Hand sanitizer Market – Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Product, End-Use, Distribution Channel, and Geography

  • Hand sanitizer market is expected to grow at a CAGR of 3.3 % during the forecast period. The hand sanitizer market is expected to reach US$ 3.05 Bn. in 2023 from US$ 3.83 Bn in 2030

  • Format : PDF | Report ID : SMR_525

Hand Sanitizer Market Overview:

Hand sanitizers consist of alcohol and non-alcohol-based liquid/ gel/ foam, used to remove infection-causing microorganisms in the hands. The use of hand sanitizers protects from various diseases caused by the transmission of infection and has been one of the most widely known precautionary measures against COVID-19. There is increasing consumer consciousness worldwide towards maintaining health and wellness due to the high prevalence of infectious diseases represents one of the factors catalyzing the hand sanitizer market.


Hand Sanitizer Market report examines the market's growth drivers as well as its segments (Product, End-Use, Distribution Channel, and Region). Data has been provided by market participants, and regions (North America, APAC, Europe, MEA, and South America). This market study takes an in-depth look at all of the significant advancements that are currently occurring across all industry sectors. To provide key data analysis for the historical period (2017-2020), statistics, and presentations are used. The report examines the Hand Sanitizer markets, Drivers, Restraints, Opportunities, and Challenges. This SMR report includes investor recommendations based on a detailed analysis of the current competitive landscape of the Hand Sanitizer market.


Hand Sanitizer Market


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Hand Sanitizer Market Dynamics:

Increasing awareness of hand hygiene is gaining prominence on account of being a measure to restrict the occurrence of nosocomial infections. Therefore, hand hygiene forms the essential element of personal care, thereby driving the popularity of hand sanitizers and demand in the hand sanitizer market.


Apart from this, the influence of social media and online advertisements on people is tremendous. Consumers learn about trends, the changes, and more knowledge about healthy lifestyles, which leads to a growth of the hand sanitizer and other hygiene products market.


Hand sanitizers also seem to be more advantageous than conventional hand washing as it does not require water. It is portable and often found in small sachets and bottles, making it easy to use and store.


The hand sanitizer market witnessed growth in 2017-2020, owing to increasing knowledge about health and hygiene. After 2020, the Novel Coronavirus disease's emergence led to a substantial increase in demand for the product, as most demands exceeded supply in various brick and mortar stores.


The hand sanitizer market is expected to increase in the future years, due to rapid urbanization, the rising population worldwide, growing preventive measures due to the COVID-19 outbreak, escalating healthcare spending, etc.


However, the Hand sanitizer market faces some challenges, such as health hazards associated with using chemical ingredients in hand sanitizer, which could cause allergic reactions, stringent government regulations, etc. Only promising product development strategies of the hand sanitizer companies could create some innovations and gain consumers' trust.


Hand Sanitizer Market Segment Analysis:

By Product, Hand Sanitizer Market is segmented into Gel, Foam, Spray, and Liquid. Gel hand sanitizer is the type that is expected to hold a considerable amount of share in the market since it is easy to apply and is most effective against germs. Gel hand sanitizers accounted for the largest share of the market. Also, diverse flavors that impact the aroma propel segment expansion in the hand sanitizer market. In 2017, Himalaya Wellness, for example, introduced new hand sanitizers in fruit tastes such as strawberry, green apple, litchi, and orange.


The foam-based hand sanitizer category is expected to dominate the market during the forecast period, with a revenue-based CAGR of 23.1%. The product is gaining popularity worldwide because of its capacity to infiltrate the skin and remain for an extended period. For instance, Arrow Solutions introduced the KR10 Hand Sanitizer Foam in April 2018, an alcohol-free foam sanitizer ideal for frequent usage.


By Distribution Channel, Hand Sanitizer Market is segmented into Online Stores, Hypermarkets, Departmental Stores, Pharmacy stores, and Retail outlets. Hypermarkets are one shop in all supermarkets, which holds a central dominant position owing to the varied amount of hand sanitizing products available in a single place.


Drug stores and pharmacies hold a considerable share owing to the increase in recommendations by doctors and health experts over the world. Although, online stores are expected to gain a larger share in the coming years due to increasing use of the internet and the fast growth of e-commerce.


By End Use, Hand Sanitizer Market is segmented into Restaurants, Schools, Hospitals, Household purposes, and Retail Outlets. Hospitals have a significant share in this due to the constant use of sanitizing and personal care hygiene products. Apart from this, schools are the more prominent and growing segment due to the ever-growing promotional campaigns established to promote cleanliness and hygiene among school students.


Hand Sanitizer Market Regional insights:

The global hand sanitizing market is divided into North America, South America, Europe, Asia Pacific, Middle East, and Africa.


North America held the largest market share of xx% in 2021. Owing to extensive infrastructural facilities and manufacturing companies, fueling the usage of hand sanitizers owing to the importance of hygiene and safety in response to COVID-19.


The Asia Pacific region has experienced the fastest growth in terms of market size during the forecast period. The Asian Pacific countries, India and China, have witnessed an eight-time increase in the purchase of self-care products in 2020 compared to 2019. Countries like Bangladesh, Japan, and India have introduced various campaigns to promote the use of Hygiene products like hand sanitizers. In 2019, China continued to be one of the fastest-growing markets in this cluster of regional markets, followed by Japan, Australia, India, and South Korea.


The European region witnessed the highest number of cases in 2020. Due to this reason, the use of hand sanitizers and other products used as a precaution against COVID-19 significantly increased. The presence of efficient and up-to-date medical facilities in Europe also led to an increase in hygiene products to create a safe and clean atmosphere.


The growing awareness and presence of promotional campaigns in the Middle East and South Africa have resulted in further demand for health and hygiene products.


The report's goal is to provide stakeholders in the hand sanitizer industry with a detailed market outline. The research discusses the most critical trends in the hand sanitizer sector and how these trends will impact future business investments and marketing strategies throughout the forecast period. By studying market leaders, market followers, and regional players, the report also aids in the understanding of the Fast-Food Market dynamics, economic fundamentals, and competitive structure.


The qualitative and quantitative data in the hand sanitizer market report is intended to assist in establishing which market segments, regions, as well as factors affecting the market are anticipated to expand at higher rates, as well as key opportunity areas that will drive the industry and market growth over the forecast period. The competitive landscape of important players in the industry and their recent advances in the hand sanitizer Market are also included in the report. The study examines company size, market share, market growth, revenue, production volume, and profitability of the Fast-Food industry's major players.


The objective of the report is to present a comprehensive analysis of the hand sanitizer market and highlight the major trends and growth opportunities. The report provides Porter's Five Force Model for analysis of the fast-food industry, which helps design the business strategies in the market. The study aids in determining the number of rivals, who they are, and the performance of the products in the industry.


The analysis also examines whether the hand sanitizer business is open to new entrants, whether they enter and exit the market regularly, and whether a few players dominate it. The report also includes PESTEL Analysis, which aids in developing company strategies. Numerous elements affect growth and profitability. A PESTEL study can assist in determining the significance and strength of these elements. It helps firms in deciding which of these characteristics are beneficial and which are not. PESTEL is a word that stands for Political, Economic, Socio-cultural, Technological, Environmental, and Legal. These variables take on added significance for organizations functioning in a global setting.


Hand Sanitizer Market Scope

Hand Sanitizer Market 

Market Size in 2023

USD 3.05 Bn.

Market Size in 2030

USD 3.83 Bn.

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period


Segment Scope

by Product

  • Gel
  • Foam
  • Spray
  • Liquid

by Distribution Channel

  • Online Stores
  • Hypermarkets
  • Departmental Stores
  • Pharmacy stores
  • Retail outlets

by End User

  • Restaurants
  • Schools
  • Hospitals
  • Household purposes
  • Retail Outlets

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America

Key Players Insights:

  • The existence of several well-known firms distinguishes the market. These firms have a big chunk of the market, a diverse product portfolio, and a global presence.
  • To provide efficient germ protection solutions, key players in the hand sanitizing products market are constantly focusing on innovation and quality enhancement in disinfectants and the shape and size of washing accessories.
  • Businesses are also focusing their efforts on building a successful distribution channel to attain consumers most conveniently and efficiently possible.
  • With the increasing awareness of consumers about organic products, a few companies in the hand sanitizing market also focus on producing organic hand gels products to cater to the rising demand for organic and healthy personal care products.


Hand Sanitizing market Key Players:

  • 3M Company (USA)
  • Best Sanitizers, Inc. (USA)
  • Byotrol plc (UK)
  • Chattem, Inc. (USA)
  • GOJO Industries, Inc. (USA)
  • Henkel AG & Co. KGaA (Germany)
  • Lion Corporation (Japan)
  • Medline Industries, Inc. (USA)
  • Nice-Pak Products, Inc. (USA)
  • Procter & Gamble Co. (USA)
  • Reckitt Benckiser Group plc (UK)
  • SC Johnson & Son, Inc. (USA)
  • Deb Group Ltd. (USA)
  • Skinvisible, Inc. (USA)
  • The Clorox Company (USA)
  • Unilever plc (UK)
  • Vi-Jon Laboratories, Inc. (USA)
  • Zep, Inc. (USA)

Frequently Asked Questions

The gel segment is expected to be the top form of a product.

  1. Scope of the Report
  2. Research Methodology
    1. Research Process
    2. Global Hand Sanitizer Market: Target Audience
    3. Global Hand Sanitizer Market: Primary Research (As per Client Requirement)
    4. Global Hand Sanitizer Market: Secondary Research
  3. Executive Summary
  4. Competitive Landscape
    1. Market Share Analysis by Region in 2023(%)
      1. North America
      2. Europe
      3. Asia Pacific
      4. The Middle East and Africa
      5. South America
    2. Stellar Competition matrix
      1. Global Stellar Competition Matrix
      2. North America Stellar Competition Matrix
      3. Europe Stellar Competition Matrix
      4. Asia Pacific Stellar Competition Matrix
      5. South America Stellar Competition Matrix
      6. The Middle East and Africa Stellar Competition Matrix
    3. Key Players Benchmarking: - by Product, Pricing, Investments, Expansion Plans, Physical Presence, and Presence in the Market.
    4.  Merger and Acquisitions in Industry: - M&A by Region, Value, and Strategic Intent
    5. Market Dynamics
      1. Market Drivers
      2. Market Restraints
      3. Market Opportunities
      4. Market Challenges
      5. PESTLE Analysis
      6. PORTERS Five Force Analysis
      7. Value Chain Analysis
  5. Global Hand Sanitizer Market Segmentation
    1. Global Hand Sanitizer Market, by Product (2023-2030)
      1. Gel
      2. Foam
      3. Spray
      4. Liquid
    2. Global Hand Sanitizer Market, by Distribution Channel (2023-2030)
      1. Online Stores
      2. Hypermarkets
      3. Departmental Stores
      4. Pharmacy stores
      5. Retail outlets
    3. Global Hand Sanitizer Market, By End-User (2023-2030)
      1. Restaurants
      2. Schools
      3. Hospitals
      4. Household purposes
      5. Retail Outlets
    4. Global Hand Sanitizer Market, by Region (2023-2030)
      1. North America
      2. Europe
      3. Asia-Pacific
      4. Middle East & Africa
      5. South America
  6. North America Hand Sanitizer Market Segmentation
    1. North America Hand Sanitizer Market, by Product  (2023-2030)
    2. North America Hand Sanitizer Market, by Distribution Channel  (2023-2030)
    3. North America Hand Sanitizer Market by End-User  (2023-2030)
    4. North America Hand Sanitizer Market by Region  (2023-2030)
  7. Europe Hand Sanitizer Market Segmentation
    1. Europe Hand Sanitizer Market, by Product  (2023-2030)
    2. Europe Hand Sanitizer Market, by Distribution Channel  (2023-2030)
    3. Europe Hand Sanitizer Market by End-User  (2023-2030)
    4. Europe Hand Sanitizer Market by Country  (2023-2030)
  8. Asia Pacific Hand Sanitizer Market Segmentation
    1. Asia Pacific Hand Sanitizer Market, by Product  (2023-2030)
    2. Asia Pacific Hand Sanitizer Market, by Distribution Channel  (2023-2030)
    3. Asia Pacific Hand Sanitizer Market by End-User  (2023-2030)
    4. Asia Pacific Hand Sanitizer Market by Country  (2023-2030)
  9. Middle East and Africa Hand Sanitizer Market Segmentation
    1. Middle East and Africa Hand Sanitizer Market, by Product  (2023-2030)
    2. Middle East and Africa Hand Sanitizer Market, by Distribution Channel (2023-2030)
    3. Middle East and Africa Hand Sanitizer Market by End-User  (2023-2030)
    4. Middle East and Africa Hand Sanitizer Market by Country  (2023-2030)
  10. South America Hand Sanitizer Market Segmentation
    1. South America Hand Sanitizer Market, by Product  (2023-2030)
    2. South America Hand Sanitizer Market, by Distribution Channel  (2023-2030)
    3. South America Hand Sanitizer Market by End-User  (2023-2030)
    4. South America Hand Sanitizer Market by Country  (2023-2030)
  11. Company Profiles
    1. Key Players
      1. 3M Company (USA)
        1. Company Overview
        2. Product Portfolio
        3. Financial Overview
        4. Business Strategy
        5. Key Developments
      2. Best Sanitizers, Inc. (USA)
      3. Byotrol plc (UK)
      4. Chattem, Inc. (USA)
      5. GOJO Industries, Inc. (USA)
      6. Henkel AG & Co. KGaA (Germany)
      7. Lion Corporation (Japan)
      8. Medline Industries, Inc. (USA)
      9. Nice-Pak Products, Inc. (USA)
      10. Procter & Gamble Co. (USA)
      11. Reckitt Benckiser Group plc (UK)
      12. SC Johnson & Son, Inc. (USA)
      13. Deb Group Ltd. (USA)
      14. Skinvisible, Inc. (USA)
      15. The Clorox Company (USA)
      16. Unilever plc (UK)
      17. Vi-Jon Laboratories, Inc. (USA)
      18. Zep, Inc. (USA)
  12. Key Findings
  13. Recommendations

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