Sports Sunglasses Market: Global Industry Analysis and Forecast (2024-2030)

Sports Sunglasses Market Overview

Sports sunglasses are customized eye protection that is worn to enhance comfort and visibility, and avoid any kind of injury during outdoor sports activities. To avoid eye strain or damage, they reduce the amount of time exposed to intense, bright sunshine. The ultraviolet (UV) ray blockers and impact-resistant films that are applied to the lenses, which are made of glass or plastic, lessen glare and enhance contrast for better field visibility. They are appropriate for daily use because they come with tinted or non-tinted lenses and purchased polarized or non-polarized. Sports sunglasses are frequently worn during athletic activities including baseball, cricket, cycling, mountain biking, swimming, and other related pursuits.

Thanks to manufacturers' constant innovation, sports sunglasses have evolved into highly technologically advanced products. There is a hydrophobic coating on these sunglasses that makes the surface scratch-resistant and liquid-repellent. Additionally, modern lenses are made of lightweight, shatter-resistant polycarbonate and nylon materials to improve comfort and give players better coverage and protection.

• According to Stellar analysis, the majority of sports-related eye injuries are related to basketball (55%) and baseball (53%).
• Roughly four out of ten sportspersons (39%) said that they frequently treat eye injuries related to racquet sports like flag or tackle football (36%), as well as tennis, pickle ball, and badminton.
• The majority of sports-related eye injuries, eye care professionals treat are caused by soccer (33%), hockey (12%), lacrosse (7%) and other top sports-related activities.

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Sports Sunglasses Market Dynamics

Awareness about Safety during Outdoor Sports

Sports sunglasses are specialized eyewear with polycarbonate lenses that are stronger, more resilient, and safer for the eyes to be in during any kind of physical activity, therefore mostly utilized in sports. Sports sunglasses are more impact-resistant than conventional glass lenses made of plastic or glass, which are used for mountain biking, swimming, cycling, and other activities. Sportspersons are now well aware about the safety during the sport, because of which more and more sportspersons are preferring to use eye ware during the game. This factor is fuelling the sports sunglasses market's growth. To offer total eye protection, sports sunglasses are fashioned and made differently from ordinary sunglasses.

Cluttered Market and Availability of Counterfeit Products

Nowadays there are so many small companies and new start-ups have entered into the sports sunglasses market, which increased the competition within the market making it more cluttered. Apart from this, counterfeit brands have been popular because of the high cost and popular usage of sports eyewear brands like Puma, Adidas, and Nike. These brands are mainly popular in underdeveloped countries where consumers are concerned about cost. Selling distinctive sports eyewear brands in these economies is hampered by this issue. Because of the inferior quality of the materials used and the lower pricing of the items, counterfeit brands are usually common in developing countries with price-sensitive consumers; counterfeiting affects the reputation of the brand. Therefore, the market growth for sports sunglasses is anticipated to be hampered by the proliferation of the counterfeit industry.

Growing Fashion Trends

The growth of the sports sunglasses market is propelled by the spike in the trend of retro cat-eye lenses, round and transparent lenses, chain-assisted sunglasses, hexagon lenses, and visor sport sunglasses. The accessibility of sports sunglasses in an array of appealing designs, including wraparound frames, curved shapes, and streamlined styles, has become a draw for consumers. Furthermore, the growing inclination of kids, teenagers, and adults towards sporting activities contributes to the growth of the sports sunglasses market.

Sports Sunglasses Market Segment Analysis

Based on the Type, the global market is segmented into polarized and non-polarized. The market's largest contributor, the polarized sector, is anticipated to expand at a compound annual growth rate (CAGR) of 5.4% over the course of the projected period (2024-2030). As is currently trending in the sports sunglasses industry, polarized sports sunglasses are available with progressive and photochromic lenses that assist lessen the damaging effects of UVA and UVB radiation. In addition, in summer, the thin chemical coating that forms the lenses of polarized sports sunglasses helps to filter out harsh light reflected off of objects like roads or bodies of water. Sports sunglasses are becoming more and more popular because they are so often used in sports.

Non-polarized segment has the second highest share of the market. When skiing or flying, sports sunglasses without polarization are worn. Wearing non-polarized sunglasses is encouraged for pilots as it makes it easier to read the controls and GPS in the cockpit. Furthermore, because of their primary advantages reduction of eye strain, better visual clarity, and increased comfort non-polarized sports sunglasses come in unisex designs, which encourages the market for sports sunglasses to grow without polarization.

Sports Sunglasses Market Regional Analysis

North America has the highest market share and is estimated to grow at a Compound Annual Growth Rate (CAGR) of 5.5%. Moreover, this region has a higher penetration of consumer goods products. Furthermore, high expenditure on premium quality consumer goods is because of high per-capita income and the trend of fashionable sunglasses. The rise in population and improved lifestyle are the key factors that drive the sports sunglasses market growth. This region's increased purchasing power significantly fuels the sale of sports sunglasses products. Moreover, because of the associated benefits, unisex design products have become increasingly popular in this region. This, in turn, boosts the sports sunglasses market growth in North America.

Asia Pacific is expected to grow at the fastest growth rate during the projection period, because of the rising participation in sporting and fitness activities by the population in the region during forecasted period (2024-2030). Sports eyewear sales are being driven by factors such as huge populations, rising disposable income, and the popularity of sports leagues. Sports sunglasses are becoming more and more popular among all age groups as a result of the growth in urbanization and the increase in middle-class consumers in both developing and developed nations. Additionally, the sports sunglasses market is developing because of the rising popularity of mountain biking, swimming, squash, cricket, and cycling. Furthermore, the increase of chain stores and internet sales has created new opportunities for this region's development.

Sports Sunglasses Market Competitive Landscape

• In March 2024, Opium Eyewear launches sports sunglasses amid IPL season.

With the Indian Premier League (IPL) T20 cricket season underway, Opium Eyewear has introduced a new collection of sports sunglasses. The brand, recognized for its premium sunglasses, aims to blend fashion with function, offering cricket fans and outdoor enthusiasts stylish yet protective eyewear options.

• In Aril 2024, Nova unveil their latest innovation in sports sunglasses.

The new features in Nova include a more rounded lens shape and a keyhole bridge. Its slightly narrower lens width of 52mm offers a snug fit that complements smaller facial profiles while maintaining the wide field of vision that athletes require for optimal performance. The frame is built from TR90 Swiss Nylon and boasts our patented frame design, featuring integrated spring hinges that provide the most comfortable fit possible.

• In December 2022, a British eyewear brand SunGod collaborated with a London-based crit cycling team to launch Tekkerz Vulcanz, the Vulcanz Sunglasses. The model includes a photochromic lens, ultraviolet light memory polymer frame, and hydrophilic ear socks and nose pads.

Key Players in the Sports Sunglasses Market

1. Oakley
2. Nike
3. Adidas
4. Under Armour
5. Smith Optics
6. Costa Del Mar
7. Rudy Project
8. Tifosi Optics
9. Bolle
10. Suncloud Optics
11. Maui Jim
12. Julbo Eyewear
13. Electric
14. Revo Sunglasses
15. Spy Optic
16. 100 percent
17. Dragon Alliance
18. Ryders Eyewear
19. Serengeti Eyewear
20. POC Sports
21. Decathlon