Nicotine Gum Market: Global Industry Analysis and Forecast (2024-2030)

  • Nicotine Gum Market size was valued at USD 1.57 Bn. in 2023 and the Nicotine Gum revenue is expected to grow at a CAGR of 4.6% from 2024 to 2030, reaching nearly USD 2.15 Bn. by 2030.

  • Format : PDF | Report ID : SMR_2102

Nicotine Gum Market Overview:

The global nicotine gum market is formed by chewing gum products which containing nicotine as an active ingredient. It is one of NRTs- (Nicotine Replacement Therapy) usually used for quitting smoking by providing a low level of nicotine into the body to decrease cravings and withdrawal symptoms. Factors such as rising awareness on the dangers of smoking, increase in demand for smoking cessation products and government policies promoting decreased use of tobacco have been cited as the cause of this upward trend in the market


Smokers use nicotine replacement products for a short time to aid them in quitting the smoking habit. It is common knowledge that characteristics comparable to that of cigarettes, including tobacco products because severe diseases like lung cancer, hence tend to be extremely addictive. A good example is the gum brand that contains tobacco-free nicotine. Several measures have been developed to help smokers give up smoking. It was found that the first time nicotine replacement therapy (NRT) in the form of chewing gum may prevent or lessen some symptoms related to stopping this hazardous habit


The rapid expansion of the Nicotine Gum Market is attributed to several factors including increased health awareness and growing concerns about smoking, as well as government initiatives aimed at discouraging tobacco use. Smoking’s contribution to respiratory diseases, heart diseases and some types of cancers is now better appreciated in terms of negative effects on the health of an individual. Hence the reason there is increasing determination from smokers to quit smoking as well as seeking credible quitting tools.


There are numerous campaigns that are being carried out by governments and public health organizations to put off smoking while at the same time promoting quitting of tobacco smoking in least developed countries including those most developed; on the other hand non-governmental organizations promote cessation aids such as nicotine gum and other nicotine replacement products to help people stop smoking more so among the young persons.

Nicotine Gum Market


To get more Insights: Request Free Sample Report


Nicotine Gum Market Dynamics:

Drivers: Smoking Cessation Programs, Availability of Over-the-Counter Products, and Technological Advancements Drive the Market Growth of the Nicotine Gum Market

 Globally, governments and health organizations are trying to actively reduce the number of people who smoke by calling upon them to quit smoking voluntarily. In doing this, they have found it helpful to provide those who want to stop smoking with chewing gums that contain nicotine. They are sold over the counter in several countries hence making them a favourite option for people wishing to quit smoking.


Due to its effectiveness in alleviating nicotine cravings and reducing nicotine withdrawal syndrome relief, nicotine replacement therapy is growing in popularity especially among smokers who want to quit smoking. Nicotine gum, patches, lozenges, and inhalers are some of the things used. The use of these products has resulted in a decrease in smoking while still retaining some benefits of it.


All over the world, there is an increase in areas which are smoke free leading to an increase in consumption of nicotine gum as a substitute for cigarettes. With the advancement of technology having new varieties of nicotine gum having better tastes as well as quicker nicotine delivery systems and longer duration before one needs to take more gum thus resulting to additional growth in demand for this product in the  market.


Restrains: Stringent Regulations, Competition, and Limited Awareness are Some Restraints for the Nicotine Gum Market.

Nicotine gum is one of nicotine replacement therapies used widely in many countries. Usually governments have control over its production, distribution and sale which makes it inaccessible to some consumers. There are many established players in the nicotine gum market who are continuously being joined by new entrants thereby making competition tough hence affecting its pricing, profitability as well as market share efficiently due to competitive behaviour by existing or incoming firms.


Nicotine gum has numerous health benefits, but it remains unknown to many. This may reduce the number of potential customers for the product and limit its market size. However, the use of nicotine gum is associated with various side effects like mouth irritation, hiccups, and indigestion. Due to these consequences, the use of such products may be limited among some people thereby narrowing their market base.


Nicotine Gum Market Segment Analysis:

By Type, The global nicotine gum market has been divided into three different parts – 2mg, 4 mg and 6mg. The 2mg section is usually dominated by light smokers who consume less than 25 cigarettes a day. The wide range of flavours and availability in various places for 2mg gums makes it attractive to any interested new user and that could be allowed for an increased growth rate in future. Nicorette 2mg gum is the thing that can reduce and keep the cravings for cigarettes at bay as well as lowers the signs that come as an aftereffect of quitting nicotine. It is recommended to assist people who smoke who attempt to quit or reduce their risk of quitting, to help smokers who are unwilling or unable to quit, and to serve as a relatively safe substitute for smoking for smokers and those around them.

Nicotine Gum Market1

Nicotine Gum Market Regional Insight:

The North America dominated the Nicotine Gum market, with about 45%. It is expected that during the research period will have a significant CAGR improvement. Increased number of North American consumers are health conscious due to government initiatives and advertorials. There are significant brands within the location that focus on enhancing products in order to satisfy soaring market requirements. North America now has more consumers who are concerned about their health, due to various advertising campaigns and government programs that have geared up the region’s healthcare market. Furthermore, large companies that are present in the region aim to enhance their products, thus taking advantage of the growing appetite for these products in order to outdo their competitors.


Therefore, these factors are expected to raise nicotine gum’s market share throughout the forecast period. Market players employ new product development, partnerships, acquisitions, and mergers etc., as their primary strategies.


Over the forecast period, Asia Pacific region can be considered as the most rapidly ascending regional market.  Causes this is the exponential growth in demand for these new products. The other thing is that there is stiff competition amongst the major tobacco companies, leading to an increase in market opportunities especially in Japan making the market very dynamic. Moreover, the anticipated to stimulate demand for substitute products including gums is created by regulations against smoking which are rigid in India and China.

Nicotine Gum Market2

Nicotine Gum Market Competitive Landscape:

  • 27 November 2023: British American Tobacco (BAT) launched a multi-pronged media campaign urging new regulations be introduced so the vaping industry can fulfill its potential to make smoke-free a reality in the UK.


  • November 2023: Cambrex, a leading global contract development and manufacturing organization (CDMO), completed the sale of its Drug Product Business Unit to Wilmington, Delaware based Noramco. Cambrex’s Drug Product business provides product development, clinical and commercial manufacturing, and packaging from facilities in Mirabel, Québec, Canada and Whippany, New Jersey, USA. Cambrex will prioritize its drug substance and analytical testing portfolios, enabling clients to develop and deliver therapeutic solutions for patients around the world.


  • August 2023: Gen Z pimple brand “Starface” started a new company, “blip,” to sell nicotine gum and lozenges. Blip delivers its NRTs (Nicotine Replacement Therapy) not only to online customers but also via select CVS stores across the U.S. The innovative retro packaged products are mainly targeting the millennial consumers.


Nicotine Gum Market Scope:

Nicotine Gum Market

Market Size in 2023

USD 1.57 Bn.

Market Size in 2030

USD 2.15 Bn.

CAGR (2024-2030)

4.6 %

Historic Data


Base Year


Forecast Period



By Type

2 mg nicotine gum

4 mg nicotine gum

6 mg nicotine gum

By Distribution Channel




online stores

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Russia, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


Nicotine Gum Market Key Players:

  • GlaxoSmithKline
  • Johnson & Johnson
  • Perrigo Company plc
  • Pfizer Inc.
  • Revolymer PLC
  • Cambrex Corporation
  • Fertin Pharma A/S
  • Alchem International Ltd.
  • Dr. Reddy's Laboratories Ltd.
  • Piramal Enterprises Ltd.
  • Cipla Ltd
  • Reynolds American Inc.
  • Swedish Match AB
  • Philip Morris International Inc.
  • British American Tobacco
  • Haleon Group of Companies
  • Enorama Pharma AB
  • Alkalon AS
  • Lucy goods Inc.
  • XX Ltd

Frequently Asked Questions

Smoking Cessation Programs, Availability of Over-the-Counter Products, and Technological Advancements Drive the Market Growth of the Nicotine Gum Market are the driver of the Nicotine Gum Market.

1.    Nicotine Gum Market: Research Methodology 
2.    Nicotine Gum Market: Executive Summary
3.    Nicotine Gum Market: Competitive Landscape
4.    Potential Areas for Investment

4.1. Stellar Competition Matrix
4.2. Competitive Landscape
4.3. Key Players Benchmarking
4.4. Market Structure
4.4.1.    Market Leaders 
4.4.2.    Market Followers
4.4.3.    Emerging Players

4.5. Consolidation of the Market
5.    Nicotine Gum Market Import Export Landscape
5.1. Import Trends
5.2. Export Trends
5.3. Regulatory Compliance
5.4. Major Export Destinations
5.5. Import-Export Disparities
6.    Nicotine Gum Market: Dynamics
6.1. Market Trends by Region
6.1.1.    North America
6.1.2.    Europe
6.1.3.    Asia Pacific
6.1.4.    Middle East and Africa
6.1.5.    South America

6.2. Market Drivers by Region
6.2.1.    North America
6.2.2.    Europe
6.2.3.    Asia Pacific
6.2.4.    Middle East and Africa
6.2.5.    South America

6.3. Market Restraints
6.4. Market Opportunities
6.5. Market Challenges
6.6. PORTER’s Five Forces Analysis
6.7. PESTLE Analysis
6.8. Strategies for New Entrants to Penetrate the Market
6.9. Regulatory Landscape by Region
6.9.1.    North America
6.9.2.    Europe
6.9.3.    Asia Pacific
6.9.4.    Middle East and Africa
6.9.5.    South America

7.    Nicotine Gum Market Size and Forecast by Segments (by Value Units)
7.1. Nicotine Gum Market Size and Forecast, by Type (2023-2030)
7.1.1.    2 mg nicotine gum
7.1.2.    4 mg nicotine gum
7.1.3.    6 mg nicotine gum 

7.2. Nicotine Gum Market Size and Forecast, by Distribution Channel (2023-2030)
7.2.1.    Supermarkets
7.2.2.    Hypermarkets
7.2.3.    Pharmacies
7.2.4.    online stores 

7.3. Nicotine Gum Market Size and Forecast, by Region (2023-2030)
7.3.1.    North America
7.3.2.    Europe
7.3.3.    Asia Pacific
7.3.4.    Middle East and Africa
7.3.5.    South America

8.    North America Nicotine Gum Market Size and Forecast (by Value Units)
8.1. North America Nicotine Gum Market Size and Forecast, by Type (2023-2030)
8.1.1.    2 mg nicotine gum
8.1.2.    4 mg nicotine gum
8.1.3.    6 mg nicotine gum 

8.2. Nicotine Gum Market Size and Forecast, by Distribution Channel (2023-2030)
8.2.1.     Supermarkets
8.2.2.    Hypermarkets
8.2.3.    Pharmacies
8.2.4.    online stores

8.3. North America Nicotine Gum Market Size and Forecast, by Country (2023-2030)
8.3.1.    United States
8.3.2.    Canada
8.3.3.    Mexico

9.    Europe Nicotine Gum Market Size and Forecast (by Value Units)
9.1. Europe Nicotine Gum Market Size and Forecast, by Type (2023-2030)
9.1.1.    2 mg nicotine gum
9.1.2.    4 mg nicotine gum
9.1.3.    6 mg nicotine gum 

9.2. Nicotine Gum Market Size and Forecast, by Distribution Channel (2023-2030)
9.2.1.    Supermarkets
9.2.2.    Hypermarkets
9.2.3.    Pharmacies
9.2.4.    online stores 

9.3. Europe Nicotine Gum Market Size and Forecast, by Country (2023-2030)
9.3.1.    UK
9.3.2.    France
9.3.3.    Germany
9.3.4.    Italy
9.3.5.    Spain
9.3.6.    Sweden
9.3.7.    Russia 
9.3.8.    Rest of Europe

10.    Asia Pacific Nicotine Gum Market Size and Forecast (by Value Units)
10.1. Asia Pacific Nicotine Gum Market Size and Forecast, by Type (2023-2030)
10.1.1.    2 mg nicotine gum
10.1.2.    4 mg nicotine gum
10.1.3.    6 mg nicotine gum 

10.2. Nicotine Gum Market Size and Forecast, by Distribution Channel (2023-2030)
10.2.1.     Supermarkets
10.2.2.    Hypermarkets
10.2.3.    Pharmacies
10.2.4.    online stores

10.3. Asia Pacific Nicotine Gum Market Size and Forecast, by Country (2023-2030)
10.3.1.    China
10.3.2.    S Korea
10.3.3.    Japan
10.3.4.    India
10.3.5.    Australia
10.3.6.    Indonesia 
10.3.7.    Malaysia
10.3.8.    Vietnam
10.3.9.    Taiwan
10.3.10.    Bangladesh
10.3.11.    Pakistan
10.3.12.    Rest of Asia Pacific

11.    Middle East and Africa Nicotine Gum Market Size and Forecast (by Value Units)
11.1. Middle East and Africa Nicotine Gum Market Size and Forecast, by Type (2023-2030)
11.1.1.    2 mg nicotine gum
11.1.2.    4 mg nicotine gum
11.1.3.    6 mg nicotine gum 

11.2. Middle East and Africa Market Size and Forecast, by Distribution Channel (2023-2030)
11.2.1.     Supermarkets
11.2.2.    Hypermarkets
11.2.3.    Pharmacies
11.2.4.    online stores

11.3. Middle East and Africa Nicotine Gum Market Size and Forecast, by Country (2023-2030)
11.3.1.    South Africa
11.3.2.    GCC
11.3.3.    Egypt
11.3.4.    Nigeria
11.3.5.    Rest of ME&A

12.    South America Nicotine Gum Market Size and Forecast (by Value Units)
12.1. South America Nicotine Gum Market Size and Forecast, by Type (2023-2030)
12.1.1.    2 mg nicotine gum
12.1.2.    4 mg nicotine gum
12.1.3.    6 mg nicotine gum 

12.2. South America Market Size and Forecast, by Distribution Channel (2023-2030)
12.2.1.     Supermarkets
12.2.2.    Hypermarkets
12.2.3.    Pharmacies
12.2.4.    online stores

12.3. South America Nicotine Gum Market Size and Forecast, by Country (2023-2030)
12.3.1.    Brazil
12.3.2.    Argentina
12.3.3.    Rest of South America

13.    Company Profile: Key players
13.1. GlaxoSmithKline    Company Overview    Financial Overview    Business Portfolio    SWOT Analysis    Business Strategy    Recent Developments

13.2. Johnson & Johnson
13.3. Perrigo Company plc
13.4. Pfizer Inc.
13.5. Revolymer PLC
13.6. Cambrex Corporation
13.7. Fertin Pharma A/S
13.8. Alchem International Ltd.
13.9. Dr. Reddy's Laboratories Ltd.
13.10. Piramal Enterprises Ltd.
13.11. Cipla Ltd
13.12. Reynolds American Inc.
13.13. Swedish Match AB
13.14. Philip Morris International Inc. 
13.15. British American Tobacco
13.16. Haleon Group of Companies 
13.17. Enorama Pharma AB
13.18. Alkalon AS
13.19. Lucy goods Inc.
13.20. XX Ltd
14.    Key Findings
15.    Industry Recommendation

Enquiry Before Buy

Request Sample PDF