Organic Tissue Paper Market: Global Industry Analysis and Forecast (2024-2030)

  • Organic Tissue Paper Market size was valued at USD 47.25 Bn. in 2023 and the total Organic Tissue Paper revenue is expected to grow at a CAGR of 4.40 % from 2024 to 2030, reaching nearly USD 63.89 Bn. by 2030.

  • Format : PDF | Report ID : SMR_1858

Organic Tissue Paper Market Overview:

Organic Tissue paper refers to a lightweight, soft, and highly absorbent paper mainly used for sanitation and hygiene purposes. It is preferred as a more convenient and suitable option for cleaning and drying wet surfaces, compared to cloth wipes. As awareness of environmental issues grows, consumers are seeking sustainable alternatives to conventional products. Organic tissue paper, made from recycled materials and free from harmful chemicals, aligns with these values. By choosing organic tissue paper, consumers reduce their carbon footprint and support responsible forestry practices.


The report provides a comprehensive analysis of the Organic Tissue Paper Market. Focuses on providing insights into the current trends, key players, challenges, and opportunities shaping the industry landscape. By examining various market indicators, and offering a clear understanding of the market dynamics, enabling stakeholders to make informed decisions.  The report elaborates on the market size, market characteristics, and market growth of the Organic Tissue Paper industry between the years 2024 to 2030, and breaks down according to the type and application. For the competitive landscape, the report also introduces players in the industry from the perspective of the market share, concentration ratio, etc., and describes the leading companies in detail, with which the readers get a better idea of their competitors and acquire an in-depth understanding of the competitive situation.

Organic Tissue Paper Market


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Organic Tissue Paper Market Dynamics:

Government Regulations and Environmental Awareness Drive Growth in the Organic Tissue Paper Market

Rising awareness about the harmful effects of conventional tissue paper production on the environment, as well as the shift towards eco-friendly alternatives by both consumers and businesses, are contributing to the growth of the organic tissue paper market. Government regulations and policies heavily influence the Organic Tissue Paper market. Changes in regulations regarding production, trade, safety standards, and environmental policies impact market dynamics and business operations. The development of organic tissue papers, the inflating disposable incomes, and the launch of several policies by government bodies to promote public health are also catalysing the global organic tissue paper market.

Organic Tissue Paper Market1

Biodegradable Innovations and Sustainability Drive Growth in Organic Tissue Paper Market Amidst Environmental Concerns, Despite Challenges Ahead

The latest trends in the organic tissue paper market include the introduction of biodegradable and compostable options, as well as the use of recycled materials. Brands are also emphasizing sustainable packaging and promoting their eco-friendly practices to attract environmentally conscious consumers. Additionally, the growing popularity of the Western lifestyle and the wide availability of product variants across brick-and-mortar and online retail channels are also stimulating market growth. The increasing hospitality sector and the increasing travel and tourism activities are expected to boost the tissue paper market in the Forecast Period.


Organic Tissue Paper Market Segment Analysis:

By Application, tissue paper is commonly supplied as a long strip of perforated paper wrapped around a paperboard core for storage in a dispenser near a toilet. The bundle, or roll of toilet paper, is known as a toilet roll or roll or bog roll. Most toilet paper is made from a combination of wood pulp and recycled paper. Companies in the toilet roll market are increasingly using Air Drying (TAD) Technology, a high-standard technology to produce paper. Toilet paper produced using TAD technology makes it suitable for rolled products and has high absorbency with improved properties of bulk.


Ultra toilet paper is produced using TAD technology in which through drying the paper air is blown into the fibres. The US is extensively using TAD technology in the production of tissue papers. For example, Valmet is using eTAD Technology which produces soft, improved bulk and absorbency products with lower energy consumption and a sustainable process. It gives access to premium and ultra-premium tissue markets to the tissue manufacturers.


  • Toilet paper export shipments from Turkey stood at 50.3K, exported by 3,109 Turkey Exporters to 8,293 Buyers.
  • Turkey exports most of its Toilet paper to Bulgaria, Georgia, and Israel.
  • The top 3 exporters of Toilet paper are China with 90,209 shipments followed by Germany with 63,866 and Italy at the 3rd spot with 53,210 shipments.

Organic Tissue Paper Market2

Organic Tissue Paper Market Regional Insight:

Europe held XXX % share in the Organic Tissue Paper Market. In Europe, the Tuscan industry (Italy) is one of the pillars of the tissue paper sector. In the region, 80% of the national tissue paper production occurs, with approximately 1,200,000 metric tons of tissue produced per year. The most important national producers of paper for hygienic/sanitary use are located in the Lucca district, which ranks first in Europe, with 21% of production volumes.


The United Kingdom is one of the major markets in Europe, where the use of hygiene products and toiletries is significantly high. The environment-friendly raw material and the high-quality paper packaging, the bamboo toilet paper from Smooth Panda, produced in Germany, impresses with its super-soft embossing, three extremely secure layers, and comfortable sheet size. The result is an incomparably soft and tear-resistant toilet paper. Smooth Panda is the first bamboo toilet paper produced in Europe.

  • Tissue paper export shipments from India stood at 44.5K, exported by 2,030 India Exporters to 3,875 Buyers.
  • India exports most of its Tissue paper to the United Arab Emirates, United States, and Sri Lanka and is the 2nd largest exporter of Tissue paper in the World.
  • The top 3 exporters of Tissue paper are China with 73,273 shipments followed by India with 44,500 and Vietnam at the 3rd spot with 43,424 shipments.

Organic Tissue Paper Market3

Organic Tissue Paper Market Competitive Landscape:

  • In November 2022, Suzano, a Brazil-based producer of paper and pulp acquired Kimberly- clerks for an undisclosed amount. The acquisition is a component of their growth strategy in the Brazilian sanitary paper market.
  • In October 2023, Charmin an US-based tissue paper brand launched the Ultra soft Rolls toilet paper. 
  • In January 2023, Bampooh LLC launched a BPA-free, sustainable bamboo tissue paper product in the U.S. market.


Organic Tissue Paper Market Scope:

Organic Tissue Paper Market

Market Size in 2023

USD 47.25 Bn.

Market Size in 2030

USD 63.89 Bn.

CAGR (2024-2030)

4.40 %

Historic Data


Base Year


Forecast Period



By Type            

Bamboo Pulp

Recycled Pulp

Straw Pulp

Mix Wood Pulp

By Application  

Toilet Tissue Paper

Facial Tissue Paper

Paper Towels


Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Russia, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America


Organic Tissue Paper Market Key players

  1. MPI Papermills
  2. Kimberly Clark SCA
  3. Clearwater paper Corp
  4. P&G
  5. Hengan
  6. Kruger Products
  7. Cloud Paper
  8. Tushy
  9. PlantPaper
  10. Essity
  11. CMPC
  12. Cascades Tissue Group
  13. NatureZway
  14. Who Gives A Crap
  15. Caboo
  16. Suzano Papel e Cellulose
  17. Pudumjee Paper Products Ltd.
  18. C&S Paper
  19. The Bamboo Bae
  20. Angel Soft
  21. XXX Inc.

Frequently Asked Questions

Government Regulations and Environmental Awareness are expected to be the major drivers of the market.

1.    Organic Tissue Paper Market: Research Methodology 
2.    Organic Tissue Paper Market: Executive Summary
3.    Organic Tissue Paper Market: Competitive Landscape
4.    Potential Areas for Investment

4.1. Stellar Competition Matrix
4.2. Competitive Landscape
4.3. Key Players Benchmarking
4.4. Market Structure
4.4.1.    Market Leaders 
4.4.2.    Market Followers
4.4.3.    Emerging Players

4.5. Consolidation of the Market
5.    Organic Tissue Paper Market Import Export Landscape
5.1. Import Trends
5.2. Export Trends
5.3. Regulatory Compliance
5.4. Major Export Destinations
5.5. Import-Export Disparities
6.    Organic Tissue Paper Market: Dynamics
6.1. Market Driver 
6.1.1.    Government Regulations and Environmental Awareness 
6.1.2.    The development of organic tissue papers and the inflating disposable incomes 

6.2. Market Trends by Region
6.2.1.    North America
6.2.2.    Europe
6.2.3.    Asia Pacific
6.2.4.    Middle East and Africa
6.2.5.    South America

6.3. Market Drivers by Region
6.3.1.    North America
6.3.2.    Europe
6.3.3.    Asia Pacific
6.3.4.    Middle East and Africa
6.3.5.    South America

6.4. Market Restraints
6.5. Market Opportunities
6.6. Market Challenges
6.7. PORTER’s Five Forces Analysis
6.8. PESTLE Analysis
6.9. Technological Roadmap 
6.10. Strategies for New Entrants to Penetrate the Market
6.11. Regulatory Landscape by Region
6.11.1.    North America
6.11.2.    Europe
6.11.3.    Asia Pacific
6.11.4.    Middle East and Africa
6.11.5.    South America

7.    Organic Tissue Paper Market Size and Forecast by Segments (by Value Units)
7.1. Organic Tissue Paper Market Size and Forecast, by Type (2023-2030)
7.1.1.    Bamboo Pulp
7.1.2.    Recycled Pulp
7.1.3.    Straw Pulp
7.1.4.    Mix Wood Pulp
7.1.5.    Others 

7.2. Organic Tissue Paper Market Size and Forecast, by Application (2023-2030)
7.2.1.    Toilet Tissue Paper
7.2.2.    Facial Tissue Paper
7.2.3.    Paper Towels
7.2.4.    Napkins

7.3. Organic Tissue Paper Market Size and Forecast, by Region (2023-2030)
7.3.1.    North America
7.3.2.    Europe
7.3.3.    Asia Pacific
7.3.4.    Middle East and Africa
7.3.5.    South America

8.    North America Organic Tissue Paper Market Size and Forecast (by Value Units)
8.1. North America Organic Tissue Paper Market Size and Forecast, by Type (2023-2030)
8.2. Bamboo Pulp
8.3. Recycled Pulp
8.4. Straw Pulp
8.5. Mix Wood Pulp
8.6. Others 
8.7. Organic Tissue Paper Market Size and Forecast, by Application (2023-2030)
8.7.1.    Toilet Tissue Paper
8.7.2.    Facial Tissue Paper
8.7.3.    Paper Towels
8.7.4.    Napkins

8.8. North America Organic Tissue Paper Market Size and Forecast, by Country (2023-2030)
8.8.1.    United States
8.8.2.    Canada
8.8.3.    Mexico

9.    Europe Organic Tissue Paper Market Size and Forecast (by Value Units)
9.1. Europe Organic Tissue Paper Market Size and Forecast, by Type (2023-2030)
9.2. Bamboo Pulp
9.3. Recycled Pulp
9.4. Straw Pulp
9.5. Mix Wood Pulp
9.6. Others 
9.7. Organic Tissue Paper Market Size and Forecast, by Application (2023-2030)
9.7.1.    Toilet Tissue Paper
9.7.2.    Facial Tissue Paper
9.7.3.    Paper Towels
9.7.4.    Napkins

9.8. Europe Organic Tissue Paper Market Size and Forecast, by Country (2023-2030)
9.8.1.    UK
9.8.2.    France
9.8.3.    Germany
9.8.4.    Italy
9.8.5.    Spain
9.8.6.    Sweden
9.8.7.    Russia 
9.8.8.    Rest of Europe

10.    Asia Pacific Organic Tissue Paper Market Size and Forecast (by Value Units)
10.1. Asia Pacific Organic Tissue Paper Market Size and Forecast, by Type (2023-2030)
10.2. Bamboo Pulp
10.3. Recycled Pulp
10.4. Straw Pulp
10.5. Mix Wood Pulp
10.6. Others 
10.7. Organic Tissue Paper Market Size and Forecast, by Application (2023-2030)
10.7.1.    Toilet Tissue Paper
10.7.2.    Facial Tissue Paper
10.7.3.    Paper Towels
10.7.4.    Napkins

10.8. Asia Pacific Air Traffic Control (ATC) Communications Market Size and Forecast, by Country (2023-2030)
10.8.1.    China
10.8.2.    S Korea
10.8.3.    Japan
10.8.4.    India
10.8.5.    Australia
10.8.6.    Indonesia 
10.8.7.    Malaysia
10.8.8.    Vietnam
10.8.9.    Taiwan
10.8.10.    Bangladesh
10.8.11.    Pakistan
10.8.12.    Rest of Asia Pacific

11.    Middle East and Africa Organic Tissue Paper Market Size and Forecast (by Value Units)
11.1. Middle East and Africa Organic Tissue Paper Market Size and Forecast, by Type (2023-2030)
11.2. Bamboo Pulp
11.3. Recycled Pulp
11.4. Straw Pulp
11.5. Mix Wood Pulp
11.6. Others 
11.7. Middle East and Africa Market Size and Forecast, by Application (2023-2030)
11.7.1.    Toilet Tissue Paper
11.7.2.    Facial Tissue Paper
11.7.3.    Paper Towels
11.7.4.    Napkins

11.8. Middle East and Africa Organic Tissue Paper Market Size and Forecast, by Country (2023-2030)
11.8.1.    South Africa
11.8.2.    GCC
11.8.3.    Egypt
11.8.4.    Nigeria
11.8.5.    Rest of ME&A

12.    South America Organic Tissue Paper Market Size and Forecast (by Value Units)
12.1. South America Organic Tissue Paper Market Size and Forecast, by Type (2023-2030)
12.2. Bamboo Pulp
12.3. Recycled Pulp
12.4. Straw Pulp
12.5. Mix Wood Pulp
12.6. Others 
12.7. South America Market Size and Forecast, by Application (2023-2030)
12.7.1.    Toilet Tissue Paper
12.7.2.    Facial Tissue Paper
12.7.3.    Paper Towels
12.7.4.    Napkins

12.8. South America Organic Tissue Paper Market Size and Forecast, by Country (2023-2030)
12.8.1.    Brazil
12.8.2.    Argentina
12.8.3.    Rest of South America

13.    Company Profile: Key players
13.1. Kimberly Clark SCA    Company Overview    Financial Overview    Business Portfolio    SWOT Analysis    Business Strategy    Recent Developments

13.2. MPI Papermills
13.3. Clearwater paper Corp
13.4. P&G
13.5. Hengan
13.6. Kruger Products
13.7. Cloud Paper
13.8. Tushy
13.9. PlantPaper
13.10. Essity
13.11. CMPC
13.12. Cascades Tissue Group
13.13. NatureZway
13.14. Who Gives A Crap
13.15. Caboo
13.16. Suzano Papel e Cellulose
13.17. Pudumjee Paper Products Ltd.
13.18. C&S Paper
13.19. The Bamboo Bae
13.20. Angel Soft
13.21. XXX Inc. 
14.    Key Findings
15.    Industry Recommendation 

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