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Wipes Market: Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Product, Distribution Channel and Region.
Wipes Market was valued at US$ 51.74 Bn. in 2023. Global Wipes Market size is estimated to grow at a CAGR of 4% over the forecast period.
Format : PDF | Report ID : SMR_295
Wipes Market Definition:
Wipes refer to the material which is utilized for cleaning off dirt or liquid by dabbing or scrubbing. They come in woven and non-woven materials. They are used for maintaining cleanliness in the surroundings. They are extensively used for household as well as industrial applications. Global Wipes Market report come up with the segment analysis, based on the product, distribution channel and region.
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Wipes Market Dynamics:
Key product characteristics that influence wipes market growth are cost, convenience, hygiene, performance, ease of use, time-saving, and consumer-centric aesthetics. In addition, the increase in the infant population across the globe, the rate of urbanization growth, the high disposable income of female consumers, and increasing awareness of their hygiene are driving the growth of the market.
The United States is one of the major countries contributing to the growth of the wipes market. Ease of use, portability, and water scarcity in the United States all contribute to the increased use of wet wipes. Increasing consumer demand has prompted some manufacturers to invest and expand their production capabilities. In December 2020, NicePak, a leading manufacturer of wet wipes, invested in a new manufacturing facility in the U.S. to help support the increasing demand for wet wipes amidst the COVID19 pandemic.
Many more women are entering the workforce around the world, which has increased their purchasing power and raised their awareness of personal hygiene, all of which is driving the growth of the wipes market. Due to their many usages, numerous products such as intimate, wet, flushable, feminine, and scented wipes have been produced, which help in cleaning and eliminating bacteria on the skin, minimizing the risk of infection and skin irritation.
Manufacturers have been encouraged to make wipes with natural components as consumers' preferences have shifted toward eco-friendly and biodegradable goods that are alcohol-free and do not contain synthetic aromas, artificial colors, or harsh chemicals. Mother Sparsh, an Indian wipes company, released 98 % water-based baby wipes in May 2018, which are biodegradable, exceptionally robust, and velvety-soft for babies.
Since the last few years, the wipes market has been driven by increased usage of personal care wipes for hygiene maintenance, particularly when access to water is limited. The advantages of personal care wipes for infection control, as well as their disposable nature, are enticing consumers to purchase more personal care wipes. The personal care wipes section of the market is also being influenced by the growing newborn population, urbanization, and female consumers' increasing expenditure on personal hygiene goods. Consumers are increasingly using facial wipes to clean their faces, particularly while traveling. These factors are driving the growth of the market.
To minimize plastic pollution and contribute to environmental sustainability, industry associations and key players are now focusing on supplying hygiene items made of biodegradable materials such as recycled plastic, organic cotton, natural bamboo, and others. As a result of this reason, sustainable wipes have become a popular industry trend. Coterie Newborn Inc., developed plant-based, biodegradable, and compostable baby hygiene sheets in the United States in May 2021.
Hospital customers become more aware of antimicrobial property-based disinfection solutions, additional market growth prospects will emerge. Regular businesses' provision of environmentally friendly and sustainably packaged hygiene supplies is driving the product demand.
The demand for bathroom and toilet tissues is increasing as people become more concerned about their personal hygiene. Rising air pollution and dust difficulties have boosted housekeepers' use of kitchen tissue to efficiently clean utensils and other kitchenware items. The growing popularity of nuclear families around the world is driving up demand for cleaning supplies.
To supply consumers with effective hygiene solutions, companies are continually focused on inventing a novel and gentle sanitary items. Numerous substances are being incorporated into sterilized sheets to provide nourishment and moisturization to the skin. Bausch Health Companies Inc., a renowned worldwide eye health company, launched 'Biotrue,' a new range of hydration-boosting lubricant eye drops and cleansing wipes in July 2021. The launch of these newer, more beneficial items propels the wipes market forward.
The product's demand is likely to be limited due to the widespread availability of hygiene and cleaning items such as towels, handkerchiefs, brushes, and other surface cleaners. Moreover, growing concerns about deforestation, heavy rain, fire, and temperature rise as a result of excessive tree cutting hinder enterprises' ability to obtain sufficient raw materials to make pulp and paper-based products, causing supply disruptions. These factors are restraining the growth of the market.
Wipes Market Segment Analysis:
By Product, baby wipes dominated the wipes market with a 30 % share in 2023. One of the main drivers of segment growth is rising consumer spending on baby care items around the world. Because parents are concerned about their baby's sensitive skin, particularly in the diaper area, the majority of consumers prefer to use baby wipes to avoid rashes.
Hand and body wipes are expected to grow at a CAGR of 2.7 % through the forecast period. Because people don't always have access to water, hand and body wipes can be used as a cleaning technique. They can be used to remove typical messes as well as viruses and bacteria. Convenience and ease of use are two of the most important factors driving the segment growth in the wipes market.
By Distribution Channel, supermarkets dominated the wipes market with a 40 % share in 2023. Due to the significant customer preference for purchasing toiletries from supermarkets, which offer a broader selection of products and brands, the segment is expected to maintain its domination. Supermarkets in North America and Europe have bought a considerable number of grocery stores, increasing their clout with suppliers. Supermarkets are a good choice for all types of customers since they provide substantial benefits to customers such as freedom of choice, lower pricing, and great visibility of worldwide brands.
E-commerce is expected to grow at a CAGR of 3.4 %. E-commerce has grown in popularity in recent years as a result of its high levels of convenience. Buyers all over the world are increasingly turning to the internet for their daily needs, such as personal care and hygiene products. People's purchasing habits have been considerably altered by e-commerce, which provides perks such as doorstep delivery, simple payment options, substantial discounts, and the availability of a wide choice of products on a single platform.
Wipes Market Regional Insights:
North America dominated the wipes market with a CAGR of 36.4 % share in 2023. People's changing lifestyles, growth in the number of working women, rising internet retailing tendencies, and rising disposable income are the primary reasons driving this regional industry. Increased awareness of baby hygiene among women is driving demand for baby wet wipes in North America's developing countries.
Asia Pacific is expected to grow at a CAGR of 3.5 % through the forecast period. The rising demand in the region can be attributable to a number of factors, including fast urbanization and a growing preference in nations like China, India, and South Korea for products that are convenient, save time, and deliver the same cleaning impact.
Key Players Insights:
The wipes market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.
The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in Europe and North America, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.
The objective of the report is to present a comprehensive analysis of the Global Wipes market to the stakeholders in the industry. The report provides trends that are most dominant in the Global Wipes market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the global market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.
The qualitative and quantitative data provided in the Global Wipes market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Wipes market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the global market.
The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals are existing, who they are, and how their product quality is in the Global Wipes market. The report also analyses if the Global Wipes market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly if the market is dominated by a few players, etc.
The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Wipes market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Wipes market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Global Wipes market is aided by legal factors.
Wipes Market Scope:
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Wipes Market Scope |
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Market Size in 2023 |
USD 51.74 Bn. |
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Market Size in 2030 |
USD 68.08 Bn. |
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CAGR (2024-2030 |
4% |
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Historic Data |
2018-2022 |
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Base Year |
2023 |
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Forecast Period |
2023-2029 |
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Segment Scope |
By Product
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By Distribution Channel
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Regional Scope |
North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America |
Global Wipes Market Key Players:
- Rockline Industries, Inc.
- Diamond Wipes International, Inc.
- Procter and Gamble Co.
- Kimberly Clark Corporation
- Nice-Pak International Ltd.
- Meridian Industries Inc.
- Unilever Group
- La Fresh Group, Inc.
- Unicharm International
- Johnson & Johnson Inc.
- Suominen Corporation
- DUDE Products, Inc.
Frequently Asked Questions
Asia Pacific region is expected to hold the highest share in the Wipes Market.
The market size of the Wipes Market by 2030 is expected to reach US$ 68.08 Bn.
The forecast period for the Wipes Market is 2024-2030.
The market size of the Wipes Market in 2023 was valued at US$ 51.74 Bn.
Chapter 1 Scope of the Report
Chapter 2 Research Methodology
2.1.Research Process
2.2.Global Wipes Market: Target Audience
2.3.Global Wipes Market: Primary Research (As per Client Requirement)
2.4.Global Wipes Market: Secondary Research
Chapter 3 Executive Summary
Chapter 4 Competitive Landscape
4.1.Market Share Analysis, By Value, 2023-2030
4.1.1.Market Share Analysis, By Region, By Value, 2023-2030 (In %)
4.1.1.1.North America Market Share Analysis, By Value, 2023-2030 (In %)
4.1.1.2.Europe Market Share Analysis, By Value, 2023-2030 (In %)
4.1.1.3.Asia Pacific Market Share Analysis, By Value, 2023-2030 (In %)
4.1.1.4.South America Market Share Analysis, By Value, 2023-2030 (In %)
4.1.1.5.Middle East and Africa Market Share Analysis, By Value, 2023-2030 (In %)
4.1.2. Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.1. North America Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.1.1.USA Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.1.2.Canada Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.1.3.Mexico Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.2. Europe Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.2.1.UK Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.2.2.France Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.2.3.Germany Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.2.4.Italy Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.2.5.Spain Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.2.6.Sweden Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.2.7.Austria Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.2.8.Rest of Europe Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.3. Asia Pacific Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.3.1.China Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.3.2.India Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.3.3.Japan Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.3.4.South Korea Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.3.5.Australia Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.3.6.ASEAN Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.3.7.Rest of APAC Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.4. South America Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.4.1.Brazil Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.4.2.Argentina Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.4.3.Rest of South America Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.5. Middle East and Africa Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.5.1.South Africa Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.5.2.GCC Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.5.3.Egypt Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.5.4.Nigeria Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.2.5.5.Rest of Middle East and Africa Market Share Analysis, By Product, By Value, 2023-2030 (In %)
4.1.3. Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4. North America Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.1.1.USA Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.1.2.Canada Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.1.3.Mexico Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.2. Europe Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.2.1.UK Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.2.2.France Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.2.3.Germany Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.2.4.Italy Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.2.5.Spain Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.2.6.Sweden Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.2.7.Austria Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.2.8.Rest of Europe Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.3. Asia Pacific Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.3.1.China Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.3.2.India Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.3.3.Japan Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.3.4.South Korea Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.3.5.Australia Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.3.6.ASEAN Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.3.7.Rest of APAC Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.4. South America Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.4.1.Brazil Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.4.2.Argentina Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.4.3.Rest of South America Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.5. Middle East and Africa Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.5.1.South Africa Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.5.2.GCC Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.5.3.Egypt Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.5.4.Nigeria Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.1.4.5.5.Rest of Middle East and Africa Market Share Analysis, By Distribution Channel, By Value, 2023-2030 (In %)
4.2. Stellar Competition matrix
4.2.1.Global Stellar Competition Matrix
4.2.2.North America Stellar Competition Matrix
4.2.3.Europe Stellar Competition Matrix
4.2.4.Asia Pacific Stellar Competition Matrix
4.2.5.South America Stellar Competition Matrix
4.2.6.Middle East and Africa Stellar Competition Matrix
4.3. Key Players Benchmarking
4.3.1.Key Players Benchmarking by Product, Pricing, Market Share, Investments, Expansion Plans, Physical Presence and Presence in the Market.
4.4. Mergers and Acquisitions in Industry
4.4.1.M&A by Region, Value and Strategic Intent
4.5. Market Dynamics
4.5.1.Market Drivers
4.5.2.Market Restraints
4.5.3.Market Opportunities
4.5.4.Market Challenges
4.5.5.PESTLE Analysis
4.5.6.PORTERS Five Force Analysis
4.5.7.Value Chain Analysis
Chapter 5 Global Wipes Market Segmentation: By Product
5.1.Global Wipes Market, By Product, Overview/Analysis, 2023-2030
5.2.Global Wipes Market, By Product, By Value, Market Share (%), 2023-2030 (USD Million)
5.3.Global Wipes Market, By Product, By Value, -
5.3.1.Baby Wipes
5.3.2.Facial & Cosmetic Wipes
5.3.3.Hand & Body Wipes
5.3.4.Flushable Wipes
5.3.5.Others
Chapter 6 Global Wipes Market Segmentation: By Distribution Channel
6.1.Global Wipes Market, By Distribution Channel, Overview/Analysis, 2023-2030
6.2.Global Wipes Market Size, By Distribution Channel, By Value, Market Share (%), 2023-2030 (USD Million)
6.3.Global Wipes Market, By Distribution Channel, By Value, -
6.3.1.Supermarkets
6.3.2.Convenience Stores
6.3.3.Pharmacy
6.3.4.E-commerce
6.3.5.Others
Chapter 7 Global Wipes Market Segmentation: By Region
7.1. Global Wipes Market, By Region – North America
7.1.1.North America Wipes Market Size, By Product, By Value, 2023-2030 (USD Million)
7.1.2.North America Wipes Market Size, By Distribution Channel, By Value, 2023-2030 (USD Million)
7.1.3.By Country – U.S.
7.1.3.1.U.S. Wipes Market Size, By Product, By Value, 2023-2030 (USD Million)
7.1.3.2.U.S. Wipes Market Size, By Distribution Channel, By Value, 2023-2030 (USD Million)
7.1.3.3.Canada Wipes Market Size, By Value, 2023-2030 (USD Million)
7.1.3.4.Mexico Wipes Market Size, By Value, 2023-2030 (USD Million)
7.2. Europe Wipes Market Size, By Value, 2023-2030 (USD Million)
7.2.1.UK
7.2.2.France
7.2.3.Germany
7.2.4.Italy
7.2.5.Spain
7.2.6.Sweden
7.2.7.Austria
7.2.8.Rest of Europe
7.3. Asia Pacific Wipes Market Size, By Value, 2023-2030 (USD Million)
7.3.1.China
7.3.2.India
7.3.3.Japan
7.3.4.South Korea
7.3.5.Australia
7.3.6.ASEAN
7.3.7.Rest of APAC
7.4.Middle East and Africa Wipes Market Size, By Value, 2023-2030 (USD Million)
7.4.1.South Africa
7.4.2.GCC
7.4.3.Egypt
7.4.4.Nigeria
7.4.5.Rest of Middle East and Africa
7.5.South America Wipes Market Size, By Value, 2023-2030 (USD Million)
7.5.1.Brazil
7.5.2.Argentina
7.5.3.Rest of South America
Chapter 8 Company Profiles
8.1.Key Players
8.1.1.Rockline Industries, Inc.
8.1.1.1.Company Overview
8.1.1.2.Product Portfolio
8.1.1.3.Financial Overview
8.1.1.4.Business Strategy
8.1.1.5.Key Developments
8.1.2.Diamond Wipes International, Inc.
8.1.3.Procter and Gamble Co.
8.1.4.Kimberly Clark Corporation
8.1.5.Nice-Pak International Ltd.
8.1.6.Meridian Industries Inc.
8.1.7.Unilever Group
8.1.8.La Fresh Group, Inc.
8.1.9.Unicharm International
8.1.10.Johnson & Johnson Inc.
8.1.11.Suominen Corporation
8.1.12.DUDE Products, Inc.
8.2. Key Findings
8.3. Recommendations
