Casual Sportswear Market: Global Industry Analysis and Forecast (2024-2030)

  • Casual Sportswear Market size was valued at USD 87.16 billion in 2023 to USD 131.92 billion by 2030, at a CAGR of 6.1% during forecast period.

  • Format : PDF | Report ID : SMR_1533

Casual Sportswear Market Overview:

With their distinctive logos and innovation-driven business models, well-known brands like Nike, Adidas, Puma, Under Armour, Lululemon, and Reebok dominated the market. Casual sportswear's appeal stemmed from its capacity to combine form and function. In metropolitan settings, where sporting aesthetics blended perfectly with daily life, the clothing not only promoted physical mobility but also created a stylish statement. This market flourished on innovation, bringing new developments in fabric technology, design components, and practical features on a regular basis.


It grew more and more usual to use materials that effectively drain away moisture, advanced stretch fabrics that accommodated diverse activities, and ergonomic designs that encouraged ease of movement. Additionally, smart fabrics and wearable technology, such as fitness trackers and built-in sensors, entered the market, demonstrating the rising fusion of technology and lifestyle.


Influential figures such as sportsmen, celebrities, and fitness enthusiasts were crucial in influencing the casual sportswear trend. These celebrities' endorsements increased the market's visibility and shaped customer preferences, frequently leading to fruitful partnerships between brands and powerful people. Beyond fashion and style, the market was also influenced by sustainability concerns. Customers who cared about the environment searched out sportswear made from ethically manufactured, sustainable materials, and supported by open supply chains.


Casual Sportswear Market


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Casual Sportswear Market Dynamics:

Important factors influencing the development of the Casual Sportswear Market.

Numerous powerful factors influence the Casual Sportswear Market's evolution. These include the shifting consumer focus on health and wellbeing, which has led to a demand for versatile clothing that can be worn for both daily activities and active pursuits. The prevalent athleisure trend has changed how people view both fashion and sportswear by further fusing the lines between the two. Significant influence is exerted by celebrity endorsements, which bring certain trends and goods to public attention. Stretch materials and moisture-wicking fabrics, two examples of technological advances in fabric engineering, enhance both functionality and aesthetic appeal. The rise in health consciousness highlights the demand for practical yet stylish sportswear that supports active habits, particularly in metropolitan environments.


Social media and digital platforms allow marketers to influence consumer behavior and set trends. Concerns about sustainability fuel a push for environmentally friendly, ethically produced solutions, in line with responsible consumer attitudes. Last but not least, the combination of smart fabrics and wearable technology improves functionality and appeals to the tech-savvy tastes of contemporary consumers. 


Casual Sportswear Market Opportunities

Businesses in the casual sportswear industry have a variety of chances to innovate and be successful by using current trends, new technologies, and consumer preferences.

Numerous intriguing opportunities are presented by the characteristics of the casual sportswear sector. A need for adaptable apparel that seamlessly combines comfort and usefulness has been generated by the increasing focus on health and well-being, providing a platform for creative designs that accommodate both active and regular lifestyles. The booming athleisure trend offers businesses the ability to capitalize on the confluence of athleticism and fashion by offering consumers chic options that span the two industries.


Celebrity endorsements continue to be a powerful marketing strategy because they provide companies the chance to associate with public people and use their attraction to appeal to larger audiences. The development of high-performance, aesthetically pleasing materials that satisfy consumers looking for greater usefulness without sacrificing aesthetics is made possible by technological breakthroughs in the fabric industry.


Through online platforms and social media, brands have the chance to interact directly with consumers in the digital age, increasing brand visibility and enabling real-time feedback. Concerns about sustainability offer firms the option to stand out by using eco-friendly procedures and materials, which will appeal to environmentally concerned customers. Sportswear’s functionality can be enhanced through the use of smart textiles and wearable technology, which offers functions like fitness tracking and health monitoring. Overall, the complexities of the casual sportswear industry provide opportunities for firms to innovate, work together, and respond to changing consumer needs while profiting on shifting fashion and lifestyle trends and preferences.


Casual Sportswear Market Restraints

The market for casual sportswear presents difficulties for both established and emerging firms. The structure of the market and its potential for expansion are impacted by pricing pressures, consumer price sensitivity, economic difficulties, and the proliferation of counterfeit goods.


Competition is fierce, with many brands and stores fighting for customers' attention in the casual sportswear sector. This presents difficulties for both seasoned players and newcomers. Pricing pressures is Consumers' price sensitivity, especially during difficult economic times, may limit the potential for expansion of high-end or luxury casual sportswear firms. The popularity of fake sportswear products in the market poses a serious threat to the sales and reputation of genuine companies.


Casual Sportswear Market Segment Analysis:

By type, Athleisure wear blurs the lines between fashion and utility and is at the forefront of the Casual Sportswear Market. Yoga trousers and leggings fall under this category, which are recognized for their adaptability in both formal and informal contexts. Customers looking for performance-oriented options can find them with active tops. Performance t-shirts that wick away moisture are made to be more comfortable during exercise, while tank tops allow for unrestricted mobility. Performance shirts with long sleeves are designed for training in cooler climates and offer versatility for a range of athletic activities.


There are numerous alternatives in the bottoms category. For relaxing or light exercise, relaxed-fit options like sweatpants and joggers are available. Track pants with a sporty side stripe complement athletic shorts that are made for various sports and are frequently worn as fashion statements.


By end user, Sportswear and casual clothing become muddled for athleisure fans. They require adaptable clothing that easily transitions from casual outings to the gym. Their inclination for both fashion and function is catered to by athleisure apparel, which includes trendy joggers, cozy hoodies, and casual sneakers. Outdoor explorers outdoor athletes who go on hikes, runs, and bike rides need apparel that is tough and weatherproof. Key items for this market include outerwear like windbreakers, moisture-wicking base layers, and trail running shoes. People who live in cities look for clothing that fits their hectic lifestyles. They favor fashionable athleisure choices that follow current urban fashion trends. This group favors comfortable leggings, street-style sweatshirts, and sneakers. People who emphasize their health and have active lifestyles seek sportswear that improves their comfort and effectiveness. This market likes goods that assist their holistic wellness habits, such as supportive footwear, lightweight tops, and yoga trousers.


By distribution channel, Retail outlets: Casual sportswear continues to be mostly distributed through traditional retail outlets. Department stores, multi-brand retailers, and speciality athletic stores all fall under this category. Customers can physically shop at these establishments and try on and feel the goods before making a purchase. Consumer shopping habits for casual sportswear have changed as a result of the growth of e-commerce. Convenience, a large selection, and the option to compare costs and styles are all provided by online platforms. Online marketplaces, brand websites, and e-commerce sites are common places to buy sportswear.


Casual Sportswear Market Regional Insights:

The athleisure trend has a significant impact on the Casual Sportswear Market in North America. Customers give preference to items that may be used for both daily activities and workouts. Fashion-forward athleisure trends, which are frequently characterized by a fusion of comfort and aesthetics, are heavily influenced by urban areas like New York and Los Angeles. A strong market for well-known sporting companies and an environmental consciousness drive consumers toward sustainable and morally created goods.


The Casual Sportswear Market in Europe is a blend of urban style and practicality. Athleisure with an urban streetwear touch is popular in big cities like London, Paris, and Berlin. Customers desire sportswear that not only performs well but also complements their personal style because they appreciate quality and design. In order to appeal to environmentally conscious consumers, firms are embracing eco-friendly methods and products. Sustainability and conscious consumerism are key motivators.


The Casual Sportswear Market in the Asia-Pacific region is distinguished by its diversity and dynamism. Known for their cutting-edge fashion trends, nations like Japan and South Korea frequently combine urban aesthetics with athletic. Fitness and wellness are becoming more popular in China, which has increased demand for casual sportswear with performance-oriented design. Consumer choices are greatly influenced by online buying and social media influencer recommendations, which reshape the market environment.


The market for casual sportswear in the Middle East strikes a balance between conventional principles and contemporary fashions. Urban areas like Dubai serve as epicenters for athleisure fashion, which fuses athletic apparel with high-end looks. This region's sportswear selections continue to be influenced heavily by comfort and modesty. Brands frequently adapt their products to satisfy cultural tastes while embracing current fashion trends.

Casual Sportswear Market Scope

Market Size in 2023

USD 87.16 Bn.

Market Size in 2030

USD 131.92 Bn.

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period


Segment Scope

By Type

  • Athleisure Wear
  • Outerwear
  • Accessories
  • Active Tops

By End User

  • Fitness Enthusiasts
  • Athleisure Consumers


By Distribution Channel

  • Retail Stores
  • E-Commerce and Online Retail
  • Specialty Sportswear Retailers


Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


Casual Sportswear Market key players:

  1. Nike
  2. Adidas
  3. Under Armour
  4. Puma
  5. Lululemon Athletica
  6. Gap
  7. H&M
  8. Columbia Sportswear
  9. Fila
  10. Reebok
  11. ASICS
  12. New Balance
  13. Converse
  14. Vans
  15. The North Face
  16. Calvin Klein Performance
  17. Ralph Lauren
  18. Tommy Hilfiger
  19. Everlane
  20. Champion
  21. Outdoor Voices
  22. Patagonia
  23. Brooks
  24. Roxy
  25. Skechers

Frequently Asked Questions

The market size is estimated to grow at USD 131.92 billion in 2024-2030.

1.    Casual Sportswear Market: Research Methodology 
2.    Casual Sportswear Market: Executive Summary
3.    Casual Sportswear Market: Competitive Landscape

3.1. Stellar Competition Matrix
3.2. Competitive Landscape
3.3. Key Players Benchmarking
3.4. Market Structure
3.4.1.    Market Leaders 
3.4.2.    Market Followers
3.4.3.    Emerging Players

3.5. Consolidation of the Market
4.    Casual Sportswear Market: Dynamics
4.1. Market Trends by Region
4.1.1.    North America
4.1.2.    Europe
4.1.3.    Asia Pacific
4.1.4.    Middle East and Africa
4.1.5.    South America

4.2. Market Drivers by Region
4.2.1.    North America
4.2.2.    Europe
4.2.3.    Asia Pacific
4.2.4.    Middle East and Africa
4.2.5.    South America

4.3. Market Restraints
4.4. Market Opportunities
4.5. Market Challenges
4.6. PORTER’s Five Forces Analysis
4.7. PESTLE Analysis
4.8. Value Chain Analysis
4.9. Regulatory Landscape by Region
4.9.1.    North America
4.9.2.    Europe
4.9.3.    Asia Pacific
4.9.4.    Middle East and Africa
4.9.5.    South America

5.    Casual Sportswear Market Size and Forecast by Segments (by Value USD and Volume Units)
5.1. Casual Sportswear Market Size and Forecast, By Type(2023-2030)
5.1.1.    Athleisure Wear
5.1.2.    Outerwear
5.1.3.    Accessories
5.1.4.    Active Tops

5.2. Casual Sportswear Market Size and Forecast, By End User  (2023-2030)
5.2.1.    Fitness Enthusiasts
5.2.2.    Athleisure Consumers

5.3. Casual Sportswear Market Size and Forecast, By Distribution Channel  (2023-2030)
5.3.1.    Retail Stores
5.3.2.    E-Commerce and Online Retail
5.3.3.    Specialty Sportswear Retailers

5.4. Casual Sportswear Market Size and Forecast, by Region (2023-2030)
5.4.1.    North America
5.4.2.    Europe
5.4.3.    Asia Pacific
5.4.4.    Middle East and Africa
5.4.5.    South America

6.    North America Casual Sportswear Market Size and Forecast (by Value USD and Volume Units)
6.1. North America Casual Sportswear Market Size and Forecast, By Type(2023-2030)
6.1.1.    Athleisure Wear
6.1.2.    Outerwear
6.1.3.    Accessories
6.1.4.    Active Tops

6.2. North America Casual Sportswear Market Size and Forecast, By End User  (2023-2030)
6.2.1.    Fitness Enthusiasts
6.2.2.    Athleisure Consumers

6.3. North America Casual Sportswear Market Size and Forecast, By Distribution Channel  (2023-2030)
6.3.1.    Retail Stores
6.3.2.    E-Commerce and Online Retail
6.3.3.    Specialty Sportswear Retailers

6.4. North America Casual Sportswear Market Size and Forecast, by Country (2023-2030)
6.4.1.    United States
6.4.2.    Canada
6.4.3.    Mexico

7.    Europe Casual Sportswear Market Size and Forecast (by Value USD and Volume Units)
7.1. Europe Casual Sportswear Market Size and Forecast, By Type(2023-2030)
7.1.1.    Athleisure Wear
7.1.2.    Outerwear
7.1.3.    Accessories
7.1.4.    Active Tops

7.2. Europe Casual Sportswear Market Size and Forecast, By End User  (2023-2030)
7.2.1.    Fitness Enthusiasts
7.2.2.    Athleisure Consumers

7.3. Europe Casual Sportswear Market Size and Forecast, By Distribution Channel  (2023-2030)
7.3.1.    Retail Stores
7.3.2.    E-Commerce and Online Retail
7.3.3.    Specialty Sportswear Retailers

7.4. Europe Casual Sportswear Market Size and Forecast, by Country (2023-2030)
7.4.1.    UK
7.4.2.    France
7.4.3.    Germany
7.4.4.    Italy
7.4.5.    Spain
7.4.6.    Sweden
7.4.7.    Austria
7.4.8.    Rest of Europe

8.    Asia Pacific Casual Sportswear Market Size and Forecast (by Value USD and Volume Units)
8.1. Asia Pacific Casual Sportswear Market Size and Forecast, By Type(2023-2030)
8.1.1.    Athleisure Wear
8.1.2.    Outerwear
8.1.3.    Accessories
8.1.4.    Active Tops

8.2. Asia Pacific Casual Sportswear Market Size and Forecast, By End User  (2023-2030)
8.2.1.    Fitness Enthusiasts
8.2.2.    Athleisure Consumers

8.3. Asia Pacific Casual Sportswear Market Size and Forecast, By Distribution Channel  (2023-2030)
8.3.1.    Retail Stores
8.3.2.    E-Commerce and Online Retail
8.3.3.    Specialty Sportswear Retailers

8.4. Asia Pacific Casual Sportswear Market Size and Forecast, by Country (2023-2030)
8.4.1.    China
8.4.2.    S Korea
8.4.3.    Japan
8.4.4.    India
8.4.5.    Australia
8.4.6.    Indonesia 
8.4.7.    Malaysia
8.4.8.    Vietnam
8.4.9.    Taiwan
8.4.10.    Bangladesh 
8.4.11.    Pakistan
8.4.12.    Rest of Asia Pacific

9.    Middle East and Africa Casual Sportswear Market Size and Forecast (by Value USD and Volume Units)
9.1. Middle East and Africa Casual Sportswear Market Size and Forecast, By Type(2023-2030)
9.1.1.    Athleisure Wear
9.1.2.    Outerwear
9.1.3.    Accessories
9.1.4.    Active Tops

9.2. Middle East and Africa Casual Sportswear Market Size and Forecast, By End User  (2023-2030)
9.2.1.    Fitness Enthusiasts
9.2.2.    Athleisure Consumers

9.3. Middle East and Africa Casual Sportswear Market Size and Forecast, By Distribution Channel  (2023-2030)
9.3.1.    Retail Stores
9.3.2.    E-Commerce and Online Retail
9.3.3.    Specialty Sportswear Retailers

9.4. Middle East and Africa Casual Sportswear Market Size and Forecast, by Country (2023-2030)
9.4.1.    South Africa
9.4.2.    GCC
9.4.3.    Egypt
9.4.4.    Nigeria
9.4.5.    Rest of ME&A

10.    South America Casual Sportswear Market Size and Forecast (by Value USD and Volume Units)
10.1. South America Casual Sportswear Market Size and Forecast, By Type(2023-2030)
10.1.1.    Athleisure Wear
10.1.2.    Outerwear
10.1.3.    Accessories
10.1.4.    Active Tops

10.2. South America Casual Sportswear Market Size and Forecast, By End User  (2023-2030)
10.2.1.    Fitness Enthusiasts
10.2.2.    Athleisure Consumers

10.3. South America Casual Sportswear Market Size and Forecast, By Distribution Channel  (2023-2030)
10.3.1.    Retail Stores
10.3.2.    E-Commerce and Online Retail
10.3.3.    Specialty Sportswear Retailers

10.4. South America Casual Sportswear Market Size and Forecast, by Country (2023-2030)
10.4.1.    Brazil
10.4.2.    Argentina
10.4.3.    Rest of South America

11.    Company Profile: Key players
11.1. Nike
11.1.1.    Company Overview
11.1.2.    Financial Overview
11.1.3.    Business Portfolio
11.1.4.    SWOT Analysis
11.1.5.    Business Strategy 
11.1.6.    Recent Developments

11.2. Adidas
11.3. Under Armour
11.4. Puma
11.5. Lululemon Athletica
11.6. Gap
11.7. H&M
11.8. Columbia Sportswear
11.9. Fila
11.10. Reebok
11.11. ASICS
11.12. New Balance
11.13. Converse
11.14. Vans
11.15. The North Face
11.16. Calvin Klein Performance
11.17. Ralph Lauren
11.18. Tommy Hilfiger
11.19. Everlane
11.20. Champion
11.21. Outdoor Voices
11.22. Patagonia
11.23. Brooks
11.24. Roxy
11.25. Skechers
12.    Key Findings
13.    Industry Recommendation

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