acucar (Brazil)
Carrefour Brazil (Brazil)

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Frequently Asked Questions

1. Which region has the largest share in the Instant Grocery Market?

The North American region held the highest share in 2024.

2. What are the key factors driving the growth of the Instant Grocery Market?

The growing popularity of online grocery shopping is a major driver for the Instant Grocery Market.

3. Who are the key competitors in the instant grocery market?

Instacart, Getir, Gorillas, Blinkit, and Zepto are the key competitors in the instant grocery market.

4. What are the challenges faced by the instant grocery market?

High Operational Cost is the major challenge faced by the instant grocery market.

5. What is the study period of this Market?

The Instant Grocery Market is studied from 2025 to 2032.

1.   Instant Grocery Market Introduction
1.1.   Study Assumption and Market Definition
1.2.   Scope of the Study
1.3.   Executive Summary

2.   Global Instant Grocery Market: Competitive Landscape
2.1.   SMR Competition Matrix
2.2.   Competitive Landscape
2.3.   Key Players Benchmarking
2.3.1.   Company Name
2.3.2.   Product Segment
2.3.3.   End-user Segment
2.3.4.   Revenue (2024)
2.4.   Leading Instant Grocery Market Companies by Market Capitalization
2.5.   Market Structure
2.5.1.   Market Leaders
2.5.2.   Market Followers
2.5.3.   Emerging Players
2.6.   Mergers and Acquisitions Details

3.   Instant Grocery Market: Dynamics
3.1.   Instant Grocery Market Trends by Region
3.1.1.   North America Instant Grocery Market Trends
3.1.2.   Europe Instant Grocery Market Trends
3.1.3.   Asia Pacific Instant Grocery Market Trends
3.1.4.   Middle East & Africa Instant Grocery Market rends
3.1.5.   South America Instant Grocery Market Marke Trends
3.2.   Instant Grocery Market Dynamics by Global
3.3.   PORTER’s Five Forces Analysis
3.4.   PESTLE Analysis
3.5.   Value Chain Analysis
3.6.   Regulatory Landscape by Region
3.6.1.   North America
3.6.2.   Europe
3.6.3.   Asia Pacific
3.6.4.   Middle East & Africa
3.6.5.   South America

4.   Instant Grocery Market: Global Market Size and Forecast by Segmentation (by Value USD Bn) (2025-2032)
4.1.   Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
4.1.1.   Fresh Produce
4.1.2.   Packaged foods
4.1.3.   Beverages
4.1.4.   Household Essentials
4.2.   Instant Grocery Market Size and Forecast, By Delivery Time (2025-2032)
4.2.1.   10 to 15 Minutes delivery
4.2.2.   15 to 30 Minutes Delivery
4.2.3.   30 Minutes to 1 Hour Delivery
4.2.4.   Same Day Delivery
4.3.   Instant Grocery Market Size and Forecast, By Region (2025-2032)
4.3.1.   North America
4.3.2.   Europe
4.3.3.   Asia Pacific
4.3.4.   Middle East & Africa
4.3.5.   South America

5.   North America Instant Grocery Market Size and Forecast by Segmentation (by Value USD Bn) (2025-2032)
5.1.   North America Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
5.1.1.   Fresh Produce
5.1.2.   Packaged foods
5.1.3.   Beverages
5.1.4.   Household Essentials
5.2.   North America Instant Grocery Market Size and Forecast, By Delivery Time (2025-2032)
5.2.1.   10 to 15 Minutes delivery
5.2.2.   15 to 30 Minutes Delivery
5.2.3.   30 Minutes to 1 Hour Delivery
5.2.4.   Same Day Delivery
5.3.   North America Instant Grocery Market Size and Forecast, by Country (2025-2032)
5.3.1.   United States
5.3.1.1.   United States Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
5.3.1.1.1.   Fresh Produce
5.3.1.1.2.   Packaged foods
5.3.1.1.3.   Beverages
5.3.1.1.4.   Household Essentials
5.3.1.2.   United States United States Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
5.3.1.2.1.   10 to 15 Minutes delivery
5.3.1.2.2.   15 to 30 Minutes Delivery
5.3.1.2.3.   30 Minutes to 1 Hour Delivery
5.3.1.2.4.   Same Day Delivery
5.3.2.   Canada
5.3.2.1.   Canada Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
5.3.2.1.1.   Fresh Produce
5.3.2.1.2.   Packaged foods
5.3.2.1.3.   Beverages
5.3.2.1.4.   Household Essentials
5.3.2.2.   Canada Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
5.3.2.2.1.   10 to 15 Minutes delivery
5.3.2.2.2.   15 to 30 Minutes Delivery
5.3.2.2.3.   30 Minutes to 1 Hour Delivery
5.3.2.2.4.   Same Day Delivery
5.3.3.   Mexico
5.3.3.1.   Mexico Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
5.3.3.1.1.   Fresh Produce
5.3.3.1.2.   Packaged foods
5.3.3.1.3.   Beverages
5.3.3.1.4.   Household Essentials
5.3.3.2.   Mexico Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
5.3.3.2.1.   10 to 15 Minutes delivery
5.3.3.2.2.   15 to 30 Minutes Delivery
5.3.3.2.3.   30 Minutes to 1 Hour Delivery
5.3.3.2.4.   Same Day Delivery

6.   Europe Instant Grocery Market Size and Forecast by Segmentation (by Value USD Bn) (2025-2032)
6.1.   Europe Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
6.2.   Europe Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
6.3.   Europe Instant Grocery Market Size and Forecast, by Country (2025-2032)
6.3.1.   United Kingdom
6.3.1.1.   United Kingdom Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
6.3.1.2.   United Kingdom Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
6.3.2.   France
6.3.2.1.   France Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
6.3.2.2.   France Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
6.3.3.   Germany
6.3.3.1.   Germany Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
6.3.3.2.   Germany Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
6.3.4.   Italy
6.3.4.1.   Italy Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
6.3.4.2.   Italy Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
6.3.5.   Spain
6.3.5.1.   Spain Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
6.3.5.2.   Spain Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
6.3.6.   Sweden
6.3.6.1.   Sweden Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
6.3.6.2.   Sweden Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
6.3.7.   Austria
6.3.7.1.   Austria Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
6.3.7.2.   Austria Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
6.3.8.   Rest of Europe
6.3.8.1.   Rest of Europe Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
6.3.8.2.   Rest of Europe Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)

7.   Asia Pacific Instant Grocery Market Size and Forecast by Segmentation (by Value USD Bn) (2025-2032)
7.1.   Asia Pacific Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
7.2.   Asia Pacific Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
7.3.   Asia Pacific Instant Grocery Market Size and Forecast, by Country (2025-2032)
7.3.1.   China
7.3.1.1.   China Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
7.3.1.2.   China Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
7.3.2.   S Korea
7.3.2.1.   S Korea Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
7.3.2.2.   S Korea Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
7.3.3.   Japan
7.3.3.1.   Japan Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
7.3.3.2.   Japan Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
7.3.4.   India
7.3.4.1.   India Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
7.3.4.2.   India Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
7.3.5.   Australia
7.3.5.1.   Australia Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
7.3.5.2.   Australia Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
7.3.6.   ASEAN
7.3.6.1.   ASEAN Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
7.3.6.2.   ASEAN Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
7.3.7.   Rest of Asia Pacific
7.3.7.1.   Rest of Asia Pacific Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
7.3.7.2.   Rest of Asia Pacific Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)

8.   Middle East and Africa Instant Grocery Market Size and Forecast by Segmentation (by Value USD Bn) (2025-2032)
8.1.   Middle East and Africa Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
8.2.   Middle East and Africa Instant Grocery Market Size and Forecast, By Delivery Times Model (2025-2032)
8.3.   Middle East and Africa Instant Grocery Market Size and Forecast, by Country (2025-2032)
8.3.1.   South Africa
8.3.1.1.   South Africa Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
8.3.1.2.   South Africa Instant Grocery Market Size and Forecast, By Delivery Times Model (2025-2032)
8.3.2.   GCC
8.3.2.1.   GCC Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
8.3.2.2.   GCC Instant Grocery Market Size and Forecast, By Delivery Times Model (2025-2032)
8.3.3.   Nigeria
8.3.3.1.   Nigeria Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
8.3.3.2.   Nigeria Instant Grocery Market Size and Forecast, By Delivery Times Model (2025-2032)
8.3.4.   Rest of ME&A
8.3.4.1.   Rest of ME&A Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
8.3.4.2.   Rest of ME&A Instant Grocery Market Size and Forecast, By Delivery Times Model (2025-2032)

9.   South America Instant Grocery Market Size and Forecast by Segmentation (by Value USD Bn.) (2025-2032)
9.1.   South America Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
9.2.   South America Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
9.3.   South America Instant Grocery Market Size and Forecast, by Country (2025-2032)
9.3.1.   Brazil
9.3.1.1.   Brazil Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
9.3.1.2.   Brazil Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
9.3.2.   Argentina
9.3.2.1.   Argentina Instant Grocery Market Size and Forecast, By Product Type 2025-2032)
9.3.2.2.   Argentina Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)
9.3.3.   Rest Of South America
9.3.3.1.   Rest Of South America Instant Grocery Market Size and Forecast, By Product Type (2025-2032)
9.3.3.2.   Rest Of South America Instant Grocery Market Size and Forecast, By Delivery Times (2025-2032)

10.   Company Profile: Key Players
10.1   Instacart (USA)
10.1.1   Company Overview
10.1.2   Business Portfolio
10.1.3   Financial Overview
10.1.4   SWOT Analysis
10.1.5   Strategic Analysis
10.1.6   Recent Developments
10.2   Shipt (USA)
10.3   GoPuff (USA)
10.4   Walmart Grocery Delivery (USA)
10.5   FreshDirect (USA)
10.6   Amazon Fresh (USA)
10.7   Peapod (USA)
10.8   Thrive Market (USA)
10.9   Ocado (UK)
10.10   Deliveroo (UK)
10.11   Tesco (UK)
10.12   Kroger (UK)
10.13   Carrefour (France)
10.14   Monoprix (France)
10.15   Zapp (UK)
10.16   Sainsbury's (UK)
10.17   BigBasket (India)
10.18   Grofers (India)
10.19   RedMart (Singapore)
10.20   Rakuten (Japan)
10.21   Alibaba's Freshippo (Hema) (China)
10.22   Blinkit (India)
10.23   Woolworths (Australia)
10.24   Carrefour UAE (UAE)
10.25   Noon (UAE)
10.26   Zadok (South Africa)
10.27   Trolley (South Africa)
10.28   Talabat (UAE)
10.29   Kitopi (UAE)
10.30   Rappi (Colombia)
10.31   MercadoLibre (Argentina)
10.32   iFood (Brazil)
10.33   Pao de Acucar (Brazil)
10.34   Carrefour Brazil (Brazil)