Belarus Potato Chips Market: Industry Analysis and Forecast (2021-2027) Trends, Statistics, Dynamics, Segmentation by Type Product, Distribution Channel, Variant, and Region

  • Belarus Potato Chips Market was valued at USD 31.2 million in 2021. Belarus Potato Chips Market size is estimated to grow at a CAGR of 4.4 % over the forecast period.

  • Format : PDF | Report ID : SMR_603

Belarus Potato Chips Market Definition:

Potato chips are made from thinly sliced potatoes. They are either deep-fried or baked. The sugar content of the potatoes is quite high. When the sugar is combined with the amino acids, the potato slices turn into golden color. The potato chips are packaged in such a way that outside moisture cannot damage their crispiness. Further, the Belarus Potato Chips Market is segmented by Product Type, Variant, Distribution Channel, and Region. Based on Product Type, the Belarus Potato Chips Market is segmented under Plain, Salted, and Flavored. Based on the Distribution channel, the market is segmented under the channels of Supermarkets, Specialty Stores, Online Stores, and Others. Based on Variant, the Belarus Potato Chips are segmented under Fried and Baked. For each segment, the market sizing and forecasts have been done based on value (in USD Million).


Belarus Potato Chips Market Dynamics:

Potato chips are one of the most convenient food options currently available for people to keep up with their busy lifestyles. It can reduce meal preparation time and serve as a light meal or as a part of the meal. The raw materials used to make potato chips are potatoes, oils, and salts that are widely used around the region. Therefore, there is a consistent supply of potatoes and other ingredients guaranteed, providing a constant supply and effective production planning for the potato chips industry. The factors attributing to the growth of the market are economic growth and the rise in the middle class, and the development of urbanization. The variations in products, changing consumer lifestyles, and growth in the distribution channels are driving the market growth.


The growth of organized retail is benefiting the potato chips market. Earlier, some players were reluctant to sell their products due to a lack of knowledge, storage equipment, and developing markets. As the number of organized retail stores grows, many players are investing in these markets. This is expected to increase potato chip consumption during the forecast period. Thanks to the rising health awareness among people, some potato chip makers are launching healthier-value added products compared to traditional potato chips. These include products that are low in fat and calories, rich in healthy ingredients, and low in cholesterol. Chips that are Gluten-free, non-GMO, and sea salt chips with natural colors and tastes are becoming more popular than traditional ones. The potato chips manufacturers are spending heavily on research & development activities to bring a wide variety of products to market and boost their product portfolio. There are various variables influencing the growth of the market.


The necessity for companies to constantly develop their services is a major problem in the potato chips market. Companies must innovate new flavors in potato chips to attract the market audience to thrive in the unpredictably changing market environment. The potato chips market is quite appealing, and there are various opportunities.


Several market limitations reduce the growth of the potato chips market during the forecast period. Intensive competition from different snack items and the target market audience's ever-changing tastes and preferences are some factors restraining the market growth. These factors add to the market’s uncertainty and complexity.


Belarus Potato Chips Market Segment Analysis:

By Product Type, the plain potato chips segment held the highest market share and expected grow fast during the forecast period. The factors attributed are customers’ preference for traditional chips, mixing traditional chips with gourmets, and the desire for less salt because of the growing concerns related to health problems like chronic diseases. The market for plain potato chips is fuelling during the forecast period because of the low cost, simple chips do not require any advanced manufacturing methods, and also their easy availability.


The flavored segment is anticipated to increase at a CAGR of 3.8% during the forecast period. The flavored chips are being produced by blending the potato chips with locally mixed flavors. The market is driving because of the availability of the different flavors, increasing demand among the young population, and growing taste inclination. Creative marketing and celebrity support are expected to increase the consumption of flavored potato chips. Technological advancements in production processes like the integration of automated processes and advanced cookware are driving the market growth during the forecast period.


By Distribution Channels, the supermarket segment held the largest market share in 2021, owing to the rising number of food stores, bulk buy discounts, low risk of bad debts, and top-quality chips at preferred rates. The growing trend of shopping from hypermarkets has increased exponentially because of the easy availability of the product and the hassle-free experience. The online retailing category is expected to grow at the rate because of the availability of large variations of flavors of potato chips, fast accessibility, and the easy comparison of the price among various types of chips.


Belarus Potato Chips Market


Belarus Potato Chips Market Key Players Insights:

The market is characterized by the existence of several well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.


The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the market, key players in the market, particularly in Belarus, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.


The objective of the report is to present a comprehensive analysis of the Belarus Potato Chips Market to the stakeholders in the industry. The report provides trends that are most dominant in the Belarus Potato Chips Market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Belarus Potato Chips Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.


The qualitative and quantitative data provided in the Belarus Potato Chips Market report is to help understand which market segments and regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Belarus Potato Chips Market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Belarus Potato Chips Market.


Belarus Potato Chips Market


The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the Belarus Potato Chips Market. The report also analyses if the Belarus Potato Chips Market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.


The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Belarus Potato Chips Market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Belarus Potato Chips Market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Belarus Potato Chips Market is aided by legal factors.


Belarus Potato Chips Market Scope:

Belarus Potato Chips Market

Market Segmentation

Market Indicators:


by Product Type

Historical Data:


by Distribution Channel

Forecast Period:  


by Variant

  • Fried
  • Baked

Base Year:



4.4 %

Market Size in 2020:

USD 31.2Billion

The market size in 2027:

USD 45.32 Billion



  • Kraft Foods (US)
  • Kellogs (US)
  • Burts Potato Chips Ltd (UK)
  • Calbee Inc. (Japan)
  • Utz Quality Foods, Inc. (US)
  • The Campbell Soup Company (US)
  • Great Lakes Potato Chip Co. (US)
  • Intersnack Group GmbH & Co. KG (Germany)
  • Herr Foods Inc. (US)
  • Synder’s-Lance (US)
  • UTZ Quality foods (US)
  • PepsiCo, Inc (US)

Frequently Asked Questions

The segments covered in the Belarus Potato Chips Market report are based on Product Type, Distribution Channel, and Variant.

  1. Scope of the Report
  2. Research Methodology
    • Research Process
    • Belarus Potato Chips Market: Target Audience
    • Belarus Potato Chips Market: Primary Research (As per Client Requirement)
    • Belarus Potato Chips Market: Secondary Research
  3. Executive Summary
  4. Competitive Landscape
    • Market Share Analysis by Country in 2021(%)
      • Belarus
    • Stellar Competition matrix
    • Key Players Benchmarking: - by Product, Pricing, Investments, Expansion Plans, Physical Presence, and Presence in the Market.
    • Mergers and Acquisitions in Industry: - Value and Strategic Intent
    • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Market Challenges
    • PESTLE Analysis
    • PORTERS Five Force Analysis
    • Value Chain Analysis
  5. Belarus Potato Chips Market Segmentation
    • Belarus Potato Chips Market, by Product Type (2021-2027)
      •  Plain
      • Salted
      • Flavored
    • Belarus Potato Chips Market, by Distribution Channel (2021-2027)
      • Supermarkets
      • Specialty Stores
      • Online Stores
      • Others
    • Belarus Potato Chips Market, by Variant (2021-2027)
      • Fried
      •  Baked
  6. Company Profiles
    • Key Players
      • PepsiCo, Inc (US)
        • Company Overview
        • Product Portfolio
        • Financial Overview
        • Business Strategy
        • Key Development
      • Kraft Foods (US)
      • Kellogs (US)
      • Burts Potato Chips Ltd (UK)
      • Calbee Inc. (Japan)
      • Utz Quality Foods, Inc. (US)
      • The Campbell Soup Company (US)
      • Great Lakes Potato Chip Co. (US)
      • Intersnack Group GmbH & Co. KG (Germany)
      • Herr Foods Inc. (US)
      • Synder’s-Lance (US)
      • UTZ Quality foods (US)
  7. Key Findings
  8. Recommendations

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