1. Introduction
• Background on the Beauty Survey system
2. Introducing the Digital Beauty Consumer
• Introducing the “digital beauty consumer”
• Digital beauty consumers turn to reviews and apps when shopping
3. Consumer Perceptions of Premium Beauty
• Efficacy leads brand name in traits associated with premium beauty
• Efficacy and personalisation command a premium price
4. What Does “Masculinity” Mean?
• For many, masculinity equals confidence, strength and reliability
• Snapshot of masculine traits around the world
• With age, masculinity means reliability, not strength or bravery
5. System Overview
• Beauty Survey offers insight into the most relevant industry topics
• Unique features
• Country coverage: 20 markets surveyed
• Five years of tracked data covering 40 products and 700+ brands
• Five years of data visualised through state-of-the-art dashboards
• What is new in 2020?
• Strategic analysis for greater insight