Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. Continental provides support for workshops and the retail trade, paving their way to success in an increasingly complex aftermarket. Further product brands under the Continental portfolio include: ATE, VDO and Crypton and cover the Original Equipment and Aftermarket.

SMR's report on Continental examines its performance in the global economy and provides a detailed strategic analysis of its operations. In-depth qualitative research will help you understand Continental's brand strategy and growth possibilities. At the same time, company and market share data provide a complete look at the financial condition of Continental.

This report investigates:

• Company share by Segment and Region
• Brand portfolio
• New product launches
• Distribution and Marketing Strategies
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A comprehensive SWOT analysis of CONTINENTAL provides strategic insight into:

• Strengths and weaknesses
• Opportunities for growth in Categories and Countries
• Current Competition's Challenges and Threats, as well as Future Prospects
• Positions on the Global and Regional Markets

Research you can trust:

Our research team, a professional team of experts who know the business inside and out, writes Company profiles. This study will help you with planning, strategy, marketing, sales, and competitor information.