Zambia Malt Beverages Market: Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Product Type, Distribution Channel, Source, and Region

Zambia Malt Beverages Market Definition:

The report explores the Zambia Malt Beverages market & segments (Product Type, Distribution Channel, Source, and Region). Data has been provided by market participants and Zambia. This market report offers a thorough analysis of the rapid advances that are currently taking place across all industry sectors. Facts and figures, illustrations, and presentations are used to provide key data analysis for the historical period from 2018 to 2022. The report investigates the Zambia Malt Beverages market's drivers, limitations, prospects, and barriers. This SMR report includes investor recommendations based on a thorough examination of the Zambia Malt Beverages market's contemporary competitive scenario.

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Zambia Malt Beverages Market Dynamics:

The rise in customer inclination for flavored beverages and drinks due to the use of organic malt for adding flavor to the beverage, which makes it partially sweet like sugar and is usually utilized as a healthier substitute sweetener, has led to an increase in demand for the product. The rising awareness of a healthy lifestyle and demand for healthy drinks has also contributed to the increase in the growth of products in the country.

The challenge faced by the malt beverage market in Zambia was excise rate on malt-based clear beers was raised from 70% to 75%, which in turn led to increasing consumer prices which resulted in the decline of demand for all brands. Also, periodic shortages in the availability of sugar in the Zambian government-imposed restrictions on importations resulted in increased holding costs. During the pandemic, the industry was negatively impacted because alcohol weakens the immune system and reduces its ability to cope with infectious diseases; hence consumers started preferring healthy drinks.

The major factor driving the growth of the market is that Zambia always focuses on enhancing the quality of the product and its availability. The industry also aims to further stimulate the market with new products, new packaging, and efficient delivery. The most important trend in the market is the shift of consumer preference toward low and non-alcohol beers. Making alcoholic drinks gluten-free and adding naturally sweetened substitutes are the major growth opportunities for the market.

Zambia Malt Beverages Market Segment Analysis:

By Product Type, Based on product type, the market is bifurcated into Alcoholic Drinks, Non-Alcoholic Drinks, and Other Beverages. Alcoholic drinks segment has dominated the market with a share of 62% in 2023 and are expected to remain the largest product segment during the forecast period. The growth is attributed to the predominant consumption of alcoholic beverages during traditional ceremonies and socio-cultural events such as weddings, baptisms, funerals, enthronements, initiations, and festivals.

Non-alcoholic drinks are expected to grow at a CAGR of 5.5% through the forecast period. The growing health awareness along with the rising disposable income will promote the growth of the market in Zambia. The demand for organic malt is increasing in the beverage industry due to the increasing number of health-conscious buyers is mainly fuelling the demand for the Non-alcoholic segment in this region.

By Distribution Channel, Based on the distribution channel, the market is bifurcated into the Offline channels and Online channels. The offline channel segment has dominated the market with a 49% share in 2023. A broad range of malt drink brands at various price points is available in a single place that’s why the majority of the population prefers shopping through the offline market. The growing penetration of offline channels will drive the growth of the market during the forecast period.

The Online channel segment is expected to grow at a CAGR of 7.2% through the forecast period. Smartphone penetration and mobile internet are the major factors promoting the growth of online distribution channel, which is mostly preferred by the younger generation.

Zambia Malt Beverages Market Key Players Insights:

The market is characterized by the existence of several well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the market, key players in the market, particularly in Zambia, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

The objective of the report is to present a comprehensive analysis of the Zambia Malt Beverages market to the stakeholders in the industry. The report provides trends that are most dominant in the Zambia Malt Beverages market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Zambia Malt Beverages Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

The qualitative and quantitative data provided in the Zambia Malt Beverages market report is to help understand which market segments and regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Zambia Malt Beverages market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Zambia Malt Beverages market.

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the Zambia Malt Beverages market. The report also analyses if the Zambia Malt Beverages market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, and if the market is dominated by a few players, etc.

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Zambia Malt Beverages market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Zambia Malt Beverages market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Zambia Malt Beverages market is aided by legal factors.

Zambia Malt Beverages Market Scope:

Zambia Malt Beverages MARKET KEY PLAYERS: 

• Big Tree Beverage Limited (Lusaka)
• Fairy Bottling Zambia Limited (Lusaka)
• Coca-Cola Beverages Zambia Limited (Lusaka)
• Acacia Food And Beverages Limited (Lumumba)
• Tiemann Beer (Lusaka)
• Sparkle Investment Limited (Kitwe)
• Kankoyo Breweries Limited (Mufulira)
• Sunrise beverages limited (Lusaka)
• Heinrich’s Beverages ( Lusaka)
• Californian Beverage (Lusaka)