Europe Hair Care Market: Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Product, Distribution Channel, End User, Type, and Region

  • Europe Hair Care Market was valued at USD 27.51 billion in 2023. Europe Hair Care Market size is estimated to grow at a CAGR of 7.52 % over the forecast period.

  • Format : PDF | Report ID : SMR_518

Europe Hair Care Market Definition:

Europe Hair Care helps men and women maintain their hair's health and cleanliness while also protecting it from harm. Shampoo, conditioner, oil, serum, and other hair-nourishing treatments come in a range of liquid, gel, cream, and lotion forms. There are a variety of products on the market for varied applications depending on the Type of hair. Further, the Europe Hair Care Market is segmented by Product, Distribution Channel, End User, Type and geography. On the basis of Product, the Europe Hair Care market is segmented under Hair Colorants, Shampoo, Conditioner, Hair Oil, and Others. Based on the distribution channel, the market is segmented under the channels of Supermarkets, Specialty Stores, Online Stores, and Others. On the basis of end-user, the Europe Hair Care Market is segmented under Men, Women, and Kids. On the basis of Type, the Europe Hair Care Market is segmented under organic and synthetic. By geography, the market covers the major countries in Europe, i.e., Italy, Germany, United Kingdom, Russia, France, and Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).


Europe Hair Care Market Dynamics:

The increasing desire for product innovations, particularly in terms of ingredients employed, is driving the expansion of the Europe hair care market. Hair care products in Europe are increasingly being made with natural/organic components, according to a global trend. In this regard, hair care products containing coconut oil, shea butter, and tea tree oils have been increasingly popular in recent years across European markets. The bulk of hair care products offered in Europe primarily affect the outer surface qualities of the hair. Modifying the technology's sub-structural components will be widely adopted in Europe in the near future.


The demand for hair products that are more sustainable/organic than conventional products has grown significantly in the hair care market, emphasizing the rising need for ethical, free from, and environmental claims. In this regard, firms are likely to concentrate their efforts in the near future on expanding their sustainability claims to include packaging materials. Shea butter has seen a considerable increase in demand in recent years across Europe. Shea butter is used in hair care products because of its unique properties in treating dry and damaged hair.


Europe Hair Care Market


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Hairdressers and Beauty Salons are increasing in number across Europe to promote growth of hair care market. More than 1,000 new hair and beauty businesses opened in the United Kingdom in 2020, a U.K.-based trade group for barbering, hairdressing, barbering, and beauty salon owners. While the number of hairdressers and hair salons has been continuously expanding across Europe, this tendency is especially pronounced in the United Kingdom. Scientific improvements in hair care technology, customer perceptions of luxury and product quality, and the increasing popularity of domestic hair care brands are all contributing to the UK beauty industry's explosive expansion.


In Western Europe, the United Kingdom is one of the top consumers of hair care products. The increased consumer demand for organic beauty products is attributed to the robust expansion of the UK hair care products sector. Another important European market is France. The 'Made in France' logo on hair care products is still regarded as a mark of superior quality across Europe. In addition, France is a major exporter of hair care products. These factors are driving the demand for hair care market in Europe.


Europe Hair Care Market COVID 19 Insight:

Because the hair salon profession necessitates close proximity to consumers, most hair salons in European countries were forced to close temporarily due to COVID-19's influence on the sector. Throughout 2020, the home seclusion trend led to a large number of Europeans consumers attempting to condition and color their hair from the comfort of their homes. Consumers were inspired to experiment with their hair in novel ways, which would normally require professional guidance, thanks to reliable material and conveniently accessible information online, as well as other social isolation techniques. Product sales through hairdressers or hair salons continue to be negatively impacted by such trends or shifts in consumer behavior across Europe which impacted hair care market.


At a macro level, the COVID-19 crisis influenced consumer behavior, limiting their ability to experiment with their hair and create new at-home personal care/beauty routines. Moreover, temporary and permanent hair salon closures across Europe made it difficult for businesses to reach the market faster through these distribution channels, changing the competitive landscape in the hair care market. Several industry participants drew in customers by increasing their internet presence across Europe in order to stay competitive.


Europe Hair Care Market Segment Analysis:

By Product, in 2023, shampoo dominated with 39 % share of the market. Because of its unique hair enrichment content, which comprises vitamins, botanical extracts, minerals, oils, and other elements that help stimulate hair growth from the follicles of the scalp. Moreover, the regular usage of shampoo by many clients is projected to increase demand in this market.

The hair colorants, shampoo, conditioner, and hair oil categories have a large market presence in Europe Hair Care due to rising demand in beauty salons, spas, and massage treatments.


Europe Hair Care Market


Europe Hair Care Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.


The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in Europe and Europe, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.


The objective of the report is to present a comprehensive analysis of the Global Europe Hair Care market to the stakeholders in the industry. The report provides trends that are most dominant in the Global Europe Hair Care market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Global Europe Hair Care Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.


The qualitative and quantitative data provided in the Global Europe Hair Care market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Europe Hair Care market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Global Europe Hair Care market.


The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the Global Europe Hair Care market. The report also analyses if the Global Europe Hair Care market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.


The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Europe Hair Care market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Europe Hair Care market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Global Europe Hair Care market is aided by legal factors.


Europe Hair Care Market Scope:

Europe Hair Care Market 

Market Size in 2023

USD 27.51 Bn.

Market Size in 2030

USD 45.70 Bn.

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period


Segment Scope

By Product

  • Hair Colorants
  • Shampoo
  • Conditioner
  • Hair Oil
  • Others

By Distribution Channel

  • Supermarkets
  • Specialty Stores
  • Online Stores
  • Others


By End User

  • Men
  • Women
  • Kids


By Type

  • Organic
  • Synthetic


By Country

  • Italy
  • Germany
  • France
  • United Kingdom
  • Rest of Europe



  • L'Oréal S.A. (France)
  • Unilever PLC (United Kingdom)
  • The Procter & Gamble Company (United States)
  • Revlon, Inc. (United States)
  • Johnson & Johnson (United States)
  • Coty Inc.  (North-Holland)
  • Wahl Clipper Corporation (U.S.)
  • Jemella Ltd (U.K.)
  • Henkel AG & Co. KGaA (Germany)
  • Codibel n.v/s.a (Belgium)
  • Davines S.p.A. (Italy)
  • KIEPE s.r.1 (Italy)

Frequently Asked Questions

The segments covered in the Europe Hair Care Market report are based on Product, Distribution Channel, End User, and Type.

  1. Scope of the Report
  2. Research Methodology
    1. Research Process
    2. Global Europe Hair Care Market: Target Audience
    3. Global Europe Hair Care Market: Primary Research (As per Client Requirement)
    4. Global Europe Hair Care Market: Secondary Research
  3. Executive Summary
  4. Competitive Landscape
    1. Stellar Competition matrix
    2. Europe Stellar Competition Matrix
    3. Key Players Benchmarking: - by Product, Pricing, Investments, Expansion Plans, Physical Presence, and Presence in the Market.
    4. Mergers and Acquisitions in Industry: - M&A by Region, Value, and Strategic Intent
    5. Market Dynamics
      1. Market Drivers
      2. Market Restraints
      3. Market Opportunities
      4. Market Challenges
      5. PESTLE Analysis
      6. PORTERS Five Force Analysis
      7. Value Chain Analysis
  5. Europe Hair Care Market Segmentation
    1. Europe Hair Care Market, by Product (2023-2030)
      1. Hair Colorants
      2. Shampoo
      3. Conditioner
      4. Hair Oil
      5. Others
    2. Europe Hair Care Market, by Distribution Channel (2023-2030)
      1. Supermarkets
      2. Specialty Stores
      3. Online Stores
      4. Others
    3. Europe Hair Care Market, by End User (2023-2030)
      1. Men
      2. Women
      3. Kids
    4. Europe Hair Care Market, by Type (2023-2030)
      1. Organic
      2. Synthetic
    5. Europe Hair Care Market, by Country (2023-2030)
      1. Italy
      2. Germany
      3. France
      4. United Kingdom
      5. Ukraine
      6. Rest of Europe
  6. Company Profiles
  7. Key Players
    1. L'Oréal S.A. (France)
      1. Company Overview
      2. Product Portfolio
      3. Financial Overview
      4. Business Strategy
      5. Key Developments
    2. Unilever PLC (United Kingdom)
    3. The Procter & Gamble Company (United States)
    4. Revlon, Inc. (United States)
    5. Johnson & Johnson (United States)
    6. Coty Inc.  (North-Holland)
    7. Wahl Clipper Corporation (U.S.)
    8. Jemella Ltd (U.K.)
    9. Henkel AG & Co. KGaA (Germany)
    10. Codibel n.v/s.a (Belgium)
    11. Davines S.p.A. (Italy)
    12. KIEPE s.r.1 (Italy)
  8. Key Findings
  9. Recommendations

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