Middle East and Africa Hair Care Market: Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Product, Distribution Channel, End User, Type, and Region

Middle East and Africa Hair Care Market Definition:

Middle East and Africa Hair Care help men and women maintain their hair's health and cleanliness while also protecting it from harm. Shampoo, conditioner, oil, serum, and other hair-nourishing treatments come in a range of liquid, gel, cream, and lotion forms. There are a variety of products on the market for varied applications depending on the type of hair.

 

Further, the Middle East and Africa Hair Care market is segmented by Product, Distribution Channel, End User, Type and geography. On the basis of product, the Middle East and Africa Hair Care Market is segmented under Hair Colorants, Shampoo, Conditioner, Hair Oil, and Others. Based on the distribution channel, the market is segmented under the channels of Supermarkets, Specialty Stores, Online Stores and Others. On the basis of end-user, the Middle East and Africa Hair Care Market is segmented under Men, Women, and Kids. On the basis of type, the Middle East and Africa Hair Care Market is segmented under organic and synthetic. By geography, the market covers the major countries in Middle East and Africa, i.e., South Africa, Nigeria, Saudi Arabia, UAE, and Rest of Middle East and Africa. For each segment, the  forecasts and market sizing have been done on the basis of value (in USD Billion).

 

Middle East and Africa Hair Care Market Dynamics:

Middle East and Africa region has seen an increase in demand for natural and organic products as consumers become more aware of the harmful effects of certain compounds found in hair care products, such as paraben and aluminum compounds. In recent years, there has been an increase in the demand for natural, safe,  and organic shampoos, conditioners, hair oils, and among other things. The purchases are based on the efficacy, long-term protection, and clinical properties of the product. The rise in demand for hair care products in the region is primarily due to an increase in young and aspirational populations who invest in grooming and appearance, primarily for the sake of health maintenance.

 

Hair care products that comply with halal law are one of the market's key trends, which is also becoming a global trend. Moreover, Gulf consumers prefer personalised products and services, which is boosting the market's growth by catalyzing private-label and indigenous manufacturers to fill this gap in the hair care market and capture a position for themselves in the highly fragmented and huge competitive industry as well as market.

 

 

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African women, in particular, are prone to traction alopecia, a type of hair loss caused by chemicals, heat,  and tight styles that pull at the hair root, such as some braids, dreadlocks, extensions, and weaves. Other important  factors expected to drive the growth of the hair care market in the region include hot weather,unhealthy eating habits,  and rising pollution levels across the country. Given that the region is dealing with severe climatic changes, manufacturers in this space are innovating new and improved hair care products that not only help them gain an advantage over their industry rivals while catering to consumer demand but also reduce their environmental impact.

 

In Saudi Arabia, social media bloggers and hair care professionals are primarily responsible for the increased awareness of hair styling products among the middle and upper economic class groups, which is driving the hair care market. Bloggers and salon professionals are educating consumers about the benefits of natural ingredients in styling products for taking good care of their hair, which influences consumers' choices when purchasing chemical-free hair care products. The evolving retail landscape, combined with growing consumer preferences for premium products, is expected to help the hair care market grow even further.

 

Middle East and Africa Hair Care Market COVID 19 Insight:

The COVID-19 pandemic had a negative impact on the Middle East and Africa hair care market, which experienced a minor decline during the pandemic and is still in the recovery phase. The disruption caused by the COVID-19 outbreak resulted in a significant drop in sales in the region's beauty and personal market. A similar scenario has been observed in the hair care market. The industry was hit by a sales slump, rising prices, shrinking profits, and inequitable labor policies. Sales fell by massive margins in the first quarter.

 

There were numerous disruptions to business operations. Most hair care brands and retailers with  shipment operations and inventory were prepared to double their reported e-commerce sales prior to COVID-19. Moreover, during the pandemic, consumer behaviour underwent a significant near-term shift. Throughout the epidemic, most consumers chose to order hair care products online rather than visiting stores.

 

 

Middle East and Africa Hair Care Market Segment Analysis:

By Product, in 2023, shampoo has a 45.7 % share of the market because of its unique hair enrichment content, which includes vitamins, botanical extracts, minerals, oils, and other elements that aid in stimulating hair growth from the scalp's follicles. Moreover, the regular use of shampoo by many customers is expected to increase demand in the hair care market.

 

The hair colorants, shampoo, conditioner, and hair oil categories have a large market presence in Middle East and Africa Hair Care due to the rising demand for beauty salons, spas, and massage treatments.

 

 

Middle East and Africa Hair Care Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in Middle East and Africa, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the Global Middle East and Africa Hair Care market to the stakeholders in the industry. The report provides trends that are most dominant in the Global Middle East and Africa Hair Care market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Global Middle East and Africa Hair Care Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Global Middle East and Africa Hair Care Market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Middle East and Africa Hair Care market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Global Middle East and Africa Hair Care market.

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the Global Middle East and Africa Hair Care market. The report also analyses if the Global Middle East and Africa Hair Care market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, and if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Middle East and Africa Hair Care market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Middle East and Africa Hair Care market. Understanding the effects of the surrounding environment and the influence of environmental concerns on the Global Middle East and Africa Hair Care market is aided by legal factors.

 

Middle East and Africa Hair Care Market Scope:

Middle East and Africa Hair Care Market Scope
Market Size in 2023	USD 12.78 Bn.
Market Size in 2030	USD 18.71 Bn.
CAGR (2024-2030)	5.59%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Product Hair Colorants Shampoo Conditioner Hair Oil Others
	By Distribution Channel Supermarkets Specialty Stores Online Stores Others
	By End User Men Women Kids
	By Type Organic Synthetic
	By Country South Africa Nigeria Saudi Arabia UAE Rest of MEA

 

MIDDLE EAST AND AFRICA HAIR CARE MARKET KEY PLAYERS: 

• L'Oréal S.A. (France)
• Unilever PLC (United Kingdom)
• The Procter & Gamble Company (United States)
• Johnson & Johnson (United States)
• Coty Inc.  (North-Holland)
• Henkel AG & Co. KGaA (Germany)
• Coty Inc ( United States)
• Shiseido Co., Ltd. (Japan)
• AVON (United Kingdom)
• Wipro Unza Malaysia Sdn Bhd (Safi)
• The Himalaya Drug Company ( India)