Procter & Gamble is a multinational consumer goods corporation focusing in personal care and hygiene products. P&G was formed in 1837 by William Procter, a candlemaker, and James Gamble, a soapmaker, who were brothers-in-law. Crest, Charmin, Tide, Oral-B, Bounty, Febreze, Downy, and Gain are just a few of the household brands produced by the corporation today. P&G cut about 100 of its brands in 2014 to focus on the remaining 65, which accounted for 95 % of the company's profitability.

SMR's report on PROCTER & GAMBLE examines its performance in the global economy and provides a detailed strategic analysis of its operations. In-depth qualitative research will help you understand PROCTER & GAMBLE's brand strategy and growth possibilities. At the same time, company and market share data provide a complete look at the financial condition of PROCTER & GAMBLE.

This report investigates:

• Company share by Segment and Region
• Brand portfolio
• New product launches
• Distribution and Marketing Strategies

A comprehensive SWOT analysis of PROCTER & GAMBLE provides strategic insight into:

• Strengths and weaknesses
• Opportunities for growth in Categories and Countries
• Current Competition's Challenges and Threats, as well as Future Prospects
• Positions on the Global and Regional Markets

Research you can trust:

Our research team, a professional team of experts who know the business inside and out, writes Company profiles. This study will help you with planning, strategy, marketing, sales, and competitor information.