North America Hair Care Market: Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Product, Distribution Channel, End User, Type, and Region

North America Hair Care Market Definition:

Hair Care helps men and women maintain their hair's health and cleanliness while also protecting it from harm. Shampoo, conditioner, oil, serum, and other hair-nourishing treatments come in a range of liquid, gel, cream, and lotion forms. There are a variety of products on the market for varied applications depending on the type of hair. There are shampoos for dry and greasy hair, conditioners for damaged scalp and hair healing, and shampoos for colored and curly hair.

 

North America Hair Care Market Dynamics:

North America has the largest hair care market in the world, and the market is being driven by new advancements in shampoos, conditioners, sprays, and other hair products. Growth in male grooming, a growing older population, and increased fashion sensitivity among customers are all driving up hair care product usage in the region. As consumers grow more mindful of their hair's health, organic hair care products are becoming more popular. On the other hand, the increasing availability of counterfeit hair care products is having a substantial impact on the market share of the major brands.

 

The United States' population is expanding, and as a result, more people are seeking better hair care choices. Rising levels of pollution in the atmosphere have altered the use of hair care products. Hair and scalp are irritated and damaged by various chemicals in the environment; thus, the need for hair care products has skyrocketed.

 

 

To get more Insights: Request Free Sample Report

 

In addition, social media trends have had an impact on the market, with a rise in the number of men visiting themed barbershops and salons. Hair dyes, shampoos, and conditioners are all selling well. Salons like Salon Lofts, Salon Republic, Solera, and Phenix have been rapidly expanding. Hair loss affects around 81 million men and women on average, and the huge variety of products available to cater to this group is expected to contribute to the growth of hair care products in this region.

 

These days, customers are more concerned with hair beauty and scalp nourishment. Hair styling, coloring, straightening, and other hair treatments are in high demand these days. As a result, the demand for professional hair care products has grown significantly, propelling the professional hair care market forward.

 

The healthy living movement is driving development in hair care product segments, particularly conditioners and shampoos, in the United States, Canada, and other North American countries, as people become more health-conscious and seek goods that are better for them. As a result, customers are embracing their natural hair and minimizing their use of some hair care products that include a lot of chemicals. As a result, many companies are labeling their hair conditioners with consumer and environmental attributes such as Cruelty-Free, Paraben-Free, Phthalate-Free, and Sulfate-Free.

 

Emollients are becoming more prevalent in conditioning chemicals. Consumers may be looking for silicone substitutes as a result of the green movement. Pantene's (Procter & Gamble) Hair Volume Multiplier Conditioner with Bamboo, for example, is produced with bamboo-derived from bamboo shoots harvested in China's Fujian Provence. This extract contains B-vitamins, which are known for their calming effects.

 

Because Americans are becoming more concerned about their hair, healthier practices are becoming more prevalent in both emerging and developed economies in the North American region. Conditioners and treatments have seen good growth in the United States in recent years, owing to major companies altering their formulations to be more "natural," or hair care brands focusing on treatments, oils, and conditioners.

 

Due to rising awareness of the negative effects of chemicals in hair care products, consumer preference is turning to organic and herbal-based hair care products. Many companies are now selling natural hair care products, which is beneficial to the market but restricts enterprises that formulate chemical-based treatments. For example, Aveda Corporation, an American cosmetics firm, sells rosemary leaf extract and ginseng oil, both of which are natural plant-based hair care products. Moreover, prominent market competitors are increasingly focusing on producing new items in order to meet consumer demand.

 

North America Hair Care Market Segment Analysis:

By Product, in 2023, shampoo had a 42 % market share. Because of its unique hair enrichment content, which comprises vitamins, botanical extracts, minerals, oils, and other elements that help stimulate hair growth from the follicles of the scalp. Moreover, the regular usage of shampoo by many clients is projected to increase demand in this market.

 

The hair colorants, shampoo, conditioner, and hair oil categories have a large market presence in North America Hair Care due to rising demand in beauty salons, spas, and massage treatments.

 

 

North America Hair Care Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in Europe and North America, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the North America Hair Care market to the stakeholders in the industry. The report provides trends that are most dominant in the North America Hair Care market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the North America Hair Care Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the North America Hair Care market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the North America Hair Care market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the North America Hair Care market.

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the North America Hair Care market. The report also analyses if the North America Hair Care market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the North America Hair Care market. Economic variables aid in the analysis of economic performance drivers that have an impact on the North America Hair Care market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the North America Hair Care market is aided by legal factors.

 

North America Hair Care Market Scope:

North America Hair Care Market
Market Size in 2023	USD 36.98 Bn.
Market Size in 2030	USD 59.39 Bn.
CAGR (2024-2030)	7%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Product Hair Colorants Shampoo Conditioner Hair Oil Others
	By Distribution Channel Supermarkets Specialty Stores Online Stores Others
	By End User Men Women Kids
	By Type Organic Synthetic
	By Country United States Canada Mexico

 

NORTH AMERICA HAIR CARE MARKET KEY PLAYERS: 

• L'Oréal S.A. (France)
• Coty Inc.  (North-Holland)
• Unilever PLC (United Kingdom)
• The Procter & Gamble Company (United States)
• Revlon, Inc. (United States)
• Kao Corporation (Japan)
• Natura & Co. (Brazil)
• Johnson & Johnson (United States)
• Aveda Corporation (United States)
• Amway (United States)