US Social Commerce Market: Industry Analysis and Forecast (2024-2030)

  • The US Social Commerce Market size was valued at USD 95.3 Billion in 2023 and the total US Social Commerce revenue is expected to grow at a CAGR of 29.5% from 2024 to 2030, reaching nearly USD 582.08 Billion.

  • Format : PDF | Report ID : SMR_1599

The social commerce sector actively promotes products and services through platforms such as Facebook, Instagram, and Twitter. Shoppable ads, posts, in-app purchases, influencer content, and videos on social media drive traffic to e-commerce sites. Consumer participation, measured by such as retweets, and shares, determines the effectiveness of social commerce.


  • The social commerce sector experienced a 38% growth.
  • Common shopping frequency: A few times a year
    • Mobile shopping share 50%.


The comprehensive report serves as a detailed analysis of the US Social Commerce Market. STELLAR has precisely examined the industry's evolution, spotlighting significant trends, groundbreaking innovations, and the driving forces that mold its trajectory. Delving deep into the present landscape, the report dissects the US Social Commerce Market. It accurately outlines the market's current dimensions, growth patterns, size, and the nuanced trends that use significant influence. Additionally, it keenly identifies the pivotal factors driving market growth and sheds light on growing opportunities.


US Social Commerce Market


Widespread Internet and Social Media Usage drives the US Social Commerce Market.


The surge in internet and social media usage drives US social commerce market growth and Instagram, Facebook, and TikTok streamline shopping, encouraging impulse buys. Social platforms broaden US Social Commerce market reach, fostering innovation and customer engagement. Direct brand-consumer connections on social media improve personalized marketing, storytelling, and community building, boosting loyalty. Real-time customer service on these platforms increases satisfaction. The accessible nature of social commerce empowers micro-entrepreneurs, promoting economic diversity.


US Social Commerce Market


Continuous innovation is essential for the US Social Commerce market distinction in the severely competitive social commerce landscape. Personal data sharing raises privacy concerns, necessitating transparency and adherence to regulations. If not promptly addressed, negative reviews on social media swiftly impact brand image. Frequent changes to platform algorithms disrupt brands, which heavily rely on them. The open nature of social media potentially harms users and businesses through misinformation and scams. Emphasizing responsible platform design and user awareness is crucial as excessive social media usage raises addiction and mental health concerns.


Additionally, Internet and social media effects differ based on platforms, products, and audiences. Regulations shape social commerce, safeguarding consumers. Empowering individuals for informed choices in the digital marketplace requires continuous education and awareness campaigns.


US Social Commerce Market Segment Analysis


Based on the Business Model, the B2C segment held the largest market share of about 55% in the US Social Commerce Market in 2023. According to the STELLAR analysis, the segment is expected to grow at a CAGR of 29.6% during the forecast period. It stands out as the dominant segment within the US Social Commerce Market thanks to its rapid technological advancement and growing adoption of smart devices with data connectivity and integration.


US Social Commerce Market


The B2C brands drive US Social Commerce market growth by leveraging social media for broader audience reach and community building. Social commerce platforms boost sales through convenient shopping, impulse purchases, and influencer marketing. Social media improves brand awareness, loyalty, and customer service, allowing real-time interactions and prompt issue resolution, ultimately improving satisfaction.


The US Social Commerce industry's low entry barrier in social commerce intensifies competition, compelling brands to innovate. Sharing personal information on social media raises data privacy concerns, demanding transparency and compliance. If not promptly addressed, negative customer reviews on social media harm the brand image. Challenges arise from platform dependence and algorithm changes, requiring constant adaptation for sustained marketing effectiveness.


Social commerce impact varies across platforms, each catering to diverse demographics with unique functionalities, influencing B2C strategies. Product categories such as fashion, beauty, and home goods often excel. Tailoring strategies require a deep understanding of the target audience's social media habits and preferences.


US Social Commerce Market Scope

Market Size in 2023

USD 95.3 Billion

Market Size in 2030

USD 582.08 Billion

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period


Segment Scope

By Business Model

  • B2C
  • B2B
  • C2C

By Product Type

  • Personal & Beauty Care

  • Apparel

  • Accessories

  • Home Products

  • Health Supplements

  • Food & Beverage

By Sales Channel

  • Video Commerce (Live stream + Prerecorded)
  • Social Network-led Commerce
  • Social Reselling
  • Group Buying
  • Product Review Platforms


Leading Key Players in the US Social Commerce Market

  • Depop
  • Etsy, Inc.
  • Meta Platforms, Inc.
  • Pinduoduo Inc.
  • Pinterest, Inc.
  • Poshmark
  • Roposo
  • Shopify
  • Snap, Inc.
  • Taobao
  • TikTok (Douyin)
  • Twitter, Inc.
  • WeChat (Weixin)

Frequently Asked Questions

Widespread Internet and Social Media Usage is expected to be the major driver for the US Social Commerce market.

1.    US Social Commerce Market Executive Summary
1.1 Study Assumption and Market Definition
1.2 Scope of the Study
1.3 Emerging Technologies
1.4 Market Projections
1.5 Strategic Recommendations

2.    US Social Commerce Market: Dynamics
2.1.1 Market Driver
2.1.2 Market Restraints
2.1.3 Market Opportunities
2.1.4 Market Challenges

2.2 PORTER’s Five Forces Analysis
2.3 PESTLE Analysis
2.4 Regulatory Landscape 
2.5 Analysis of Government Schemes and Initiatives for the US Social Commerce Industry
2.6 The Pandemic and Redefining of The US Social Commerce Industry Landscape

3.    US Social Commerce Market: Market Size and Forecast by Segmentation (Value) (2023-2030)
3.1 US Social Commerce Market Size and Forecast, by Business Model (2023-2030)
3.1.1 B2C
3.1.2 B2B
3.1.3 C2C
3.2 US Social Commerce Market Size and Forecast, Product Type(2023-2030)
3.2.1 Personal & Beauty Care
3.2.2 Apparel
3.2.3 Accessories
3.2.4 Home Products
3.2.5 Health Supplements
3.2.6 Food & Beverage

3.3 US Social Commerce Market Size and Forecast, Sales Channel (2023-2030)
3.3.1 Video Commerce (Live stream + Prerecorded)
3.3.2 Social Network-led Commerce
3.3.3 Social Reselling
3.3.4 Group Buying
3.3.5 Product Review Platforms

3.4 US Social Commerce Market: Competitive Landscape
3.5 STELLAR Competition Matrix
3.6 Competitive Landscape
3.7 Key Players Benchmarking
3.7.1 Company Name
3.7.2 Service Segment
3.7.3 End-user Segment 
3.7.4 Revenue (2023)
3.7.5 Company Locations

3.8 Leading US Social Commerce Companies, by market capitalization
3.9 Market Structure
3.9.1 Market Leaders 
3.9.2 Market Followers
3.9.3 Emerging Players

3.10 Mergers and Acquisitions Details

4.    Company Profile: Key Players
4.1 Depop
4.1.1 Company Overview
4.1.2 Business Portfolio
4.1.3 Financial Overview
4.1.4 SWOT Analysis
4.1.5 Strategic Analysis
4.1.6 Scale of Operation (small, medium, and large)
4.1.7 Details on Partnership
4.1.8 Regulatory Accreditations and Certifications Received by Them
4.1.9 Awards Received by the Firm
4.1.10  Recent Developments

4.2 Etsy, Inc.
4.3 Meta Platforms, Inc.
4.4 Pinduoduo Inc.
4.5 Pinterest, Inc.
4.6 Poshmark
4.7 Roposo
4.8 Shopify
4.9 Snap, Inc.
4.10 Taobao
4.11 TikTok (Douyin)
4.12 Twitter, Inc.
4.13 WeChat (Weixin)

5.    Industry Recommendations

6.    Terms and Glossary

7.    US Social Commerce Market: Research Methodology

Enquiry Before Buy

Request Sample PDF