Australia Esports Market: Industry Analysis and Forecast (2024-2030)

  • The Australia Esports Market size was valued at USD 124.49 Mn. in 2023. The total Australian Esports Market revenue is expected to grow at a CAGR of 6.40% from 2023 to 2030, reaching nearly USD 192.19 Mn. in 2030.

  • Format : PDF | Report ID : SMR_1586

Australia Esports Market Overview

The Report covers key facts impacting the industry's growth, including market trends, challenges, opportunities, and potential strategies for stakeholders. Also, the report covered several Challenges including constraints such as insufficient internet connection that hamper growing insights. Exploration of development prospects and innovative market segments presents opportunities. The infrastructure study includes dedicated esports venues and international comparisons. The technical assessment evaluates readiness, with a focus on internet speed and hardware limits. Market dynamics take into account travel implications and regulatory frameworks to provide an integrated view of growth barriers and opportunities.  Investing in established leagues such as the OPL or in new projects can generate revenue through sponsorships, broadcast rights, and product sales.


Supporting Australian game creators with esports-focused products provides financial opportunities. Investing in streaming networks and content providers helps to capitalize on the growing esports audience. Resolving internet connection and infrastructure restrictions offers new investment opportunities. Companies that provide data analytics, player performance analysis, and esports coaching services address the demand for professionalism and performance enhancement.


The Esports audience in Australia is expected to reach XX million by 2030, with mobile esports driving the growth. Professionalization, through established leagues and larger prize pools, draws sponsorships and improves market legitimacy. Esports organizations receive financial help from the government through programs such as the Digital Media and Games Industry Strategy Grant Program. Robust grassroots systems and academies develop potential, establishing Australia as a global talent pool. Technological developments, such as enhanced internet infrastructure and VR/AR integration, will increase accessibility. Diversification into mobile esports, women's esports, and casual gaming will bring in new fans and sponsors.

Australia Esports Market

Professional Leagues and Tournaments

Australia has seen the establishment of professional esports leagues and tournaments across various games. Games such as League of Legends, Counter-Strike-Global Offensive (CS: GO), and Dota 2 have active competitive scenes. The spike in professional leagues and investments has had a huge impact on the Australian esports sector. Professionalization raises production standards, improves infrastructure, and provides consistent pay, attracting top personnel and cultivating competitiveness.


This trend drives market growth since higher investment increases prize pools, broadens marketing efforts, and attracts a varied audience. Simultaneously, it increases worldwide competitiveness by providing Australian teams with platforms for international competition, thus raising the country's position in the global esports landscape. Also, the developing professional landscape creates job possibilities, including positions for coaches, analysts, administrators, and event organizers, which strengthens the wider esports ecosystem.


  1. Investment in Australian esports organizations reached $10 million in 2023.
  2. Sponsorship deals between esports organizations and brands such as Intel, Red Bull, and Telstra are on the rise.
  3. The number of professional esports players and staff in Australia has doubled since 2018.


Australia Esports Market1


Infrastructure and Connectivity Issues

Limited internet access decreases player involvement, hinders talent development, and creates an unequal playing field for urban and rural gamers. Frequent latency and disconnections annoy gamers, thereby reducing market interest. Insufficient bandwidth stifles esports technology adoption, limiting industry innovation. Australia lacks dedicated esports arenas that are similar to foreign counterparts, which is expected to influence big tournament experiences. Existing venues do not have high-speed internet or specialized gear to host top-tier esports events. The lack of distributed venues entails significant travel, rising expenses, and logistical challenges for players and fans.


Key Highlights of the Esports market in Australia covered in the Report


  1. According to Stellar reports, xx% of Australian homes still use low-speed internet, with rural areas disproportionately affected.
  2. In 2023 Research found that xx% of Australian esports players experienced lag and disconnects during online competitions.
  3. Australia is expected to miss out on up to $xx billion in potential economic benefits by not fully capitalizing on the esports market.


Australia Esports Market Segment Analysis

By Gender, Male and female segments hold the largest share of the Australian esports market, estimated at around 70% for males and 30% for females. Male consumers, the most frequent spenders in esports, create cash through in-game purchases and event participation. Influential male esports figures wield significant power, obtaining sponsorships and commercial partnerships. The competitive landscape, driven by a large male player population, drives skill development and raises professional esports standards in Australia. The increase in female participation represents a significant unfulfilled growth opportunity for the Australian esports business.


Diverse viewpoints from female gamers and spectators demand content and product diversification to accommodate diverse tastes. Gender balance, inclusion, and a friendly environment for female participation are essential for guaranteeing long-term market sustainability.

Australia Esports Market2


Australia Esports Market Scope

Market Size in 2023

USD 124.49 Mn.

Market Size in 2030

USD 192.19 Mn.

CAGR (2024-2030)

6.40 %

Historic Data


Base Year


Forecast Period


Segment Scope

By Gender

  • Male
  • Female

By Audience

  • Regular Viewers
  • Occasional Viewers

By Revenue Model

  • Sponsorship & advertising
  • Esports betting & and fantasy site
  • Prize pool
  • Amateur & and micro tournament
  • Merchandising
  • Ticket sale


Key Players in the Australian Esports Market

  1. Telstra
  2. Red Bull
  3. NBN Co
  4. Team Bondi
  5. Dire Wolf Esports
  6. Chieftain Esports
  7. Pentan Esports

Frequently Asked Questions

Limited high-speed internet access poses challenges to Esports participation, restricting the player pool and hindering talent development. Unequal internet infrastructure creates disparities between urban and rural players.

1.    Australia Esports Market Introduction
1.1.    Study Assumption and Market Definition
1.2.    Scope of the Study
1.3.    Executive Summary
1.4.    Emerging Trends and Innovations
2.    Australia Esports Market: Dynamics
2.1.    Australia Esports Market Trends 
2.2.    PORTER’s Five Forces Analysis
2.3.    PESTLE Analysis
2.4.    Evolution of Esports in Australia
2.5.    Statistical Data on the Size of the Australian Esports Market
2.6.    Profile of Esports Enthusiasts in Australia
2.7.    Overview of Financial Backing and Investments
2.8.    Technological Advancements Supporting Esports Events
2.9.    Television and Online Streaming Platforms Covering Esports
2.10.    Opportunities for Growth and Development
2.11.    Key Opinion Leader Analysis for the Australian Digital Payment Industry 
3.    Australia Esports Market: Market Size and Forecast by Segmentation for (by Value in USD Million) (2023-2030)
3.1.    Germany Esports Market Size and Forecast, by Gender (2023-2030)
3.1.1.    Male
3.1.2.    Female 

3.2.    Germany Esports Market Size and Forecast, by Audience (2023-2030)
3.2.1.    Regular Viewers
3.2.2.    Occasional Viewers 

3.3.    Germany Esports Market Size and Forecast, by Revenue Model (2023-2030)
3.3.1.    Sponsorship & advertising
3.3.2.    Esports betting & and fantasy site
3.3.3.    Prize pool
3.3.4.    Amateur & and micro tournament
3.3.5.    Merchandising
3.3.6.    Ticket sale 

4.    Australia Esports Market: Competitive Landscape
4.1.    Stellar Competition Matrix
4.2.    Competitive Landscape
4.3.    Key Players Benchmarking
4.3.1.    Company Name
4.3.2.    Product Segment
4.3.3.    End-user Segment
4.3.4.    Revenue (2023)

4.4.    Market Analysis by Organized Players vs. Unorganized Players
4.4.1.    Organized Players
4.4.2.    Unorganized Players

4.5.    Leading German Digital Payment Market Companies, by market capitalization
4.6.    Market Trends and Challenges in Australia
4.6.1.    Technological Advancements 
4.6.2.    Affordability and Accessibility
4.6.3.    Shortage of Skilled Professionals

4.7.    Market Structure
4.7.1.    Market Leaders 
4.7.2.    Market Followers
4.7.3.    Emerging Players in the Market 
4.7.4.    Challenges 
4.7.5.    Mergers and Acquisitions Details

5.    Company Profile: Key Players
5.1.    Telstra
5.1.1.    Company Overview
5.1.2.    Business Portfolio
5.1.3.    Financial Overview
5.1.4.    SWOT Analysis
5.1.5.    Strategic Analysis
5.1.6.    Details on Partnership
5.1.7.    Potential Impact of Emerging Technologies  
5.1.8.    Regulatory Accreditations and Certifications Received by Them
5.1.9.    Strategies Adopted by Key Players
5.1.10.    Recent Developments

5.2.    Red Bull
5.3.    NBN Co
5.4.    Team Bondi
5.5.    Dire Wolf Esports
5.6.    Chieftain Esports
5.7.    Pentan Esports
6.    Key Findings 
7.    Industry Recommendations
8.    Australia Esports Market: Research Methodology

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