North America Hand Wash Market: Industry Analysis and Forecast (2024-2030)

  • North America Hand Wash Market was valued at USD 3.10 billion in 2023. The North America Hand Wash Market size is estimated to grow at a CAGR of 3.5% over the forecast period.

  • Format : PDF | Report ID : SMR_1231

North America Hand Wash Market Definition:

Considering that it effectively protects the hands from germs, hand wash is a frequently used personal care product. The demand for personal care items is driven by the increased prevalence of illnesses like diarrhea, intestinal problems, and other conditions, as well as the rising hygiene consciousness among the country's population. Additionally, the growing need for sanitary supplies and skin hygiene is brought on by difficulties with environmental pollution and dust around the country.


Further, the North America Hand Wash market is segmented by End-Use, distribution channel, and geography. On the basis of End-Use, the North America Hand Wash market is segmented under Residential and commercial.  Based on the distribution channel, the market is segmented under the channels of Hypermarkets, E-Commerce and Retailers. By geography, the market covers the major countries in North America i.e., US, Canada and Mexico. For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).


North America Hand Wash Market


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North America Hand Wash COVID 19 Insights:

Rising personal hygiene awareness, especially in rural areas, and the possible development of pandemic illnesses like COVID-19, SARS, and MERS are forecast to grow the demand for sanitary products. These products support efforts to reduce the rate of human-to-human infection transmission. Additionally, the COVID-19 virus outbreak is pushing producers to work extra hours so they can speed up production and satisfy the demands from consumers, which is increasing at an increasing rate. Additionally, the market would be driven by the growing need for personal protection products such as gloves, face masks, eye masks, and skin rubs to fight infectious diseases.


North America Hand Wash Market Dynamics:

In order to provide effective cleaning solutions, producers are now ready to use newer synthetic and occurring natural ingredients in the design of various personal care products. To encourage customers to buy, businesses have developed several bottle shapes for sanitary products. The development of personal care goods depends heavily on the development of fresh solutions as well as inventory and supply chain management.


Increased demand for liquid hand wash has been seen in a wide range of industries, including hospitals, malls, workplaces, restaurants, and many others, as a result of the rising spread of many human diseases, particularly following the  outbreak of COVID-19. The government's recommendations for maintaining hand hygiene, which includes frequent handwashing, help to promote the market's increased demand for hand wash by preventing the spread of coronavirus.


Market Trend

Manufacturers' focus on creating solutions for natural skin care and material removal is a significant trend.

A wide range of innovative products that promote cleanliness, immunity to viruses and bacteria, and assistance in reducing problems with dead tissue, anti-aging, dark spots, and other difficulties are receiving a lot of attention from manufacturers. An important opportunity for the market's growth, for instance, is the release of Vaadi Herbals' "Anti-wrinkle Olive and Green Apple" anti-aging hand wash.


The availability of substitute products and the rising cost of raw materials will hamper growth.

The manufacturing process is complicated by the more expensive washing materials, including glycerin, fragrances, sodium lauryl, ether sulfate, and others. It is expected that the increased cost of the raw materials will result in higher product pricing, which will probably result in less consumer demand for the goods. The availability of substitutes like hand soaps, sanitizers, and other goods will further limit the market's growth.


North America Hand Wash Market Segment Analysis:

By Product, with a market share of more than 41.0 % in 2023, the commercial category dominated the hand wash market. One of the main drivers of segment growth is the growth of hospitals, healthcare facilities, and eateries. All healthcare professionals have concurred that an efficient way to stop the spread of germs and pathogens is to wash their hands before treating the first patient, after treating each patient, and at the end of the day.


From 2024 to 2030, the residential market is expected to grow at a CAGR of 6.5 %. Consuming food while handling it with infected hands is forecast to increase the risk of gastrointestinal illnesses and diseases like salmonella, e. coli, and diarrhea. Infections and diseases of the respiratory system, such as adenovirus and hand-foot-mouth disease, may potentially result from it. Reckitt Benckiser, Unilever, Amway, and Procter & Gamble, among other manufacturers, have been categorically marketing and selling their goods with a focus on the aforementioned situations, which has helped the market grow.


North America Hand Wash Market


By Distribution Channel, with a share of the total maximum capacity 45.0 % in 2023, hypermarkets has had the largest distribution channel. These stores are typically found in the city's center and attract a large number of customers. On weekends and during holidays, customers typically visit these stores with the intention of doing extensive household shopping. They also frequently purchase skincare and personal hygiene items.


Due to the high level of convenience it provides, the e-commerce channel is forecasted to develop at the quickest CAGR of 9.7% from 2024 to 2030. One important aspect contributing to the category growth is the availability of a broad selection of hand wash products at outstanding prices and significant discounts. Additionally, manufacturers are promoting and selling their products through online retailers like Amazon and  without the need for an end-to-end distributor in a particular region due to rising internet use and high mobile phone usage for online shopping.


North America Hand Wash Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.


The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the market, key players in the market, particularly in this region, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.


The objective of the report is to present a comprehensive analysis of the North America Hand Wash market to the stakeholders in the industry. The report provides trends that are most dominant in the North America Hand Wash market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the North America Hand Wash Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.


The qualitative and quantitative data provided in the North America Hand Wash market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the North America Hand Wash market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the North America Hand Wash market.


The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the North America Hand Wash market. The report also analyses if the North America Hand Wash market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.


The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the North America Hand Wash market. Economic variables aid in the analysis of economic performance drivers that have an impact on the North America Hand Wash market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the North America Hand Wash market is aided by legal factors.


North America Hand Wash Market Scope:

North America Hand Wash Market 

Market Size in 2023

USD 3.10 Bn.

Market Size in 2030

USD 3.95 Bn.

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period


Segment Scope

By End-Use

  • Residential
  • Commercial

By Distribution Channel

  • Hypermarkets
  • Retailers
  • E-Commerce
  • Others

Country Scope

United States


North America Hand Wash Market Key Players: 

Frequently Asked Questions

The segments covered in the North America Hand Wash Market report are based on Distribution Channel, and End User.

  1. Scope of the Report
  2. Research Methodology
    • Research Process
    • North America Hand Wash Market: Target Audience
    • North America Hand Wash Market: Primary Research (As per Client Requirement)
    • North America Hand Wash Market: Secondary Research
  3. Executive Summary
  4. Competitive Landscape
    • Stellar Competition matrix
      • North America Stellar Competition Matrix
    • Key Players Benchmarking: - by Product, Pricing, Investments, Expansion Plans, Physical Presence, and Presence in the Market.
    • Mergers and Acquisitions in Industry: - M&A by Region, Value, and Strategic Intent
    • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Market Challenges
    • PESTLE Analysis
    • PORTERS Five Force Analysis
    • Value Chain Analysis
  5. North America Hand Wash Market Segmentation
    • North America Hand Wash Market, by End User (2023-2030)
      • Residential
      • Commercial
    • North America Hand Wash Market, by Distribution Channel (2023-2030)
      • Hypermarkets
      • E-Commerce
      • Retails
      • Others
    • North America Hand Wash Market, by Country (2023-2030)
      • United States
      • Canada
      • Mexico
  6. Company Profiles
    • Key Players
      • Amway Corporation (US)
        • Company Overview
        • Product Portfolio
        • Financial Overview
        • Business Strategy
        • Key Developments
      • 3M (US)
      • Vi-Jon, Inc (US)
      • The Procter & Gamble Company (US)
  7. Key Findings
  8. Recommendations

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