ENG
Beauty Survey 2020
- Beauty Survey 2020 report gives an overview of system upgrades that follow the most recent data refresh, as well as new insights from the 2020 Beauty Survey data. Consumer impressions of premium beauty, masculinity, and an introduction to today's tech-savvy digital beauty customers are included, as well as an overview of the system in terms of survey breadth and research applications.
Format : PDF | Report ID : SMR_4
1. Introduction
• Background on the Beauty Survey system
2. Introducing the Digital Beauty Consumer
• Introducing the “digital beauty consumer”
• Digital beauty consumers turn to reviews and apps when shopping
3. Consumer Perceptions of Premium Beauty
• Efficacy leads brand name in traits associated with premium beauty
• Efficacy and personalisation command a premium price
4. What Does “Masculinity” Mean?
• For many, masculinity equals confidence, strength and reliability
• Snapshot of masculine traits around the world
• With age, masculinity means reliability, not strength or bravery
5. System Overview
• Beauty Survey offers insight into the most relevant industry topics
• Unique features
• Country coverage: 20 markets surveyed
• Five years of tracked data covering 40 products and 700+ brands
• Five years of data visualised through state-of-the-art dashboards
• What is new in 2020?
• Strategic analysis for greater insight
