Instant Pot Market: Global Industry Analysis and Forecast (2024-2030)

  • Instant Pot Market size was valued at USD 5.42 Bn. in 2023 and the Instant Pot revenue is expected to grow at a CAGR of 8.18% from 2024 to 2030, reaching nearly USD 9.40 Bn. by 2030.

  • Format : PDF | Report ID : SMR_2121

Instant Pot Market Overview:

An Instant Pot is a multi-cooker that has tons of functions, including pressure cooking, slow cooking, rice cooking, steaming, warming and sautéing all in one appliance that helps expedite the cooking process. Major market drivers for the Instant Pot Market are expected to include changes to lifestyle, advancements in technology, health and wellness trends, and the growth of distribution channels.


The Instant Pot Pressure cookers, which require less energy, have become more common in hotels and restaurants to enhance production and efficiency. A significant trend in the market is operating the instant pot through the phone. With this function, users are able to start or stop cooking, change culinary parameters as well as obtain real-time information on the state of prepared food. Also, a wide range of meal is made by pressing one button because of the several cooking program features in instant pot.


Instant pots have become commonplace in tiny kitchen gadgets. Their numerous benefits are making them more popular than ever before. Working adults and busy parents use them to get dinner on the table in minutes. Some people enjoy them because they are able to cook almost anything, from pot roast to different dishes. Demand for increased convenience, portability, and functionality. Instant pots have become a favourite option, with customers looking for time-saving and simple methods to optimize cooking processes. Furthermore, instant pots satisfy the escalating number of customers in city-based formal labour by enabling quick food preparation, making the market conducive for its growth.

Instant Pot Market


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Instant Pot Market Dynamics:

Convenience and Versatility of Instant Pot Drives the Instant Pot Market.

By being able to cook rice, steam vegetables, sauté meat  in addition to performing other tasks like slow cooker and pressure cooker function, instant pots which are multiple-use kitchen devices help individuals save on time when it comes to preparing meals while at the same time saving space in the kitchen. Instant Pots are popular with busy consumers who don’t find enough time to cook because of their ability to reduce cooking time significantly more so, pressure cooking reduces the time taken to cook meals that otherwise take long periods of time to cook. The Instant Pot is an essential server because it prepares good food fast when more people want to eat healthily.


Therefore with it, customers are able to prepare lean proteins, vegetables, and whole grains in a very nice way. Because there are thousands of recipes from different parts of the whole world available online for everyone who needs to start using their new pots quickly and confidently. To keep the market interesting and attract repeat businesses, continual product innovation is essential. Such innovations may in the form of new features, improved designs or greater variety catering for different wants and budgets. Customers who are worried about the environment and wish to reduce their electricity bills find instant pots more efficient compared to conventional ovens and stoves. All these factors are driving the growth of the instant pot market.


Market Saturation and Durability and Reliability Issues Hamper the Market Growth.

As instant pots have become more and more popular, there are too many identical items on the market from different companies. It is more difficult for any one brand to stand out because of the rising competition. Multi-cookers are flexible, yet their use is challenging. The variety of options and features are overwhelming to users, which result in a longer learning curve and possible underuse of the appliance. Even contemporary electric pressure cookers carry a risk if not used properly. Some customers are discouraged by safety concerns, such as the possibility of burns or explosions. Product recalls, malfunctions, or durability problems damage a brands reputation and erode customer confidence.


Sales of more expensive kitchen equipment is impacted by economic downturns or lower discretionary income as consumers prioritise necessary purchases over new goods. Demand is also impacted by changes in customer preferences for novel cooking techniques, nutrition trends, or appliances. For example, a shift in popularity towards air fryers or raw food diets cause interest in multi-cookers to decline. Kitchen appliance technology is advancing so swiftly that new, more sophisticated versions quickly become obsolete, forcing manufacturers to constantly innovate. All these factors hamper the growth of the instant pot market.


Instant Pot Market Segment Analysis:

By Cooking Mode, the instant pot market is divided into High Pressure, and Low Pressure segments. High Pressure segment held the largest market share in 2023. By preserving a high proportion of nutrients and flavours found in tastier meals through this technique of preparing food under high pressure, it is possible for people to enjoy good health while eating good foods prepared this way. Instant Pot functionality supports dieters who are focusing on their health since their preservation benefits help make them become preferred choice among health conscious users leading to their market growth.


Instant Pots with high-pressure mechanisms have been designed so that food cooks much faster than with the traditional methods. This speed is tempting especially for parents, working professionals and others with very busy schedules who have little time to prepare meals. This technique of cooking consumes less power compared to other methods used to cook food in the pot. In hotter zones or summer months, it’s better because it saves on power consumption and heat accumulation in the kitchen. All these factors drives the growth of the segment in the market.

Instant Pot Market1

Instant Pot Market Regional Insight:

In 2023, North America was considered to have the biggest share in the global instant pot market. Customers in North America frequently lead busy lives, juggling obligations to their families, friends, and jobs. People in possession of tight schedules find the instant pot quite practical as far as cooking meals is concerned because it is effective. Health and wellness of utmost importance in North America. User of instant pot align their eating habits by preparing meals with it at home using whole foods, which are rich in nutrients. In North America, there are various culinary practices and tastes.


For a wide variety of dishes such as rice or yoghurt and stews or soups, Instant Pots fit this variety making it easy for their owners. In rapid technological adoption, North America, consumers welcome cutting-edge kitchen appliances into their daily lives. This makes Instant Pots even more appealing because of features such as smartphone integration and smart connectivity. In North America, Instant Pots are readily available through many different retail channels including brick-and-mortar shops as well as online sellers. Sales and visibility are increased by successful marketing campaigns, seasonal promotions, and retailer partnerships. All these factors are propelling the growth of the instant pot market in the region.

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Instant Pot Market Competitive Landscape:

  • November 2022, Instant Brands Inc. announced plans to broaden its presence in North America by collaborating with eight regional organizations, aiming to address food industry uncertainties. Through these joint ventures, the company not only gained fresh opportunities but also augmented its market share in the U.S. instant pot market.


  • November 2022, Midea Group, a leading Chinese home appliances company, announced its successful acquisition of Germany-based KUKA Aktiengesellschaft. This strategic acquisition is poised to facilitate the expansion of Midea Group's business operations and aid in the development of regional strategies.


Instant Pot Market Scope:

Instant Pot Market

Market Size in 2023

USD 5.42 Bn.

Market Size in 2030

USD 9.40 Bn.

CAGR (2024-2030)

8.18 %

Historic Data


Base Year


Forecast Period



By Cooking Mode

High Pressure

Low Pressure

By  Capacity

3 Quarts

6 Quarts

8 Quarts

10 Quarts

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Russia, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


Instant Pot Market Key Players:

  1. Breville Group
  2. National Presto Industries
  3. Wonderchef
  4. SharkNinja
  5. Zojirushi America Corporation
  6. Fagor Professional
  7. Hawkins Cookers
  8. HC Company CO., Ltd.
  9. Stovekraft
  10. TTK Prestige
  11. Longbank
  12. Pigeon Pressure Cooker
  13. Bajaj Pressure Cooker
  14. Panasonic
  15. Matchory
  16. IRIS USA, Inc.
  17. Diamond Trading Inc.
  18. Hamilton Beach
  19. Butterfly Cooker
  20. Havells

Frequently Asked Questions

Convenience and Versatility are the driver of the Instant Pot Market.

1.    Instant Pot Market: Research Methodology 
2.    Instant Pot Market: Executive Summary
3.    Instant Pot Market: Competitive Landscape
4.    Potential Areas for Investment

4.1. Stellar Competition Matrix
4.2. Competitive Landscape
4.3. Key Players Benchmarking
4.4. Market Structure
4.4.1.    Market Leaders 
4.4.2.    Market Followers
4.4.3.    Emerging Players

4.5. Consolidation of the Market
5.    Instant Pot Market Import Export Landscape
5.1. Import Trends
5.2. Export Trends
5.3. Regulatory Compliance
5.4. Major Export Destinations
5.5. Import-Export Disparities
6.    Instant Pot Market: Dynamics
6.1. Market Trends by Region
6.1.1.    North America
6.1.2.    Europe
6.1.3.    Asia Pacific
6.1.4.    Middle East and Africa
6.1.5.    South America

6.2. Market Drivers by Region
6.2.1.    North America
6.2.2.    Europe
6.2.3.    Asia Pacific
6.2.4.    Middle East and Africa
6.2.5.    South America

6.3. Market Restraints
6.4. Market Opportunities
6.5. Market Challenges
6.6. PORTER’s Five Forces Analysis
6.7. PESTLE Analysis
6.8. Strategies for New Entrants to Penetrate the Market
6.9. Regulatory Landscape by Region
6.9.1.    North America
6.9.2.    Europe
6.9.3.    Asia Pacific
6.9.4.    Middle East and Africa
6.9.5.    South America

7.    Instant Pot Market Size and Forecast by Segments (by Value Units)
7.1. Instant Pot Market Size and Forecast, by Cooking Mode (2023-2030)
7.1.1.    High Pressure
7.1.2.    Low Pressure

7.2. Instant Pot Market Size and Forecast, by Capacity (2023-2030)
7.2.1.    3 Quarts
7.2.2.    6 Quarts
7.2.3.    8 Quarts
7.2.4.    10 Quarts

7.3. Instant Pot Market Size and Forecast, by Region (2023-2030)
7.3.1.    North America
7.3.2.    Europe
7.3.3.    Asia Pacific
7.3.4.    Middle East and Africa
7.3.5.    South America

8.    North America Instant Pot Market Size and Forecast (by Value Units)
8.1. North America Instant Pot Market Size and Forecast, by Cooking Mode (2023-2030)
8.1.1.    High Pressure
8.1.2.    Low Pressure
8.2. Instant Pot Market Size and Forecast, by Capacity (2023-2030)
8.2.1.    3 Quarts
8.2.2.    6 Quarts
8.2.3.    8 Quarts
8.2.4.    10 Quarts

8.3. North America Instant Pot Market Size and Forecast, by Country (2023-2030)
8.3.1.    United States
8.3.2.    Canada
8.3.3.    Mexico

9.    Europe Instant Pot Market Size and Forecast (by Value Units)
9.1. Europe Instant Pot Market Size and Forecast, by Cooking Mode (2023-2030)
9.1.1.    High Pressure
9.1.2.    Low Pressure

9.2. Instant Pot Market Size and Forecast, by Capacity (2023-2030)
9.2.1.    3 Quarts
9.2.2.    6 Quarts
9.2.3.    8 Quarts
9.2.4.    10 Quarts

9.3. Europe Instant Pot Market Size and Forecast, by Country (2023-2030)
9.3.1.    UK
9.3.2.    France
9.3.3.    Germany
9.3.4.    Italy
9.3.5.    Spain
9.3.6.    Sweden
9.3.7.    Russia 
9.3.8.    Rest of Europe

10.    Asia Pacific Instant Pot Market Size and Forecast (by Value Units)
10.1. Asia Pacific Instant Pot Market Size and Forecast, by Cooking Mode (2023-2030)
10.1.1.    High Pressure
10.1.2.    Low Pressure

10.2. Instant Pot Market Size and Forecast, by Capacity (2023-2030)
10.2.1.    3 Quarts
10.2.2.    6 Quarts
10.2.3.    8 Quarts
10.2.4.    10 Quarts

10.3. Asia Pacific Air Traffic Control (ATC) Communications Market Size and Forecast, by Country (2023-2030)
10.3.1.    China
10.3.2.    S Korea
10.3.3.    Japan
10.3.4.    India
10.3.5.    Australia
10.3.6.    Indonesia 
10.3.7.    Malaysia
10.3.8.    Vietnam
10.3.9.    Taiwan
10.3.10.    Bangladesh
10.3.11.    Pakistan
10.3.12.    Rest of Asia Pacific

11.    Middle East and Africa Instant Pot Market Size and Forecast (by Value Units)
11.1. Middle East and Africa Instant Pot Market Size and Forecast, by Cooking Mode (2023-2030)
11.1.1.    High Pressure
11.1.2.    Low Pressure

11.2. Middle East and Africa Market Size and Forecast, by Capacity (2023-2030)
11.2.1.    3 Quarts
11.2.2.    6 Quarts
11.2.3.    8 Quarts
11.2.4.    10 Quarts

11.3. Middle East and Africa Instant Pot Market Size and Forecast, by Country (2023-2030)
11.3.1.    South Africa
11.3.2.    GCC
11.3.3.    Egypt
11.3.4.    Nigeria
11.3.5.    Rest of ME&A

12.    South America Instant Pot Market Size and Forecast (by Value Units)
12.1. South America Instant Pot Market Size and Forecast, by Cooking Mode (2023-2030)
12.1.1.    High Pressure
12.1.2.    Low Pressure

12.2. South America Market Size and Forecast, by Capacity (2023-2030)
12.2.1.    3 Quarts
12.2.2.    6 Quarts
12.2.3.    8 Quarts
12.2.4.    10 Quarts

12.3. South America Instant Pot Market Size and Forecast, by Country (2023-2030)
12.3.1.    Brazil
12.3.2.    Argentina
12.3.3.    Rest of South America

13.    Company Profile: Key players
13.1. Breville Group    Company Overview    Financial Overview    Business Portfolio    SWOT Analysis    Business Strategy    Recent Developments

13.2. National Presto Industries
13.3. Wonderchef
13.4. SharkNinja
13.5. Zojirushi America Corporation
13.6. Fagor Professional
13.7. Hawkins Cookers
13.8. HC Company CO., Ltd.
13.9. Stovekraft
13.10. TTK Prestige
13.11. Longbank
13.12. Pigeon Pressure Cooker
13.13. Bajaj Pressure Cooker
13.14. Panasonic 
13.15. Matchory
13.16. IRIS USA, Inc.
13.17. Diamond Trading Inc.
13.18. Hamilton Beach
13.19. Butterfly Cooker
13.20. Havells
13.21. Others
14.    Key Findings
15.    Industry Recommendation

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