Sales Enablement Software Market: Industry Analysis And Forecast(2023-2029)
Sales Enablement Software Market: size was valued at USD 1.5 Billion in 2022 and the total Market revenue is expected to grow at 19% through 2023 to 2029, reaching nearly USD 6.03 Billion.
Format : PDF | Report ID : SMR_1380
Sales Enablement Software Market Overview
Sales enablement is the set of tools and content provided to sales teams to help them sell smarter and sell more. And also sales enablement also includes the processes that marketers undertake to help sales reps sell. The Sales Enablement Software Market provides customer-facing teams with insights on content performance and customer journey. Sales Enablement Software Market providers also provide sellers with insights on creating marketing material and create engaging content. This leads to informed decision-making and selling throughout organizations. The Sales Enablement Software Market witnessed a change owing to the adoption of digital sales rooms and the integration of video conferencing for sales teams. Several Sales Enablement Software Market players are setting up digital sales rooms to streamline the seller and buyer experience. DSRs provide a single location for access to content and communication related to a sales cycle. These are used to collaborate with stakeholders.
The digitization of industries and the Increasing adoption of connected devices has also promoted the demand for sales enablement. In Sales Enablement Software Market during the pandemic also accelerated market growth. A Sales Enablement Software Market player reported that close to 49% of sales reps expressed a desire to be trained in virtual selling. Call recordings and AI-based analysis can equip managers with insights necessary to coach sales reps. The growing need to reduce the complexity involved while selling among both small and large enterprises is driving the need for sales enablement platforms among several industries. The end users include industries BFSI, retail & consumer goods, healthcare & life sciences, media & entertainment, among others. Sales Enablement Software Market players operating in the industry. The Sales Enablement Software Market helps organizations with a single platform to manage their sales team. Several organizations across different industries are adopting the use of a sales enablement platform to increase efficiency in aspects such as training, coaching, content management, and sales communication.
The continuously changing buyer preferences has compelled companies to invest in the coaching and training of inbound sales teams. For example, as per Spotio, a sales enablement platform, 79% of sales executives stated utilization and content search as the top productivity improvement areas. Sales enablement services help companies channel legacy systems using advanced analytics and take care of implementation and training. Several vendors across different industry verticals are adopting the usage of sales enablement services to drive sales. A software solution provider offers “Pitch by Marketron” to help media professionals succeed with integrated campaigns.
Sales Enablement Software Market Dynamics
Adoption of the Sales Enablement Software Market by the IT & Telecom Sector. The IT and telecom businesses has to respond to fluctuating Sales Enablement Software Market conditions for variations in service and consumer behavior. These businesses involve sales managers in administering the requirements of their customers effectively. The sales enablement platform allows IT and telecom businesses to have a competitive edge in the marketplace and modify their sales approach to industry requirements. The sales enablement platform is changing the IT and telecom industry vertical by encouraging Sales Enablement Software Market to grab the market easily by acquiring deals at an accelerated pace.
Cloud-based Solutions to Drive the Sales Enablement Software Market Growth. Companies are rapidly adopting cloud-based services, as cloud implementation provides several benefits such as scalability, flexibility, improved coordination between different departments, and cost-efficiency. Implementation of a cloud-based sales enablement platform facilitates businesses to concentrate on their core capabilities, instead of IT practices. With the assistance of the cloud-based sales enablement platform, businesses can prevent the costs associated with the software, storage, and engineering staff. The cloud-based sales enablement platform provides a method to integrate the system and its modules with the web and mobile phone applications and is helping companies to improve their sales effectiveness.
Sales Enablement Software Market Segment Analysis
Based on the Component, The Services segment dominates Sales Enablement Software Market in the year 2022 and is expected to do the same during the forecast period. The event monitor has the largest market share in 2022. The Indian services sector was the largest recipient of FDI inflows worth USD 90.12 billion between April 2001-June 2022. The government is promoting necessary services and will charge zero tax for education and health services under the GST regime. India is the export hub for software services. The Indian IT outsourcing service market is expected to witness 8-9% growth between 2022 and 2029. India’s IT and Sales Enablement Software Market is projected to reach USD 6.03 billion by 2029.
Based on the Deployment Model, The cloud segment dominates Sales Enablement Software Market in the year 2022 and is expected to do the same during the forecast period. The event monitor has the largest market share in 2022. Cloud enablement services provide a highly scalable platform that simplifies high-performance computation for both small and large enterprises. The adoption of cloud deployment reduces operating costs and streamlines delivery. During the COVID-19 pandemic, organizations have struggled with data center outages and applications. Cloud Component can help organizations build scalable and resilient IT infrastructure. Several companies operating in the space rely on the use of the cloud to reduce expenditure costs. For instance, Seismic provides a sales enablement cloud that provides end-to-end solutions for the sales team.
Sales Enablement Software Market Regional Insights
The North American market accounts for the largest revenue share in the global Sales Enablement Software Market. Owing to the significant share of the U.S. and Canada, as well as increased demand for solutions by financial institutions in the region. In addition, the growth of the North American investment industry indicates a noticeable move toward high-tech not only among key firms but also throughout the long tail of smaller companies Meanwhile, the European market for asset and wealth management is expected to witness decent growth during the projected period. Europe's high net worth individual population and wealth have grown significantly during the forecast period.
Sales Enablement Software Market Scope |
|
Market Size in 2022 |
USD 1.5 Bn. |
Market Size in 2029 |
USD 6.03 Bn. |
CAGR (2023-2029) |
19% |
Historic Data |
2017-2021 |
Base Year |
2022 |
Forecast Period |
2023-2029 |
Segment Scope |
By Deployment Model
|
By Component
|
|
Regional Scope |
North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America |
Sales Enablement Software Market Key Players
- Accent Technologies,
- Bigtincan Holdings Ltd.
- Bloomfire
- Brainshark, Inc.
- ClearSlide
- Highspot
- Mediafly
- Mindtickle Inc.
- Pitcher AG
- QorusDocs Ltd.
- Qstream Inc.
- Rallyware Inc.
- SAP
- Seismic
Frequently Asked Questions
North America is expected to hold the highest share of the Sales Enablement Software Market
The market size of the Global Sales Enablement Software Market by 2029 is expected to reach US$ 6.03 Bn.
The forecast period for the Sales Enablement Software Market is 2023-2029.
The market size of the Sales Enablement Software Market in 2022 was valued at US$ 1.5 Bn.
- Scope of the Report
- Research Methodology
- Research Process
- Global Sales Enablement Software Market: Target Audience
- Global Sales Enablement Software Market: Primary Research (As per Client Requirement)
- Global Sales Enablement Software Market: Secondary Research
- Executive Summary
- Competitive Landscape
- Market Share Analysis by Region in 2022(%)
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- South America
- Stellar Competition matrix
- Key Players Benchmarking
- Key Players Benchmarking by Product, Pricing, Market Share, Investments, Expansion Plans, Physical Presence, and Presence in the Market.
- Mergers and Acquisitions in Industry
- M&A by Region, Value, and Strategic Intent
- Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Market Challenges
- PESTLE Analysis
- PORTERS Five Force Analysis
- Value Chain Analysis
- Market Share Analysis by Region in 2022(%)
- Global Sales Enablement Software Market Segmentation
- Global Sales Enablement Software Market, by Deployment Model(2022-2029)
- On-Premises
- Cloud
- Global Sales Enablement Software Market, by Component(2022-2029)
- Software
- Services
- Global Sales Enablement Software Market, by Deployment Model(2022-2029)
- North America Sales Enablement Software Market Segmentation
- North America Sales Enablement Software Market, by Deployment Model (2022-2029)
- On-Premises
- Cloud
- North America Sales Enablement Software Market by Component (2022-2029)
- Software
- Services
- North America Sales Enablement Software Market, by Country (2022-2029)
- United States
- Canada
- Mexico
- North America Sales Enablement Software Market, by Deployment Model (2022-2029)
- Europe Sales Enablement Software Market Segmentation
- Europe Sales Enablement Software Market, by Deployment Model (2022-2029)
- Europe Sales Enablement Software Market, by Component (2022-2029)
- Europe Sales Enablement Software Market, by Country (2022-2029)
- Asia Pacific Sales Enablement Software Market Segmentation
- Asia Pacific Sales Enablement Software Market, by Deployment Model (2022-2029)
- Asia Pacific Sales Enablement Software Market, by Component (2022-2029)
- Asia Pacific Sales Enablement Software Market, by Country (2022-2029)
- Middle Sales Enablement Software Market Segmentation
- Middle East and Africa Sales Enablement Software Market, by Deployment Model (2022-2029)
- Middle East and Africa Sales Enablement Software Market, by Component (2022-2029)
- Middle East and Africa Data Erasure Solutions Market, by Country (2022-2029)
- South America Sales Enablement Software Market Segmentation
- South America Sales Enablement Software Market, by Deployment Model (2022-2029)
- South America Sales Enablement Software Market, by Component (2022-2029)
- South America Sales Enablement Software Market, by Country (2022-2029)
- Company Profiles
- Key Players
- Accent Technologies
- Company Overview
- Product Portfolio
- Financial Overview
- Business Strategy
- Key Developments
- Bigtincan Holdings Ltd.
- Bloomfire
- Brainshark, Inc.
- ClearSlide
- Highspot
- Mediafly
- Mindtickle Inc.
- Pitcher AG
- QorusDocs Ltd.
- Qstream Inc.
- Rallyware Inc.
- SAP
- Seismic
- Accent Technologies
- Key Players
- Key Findings
- Recommendations