Digital Consumers in China

  • 1. EXECUTIVE SUMMARY
    • COVID-19 has driven consumers towards online purchasing
    • Social media to gain prominence in e-commerce
    • Proximity digital payment to be encouraged post-COVID-19
    • Commercial 5G to be widely deployed
    • Internet giants help to drive digital transformation
    2. E-COMMERCE IN THE REMOTE ENVIRONMENT
    • State of the Market
    • Leading Industries
    3. E-COMMERCE IN THE PROXIMITY ENVIRONMENT
    • State of the Market
    • Leading Industries
    4. Digital Landscape in China
    • PROSPECTS
    o Potential for strong growth in China’s digital industry
    o 5G grows with remarkable results in 2020 and beyond
    o Broadband network reached new level with deployment of “New Infrastructure”
    • COMPETITIVE LANDSCAPE
    o China Telecom leads world’s largest 5G stand-alone (SA) network
    o China Mobile upgrades the capability of core network to 200G
    o Internet operators help accelerate digital transformation across industries
    5. E-Commerce (Goods and Services) in China
    • 2020 IMPACT
    o E-commerce as a key driver for the growth of total consumption in 2020
    o Livestreaming and short videos expand e-commerce scenarios
    o E-commerce penetration in low-tier markets has been further improved
    • RECOVERY AND OPPORTUNITIES
    o E-commerce platforms facilitate deployment of consumer-to-manufacturer business model
    o Local service platforms tend to accelerate reforms of subdivided areas
    o Intelligent terminals likely to become ubiquitous