Baby Wipes Market: Global Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation

  • Baby Wipes Market was valued at USD 5.91 billion in 2023. Global Baby Wipes Market size is estimated to grow at a CAGR of 2.99% over the forecast period.

  • Format : PDF | Report ID : SMR_1140

Baby Wipes Market Definition:

Baby wipes are primarily used to clean infants' skin. During the buying process, parents are most worried about the ingredients used in the production of baby products. In fact, this aids them in preventing the possibility of harmful components causing a skin illness in their infant.

 

Further, the Baby Wipes market is segmented by Product Type, Packaging, Distribution Channel, and geography. On the basis of Product Type, the Baby Wipes market is segmented under Wet and Dry. Based on the Packaging, the Baby Wipes market is segmented under Pouch/Box and Tubes/Tin. Based on the Distribution Channel, the Baby Wipes market is segmented under the channels of Hypermarkets and supermarkets, Pharmacy, Online Stores and Others. By geography, the market covers the following Regions: North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).

 

Baby Wipes Market

 

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Baby Wipes Market Trends:

Growing Use of Biodegradable wet wipes

To reduce the burden on the environment, businesses are primarily focusing on introducing biodegradable hygiene items including diapers, wet wipes, tissues, toilet paper, and others. For instance, in August 2021, Nature's One, a manufacturer of sustainable personal care goods, introduced luxury new-born diapers and wipes manufactured from plant-based materials that use moisture absorption technology.

 

To encourage consumers to purchase such products, many supermarkets and convenience stores have large-sized packs and refills that are packed with creative graphic labelling. People prefer smaller travel-sized packages since they can easily be thrown away when traveling.

 

Newer market prospects are likely to be created by the growing tendency of well-known brands utilizing fragranced & naturally occurring components like aloe Vera, honey, and other preservatives in sanitized wipes for new-borns.

 

Baby Wipes Market Dynamics:

Growing Skin Disease Prevalence among Babies

By removing dirt and dust and hydrating and nourishing the skin, baby wipes can successfully prevent infection of the baby's skin. Acne, diaper rashes, allergies, eczema, and other infectious skin conditions affect large numbers of the new-born population globe.

 

As a result, the world's need for disinfectant wipes is projected to increase as these diseases become more prevalent. 14.9% of infants in Germany had diaper rash issues, according to a survey called Diaper Dermatitis Prevalence and Severity, which was carried out by the U.S. National Library of Medicine.

 

Increasing Newborn Population

The increasing new-born population will drive the baby wipes market. Also, the amount of money that parents are spending on personal care items will drive the market.  During the projected period, the demand for baby wipes is likely to increase due to the growing number of working women. Nearly 3.7 Mn babies were born in US in 2021.

 

Sufficient Supply of Vegan Raw Materials to Support Market Growth

To assist the market players in creating sustainable baby wipes, well-known raw material suppliers are eagerly releasing various vegan ingredients. This is probably going to help the market grow.

 

Offering Fake Products to Suppress Growth

The market growth is projected to be limited by the widespread availability of fake baby wipes created with artificial chemical compounds including paraben, sulfates, phthalates, and others.

 

Additionally, parents can clean the baby's skin without using wipes by using paper towels or toilet paper. As a result, the prevalence of these types of alternative items is expected to impact sales. Additionally, the greater price of premium baby care products is expected to reduce product demand among populations with lower disposable incomes. Toilet Paper Market was valued at US$ 26 Bn in 2023. Toilet Paper Market size is expected to grow at CSGR of 5.2 % through the forecast period.

 

Baby Wipes Market Segment Analysis:

By Product Type, Due to its High Demand, Wet Segment Will Maintain a Major Share. Baby wipes have a shorter shelf life since they must be used up before drying out. The large consumption volume of these items as a result of their shorter lifecycle period is what accounts for the largest proportion of the wet segment.

 

In addition, the high demand for disinfecting baby wipes for controlling viral infections has accelerated segment growth. The need for tiny, portable baby wipes has increased, which has boosted sales of dry wipes with a high absorption rate. Unlike wet wipes, these goods are simply thrown away. This will probably help the segmental growth.

 

Baby Wipes Market

 

By Packaging, Due to its portability and ease of use, the pouch/box segment is expected to have a sizable share. Due to their portability and ease of refilling, the pouch/box category accounts for a sizeable portion of the baby wipes market. The segmental rise is probably being driven by the rising demand for disposable travel wipes.

 

The tube/tin market is expected to experience significant growth. Users can remove tissues and wipes from the tube dispensers without physically touching them, which is believed to help keep the atmosphere germ-free. The segmental demand is also projected to be supported by the expanding commercial venues, including kindergarten schools, hospitals, and others.

 

By Distribution Channel, Sanitary products are widely available in supermarkets and hypermarkets, which will help the market, grow. Due to the widespread availability of diverse sanitary items like toilet paper, feminine hygiene products, face tissues, baby wipes, and others in a variety of sizes and shapes, the hypermarkets & supermarkets segment retains a sizable portion of the market. As a result, this category generates higher revenues. The users may be encouraged to acquire these things by such stores' discounts and offers on larger purchases.

 

Due to the increasing penetration of numerous well-known online shopping platforms like Amazon.com, FirstCry.com, Babyshop.com, and many more, the online segment is predicted to develop at the quickest rate during the forecast period.

 

Additionally, the growing tendency of consumers to purchase groceries online is projected to drive category growth due to the speedy delivery of these things through the various online shopping platforms without the need to go out.

 

Baby Wipes Market Regional Insights:

North America has a US$ 2 billion market of Baby Wipes in 2021. The greater purchasing power of the populace and the increased use of disposable hygiene products in the coming years are credited with the region's supremacy. In addition, the good governmental support for financial aid for child care in nations like the United States and Canada will support the growth of the regional market.

 

The Child Care and Development Bank Grant Organization (CCDBG) distributed US$ 8.3 billion in child care subsidies in the United States in 2021, according to data provided by the WYN Women's Foundation. Additionally, the region's need for environmentally friendly wipes for babies is projected to be eased by the growing consumer preferences toward the adoption of sustainable personal care products.

 

During the projection period, tremendous growth is anticipated in Europe. This is attributable to the significant presence of well-known firms in nations like the U.K., Italy, and Germany, including Beiersdorf AG, Codi Group, Rockline, and others, which is expected to raise the consumption rate of such goods in the area.

 

Companies also make on-going efforts in marketing and promotion to keep parents interested in buying baby care goods for their children. For instance, a U.K.-based firm called Water Wipes launched Early Day Club in July 2021. It is a virtual parent committee that aims to inform both seasoned and new committee members about how to properly care for their infants.

 

The growing advancements in diaper and baby wipe design in Singapore, China, and Japan are expected to give the Asia-Pacific market a boost. This element will probably entice customers to purchase such cutting-edge goods and stimulate sales growth in the area. For instance, Kimberly-Clark Corporation spent USD 18 million in April 2021 to treble the production of plant-based baby wipes from its Singapore laboratory.

 

The demand for infant care products in the Asia-Pacific region is projected to be driven by factors including the growing number of working mothers and the increased awareness of hygiene among people in nations like China and India.

 

Brazilian customers view diapers and wipes as a luxury items rather than a need. Therefore, it is anticipated that rising spending will fuel the sales growth in the South American region, along with an increase in the acceptance of these sorts of opulent goods by the Brazilian population.

 

Baby Wipes Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in North America and Europe, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the Global Baby Wipes market to the stakeholders in the industry. The report provides trends that are most dominant in the Global Baby Wipes market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Global Baby Wipes Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Global Baby Wipes market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Baby Wipes market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Global Baby Wipes market.

 

Baby Wipes market

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the Global Baby Wipes market. The report also analyses if the Global Baby Wipes market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Baby Wipes market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Baby Wipes market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Global Baby Wipes market is aided by legal factors.

 

Baby Wipes Market Scope:

Baby Wipes Market

Market Size in 2023

USD 5.91 Bn.

Market Size in 2030

USD 7.26 Bn.

CAGR (2024-2030)

2.99%

Historic Data

2018-2022

Base Year

2023

Forecast Period

2024-2030

Segment Scope

By Product Type

  • Wet
  • Dry

By Packaging

  • Pouch/Box
  • Tubes/Tin

 

By Distribution Channel

  • Hypermarkets and supermarkets
  • Pharmacy
  • Online Stores
  • Others

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America

 

Baby Wipes Market Key Players: 

  • Procter & Gamble Co. (Ohio, U.S.)
  • Johnson & Johnson (New Jersey, U.S.)
  • Kimberly Clark Corporation (Texas, U.S.)
  • Pigeon Corporation (Tokyo, Japan)
  • Hengan International Group Company Limited (Quanzhou, China)
  • Unicharm Corporation (Tokyo, Japan)
  • CPMC Holdings Ltd. (Santiago, Chile)
  • Nice-Pak International Limited (New York, U.S.)
  • Beiersdorf AG (Hamburg, Germany)
  • ALBAAD (Masu'ot Itzhak, Israel)
  •  Babisil Products Ltd.( Burnley, England)
  • Cotton Babies, Inc.( Missouri, United States)
  • Farlin Corporation (Dubai, United Arab Emirates)


Frequently Asked Questions

The segments covered in the Baby Wipes Market report are based on Product Type, Packaging, and Distribution Channel.

  1. Scope of the Report
  2. Research Methodology
    • Research Process
    • Global Baby Wipes Market: Target Audience
    • Global Baby Wipes Market: Primary Research (As per Client Requirement)
    • Global Baby Wipes Market: Secondary Research
  3. Executive Summary
  4. Competitive Landscape
    • Market Share Analysis by Region in 2023(%)
      • North America
      • Europe
      • Asia Pacific
      • Middle East and Africa
      • South America
    • Stellar Competition matrix
      • Global Stellar Competition Matrix
      • North America Stellar Competition Matrix
      • Europe Stellar Competition Matrix
      • Asia Pacific Stellar Competition Matrix
      • South America Stellar Competition Matrix
      • Middle East and Africa Stellar Competition Matrix
    • Key Players Benchmarking: - by Product, Pricing, Investments, Expansion Plans, Physical Presence, and Presence in the Market.
    • Mergers and Acquisitions in Industry: - M&A by Region, Value, and Strategic Intent
    • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Market Challenges
    • PESTLE Analysis
    • PORTERS Five Force Analysis
    • Value Chain Analysis
  5. Global Baby Wipes Market Segmentation
    • Global Baby Wipes Market, by Region (2023-2030)
      • North America
      • Europe
      • Asia-Pacific
      • Middle East & Africa
      • South America
    • Global Baby Wipes Market, by Product Type(2023-2030)
      • Wet
      • Dry
    • Global Baby Wipes Market, by Packaging (2023-2030)
      • Pouch/Box
      • Tubes/Tin
    • Global Baby Wipes Market, by Distribution Channel (2023-2030)
      • Hypermarkets and supermarkets
      • Pharmacy
      • Online Stores
      • Others
  6. North America Baby Wipes Market Segmentation
    • North America Baby Wipes Market, by Product Type (2023-2030)
      • Wet
      • Dry
    • North America Baby Wipes Market, by Packaging (2023-2030)
      • Pouch/Box
      • Tubes/Tin
    • North America Baby Wipes Market, by Distribution Channel (2023-2030)
      • Hypermarkets and supermarkets
      • Pharmacy
      • Online Stores
      • Others
    • North America Toys Market, by Country (2023-2030)
      • United States
      • Canada
      • Mexico
  7. Europe Baby Wipes Market Segmentation
    • Europe Baby Wipes Market, by Product (2023-2030)
    • Europe Baby Wipes Market, by Packaging (2023-2030)
    • Europe Baby Wipes Market, by Distribution Channel (2023-2030)
    • Europe Baby Wipes Market, by Country (2023-2030)
  8. Asia Pacific Baby Wipes Market Segmentation
    • Asia Pacific Baby Wipes Market, by Product (2023-2030)
    • Asia Pacific Baby Wipes Market, by Packaging (2023-2030)
    • Asia Pacific Baby Wipes Market, by Distribution Channel (2023-2030)
    • Asia Pacific Baby Wipes Market, by Country (2023-2030)
  9. Middle East and Africa Baby Wipes Market Segmentation
    • Middle East and Africa Baby Wipes Market, by Product (2023-2030)
    • Middle East and Africa Baby Wipes Market, by Packaging (2023-2030)
    • Middle East and Africa Baby Wipes Market, by Distribution Channel (2023-2030)
    • Middle East and Africa Baby Wipes Market, by Country (2023-2030)
  10. South America Baby Wipes Market Segmentation
    • South America Baby Wipes Market, by Product (2023-2030)
    • South America Baby Wipes Market, by Packaging (2023-2030)
    • South America Baby Wipes Market, by Distribution Channel (2023-2030)
    • South America Baby Wipes Market, by Country (2023-2030)
  11. Company Profiles
    • Key Players
      • Procter & Gamble Co. (Ohio, U.S.)
        • Company Overview
        • Product Portfolio
        • Financial Overview
        • Business Strategy
        • Key Developments
      • Johnson & Johnson (New Jersey, U.S.)
      • Kimberly Clark Corporation (Texas, U.S.)
      • Pigeon Corporation (Tokyo, Japan)
      • Hengan International Group Company Limited (Quanzhou, China)
      • Unicharm Corporation (Tokyo, Japan)
      • CPMC Holdings Ltd. (Santiago, Chile)
      • Nice-Pak International Limited (New York, U.S.)
      • Beiersdorf AG (Hamburg, Germany)
      • ALBAAD (Masu'ot Itzhak, Israel)
      •  Babisil Products Ltd.( Burnley, England)
      • Cotton Babies, Inc.( Missouri, United States)
      • Farlin Corporation (Dubai, United Arab Emirates)
  12. Key Findings
  13. Recommendations

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