ENG
Digital Consumers in China
China's ascent as a global ecommerce powerhouse has been nothing short of spectacular. This year, online retail sales are expected to reach $1.5 trillion, accounting for a quarter of China's entire retail sales volume and more than the combined retail sales of the world's next 10 largest markets.
Format : PDF | Report ID : SMR_6
1. EXECUTIVE SUMMARY
• COVID-19 has driven consumers towards online purchasing
• Social media to gain prominence in e-commerce
• Proximity digital payment to be encouraged post-COVID-19
• Commercial 5G to be widely deployed
• Internet giants help to drive digital transformation
2. E-COMMERCE IN THE REMOTE ENVIRONMENT
• State of the Market
• Leading Industries
3. E-COMMERCE IN THE PROXIMITY ENVIRONMENT
• State of the Market
• Leading Industries
4. Digital Landscape in China
• PROSPECTS
o Potential for strong growth in China’s digital industry
o 5G grows with remarkable results in 2020 and beyond
o Broadband network reached new level with deployment of “New Infrastructure”
• COMPETITIVE LANDSCAPE
o China Telecom leads world’s largest 5G stand-alone (SA) network
o China Mobile upgrades the capability of core network to 200G
o Internet operators help accelerate digital transformation across industries
5. E-Commerce (Goods and Services) in China
• 2020 IMPACT
o E-commerce as a key driver for the growth of total consumption in 2020
o Livestreaming and short videos expand e-commerce scenarios
o E-commerce penetration in low-tier markets has been further improved
• RECOVERY AND OPPORTUNITIES
o E-commerce platforms facilitate deployment of consumer-to-manufacturer business model
o Local service platforms tend to accelerate reforms of subdivided areas
o Intelligent terminals likely to become ubiquitous
