Herbal Beauty Products Market: Global Industry Analysis and Forecast (2024-2030)

  • The Herbal Beauty Products Market size was valued at USD 93.36 Bn. in 2023 and the total Global Herbal Beauty Products revenue is expected to grow at a CAGR of 6.1% from 2024 to 2030, reaching nearly USD 141.31 Bn. by 2030.

  • Format : PDF | Report ID : SMR_2088

Herbal Beauty Products Market Overview

Herbal beauty products refer to beauty products that are made using natural ingredients derived from herbs. The analysis explores key factors influencing Herbal beauty products market dynamics, including consumer trends, product innovation, market segmentation, and competitive landscape. Consumer preference is shifting towards herbal beauty products because of heightened awareness of synthetic chemical risks, seen as safer for long-term skin health. Herbal Beauty Products Market demand is driven by a rising consumer base opting for sustainable and eco-friendly choices, especially among millennials and Generation Z prioritizing wellness and sustainability.


The market shows robust growth, led by skincare products holding the largest share. The Herbal Beauty Products Industry growth is driven by ongoing innovation, expanded distribution networks, and improved consumer education on herbal ingredient benefits. These factors collectively drive growth, positioning herbal beauty products as a dynamic segment in the cosmetics industry. Investors seize opportunities in herbal beauty products through research and development investments to enhance product effectiveness and appeal. Innovations in formulations and packaging can distinguish brands and attract more consumers.

Herbal Beauty Products Market

Development into new markets via strategic partnerships and acquisitions utilizes existing distribution networks for increased brand visibility. Building strong supplier relationships ensures the quality and authenticity of botanical extracts, meeting consumer expectations. Investing in established market leaders provides stability and growth potential, leveraging strong brand recognition and diverse product offerings. The Herbal Beauty Products market attractiveness profit margins are driven by premium pricing of natural products, reward-efficient production methods, and strategic pricing approaches for investors.

Herbal Beauty Products Market1


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Herbal Beauty Products Market Dynamics

Rising Consumer Awareness and Demand

Consumers are increasingly cautious about the health risks of synthetic chemicals in beauty products, avoiding parabens, sulfates, and phthalates due to links to hormone disruption and skin irritation. There is also a growing preference for eco-friendly, sustainable products to minimize environmental harm, with a focus on clean, green ingredients and packaging. Digital platforms, social media, and blogs educate consumers on the benefits of natural and organic ingredients, influencing their buying decisions. Also, more people are adopting holistic, healthier lifestyles, integrating natural and organic products into their beauty and personal care routines.


The rising demand for herbal beauty products has driven substantial Herbal Beauty Products market growth, reflecting a shift towards natural ingredients. Brands are innovating to meet this demand, launching new products with natural and organic components, including multifunctional skincare solutions. Companies are rebranding to emphasize the absence of harmful chemicals and the use of sustainably sourced ingredients, enhancing their market positioning. Increased competition from both established brands and new entrants has led to improved product quality, more consumer choices, and competitive pricing, further driving Herbal Beauty Products market growth.


  • According to SMR Analysis, 48% of consumers are willing to change their consumption habits to reduce their impact on the environment. It directly influences their choices in beauty products, driving demand for herbal and organic options.
  • 45% of women in the United States prefer beauty products with natural or organic labels, highlighting a clear shift in consumer preferences.

Herbal Beauty Products Market2

Natural and organic ingredients are often more expensive than synthetic alternatives

Natural and organic ingredients, essential for herbal beauty products, tend to be more expensive than synthetic alternatives. These higher costs stem from several factors, including sustainable farming practices, ethical sourcing, and the use of advanced extraction techniques to preserve the potency and purity of ingredients. The increased production costs are often passed on to consumers through higher retail prices, potentially limiting accessibility and affecting the competitiveness of herbal beauty products in the larger Herbal Beauty Products market.


Higher production costs lead to higher retail prices for herbal beauty products, limiting their accessibility and market penetration. While some consumers are willing to pay a premium, others prefer more affordable synthetic alternatives. Brands face a competitive disadvantage against conventional products on price, often positioning themselves as premium or niche offerings. High costs can also limit resources for research and development, slowing innovation and new product introductions. To remain competitive, brands seek cost-effective sourcing and Herbal Beauty Products manufacturing practices without compromising product quality. The balance is crucial for maintaining a market presence and attracting a broader audience.


  • Average price of natural and organic skincare products was nearly 25-30% higher than conventional products during this period
  • 39% of consumers globally were willing to pay a premium for natural and organic beauty products. However, the percentage varied significantly by region, with higher willingness in developed markets compared to developing ones.
  • US consumers considered the price a barrier to purchasing natural and organic beauty products, reflecting the impact of higher production costs on consumer accessibility.
  • To manage high production costs, some brands invested in sustainable agriculture and local sourcing initiatives. For example, in 2021, Burt’s Bees reported increased investment in sustainable beekeeping practices to ensure a steady and ethical supply of natural ingredients.


Herbal Beauty Products Market Segment Analysis

By Product, the Skincare segment constitutes a significant Herbal Beauty Products Market share within the market. The category includes facial cleansers, moisturizers, serums, masks, and treatments formulated with natural ingredients such as botanical extracts, essential oils, and herbal infusions. Consumers increasingly prefer skin care products that are free from synthetic chemicals and offer benefits such as hydration, anti-aging properties, and skin sensitivity management. Consumer preference is shifting towards skin care products free from synthetic chemicals and artificial additives due to heightened awareness of potential harm.


This trend drives innovation, with brands developing herbal formulations targeting acne, aging, and sensitivity. Skincare leads the herbal beauty market, capturing 47% of sales and stimulating growth by diversifying product offerings. Consumer education via digital platforms enhances awareness of natural ingredients' benefits, such as antioxidants and vitamins, promoting hydration, anti-aging benefits, and soothing properties for sensitive skin.

Herbal Beauty Products Market3

Herbal Beauty Products Market Regional Insights

The North American herbal beauty products market has experienced significant growth, driven by increasing consumer awareness and demand for natural and organic products. Factors such as rising health consciousness, environmental concerns, and a preference for sustainable and ethically sourced products have contributed to the trend.  Major brands like Burt’s Bees, Aveda, and Tarte have launched new products focusing on clean and sustainable ingredients, including multifunctional formulations in North America. The rise of e-commerce has significantly boosted sales, with online sales channels growing over 15% annually, driven by the convenience of home shopping and access to a wide range of products and detailed information.


The U.S. Food and Drug Administration (FDA) guidelines ensure transparency and consumer trust in labeling and marketing natural and organic beauty products. The USDA Organic certification is widely recognized, aiding consumers in identifying genuine organic products. Government sustainability programs indirectly benefit the herbal beauty products market by promoting environmental protection and sustainability. Initiatives supporting organic farming and sustainable sourcing bolster the supply chain for herbal ingredients. Also, diverse research and development grants and funding opportunities raise innovation in natural and organic products, driving advancements in the Herbal Beauty Products market.


In the United States, there is a discernible preference among consumers towards organic beauty products, particularly in the makeup and skincare categories. Almost 25% of U.S. adults choose organic makeup predominantly. Similarly, 30% of men and 25% of women prioritize organic skin care products, driven by a perceived health benefit, with nearly 42% of consumers believing that organic personal care and cosmetics are healthier than conventional alternatives. When surveyed about their preferences for organic beauty and personal care products, consumers most value attributes such as being alcohol-free, skin-friendly, and environmentally sustainable, reflecting growing demand for natural and eco-conscious formulations in the Herbal Beauty Products market.


Herbal Beauty Products Market Competitive Landscape

The herbal beauty products market is fiercely competitive, featuring a blend of established brands and innovative newcomers. Key players prioritize natural ingredients and sustainability to distinguish themselves in a growing Herbal Beauty Products market driven by consumer preference for eco-friendly beauty solutions. Leading brands like Burt’s Bees, Aveda, and The Body Shop are renowned for their extensive ranges of natural skincare, hair care, and makeup products.


They innovate by introducing multifunctional items that merge skincare benefits with natural ingredients, appealing to consumers seeking effective and efficient beauty solutions. Companies are increasing aggressively, broadening product offerings and distribution channels, leveraging both online platforms and traditional retail outlets to meet the increasing demand for herbal and organic beauty products.


  1. In January 2023, Arbonne International LLC completed the acquisition of Eminence Organics, a prominent brand specializing in natural and organic skincare products.
  2. In February 2023, The Hain Celestial Group, Inc. finalized the acquisition of Alba Botanica, a leading brand recognized for its natural and organic personal care products.
  3. In March 2023, Shiseido Company, Limited completed the acquisition of Drunk Elephant, a renowned brand specializing in natural and organic skincare products.

Herbal Beauty Products Market Scope

Market Size in 2023

USD 93.36 Bn.

Market Size in 2030

USD 141.31 Bn.

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period



By Product

Skin care

Hair care

Oral care


By Distribution Channel

Online retail

specialty stores



Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


Key Player in the Herbal Beauty Products Market  

  1. The Himalaya Drug Company (India)
  2. Patanjali Ayurved Limited (India)
  3. Oriflame (Sweden)
  4. Biotique (India)
  5. Forest Essentials (India)
  6. VLCC (India)
  7. Weleda (Switzerland)
  8. Amway (USA)
  9. Arbonne International (USA)
  10. Kiehl's (USA)
  11. Aveda (USA)
  12. Yves Rocher (France)
  13. Natura & Co (Brazil)
  14. Jurlique International (Australia)
  15. Surya Brasil (Brazil)
  16. Burt's Bees (USA)
  17. Botani Australia (Australia)
  18. Aubrey Organics (USA)
  19. Dr. Hauschka (Germany)
  20. Sahajan (Canada)
  21. XXX Inc.

Frequently Asked Questions

Herbal beauty products are gaining popularity due to increasing consumer awareness of the potentially harmful effects of synthetic chemicals. Consumers perceive herbal alternatives as safer, healthier, and more sustainable choices for long-term skin and hair care.

1.    Herbal Beauty Products Market: Research Methodology 
2.    Herbal Beauty Products Market: Executive Summary
3.    Herbal Beauty Products Market: Competitive Landscape
4.    Potential Areas for Investment

4.1. Stellar Competition Matrix
4.2. Competitive Landscape
4.3. Key Players Benchmarking
4.4. Market Structure
4.4.1.    Market Leaders 
4.4.2.    Market Followers
4.4.3.    Emerging Players

4.5. Consolidation of the Market
5.    Herbal Beauty Products Market: Dynamics
5.1. Market Driver 
5.1.1.    Increasing Consumer Awareness
5.1.2.    Innovation in Product Offerings

5.2. Market Trends by Region
5.2.1.    North America
5.2.2.    Europe
5.2.3.    Asia Pacific
5.2.4.    Middle East and Africa
5.2.5.    South America

5.3. Market Drivers by Region
5.3.1.    North America
5.3.2.    Europe
5.3.3.    Asia Pacific
5.3.4.    Middle East and Africa
5.3.5.    South America

5.4. Market Restraints
5.5. Market Opportunities
5.6. Market Challenges
5.7. PORTER’s Five Forces Analysis
5.8. PESTLE Analysis
5.9. Strategies for New Entrants to Penetrate the Market
5.10. Regulatory Landscape by Region
5.10.1.    North America
5.10.2.    Europe
5.10.3.    Asia Pacific
5.10.4.    Middle East and Africa
5.10.5.    South America

6.    Herbal Beauty Products Market Size and Forecast by Segments (by Value Units)
6.1. Herbal Beauty Products Market Size and Forecast, by Product (2023-2030)
6.1.1.    Skin care
6.1.2.    Hair care
6.1.3.    oral care
6.1.4.    Others 

6.2. Herbal Beauty Products Market Size and Forecast, by Distribution Channel (2023-2030)
6.2.1.    Online retail
6.2.2.    specialty stores
6.2.3.    supermarkets
6.2.4.    Others

6.3. Herbal Beauty Products Market Size and Forecast, by Region (2023-2030)
6.3.1.    North America
6.3.2.    Europe
6.3.3.    Asia Pacific
6.3.4.    Middle East and Africa
6.3.5.    South America

7.    North America Herbal Beauty Products Market Size and Forecast (by Value Units)
7.1. North America Herbal Beauty Products Market Size and Forecast, by Product (2023-2030)
7.1.1.    Skin care
7.1.2.    Hair care
7.1.3.    oral care
7.1.4.    Others
7.2. North America Herbal Beauty Products Market Size and Forecast, by Distribution Channel (2023-2030)
7.2.1.    Online retail
7.2.2.    specialty stores
7.2.3.    supermarkets
7.2.4.    Others

7.3. North America Herbal Beauty Products Market Size and Forecast, by Country (2023-2030)
7.3.1.    United States
7.3.2.    Canada
7.3.3.    Mexico

8.    Europe Herbal Beauty Products Market Size and Forecast (by Value Units)
8.1. Europe Herbal Beauty Products Market Size and Forecast, by Product (2023-2030)
8.1.1.    Skin care
8.1.2.    Hair care
8.1.3.    oral care
8.1.4.    Others 

8.2. Europe Herbal Beauty Products Market Size and Forecast, by Distribution Channel (2023-2030)
8.2.1.    Online retail
8.2.2.    specialty stores
8.2.3.    supermarkets
8.2.4.    Others

8.3. Europe Herbal Beauty Products Market Size and Forecast, by Country (2023-2030)
8.3.1.    UK
8.3.2.    France
8.3.3.    Germany
8.3.4.    Italy
8.3.5.    Spain
8.3.6.    Sweden
8.3.7.    Austria
8.3.8.    Rest of Europe

9.    Asia Pacific Herbal Beauty Products Market Size and Forecast (by Value Units)
9.1. Asia Pacific Herbal Beauty Products Market Size and Forecast, by Product (2023-2030)
9.1.1.    Skin care
9.1.2.    Hair care
9.1.3.    oral care
9.1.4.    Others 

9.2. Asia Pacific Herbal Beauty Products Market Size and Forecast, by Distribution Channel (2023-2030)
9.2.1.    Online retail
9.2.2.    specialty stores
9.2.3.    supermarkets
9.2.4.    Others

9.3. Asia Pacific Herbal Beauty Products Market Size and Forecast, by Country (2023-2030)
9.3.1.    China
9.3.2.    S Korea
9.3.3.    Japan
9.3.4.    India
9.3.5.    Australia
9.3.6.    Indonesia 
9.3.7.    Malaysia
9.3.8.    Vietnam
9.3.9.    Taiwan
9.3.10.    Bangladesh 
9.3.11.    Pakistan
9.3.12.    Rest of Asia Pacific

10.    Middle East and Africa Herbal Beauty Products Market Size and Forecast (by Value Units)
10.1. Middle East and Africa Herbal Beauty Products Market Size and Forecast, by Product (2023-2030)
10.1.1.    Skin care
10.1.2.    Hair care
10.1.3.    oral care
10.1.4.    Others 

10.2. Middle East and Africa Herbal Beauty Products Market Size and Forecast, by Distribution Channel (2023-2030)
10.2.1.    Online retail
10.2.2.    specialty stores
10.2.3.    supermarkets
10.2.4.    Others

10.3. Middle East and Africa Herbal Beauty Products Market Size and Forecast, by Country (2023-2030)
10.3.1.    South Africa
10.3.2.    GCC
10.3.3.    Egypt
10.3.4.    Nigeria
10.3.5.    Rest of ME&A

11.    South America Herbal Beauty Products Market Size and Forecast (by Value Units)
11.1. South America Herbal Beauty Products Market Size and Forecast, by Product (2023-2030)
11.1.1.    Skin care
11.1.2.    Hair care
11.1.3.    oral care
11.1.4.    Others 

11.2. South America Herbal Beauty Products Market Size and Forecast, by Distribution Channel (2023-2030)
11.2.1.    Online retail
11.2.2.    specialty stores
11.2.3.    supermarkets
11.2.4.    Others

11.3. South America Herbal Beauty Products Market Size and Forecast, by Country (2023-2030)
11.3.1.    Brazil
11.3.2.    Argentina
11.3.3.    Rest of South America

12.    Company Profile: Key players
12.1. The Himalaya Drug Company (India)
12.1.1.    Company Overview
12.1.2.    Financial Overview
12.1.3.    Business Portfolio
12.1.4.    SWOT Analysis
12.1.5.    Business Strategy 
12.1.6.    Recent Developments

12.2. Patanjali Ayurved Limited (India)
12.3. Oriflame (Sweden)
12.4. Biotique (India)
12.5. Forest Essentials (India)
12.6. VLCC (India)
12.7. Weleda (Switzerland)
12.8. Amway (USA)
12.9. Arbonne International (USA)
12.10. Kiehl's (USA)
12.11. Aveda (USA)
12.12. Yves Rocher (France)
12.13. Natura & Co (Brazil)
12.14. Jurlique International (Australia)
12.15. Surya Brasil (Brazil)
12.16. Burt's Bees (USA)
12.17. Botani Australia (Australia)
12.18. Aubrey Organics (USA)
12.19. Dr. Hauschka (Germany)
12.20. Sahajan (Canada) 
12.21. XXX Inc.
13.    Key Findings
14.    Industry Recommendation

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