Pulp and Paper Market: Global Industry Analysis and Forecast (2024-2030)

  • The Pulp and Paper Market size was valued at USD 231 Bn. in 2023 and the total Pulp and Paper Market revenue is expected to grow at a CAGR of 4% from 2024 to 2030, reaching nearly USD 303.98 Bn. by 2030.

  • Format : PDF | Report ID : SMR_1817

Pulp and Paper Market Overview

The pulp and paper market is the largest industry focused on ecosystems and is extremely important. The industry uses wood and additional materials including bamboo, rice husk, wheat straw, and others to produce pulp and paper products. Wrapping paper, paper packaging, writing, printing, tissue, rolls, specialty papers, and other products are among the main products. The pulp and paper industry plays a crucial role in both sustainable environmental development and economic development. However, rising digitization and unstable raw material availability create growth and challenges for the global sector.


The pulp and paper industry used hemicelluloses and cellulases for biomechanical pulping. The energy required for wood pulping is greatly decreased by the use of enzymes.   Paper recycling is becoming a growing concern, which means that printed paper needs to be de-inked in an environmentally friendly manner. Cellulases are used to remove the ink, coating, and ink from paper.

Pulp and Paper Market


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Pulp and Paper Market Dynamics:

The increasing popularity of the internet and the growing number of smartphone users, e-commerce is becoming a growing trend in developing nations like Brazil, China, India, and other nations. This drives the growth of the e-commerce sector and increases the need for pulp and paper for packaging. In this way, it is expected that the growing online retail sector in developing nations is going to support the global development of the pulp and paper industry. The growing environmental issues have forced manufacturers and consumers to choose recyclable paper packaging choices. Because paper is a great recyclable and sustainable packaging material, advanced paper packaging solutions are expected to grow in the market.


As such, the growing need for environmentally friendly packaging materials has driven the market's growth during this period. Not only that, but it's the most environmentally friendly packaging material on the market right now for recycling. Growing environmental concerns have driven both manufacturers and consumers to embrace more ecologically friendly paper packaging options. Innovative paper packaging solutions are developed in close connection with paper manufacturers by top FMCG, food, and cosmetics companies to help business reach their sustainability goals. Over the decades to come, this is expected to support the growth of the pulp and paper industry.

Pulp and Paper Market1

High production costs expressively affect a company's productivity and market growth in several ways:

Compression of Margin and production costs increase pressure on profit margins, making it harder for businesses to stay profitable. Highly Competitive drawback Businesses with greater production expenses are likely to find it challenging to defeat companies that charge less for comparable goods. Reduced revenue and a loss of market share are a result of this. Investor Concerns because production costs have a direct impact on a company's profitability, investors keep a careful eye on them. High production costs that are not going down are destroying investor confidence and possibly lowering stock prices.


  • Operational Efficiency: To reduce the effects of high production costs, businesses need to undertake cost-cutting initiatives or make investments in efficiency enhancements. If these problems are not resolved, profitability in the long run is harmed.
  • Supply Chain Disruptions: Global events such as problems with raw materials or interruptions in the supply chain raise production costs even more, resulting in random changes in revenue generation.


Increasing public awareness of environmental problems is driving the demand for eco-friendly paper products. Businesses have the opportunities as a result of this trend to implement sustainable paper manufacturing practices. Using recycled materials in paper production reduces waste, preserves natural resources, and decreases the need for virgin fibers. Getting certifications such as the Forest Stewardship Council (FSC) guarantees that paper products come from forests that are ethically managed, which in turn promotes community involvement and biodiversity conservation.


  • Energy Efficiency: During the production of paper, greenhouse gases are released and environmental effects are decreased by implementing energy-efficient technologies and procedures.
  • Water Conservation: Reusing and recycling water in pulp and paper mills reduces pollution and water use, which helps to promote sustainable water management.


Pulp and Paper Market Segment Analysis:

Based on Raw Material, The pulp and paper market is driven by the raw material, wood-based market. Currently, wood pulp is the most commonly used ingredient in the production of all kinds of quality paper. It contains considerable quantities of cellulose fiber, which forms the basis of the final product and has the consistency of thread. Various chemicals and papermaking agents are added to the pulp to improve its brightness, stability, water resistance, and impurities removal ability. Papermaking uses a lot of raw materials derived from agriculture. Better paper is made from stronger, more durable components like hemp, linen, or cotton fibers. The raw materials are used to boost strength and harden the paper. Other materials used to make fibers include straw, bamboo, and esparto grass.

Pulp and Paper Market2

End-user, packaging is going to keep ruling the pulp and paper industry. Because of the increasing internationalization of the retail and e-commerce industries, the packaging category has maintained its leading position in the global pulp and paper industry. There is a significant need for both wrapping and packaging paper. A growing awareness of environmental issues is another reason why businesses and consumers in developing countries are choosing paper packaging products. Because paper packaging is easy to recycle, is capable of reducing air pollution, and is environmentally friendly, it is in higher demand in the food and beverage business. The purchase of soft drinks has been greatly precious by packaging growth.


Pulp and Paper Market Regional Insight:

The Asia-Pacific region provided the biggest revenue share with 39% in 2023. Asia-Pacific is now dominant in the pulp and paper sector because of the growing demand for commercial printing and food packaging in the region. In addition, high economic growth in developing nations like China, India, and Japan is expected to drive the growth of the regional market. China is the world's largest user and manufacturer of paper and pulp. China produces around 76 kg of paper per person, more than the world average of 55 kg. India is expected to schedule strong growth because of increasing demand for paper-based products. Southeast Asian nations are also expected to indicate positive growth in the pulp and paper market during the forecast period 2024 to 2030. Numerous international businesses operate globally, contributing to the overall growth and development of the pulp and paper market


  • In China, Paper packaging is expected to have a significant market share with applications in a variety of industries, including retail, personal care, healthcare, and home care. In turn, it increases the market's need for pulp and paper in future periods.


The second-biggest paper and paperboard packaging market in Asia, China's growth is expected to continue as a result of growing bulk consumer demand. However, the demand for eco-friendly and sustainable packaging is probably going to increase, which is going to propel the Pulp & Paper industry nationwide.

Pulp and Paper Market3

Pulp and Paper Market Competitive Landscape:

The competitive landscape of the pulp and paper market provides details of competitors. The company’s overview, financials, revenue, market potential, R&D investment, new market projects, global presence, production sites and facilities, production capacities, company strengths and weaknesses, new product introduction, product width and breadth, and application dominance are among the details included. The information above refers primarily to the companies' focus on the pulp and paper market.


  • On April 10, 2024, Georgia-Pacific Investing More than $150 Million to Grow the Consumer Tissue Business This investment is to rebuild a 1965-vintage paper machine into a world-class machine to make paper for Angel Soft® and strategic private label bath tissue. This modernization project helps position the mill and the overall business to continue to be competitive in the market.  


  • 15.4.2024, this spring, UPM launched a new service package, UPM Nature Management Services, to provide Finnish forest owners with more options to enhance biodiversity. The first nature management services to be offered are assisting forest owners in applying for an environmental subsidy and a controlled burning service. More new services are available later this year.


  • 2024-04-10, the factory jointly owned by SCA and St1 for the production of biofuel is now inaugurated. When operations in Gothenburg reach full capacity, this means that the refinery are contribute an annual production of around 200,000 tonnes of renewable fuel.

Pulp and Paper Market Scope

Market Size in 2023

USD 231 Bn.

Market Size in 2030

USD 303.98 Bn.

CAGR (2024-2030)

4 %

Historic Data


Base Year


Forecast Period



By Raw Material


Agro Based

Recycled Fibre Based

By End-User



Food & Beverages

Personal Care



Commercial Printing

Packaging Printing

Publication Printing

Building and Construction






By Category

Wrapping & Packaging

Printing & Writing


News Print


Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Russia, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


Key Player in the Pulp and Paper Market

North America:

  1. Georgia-Pacific Corporation(United States)
  2. Kimberly-Clark Corporation(United States)
  3. International Paper(United States)
  4. WestRock(United States)
  5. Packaging Corporation of America(United States)
  6. DS Smith(United States)
  7. Atlantic Packaging(United States)
  8. Mondi Group(United States)
  9. Procter & Gamble(United States)
  10. Kemira(United States)

Asia Pacific:

  1. Nine Dragon Paper Ltd.(China)
  2. Oji Holding Corporation.(China)
  3. Nippon Paper Industries Co., Ltd. (japan)


  1. Svenska Cellulosa Aktiebolaget (SCA)( Sweden)
  2. Fedrigoni S.P.A.( Italy)
  3. Stora Enso Oyj( Sweden)
  4. UPM-Kymmene Oyj (Finland)
  5. Metsä Group (Finland)
  6. Smurfit Kappa(Ireland)

Middle East and Africa:

  1. Sappi Limited(South Africa)

Frequently Asked Questions

The forecast period of the market is 2024 to 2030.

1.    Pulp and Paper Market: Research Methodology 
2.    Pulp and Paper Market: Executive Summary
3.    Pulp and Paper Market: Competitive Landscape
4.    Potential Areas for Investment

4.1. Stellar Competition Matrix
4.2. Competitive Landscape
4.3. Key Players Benchmarking
4.4. Market Structure
4.4.1.    Market Leaders 
4.4.2.    Market Followers
4.4.3.    Emerging Players

4.5. Consolidation of the Market
4.6. Import and export of Pulp and Paper Market 
5.    Pulp and Paper Market : Dynamics
5.1. Market Driver 
5.1.1.    Increasing Consumer Awareness
5.1.2.    Innovation in Product Offerings

5.2. Market Trends by Region
5.2.1.    North America
5.2.2.    Europe
5.2.3.    Asia Pacific
5.2.4.    Middle East and Africa
5.2.5.    South America

5.3. Market Drivers by Region
5.3.1.    North America
5.3.2.    Europe
5.3.3.    Asia Pacific
5.3.4.    Middle East and Africa
5.3.5.    South America

5.4. Market Restraints
5.5. Market Opportunities
5.6. Market Challenges
5.7. PORTER’s Five Forces Analysis
5.8. PESTLE Analysis
5.9. Strategies for New Entrants to Penetrate the Market
5.10. Regulatory Landscape by Region
5.10.1.    North America
5.10.2.    Europe
5.10.3.    Asia Pacific
5.10.4.    Middle East and Africa
5.10.5.    South America

6.    Pulp and Paper Market Size and Forecast by Segments (by value Units)
6.1. Pulp and Paper Market Size and Forecast, by Raw Material (2023-2030)
6.1.1.    Wood-Based
6.1.2.    Agro Based
6.1.3.    Recycled Fibre Based

6.2. Pulp and Paper Market Size and Forecast, by End-User  (2023-2030)
6.2.1.    Packaging    Healthcare    Food & Beverages    Personal Care    Other
6.2.2.    Printing    Commercial Printing    Packaging Printing    Publication Printing
6.2.3.    Building and Construction    Residential    Commercial    Industrial    Infrastructural    Others

6.3. Pulp and Paper Market Size and Forecast, by Category (2023-2030)
6.3.1.    Wrapping & Packaging
6.3.2.    Printing & Writing
6.3.3.    Sanitary
6.3.4.    News Print
6.3.5.    Others

6.4. Pulp and Paper Market Size and Forecast, by Region (2023-2030)
6.4.1.    North America
6.4.2.    Europe
6.4.3.    Asia Pacific
6.4.4.    Middle East and Africa
6.4.5.    South America

7.    North America Pulp and Paper Market Size and Forecast (by value Units)
7.1. North America Pulp and Paper Market Size and Forecast, by Raw Material (2023-2030)
7.1.1.    Wood-Based
7.1.2.    Agro Based
7.1.3.    Recycled Fibre Based

7.2. North America Pulp and Paper Market Size and Forecast, by End-User  (2023-2030)
7.2.1.    Packaging    Healthcare    Food & Beverages    Personal Care    Other
7.2.2.    Printing    Commercial Printing    Packaging Printing    Publication Printing
7.2.3.    Building and Construction    Residential    Commercial    Industrial    Infrastructural    Others

7.3. North America Pulp and Paper Market Size and Forecast, by Category (2023-2030)
7.3.1.    Wrapping & Packaging
7.3.2.    Printing & Writing
7.3.3.    Sanitary
7.3.4.    News Print
7.3.5.    Others

7.4. North America Pulp and Paper Market Size and Forecast, by Country (2023-2030)
7.4.1.    United States
7.4.2.    Canada
7.4.3.    Mexico

8.    Europe Pulp and Paper Market Size and Forecast (by Value Units)
8.1. Europe Pulp and Paper Market Size and Forecast, by Raw Material (2023-2030)
8.1.1.    Wood-Based
8.1.2.    Agro Based
8.1.3.    Recycled Fibre Based

8.2. Europe Pulp and Paper Market Size and Forecast, by End-User  (2023-2030)
8.2.1.    Packaging    Healthcare    Food & Beverages    Personal Care    Other
8.2.2.    Printing    Commercial Printing    Packaging Printing    Publication Printing
8.2.3.    Building and Construction    Residential    Commercial    Industrial    Infrastructural    Others

8.3. Europe Pulp and Paper Market Size and Forecast, by Category (2023-2030)
8.3.1.    Wrapping & Packaging
8.3.2.    Printing & Writing
8.3.3.    Sanitary
8.3.4.    News Print
8.3.5.    Others

8.4. Europe Pulp and Paper Market Size and Forecast, by Country (2023-2030)
8.4.1.    UK
8.4.2.    France
8.4.3.    Germany
8.4.4.    Italy
8.4.5.    Spain
8.4.6.    Sweden
8.4.7.    Austria
8.4.8.    Rest of Europe

9.    Asia Pacific Pulp and Paper Market Size and Forecast (by Value Units)
9.1. Asia Pacific Pulp and Paper Market Size and Forecast, by Raw Material (2023-2030)
9.1.1.    Wood-Based
9.1.2.    Agro Based
9.1.3.    Recycled Fibre Based

9.2. Asia Pacific Pulp and Paper Market Size and Forecast, by End-User  (2023-2030)
9.2.1.    Packaging    Healthcare    Food & Beverages    Personal Care    Other
9.2.2.    Printing    Commercial Printing    Packaging Printing    Publication Printing
9.2.3.    Building and Construction    Residential    Commercial    Industrial    Infrastructural    Others

9.3. Asia Pacific Pulp and Paper Market Size and Forecast, by Category (2023-2030)
9.3.1.    Wrapping & Packaging
9.3.2.    Printing & Writing
9.3.3.    Sanitary
9.3.4.    News Print
9.3.5.    Others

9.4. Asia Pacific Pulp and Paper Market Size and Forecast, by Country (2023-2030)
9.4.1.    China
9.4.2.    S Korea
9.4.3.    Japan
9.4.4.    India
9.4.5.    Australia
9.4.6.    Asean
9.4.7.    Rest of Asia Pacific

10.    Middle East and Africa Pulp and Paper Market Size and Forecast (by Value Units)
10.1. Middle East and Africa Pulp and Paper Market Size and Forecast, by Raw Material (2023-2030)
10.1.1.    Wood-Based
10.1.2.    Agro Based
10.1.3.    Recycled Fibre Based

10.2. Middle East and Africa Pulp and Paper Market Size and Forecast, by End-User  (2023-2030)
10.2.1.    Packaging    Healthcare    Food & Beverages    Personal Care    Other
10.2.2.    Printing    Commercial Printing    Packaging Printing    Publication Printing
10.2.3.    Building and Construction    Residential    Commercial    Industrial    Infrastructural    Others

10.3. Middle East and Africa Pulp and Paper Market Size and Forecast, by Category (2023-2030)
10.3.1.    Wrapping & Packaging
10.3.2.    Printing & Writing
10.3.3.    Sanitary
10.3.4.    News Print
10.3.5.    Others

10.4. Middle East and Africa Pulp and Paper Market Size and Forecast, by Country (2023-2030)
10.4.1.    South Africa
10.4.2.    GCC
10.4.3.    Rest of ME&A

11.    South America Pulp and Paper Market Size and Forecast (by Value Units)
11.1. South America Pulp and Paper Market Size and Forecast, by Raw Material  (2023-2030)
11.1.1.    Wood-Based
11.1.2.    Agro Based
11.1.3.    Recycled Fibre Based
11.2. South America Pulp and Paper Market Size and Forecast, by End-User  (2023-2030)
11.2.1.    Packaging    Healthcare    Food & Beverages    Personal Care    Other
11.2.2.    Printing    Commercial Printing    Packaging Printing    Publication Printing
11.2.3.    Building and Construction    Residential    Commercial    Industrial    Infrastructural    Others
11.3. South America Pulp and Paper Market Size and Forecast, by Category (2023-2030)
11.3.1.    Wrapping & Packaging
11.3.2.    Printing & Writing
11.3.3.    Sanitary
11.3.4.    News Print
11.3.5.    Others
11.4. South America Pulp and Paper Market Size and Forecast, by Country (2023-2030)
11.4.1.    Brazil
11.4.2.    Argentina
11.4.3.    Rest of South America

12.    Company Profile: Key players
12.1.  Georgia-Pacific Corporation
12.1.1.    Company Overview
12.1.2.    Financial Overview
12.1.3.    Business Portfolio
12.1.4.    SWOT Analysis
12.1.5.    Business Strategy 
12.1.6.    Recent Developments

12.2. Kimberly-Clark Corporation
12.3. International Paper
12.4. WestRock
12.5. Packaging Corporation of America
12.6. DS Smith
12.7. Atlantic Packaging
12.8. Mondi Group
12.9. Procter & Gamble
12.10. Kemira
12.11. Nine Dragon Paper Ltd.
12.12. Oji Holding Corporation
12.13. Nippon Paper Industries Co., Ltd
12.14. Svenska Cellulosa Aktiebolaget (SCA)
12.15. Fedrigoni S.P.A.
12.16. Stora Enso Oyj
12.17. UPM-Kymmene Oyj
12.18. Metsä Group
12.19. Smurfit Kappa
12.20. Sappi Limited
13.    Key Findings
14.    Industry Recommendation

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