Lip Gloss Market: Global Industry Analysis and Forecast (2024-2030)

  • The Lip Gloss Market size was valued at USD 3.89 Bn. in 2023 and the total Global Lip Gloss revenue is expected to grow at a CAGR of 5.2% from 2024 to 2030, reaching nearly USD 5.40 Bn. by 2030.

  • Format : PDF | Report ID : SMR_1863

Lip Gloss Market Overview

Lip gloss is a cosmetic used primarily to give lips a glossy luster, and sometimes to add a subtle color. It is distributed as a fluid or a soft solid. The product is available in ranges of opacity from translucent to solid and have variously frosted, glittery, glossy, and metallic finishes. The market is segmented based on product finish, distribution channel, and region & country level, reflecting the diverse preferences and buying behaviors of consumers worldwide. In addition to ingredient safety, Lip Gloss products are also valued for their sustainability and eco-friendliness. Many Lip Gloss brands prioritize ethical sourcing practices, cruelty-free production, and sustainable packaging, appealing to environmentally conscious consumers.


This emphasis on sustainability aligns with broader global trends towards eco-friendly lifestyles and consumption patterns. As the Lip Gloss market continues to grow, it is expected to drive innovation and encourage more beauty brands to adopt cleaner and more sustainable practices.


  • According to MMR analysis, in India, the revenue in the Lip gloss market reaches US$ XXX in 2024.
  • India is the largest exporter of Lip balm in the world and it exports most of its Lip balm to United States, United Arab Emirates and Nepal.


Projections for the global lip gloss industry include a comprehensive assessment of capacity, production, production value, cost, profit, market share, supply, consumption, import, and export dynamics. Anticipated growth in production capacity and output is influenced by evolving consumer trends, advancements in manufacturing technologies, and regulatory frameworks governing cosmetic production. Concurrently, estimations of production value factor in the interplay of production volumes, raw material costs, labor expenses, and operational overheads. Cost and profit estimations hinge on a nuanced analysis of production costs juxtaposed against revenue potentials, including market demand, pricing strategies, and competitive landscapes.


Market share projections reflect the relative positioning of industry players, guided by factors such as brand recognition, product innovation, and market expansion strategies. Supply and consumption forecasts consider the equilibrium between production capacities and consumer demand, while import and export dynamics are shaped by global trade policies, cross-border demand variations, and manufacturing efficiencies. Such multifaceted projections provide valuable insights for stakeholders navigating the dynamic contours of the lip gloss industry.


The report also includes an analysis of both quantitative and qualitative data, with a forecast period extending from 2024 to 2030. The report takes into consideration various factors such as product pricing and penetration at both country and regional levels, country GDP, market dynamics of parent market and child markets, end End User industries, major players, consumer buying behaviour, and economic, political, and social scenarios of countries.

Lip Gloss Market


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Lip Gloss Market Dynamics

Increasing Disposable Income, Social Media Influence, and Health Awareness Driving the Market Growth

The lip gloss market has experienced substantial growth, propelled by several key drivers. One such driver is the rising disposable income of consumers, particularly in emerging economies. This increase in disposable income has made consumers more inclined to spend on beauty and personal care products, including lip gloss, thereby boosting sales volume. Another significant factor fueling market growth is the impact of social media. Platforms like Instagram, TikTok, and YouTube have emerged as influential marketing channels for beauty brands, enabling them to reach a broader audience and effectively promote their products. Social media influencers and beauty bloggers play a pivotal role in shaping consumer trends and preferences, contributing to the expansion of the lip gloss market.


Moreover, the growing health consciousness among consumers has led to a surge in demand for natural and organic lip gloss products. Consumers are now more mindful of the ingredients present in cosmetics and are opting for products perceived as safer and more environmentally friendly. This trend has not only increased sales volume but also bolstered profit margins for companies offering natural and organic lip gloss products. In summary, the combined effects of increasing disposable income, social media influence, and health awareness are driving the growth of the lip gloss market. These factors are leading to higher sales volumes, improved profit margins, and overall market expansion.

Lip Gloss Market1

Competition, Supply Chains, and Inventory Management

The lip gloss market faces several restraints, including intense competition among numerous global and regional players. This competition makes it challenging for new entrants to establish a foothold in the market and for existing companies to maintain their market share. Finding a reliable supplier of high-quality ingredients is also be a challenge, especially for companies looking to offer natural or organic lip gloss formulations. Ensuring a steady supply chain is crucial for meeting consumer demand and maintaining product quality. Additionally, inventory management poses a constraint, as companies need to balance stock levels to avoid overstocking or stockouts.


Effective inventory management remains essential for minimizing costs and maximizing profits, necessitating meticulous planning and monitoring, particularly in the dynamic and competitive lip gloss market. Thus, these restraints highlight the importance of strategic planning and efficient operations management for success in the lip gloss market.


Table 1. How much does it cost to start a lip gloss business?

Startup Costs

Ballpark Range


Setting up a business name and corporation

$150 - $200


Business licenses and permits

$200 - $300



$100 - $500


Business cards and brochures

$200 - $300


Website setup

$0 - $3,000


Initial marketing budget

$100 - $500


Lip gloss starting kit

$100 - $3,000



$850 - $7,800



Lip Gloss Market Trends

Sustainability Reigns: Eco-friendly Lip Glosses Drive Revenue Growth

In response to growing environmental concerns, the lip gloss industry has witnessed a seismic shift towards sustainability. Brands are capitalizing on the surge in demand for clean and eco-friendly beauty products by formulating lip glosses with natural ingredients and utilizing eco-conscious packaging solutions. This commitment to sustainability not only resonates with environmentally-conscious consumers but also enables brands to command premium prices, thereby opening up lucrative revenue streams in an increasingly eco-conscious market.


Diverse Hues, Diverse Sales: Inclusivity Trends Boost Lip Gloss Revenue

The quest for inclusivity has transformed the lip gloss market, as brands recognize the importance of offering diverse shade ranges to cater to varied skin tones. By embracing inclusivity trends and expanding their shade offerings, lip gloss brands taps into a broader customer base and drive sales. This emphasis on diversity not only meets the evolving preferences of consumers but also fosters a sense of belonging, thereby driving revenue growth and strengthening brand loyalty in an increasingly diverse market landscape.


Consumer Trends:

Consumers mainly the female population prefer lip gloss to beautify and keep their lips moisturized. Rising health consciousness among the population has led to more people seeking organic and natural ingredients in lip gloss, resulting in the increasing adoption of organic and natural lip gloss. Organic products are made without any chemicals that harms the skin. Female consumers prefer cosmetics that include dried fruits, henna, and flower extracts. Growing fashion trends and the ability of lip gloss to complement face makeup are expected to increase the adoption of lip gloss products.


  • US women spend between $26 and $50 each on lipstick and lip gloss in a year
  • More than 120 million US women used lipstick and lip gloss in 2020. The number is predicted to increase to almost 125 million in 2024.
  • 93% of beauty advisors are female, while 7% are male


Lip Gloss Market Segment Analysis

By Distribution Channel, According to SMR research, the Distribution Channel segment is divided into Online and Offline. The online segment has emerged as the leader in the lip gloss market, reflecting a profound shift in consumer behavior and retail dynamics. With the proliferation of e-commerce platforms, consumers now enjoy unparalleled convenience and accessibility in purchasing lip gloss products from the comfort of their homes. Online channels offer a vast array of options, ranging from established brands to niche players, providing consumers with extensive choices to explore and compare.


Additionally, the online shopping experience is enriched by detailed product descriptions, user reviews, and interactive content, empowering consumers to make informed purchasing decisions. Moreover, the global reach of online platforms transcends geographical boundaries, enabling brands to tap into new markets and engage with a diverse array of consumers. Amidst evolving consumer preferences and the digital transformation of retail, the online segment continues to redefine the landscape of the lip gloss market, driving innovation, accessibility, and unparalleled growth opportunities.


  • In 2023 Lip Gloss had 5.7 million hashtag views on Instagram and 1.3 billion on TikTok. In 2024, it’s 6.3 million on Instagram

Lip Gloss Market2

Lip Gloss Market Regional Analysis

The North America region held the highest market share in 2023 and is expected to grow in forecast period (2024-2030). In the lip gloss market, North America, comprising the United States and Canada, emerges as the head, leading in both market size and influence. With a mature cosmetics industry and a population keen on beauty trends, North America showcases robust demand for lip gloss products.


Factors such as the region's high disposable income levels, penchant for premium beauty products, and the presence of established beauty brands contribute to its market dominance. Also, North America benefits from a strong retail infrastructure, including a thriving e-commerce sector, which facilitates widespread product accessibility and consumer engagement. Moreover, the region's dynamic consumer preferences, characterized by a preference for clean and sustainable beauty formulations, further propel market growth. As a result, North America stands as a pivotal region driving the expansion and evolution of the global lip gloss market.

Lip Gloss Market3

Lip Gloss Market Competitive Landscape

The lip gloss market features intense competition among a wide array of global and regional players. Leading companies such as L'Oréal SA, Revlon Inc., The Estée Lauder Companies Inc., Coty Inc., Shiseido Company Limited, and Avon Products Inc. are at the forefront, competing based on product quality, brand recognition, pricing, distribution channels, and marketing strategies.


In recent years, the market has witnessed the emergence of new entrants, particularly indie beauty brands leveraging innovative formulations, packaging, and direct-to-consumer models. Additionally, collaborations between beauty brands and influencers have become prevalent, utilizing social media platforms to expand reach and drive sales. Celebrity endorsements and limited-edition collections also play a significant role in shaping consumer preferences and maintaining a competitive advantage. Inclusive, the lip gloss market's competitive landscape is dynamic, with companies continually innovating to meet evolving consumer demands and maintain their market positions.


  • In May 2022, Thread Beauty launched "Gloss It," a vegan lip gloss collection featuring five versatile shades. Designed for use on lips, eyes, and cheeks, Gloss-It delivers a sheer, glossy finish with a hint of color. Infused with nourishing ingredients, this non-sticky formula provides a luscious pout, adding a touch of radiance to any look
  • In July 2021, Lakmé Cosmetics debuted its Matte Melt Liquid Lip Colour range, boasting a spectrum of captivating hues from peach rose to vintage pink. Offering a long-lasting matte finish, these premium lip colors exude elegance and versatility, suitable for every occasion. Elevate your makeup game with Lakmé's vibrant and sophisticated lip collection
  • In May 2021, Summer Fridays introduced new lip butter balms, now available on major retail platforms such as Sephora and Revolve. These hydrating balms offer luxurious moisture and a hint of tint, perfect for achieving soft, supple lips. Dive into a world of nourishment and color with Summer Fridays' latest skincare innovation

Lip Gloss Market Scope

Market Size in 2023

USD 3.89 Bn.

Market Size in 2030

USD 5.40 Bn.

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period



by Product Finish



by Distribution Channel



Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


Key Players in the Lip Gloss  Market

  1. Giorgio Armani Beauty - Italy
  2. Shiseido - Japan
  3. NARS Cosmetics - United States
  4. Bourjois - France
  5. Makeup Art Cosmetics (MAC) - United States
  6. Colorbar Cosmetics Pvt Ltd - India
  7. Estee Lauder - United States
  8. L'oreal - France
  9. Bare Escentuals Beauty, Inc. - United States
  10. FACES Canada - Canada
  11. NYX - United States
  12. Chanel - France
  13. LVMH Group - France
  14. Revlon - United States
  15. TONYMOLY - South Korea
  16. Laneige - South Korea
  17. KANEBO - Japan
  18.  MISSHA - South Korea
  19. Max Factor (Poland.)
  20.  XXX.INC

Frequently Asked Questions

The trends in the lip gloss market include a growing demand for clean and sustainable formulations, increased inclusivity in shade ranges, a focus on customization and personalization, and the integration of digital technologies such as augmented reality for enhanced consumer engagement.

1.    Lip Gloss Market: Research Methodology 
2.    Lip Gloss Market: Executive Summary
3.    Lip Gloss Market: Competitive Landscape
4.    Potential Areas for Investment

4.1. Stellar Competition Matrix
4.2. Competitive Landscape
4.3. Key Players Benchmarking
4.4. Market Structure
4.4.1.    Market Leaders 
4.4.2.    Market Followers
4.4.3.    Emerging Players

4.5. Consolidation of the Market
5.    Lip Gloss Market: Dynamics
5.1. Market Trends by Region
5.1.1.    North America
5.1.2.    Europe
5.1.3.    Asia Pacific
5.1.4.    Middle East and Africa
5.1.5.    South America

5.2. Market Drivers by Region
5.2.1.    North America
5.2.2.    Europe
5.2.3.    Asia Pacific
5.2.4.    Middle East and Africa
5.2.5.    South America

5.3. Market Restraints
5.4. Market Opportunities
5.5. Market Challenges
5.6. PORTER’s Five Forces Analysis
5.7. PESTLE Analysis
5.8. Strategies for New Entrants to Penetrate the Market
5.9. Regulatory Landscape by Region
5.9.1.    North America
5.9.2.    Europe
5.9.3.    Asia Pacific
5.9.4.    Middle East and Africa
5.9.5.    South America

6.    Lip Gloss Market Size and Forecast by Segments (by Value Units)
6.1. Lip Gloss Market Size and Forecast, by Product Finish (2023-2030)
6.1.1.    Glossy
6.1.2.    Glitter 

6.2. Lip Gloss Market Size and Forecast, by Distribution Channel (2023-2030)
6.2.1.    Online
6.2.2.    Offline 

6.3. Lip Gloss Market Size and Forecast, by region (2023-2030)
6.3.1.    North America
6.3.2.    Europe
6.3.3.    Asia Pacific
6.3.4.    Middle East and Africa
6.3.5.    South America

7.    North America Lip Gloss Market Size and Forecast (by Value Units)
7.1. North America Lip Gloss Market Size and Forecast, by Product Finish (2023-2030)
7.1.1.    Glossy
7.1.2.    Glitter 

7.2. North America Lip Gloss Market Size and Forecast, by Distribution Channel (2023-2030)
7.2.1.    Online
7.2.2.    Offline 

7.3. North America Lip Gloss Market Size and Forecast, by Country (2023-2030)
7.3.1.    United States
7.3.2.    Canada
7.3.3.    Mexico

8.    Europe Lip Gloss Market Size and Forecast (by Value Units)
8.1. Europe Lip Gloss Market Size and Forecast, by Product Finish (2023-2030)
8.1.1.    Glossy
8.1.2.    Glitter 

8.2. Europe Lip Gloss Market Size and Forecast, by Distribution Channel (2023-2030)
8.2.1.    Online
8.2.2.    Offline 

8.3. Europe Lip Gloss Market Size and Forecast, by Country (2023-2030)
8.3.1.    UK
8.3.2.    France
8.3.3.    Germany
8.3.4.    Italy
8.3.5.    Spain
8.3.6.    Sweden
8.3.7.    Austria
8.3.8.    Rest of Europe

9.    Asia Pacific Lip Gloss Market Size and Forecast (by Value Units)
9.1. Asia Pacific Lip Gloss Market Size and Forecast, by Product Finish (2023-2030)
9.1.1.    Glossy
9.1.2.    Glitter 

9.2. Asia Pacific Lip Gloss Market Size and Forecast, by Distribution Channel (2023-2030)
9.2.1.    Online
9.2.2.    Offline 

9.3. Asia Pacific Lip Gloss Market Size and Forecast, by Country (2023-2030)
9.3.1.    China
9.3.2.    S Korea
9.3.3.    Japan
9.3.4.    India
9.3.5.    Australia
9.3.6.    Indonesia 
9.3.7.    Malaysia
9.3.8.    Vietnam
9.3.9.    Taiwan
9.3.10.    Bangladesh 
9.3.11.    Pakistan
9.3.12.    Rest of Asia Pacific

10.    Middle East and Africa Lip Gloss Market Size and Forecast (by Value Units)
10.1. Middle East and Africa Lip Gloss Market Size and Forecast, by Product Finish (2023-2030)
10.1.1.    Glossy
10.1.2.    Glitter 

10.2. Middle East & Africa Lip Gloss Market Size and Forecast, by Distribution Channel (2023-2030)
10.2.1.    Online
10.2.2.    Offline 

10.3. Middle East and Africa Single-Use Filtration Assembly Market Size and Forecast, by Country (2023-2030)
10.3.1.    South Africa
10.3.2.    GCC
10.3.3.    Egypt
10.3.4.    Nigeria
10.3.5.    Rest of ME&A

11.    South America Lip Gloss Market Size and Forecast (by Value Units)
11.1. South America Lip Gloss Market Size and Forecast, by Product Finish (2023-2030)
11.1.1.    Glossy
11.1.2.    Glitter 

11.2. South America Lip Gloss Market Size and Forecast, by Distribution Channel (2023-2030)
11.2.1.    Online
11.2.2.    Offline 

11.3. South America Lip Gloss Market Size and Forecast, by Country (2023-2030)
11.3.1.    Brazil
11.3.2.    Argentina
11.3.3.    Rest of South America

12.    Company Profile: Key players
12.1. Giorgio Armani Beauty
12.1.1.    Company Overview
12.1.2.    Financial Overview
12.1.3.    Business Portfolio
12.1.4.    SWOT Analysis
12.1.5.    Business Strategy 
12.1.6.    Recent Developments

12.2. Shiseido
12.3. NARS Cosmetics
12.4. Bourjois
12.5. Makeup Art Cosmetics
12.6. Colorbar Cosmetics Pvt Ltd
12.7. Estee Lauder
12.8. L'oreal
12.9. Bare Escentuals Beauty, Inc.
12.10. FACES canada
12.11. NYX
12.12. Chanel
12.13. LVMH Group
12.14. Revlon
12.16. Laneige
12.17. KANEBO
12.18. MISSHA
12.19. Max Factor
13.    Key Findings
14.    Industry Recommendations

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