Deli Meat Market: Global Industry Analysis and Forecast (2024 -2030) Trends, Statistics, Dynamics, Segmentation by Product, Distribution Chanel, and Region

Deli Meat Market Overview: -

Deli meats are generally used in packaged deli meat products as the use of preservatives and food additives improves their shelf life. The popularity of packaged meats as an RTE option has been one of the primary factors driving their growth. The demand for flavoured RTE and ready-to-cook meats among people is increasing, led by growing urbanization and increasing demand for convenience foods and dishes. The hectic lifestyle of consumers leaves them with less time to cook from scratch, leading to the demand for such on-the-go food products. In addition, cured meats possess deep and complex flavors created by bacteria, yeasts, and enzymes during the curing process, which makes them appealing to consumers seeking new meat flavors. In line with this, many leading vendors in the market are introducing cured deli meats in the market. Thus, the demand for cured deli meats will drive the growth of the segment in the global market during the forecast period.

The rising demand for organic and natural deli meats is an emerging trend in the market. The growing awareness of the health benefits of organic foods, such as organic deli meat, has increased their consumption. Owing to the increasing prevalence of diseases across the world, consumers are becoming aware of the ingredients in the foods that they consume. As a result, the demand for organic meats is increasing in popularity as compared to normally processed meats.

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Deli Meat Market Dynamics:

The increase in product launches is notably driving market growth. New product launches by regional and international players have been one of the primary factors contributing to the growth of the global market. The growing number of product launches is raising awareness, versatility, and the availability of new and innovative flavors of deli meats in the market. Manufacturers of meat products are adopting innovative and distributive strategies to increase the market size of these products.

Successful product launches help in increasing the revenue flow of vendors and expanding their consumer base. Thus, vendors are continually launching new and innovative products to cater to evolving consumer demands, attracting more customers and increasing store sales. Many market players are even expanding their product portfolios by launching new product lineups and extending existing ones to include new flavors and snacks of deli meats. Thus, a growing number of product launches is one of the major drivers, which is expected to boost the growth of the global market during the forecast period. The rising demand for organic and natural deli meats is an emerging trend in the market. The growing awareness of the health benefits of organic foods, such as organic deli meat, has increased their consumption. Owing to the increasing prevalence of diseases across the world, consumers are becoming aware of the ingredients in the foods that they consume. As a result, the demand for organic meats is increasing in popularity as compared to normally processed meats. Organic deli meat and natural deli meat are likely to register a significant increase in demand during the forecast period. Players such as Hormel Foods and Boar's Head Brand are focusing on strengthening their presence in the organic and natural deli meat segment to meet the rising demand.. These deli meats are devoid of antibiotics, synthetic hormones, and toxic pesticides. Thus, the rising demand for organic and natural deli meats is of the growing trends, which is expected to drive the growth of the global market during the forecast period.

Deli Meat Market Segment Analysis:-

Based on Type:-

Cured deli meats are generally used in packaged deli meat products as the use of preservatives and food additives improves their shelf life. The popularity of packaged meats as an RTE option has been one of the primary factors driving their growth. The demand for flavored RTE and ready-to-cook meats among people is increasing, led by growing urbanization and increasing demand for convenience foods and dishes. The hectic lifestyle of consumers leaves them with less time to cook from scratch, leading to the demand for such on-the-go food products. In addition, cured meats possess deep and complex flavors created by bacteria, yeasts, and enzymes during the curing process, which makes them appealing to consumers seeking new meat flavors. In line with this, many leading vendors in the market are introducing cured deli meats in the market. Thus, the demand for cured deli meats will drive the growth of the segment in the global market during the forecast period.

 Based on the Application,

The conventional segment held a larger market share in 2023 and is expected to maintain its dominance during the forecast period. As demand for chilled & premium foods increases amongst consumers, the conventional segment is likely to dominate the supermarket shelves in major countries such as the U.S. and U.K. Strategic partnerships, product launches, and expansion strategies in the conventional segment by major players in the market likely to bode well with the future market growth.

However, the organic type segment is projected to register faster growth during the forecast period. Millennials nowadays are becoming more conscious of their health & wellness and are willing to pay a reasonable price for organic ingredients. According to the You Gov report published in the U.S. one in two Millennials which is approximately 51.0% indicate they are buying more organic food products, and 60.0% of older Millennial-aged 33- to 37 years stated that they are buying organic more often now. Such facts are likely to boost the demand for organic frozen foods soon.

Deli Meat Market Region:

North America accounted for the largest share of 34.3% in 2023. The rising consumption of convenient sources of food products that can be consumed on the go has been supporting the dominance in the region. Several customers supplement their regular meals with chilled products, such as prepackaged sandwiches and prepared salads, while some time-pressed consumers substitute their regular meals with the same. Thus, changing consumer lifestyles, especially in terms of eating habits, and the rising need for convenience meal options are estimated to augment the sales of such products within the region.

Asia Pacific is expected to be the fastest-growing region with a CAGR of 5.5% from 2024 to 2030. Sales of chilled & deli offerings are growing with the expansion of modern retailers in emerging economies, wherein companies are increasingly investing in cold chain infrastructure for fresh, chilled packaged products. The market is mainly driven by the need for convenience products that need less preparation or consumption time. Retail chains are significantly boosting the demand for Savory appetizers.

Deli Meat Market Scope -

Deli Meat Market Key Players:

• Boars Head Brand
• BRF SA
• Cargill Inc.
• Conagra Brands Inc.
• CrisTim Group
• Dutch Valley Meats
• Evans Meats and Seafood Inc.
• Hormel Foods Corp.
• JBS SA
• Maple Leaf Foods Inc.
• Nestle SA
• Pocino Foods Co.
• Samworth Brothers Ltd.
• Seaboard Corp.
• Sierra Meat and Seafood