Asia Pacific Liquid Makeup Market: Regional Industry Analysis and Forecast (2024-2030)

Asia Pacific Liquid Makeup Market Definition:

Cosmetic preparations, such as creams or powders that are used to enhance the appearance of different body areas are collectively referred to as makeup, often known as colour cosmetics. Liquid makeup is a smooth choice for people with dry skin. It's also ideal for people new to makeup. Both water-based and oil-based formulations are available, and both are easily blended even without the use of a specialized makeup sponge.

 

Further, the Liquid Makeup market is segmented by Product, Distribution Channel, and country. On the basis of Product, the Liquid Makeup market is segmented under Foundation, Eye Products, Concealer, Lip Products, and Others. Based on the Distribution Channel, the Liquid Makeup market is segmented under the channels of Online and Offline. By geography, the market covers the following Country: India, China, Japan, Australia, and Rest of Asia Pacific. For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).

 

 

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Asia Pacific Liquid Makeup Market Dynamics:

South Korea cosmetic capital of the world contributing most in the regional market:

 

One of the top 10 beauty marketplaces in the world, Korea is growing exponentially. This is motivated by a deep fascination with Koreans' outward beauty. The Korean cosmetics business is developing distinctive and upscale trends in part because of this attitude toward beauty. Beauty influencers are paying close attention to Korean skincare regimens. However, K-beauty products like mask packs, cushion foundation, and liquid makeup are becoming more and more popular all over the world, so not just beauty influencers are interested in it.

 

Restraint:

 

Not suitable for every skin type:

 

When there is excessive oil or perspiration on the skin, liquid makeup can appear shiny and damp. If you choose the wrong liquid makeup for your skin tone, your makeup may look cakey and unnatural. After several hours of use, moisture and oil might gather increases and wrinkles, accentuating them rather than hiding them. Blemishes and blocked pores may result from the liquid foundation with high coverage.

 

Asia Pacific Liquid Makeup Market Segment Analysis:

By Product, the three most popular liquid makeup items have been a foundation, eye products, and lip products. Products like eye shadow, eyeliner, and mascara are examples of liquid eye makeup. In terms of revenue, the eye product sector is forecasted to grow at a CAGR of 10.4% over the forecast period, while the foundation segment accounted for 63.1% of the regional revenue share in 2021. The demand for liquid eye makeup products is rising along with the popularity of beauty bloggers and influencers among millennial.

 

By Distribution channels, the accountability of OEM or ODM businesses has also grown because of changes in distribution channels and a rise in demand for a variety of products. In addition to creating their own products, cosmetic corporations also entrust these businesses with the production of cosmetics. Over the past few years, the region's top OEM/OEM Company has experienced tremendous sales growth. Consumer shopping patterns have undergone a substantial transformation as a result of the internet distribution channel, which offers benefits including doorstep service, simple payment options, large discounts, and the availability of a wide selection of goods on a single platform.

 

 

Asia Pacific Liquid Makeup Market Regional Insights:

In terms of revenue in 2023, Asia-Pacific dominated the liquid makeup market with a share of 33.1%. Consumers are becoming more informed and are becoming more concerned about the product's ingredients and the brand's ideals. A poll found that across all age categories, more than 70% of Korean respondents stated they thought about the contents before buying liquid makeup. As a result, it is forecasted that there would be a rise in the demand for vegan beauty products that have not been tested on animals. Additionally, it is forecasted that businesses that produce containers for items using eco-friendly materials would keep growing.

 

In Indonesia, 42.8% of customers used Wardah liquid lipstick. Wardah Cosmetics, the pioneer of halal cosmetics in Indonesia, has always placed a priority on providing halal-certified goods since its founding in 1995.

 

Japanese people are preoccupied with keeping up a beauty routine and practise beauty routines religiously. The oldest and biggest cosmetics markets in the world are both located in Japan. The primary growth drivers for the Japan cosmetics market in the forecast period would be the high level of spending on cosmetics and skincare goods by Japanese consumers as well as consumer awareness.

 

Asia Pacific Liquid Makeup Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a regional presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The market's major companies have a significant impact because most of them have extensive regional networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the regional market, key players in the market, particularly in North America and Europe, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the Asia Pacific Liquid Makeup market to the stakeholders in the industry. The report provides trends that are most dominant in the Asia Pacific Liquid Makeup market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Asia Pacific Liquid Makeup Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Asia Pacific Liquid Makeup market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Asia Pacific Liquid Makeup market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Asia Pacific Liquid Makeup market.

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the Asia Pacific Liquid Makeup market. The report also analyses if the Asia Pacific Liquid Makeup market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Asia Pacific Liquid Makeup market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Asia Pacific Liquid Makeup market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Asia Pacific Liquid Makeup market is aided by legal factors.

 

Asia Pacific Liquid Makeup Market Scope:

Asia Pacific Liquid Makeup Market Scope
Market Size in 2023	USD 2.99 Bn.
Market Size in 2030	USD 5.33 Bn.
CAGR (2024-2030)	8.6%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Product Foundation Eye Products Concealer Lip Products Others
	By Distribution Channel Online Offline
	By Country India China Japan Australia Rest of Asia Pacific

Asia Pacific Liquid Makeup Market Key Players:  

• Kose (Japan)
• Kao Corporation (Tokyo, Japan)
• Shiseido Co., Ltd. (Tokyo, Japan)
• Etude House (South Korea)
• Sugar (India)
• Nykaa (India)