Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars was ranked as the sixth-largest privately held company in the United States. Headquartered in McLean, Virginia, United States, the company is entirely owned by the Mars family. Mars operates in four business segments around the world: Mars Wrigley Confectionery (headquartered in Chicago, Illinois, with US headquarters in Hackettstown and Newark, New Jersey).

SMR's report on MARS examines its performance in the global economy and provides a detailed strategic analysis of its operations. In-depth qualitative research will help you understand MARS's brand strategy and growth possibilities. At the same time, company and market share data provide a complete look at the financial condition of MARS.

This report investigates:

• Company share by Segment and Region
• Brand portfolio
• New product launches
• Distribution and Marketing Strategies

A comprehensive SWOT analysis of MARS provides strategic insight into:

• Strengths and weaknesses
• Opportunities for growth in Categories and Countries
• Current Competition's Challenges and Threats, as well as Future Prospects
• Positions on the Global and Regional Markets

Research you can trust:

Our research team, a professional team of experts who know the business inside and out, writes Company profiles. This study will help you with planning, strategy, marketing, sales, and competitor information.