Bathroom Accessories Market: Global Industry Analysis and Forecast (2024-2030)

  • The Bathroom Accessories Market size was valued at USD 23.87 Bn. in 2023 and the total Bathroom Accessories revenue is expected to grow at a CAGR of 9.7% from 2024 to 2030, reaching nearly USD 45.64 Bn. by 2030.

  • Format : PDF | Report ID : SMR_1825

Bathroom Accessories Market Overview:

Bathroom accessories serve the purpose of enhancing the functionality, comfort, and aesthetic appeal of a bathroom. In contrast to permanent fixtures like sinks and toilets, these accessories encompass a wide range of items including storage solutions, comfort-enhancing elements, and decorative accents.


The bathroom accessories industry presents an appealing prospect for manufacturers, retailers, and designers to capitalize on. By continuing agreement with evolving consumer preferences and advancements in technology, there exists significant potential to craft innovative and stylish sanctuaries within the modern bathroom. Whether it's through creative storage solutions or the integration of smart technologies, the bathroom accessories market offers exciting avenues to create bathrooms that are both practical and visually appealing.


The reports provide the latest Bathroom Accessories market developments, potential areas for future growth, and information about the competitive landscape. The Bathroom Accessories market has experienced remarkable growth, fuelled by growing consumer appreciation for its visual demand and considering incorporating sustainability, the demand for efficiency, and cost-effectiveness in the supply chain. Reports include a detailed assessment of market segments, such as Product Type, Material Type, End-User, and Regions, providing a view of the market landscape.


The Bathroom Accessories market research analyses the global market trends, key drivers, challenges, and opportunities in the industry. In addition, the latest Future of Bathroom Accessories survey report provides the market size outlook across types, applications, and other segments across the world and regions. It provides data-driven insights and actionable recommendations for companies in the Bathroom Accessories industry.


Bathroom Accessories Market


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Bathroom Accessories Market Dynamics:

The Growing Trends of Bathroom Accessories With New Advances Are Set To Significantly Impact The Future Of The Bathroom Accessories Market.

The increase in the popularity and adoption of smart technologies in bathroom accessories is expected to have a substantial influence on the future of the bathroom accessories market. Smart bathrooms refer to the incorporation of advanced technologies such as smart lighting, sensors, and automated features in bathroom products like faucets, showers, toilets, and mirrors. This growing trend indicates a shift towards more convenient and efficient bathroom experiences for consumers. As more individuals embrace smart technologies in their homes, manufacturers and retailers in the bathroom accessories market are likely to respond by offering a wider range of smart products to cater to this evolving demand. This trend is expected to shape the industry landscape and drive innovation in the design and functionality of bathroom accessories in the coming years.


For instance, Investment in production technology in keeping with its profit reinvestment policy, every year Roca Group allocates a large percentage of its annual investments to renovating its manufacturing technology. Roca Group continues to move forward with installing trivalent chromium lines in its plants, do in advance of upcoming European regulations banning hexavalent chromium. The new line in Gavà is the result of collaboration with internationally renowned chemical companies to ensure finish quality, product safety, and minimal environmental impact.


Sustainability Trends In The Bathroom Accessories Industry Point Towards A Larger Market Demand For Eco-Friendly Products.

Shift towards sustainability in the bathroom accessories industry, indicating that consumers are increasingly prioritizing eco-friendly products. This trend likely reflects growing awareness and concern for environmental issues among consumers, leading them to seek out products that have minimal negative impact on the environment. As a result, there appears to be a rising market demand for bathroom accessories that are designed, produced, and marketed in a way that aligns with sustainable principles. Companies within the industry may need to adapt and innovate their product offerings to meet this growing preference for eco-friendly options, to remain competitive and appeal to environmentally-conscious consumers.


Sector growth of the bathroom accessories industry is driven by increasing disposable income and widespread urbanization.

The bathroom accessories industry is driven by increasing disposable income and widespread urbanization indicates that the development of the bathroom accessories industry is primarily influenced by two key factors: rising disposable income levels and rapid urbanization trends. As individuals have more disposable income, they allocate a greater portion of their earnings toward purchasing bathroom accessories, thereby stimulating growth in the industry. On average, individuals spent USD 13,685 on remodelling their bathrooms in the year 2023.


This average amount is derived from the total amount spent on bathroom remodels across a sample of individuals or households. Additionally, the ongoing process of urbanization, which involves more people residing in urban areas, creates a larger bathroom accessories market thanks to increased housing developments and renovations. These factors collectively contribute to the growth of the industry as companies capitalize on the opportunities presented by evolving consumer trends and market dynamics in response to changing economic and demographic conditions.


Bathroom Accessories Market1


Bathroom Accessories Market Segment Analysis:

By Product Type, the towel racks/rings bathroom accessories held the dominant market share of around 44.56% in 2023 indicating that among all types of bathroom accessories available in the market in 2023, those designed to be mounted on walls or stands accounted for the largest portion of sales, capturing in the total market. The consumers showed a strong preference for wall-mounted bathroom accessories like towel rings over other types such as countertops or freestanding options. This dominant market share signifies a significant trend in consumer behavior and preferences toward bathroom accessories that are space-saving, functional, and aesthetically pleasing when considering their purchase decisions in 2023.



Bathroom Accessories Market2


Bathroom Accessories Market Regional Insight:

North America region dominated the market in the year 2023 and is expected to continue its dominance during the forecast period, compared to other regions. North American bathroom accessories market, including products such as towel racks/rings, soap dispensers, shower curtains, and toilet brushes among others, was the most significant in terms of size and value. Factors such as consumer demand, purchasing power, market competition, and economic conditions likely played a role in North America’s dominance in this market segment during the specified year.


The United States is the largest contributor to the bathroom accessories market from the North American region in 2023, indicating that, among all North American countries, the United States had the highest market share in terms of sales or revenue generated from bathroom accessories in the year 2023. This suggests that the United States played a significant role in driving the overall growth and performance of the bathroom accessories market in North America during the forecast period. Factors such as consumer demand, market size, economic strength, and product innovation likely contributed to the United States' dominant position in this bathroom accessories market segment.


Bathroom Accessories Market3


Bathroom Accessories Market Competitive Landscape:


  • KOHLER, Wis.?– January 18, 2024 – Global kitchen and bath leader Kohler completed its acquisition of KLAFS – a market-leading manufacturer of saunas, steam rooms, and other hydrothermal features – from EGERIA. Financial details of the transaction are not being disclosed.


Headquartered in Schwäbisch Hall, Germany, KLAFS develops, designs, manufactures, and sells innovative premium wellness products designed to enhance personal spa experiences including saunas, sanariums, infrared cabins, steam baths, pools, and related wellness equipment and accessories. In addition, the company provides design consultation, planning services, and expert installation. KLAFS sells its products through a vast direct-to-consumer showroom network that primarily spans across Europe to both residential and commercial (incl. hotels, fitness centers, day spas, etc.) clients.


  • On 16/04/2024, Roca Sanitario, S.A. Redefining the boundaries of bathroom design, Roca presents its cutting-edge technolo-gies and inspiring collections at the prestigious Salone del Mobile with a unique stand designed by Barcelona-based architecture firm Mesura.


Roca’s presence at Salone del Mobile’s International Bathroom Exhibition underlines the company's commitment to design excellence and innovation. With a history of impactful displays at Milan Design Week’s Fuorisalone, this debut at Salone del Mobile further solidifies Roca's position as an industry leader. “Presenting our brand and products at the world’s most important design event underlines our commitment to setting industry standards and engaging with design professionals on a global scale,” says Marc Viardot, Roca Group Marketing and Design Director. An unparalleled venue for presenting the best in furniture, interior design, and innovation, Salone del Mobile allows Roca to showcase its latest innovations, demonstrate its values, and connect with a diverse audience passionate about design and quality craftsmanship.


Bathroom Accessories Market Scope

Market Size in 2023

USD 23.87 Bn.

Market Size in 2030

USD 45.64 Bn.

CAGR (2024-2030)

9.7 %

Historic Data


Base Year


Forecast Period



By Product      

Towel Rack/Ring


Paper Holder

Grab Bars


By Material





By End-User    



Regional Scope

North America - United States, Canada, and Mexico

Europe - UK, France, Germany, Italy, Spain, Sweden, Russia, and Rest of Europe

Asia Pacific - China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Rest of the Middle East and Africa

South America - Brazil, Argentina, Rest of South America


Bathroom Accessories Market:

  1. Kohler (United States)
  2. American Standard (United States)
  3. Bradley Corporation (United States)
  4. Moen Incorporated (United States)
  5. Gerber Plumbing Fixtures LLC (United States)
  6. Jacuzzi Brands LLC (United States)
  7. Sloan Valve Company (United States)
  8. American Bath Group  (United States)
  9. Masco Corp (United States)
  10. Jaquar (Europe)
  11. Roca Sanitario, S.A. (Europe)
  12. Hansgrohe (Europe)
  13. Duravit (Europe)
  14. GROHE (Europe)
  15. Villeroy & Boch (Europe)
  16. Oras Ltd. (Europe)
  17. Geberit AG (Europe)
  18. Cera Sanitaryware Ltd. (India)
  19. Huida Sanitary Ware (China)
  20. LIXIL Corporation (Japan)
  21. TOTO (Japan)

Frequently Asked Questions

Smart and eco-friendly bathroom is a key factor in the rise in demand for bathroom products.

1.    Bathroom Accessories Market: Research Methodology 
2.    Bathroom Accessories Market: Executive Summary

2.1. Study Assumption and Market Definition
2.2. Scope of the Study
2.3. Summary
?    Market Size (2023) & Forecast (2024-2030)
?    Market Size (USD Million) and Market Share (%) - By Segments, Regions and Country

3.    Bathroom Accessories Market: Competitive Landscape
3.1. Stellar Competition Matrix
3.2. Competitive Landscape
3.3. Key Players Benchmarking
?    Company Name
?    Headquarter
?    Product Segment
?    End-User Segment
?    Revenue Details
?    Global Presence

3.4. Market Structure
?    Market Leaders 
?    Market Followers
?    Emerging Players

3.5. Consolidation of the Market
?    Mergers and Acquisitions, Joint Ventures, Partnerships, etc. Details
?    Product Launch, Recent Development, Technological Advancements, Geographical Expansion, etc.

3.6. Bathroom Accessories Market Import Export Landscape
?    Import Trends
?    Export Trends
?    Regulatory Compliance
?    Major Export Destinations
?    Import-Export Disparities

4.    Bathroom Accessories Market: Dynamics
4.1. Bathroom Accessories Market Trends 
4.2. Bathroom Accessories Market Dynamics 
4.2.1. Bathroom Accessories Market Drivers 
4.2.2. Bathroom Accessories Market Restraints
4.2.3. Bathroom Accessories Market Opportunities
4.2.4. Bathroom Accessories Market Challenges

4.3. PORTER’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Technological Roadmap 
4.6. Strategies for New Entrants to Penetrate the Market
4.7. Analysis of Government Schemes and Initiatives for the Bathroom Accessories Industry
4.8. Regulatory Landscape by Region
4.8.1. North America
4.8.2. Europe
4.8.3. Asia Pacific
4.8.4. Middle East and Africa
4.8.5. South America

5.    Bathroom Accessories Market Size and Forecast by Segments (by Value Units)
5.1. Bathroom Accessories Market Size and Forecast, by Product Type (2023-2030)
5.1.1. Towel Rack/Ring
5.1.2. Hook
5.1.3. Paper Holder
5.1.4. Grab Bars
5.1.5. Others

5.2. Bathroom Accessories Market Size and Forecast, by Material Type (2023-2030)
5.2.1. Ceramic
5.2.2. Metal
5.2.3. Glass
5.2.4. Others

5.3. Bathroom Accessories Market Size and Forecast, by End-User (2023-2030)
5.3.1. Residential
5.3.2. Commercial
5.3.3. Institutional

5.4. Bathroom Accessories Market Size and Forecast, by Region (2023-2030)
5.4.1. North America
5.4.2. Europe
5.4.3. Asia Pacific
5.4.4. Middle East and Africa
5.4.5. South America

6.    North America Bathroom Accessories Market Size and Forecast (by value Units)
6.1. North America Bathroom Accessories Market Size and Forecast, by Product Type (2023-2030)
6.1.1. Towel Rack/Ring
6.1.2. Hook
6.1.3. Paper Holder
6.1.4. Grab Bars
6.1.5. Others

6.2. North America Bathroom Accessories Market Size and Forecast, by Material Type (2023-2030)
6.2.1. Ceramic
6.2.2. Metal
6.2.3. Glass
6.2.4. Others

6.3. Bathroom Accessories Market Size and Forecast, by End-User (2023-2030)
6.3.1. Residential
6.3.2. Commercial
6.3.3. Institutional

6.4. North America Bathroom Accessories Market Size and Forecast, by Country (2023-2030)
6.4.1. United States
6.4.2. Canada
6.4.3. Mexico

7.    Europe Bathroom Accessories Market Size and Forecast (by Value Units)
7.1. Europe Bathroom Accessories Market Size and Forecast, by Product Type (2023-2030)
7.1.1. Towel Rack/Ring
7.1.2. Hook
7.1.3. Paper Holder
7.1.4. Grab Bars
7.1.5. Others

7.2. Europe Bathroom Accessories Market Size and Forecast, by Material Type (2023-2030)
7.2.1. Ceramic
7.2.2. Metal
7.2.3. Glass
7.2.4. Others

7.3. Bathroom Accessories Market Size and Forecast, by End-User (2023-2030)
7.3.1. Residential
7.3.2. Commercial
7.3.3. Institutional

7.4. Europe Bathroom Accessories Market Size and Forecast, by Country (2023-2030)
7.4.1. UK
7.4.2. France
7.4.3. Germany
7.4.4. Italy
7.4.5. Spain
7.4.6. Sweden
7.4.7. Russia
7.4.8. Rest of Europe

8.    Asia Pacific Bathroom Accessories Market Size and Forecast (by Value Units)
8.1. Asia Pacific Bathroom Accessories Market Size and Forecast, by Product Type (2023-2030)
8.1.1. Towel Rack/Ring
8.1.2. Hook
8.1.3. Paper Holder
8.1.4. Grab Bars
8.1.5. Others

8.2. Asia Pacific Bathroom Accessories Market Size and Forecast, by Material Type (2023-2030)
8.2.1. Ceramic
8.2.2. Metal
8.2.3. Glass
8.2.4. Others

8.3. Bathroom Accessories Market Size and Forecast, by End-User (2023-2030)
8.3.1. Residential
8.3.2. Commercial
8.3.3. Institutional

8.4. Asia Pacific Bathroom Accessories Market Size and Forecast, by Country (2023-2030)
8.4.1. China
8.4.2. S Korea
8.4.3. Japan
8.4.4. India
8.4.5. Australia
8.4.6. ASIAN
8.4.7. Rest of Asia Pacific

9.    Middle East and Africa Bathroom Accessories Market Size and Forecast (by Value Units)
9.1. Middle East and Africa Bathroom Accessories Market Size and Forecast, by Product Type (2023-2030)
9.1.1. Towel Rack/Ring
9.1.2. Hook
9.1.3. Paper Holder
9.1.4. Grab Bars
9.1.5. Others

9.2. Middle East and Africa Bathroom Accessories Market Size and Forecast, by Material Type (2023-2030)
9.2.1. Ceramic
9.2.2. Metal
9.2.3. Glass
9.2.4. Others

9.3. Bathroom Accessories Market Size and Forecast, by End-User (2023-2030)
9.3.1. Residential
9.3.2. Commercial
9.3.3. Institutional

9.4. Middle East and Africa Bathroom Accessories Market Size and Forecast, by Country (2023-2030)
9.4.1. South Africa
9.4.2. GCC
9.4.3. Egypt
9.4.4. Rest of ME&A

10.    South America Bathroom Accessories Market Size and Forecast (by Value Units)
10.1. South America Bathroom Accessories Market Size and Forecast, by Product Type (2023-2030)
10.1.1. Towel Rack/Ring
10.1.2. Hook
10.1.3. Paper Holder
10.1.4. Grab Bars
10.1.5. Others

10.2. South America Bathroom Accessories Market Size and Forecast, by Material Type (2023-2030)
10.2.1. Ceramic
10.2.2. Metal
10.2.3. Glass
10.2.4. Others

10.3. Bathroom Accessories Market Size and Forecast, by End-User (2023-2030)
10.3.1. Residential
10.3.2. Commercial
10.3.3. Institutional

10.4. South America Bathroom Accessories Market Size and Forecast, by Country (2023-2030)
10.4.1. Brazil
10.4.2. Argentina
10.4.3. Rest of South America

11.    Company Profile: Key players
11.1. Kohler (United States) Company Overview
11.1.1. Financial Overview
11.1.2. Business Portfolio
11.1.3. SWOT Analysis
11.1.4. Business Strategy 
11.1.5. Recent Developments

11.2. Lowe's Companies Inc. (United States)
11.3. Cardinal Health Inc. (United States)
11.4. McKesson Corporations (United States)
11.5. Sysco Corp. (United States)
11.6. Best Buy Co. Inc. (United States)
11.7. The Home Depot Inc. (United States)
11.8. Berkshire Hathaway Inc. (United States)
11.9. AmerisourceBergen Corp. (United States)
11.10. Target Corporation (United States)
11.11. Sinopharm (China)
11.12. Itochu Corp (Japan)
11.13. Dollar General Corporation (United States)
11.14. Tech Data Corp. (United States)
11.15. The Sherwin-Williams Company (United States)
11.16. Genuine Parts Company (United States)
11.17. C&S Wholesale Grocers Inc. (United States)
11.18. BJ's Wholesale Club Holdings Inc. (United States)
12.    Key Findings
13.    Industry Recommendation

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