Japan Pet Wearable Market: Industry Analysis and Forecast (2024-2030)

  • The Japan Pet Wearable Market size was valued at USD 406 Mn. in 2023 and the total Japan Pet Wearable revenue is expected to grow at a CAGR of 17.2% from 2023 to 2030, reaching nearly USD 1233.16 Mn. in 2030.

  • Format : PDF | Report ID : SMR_1573

Japan Pet Wearable Market Overview

The Japan Pet Wearable Market is the pivotal point of the comprehensive report, designed to provide an intricate analysis of a rapidly evolving industry. With a meticulous examination of key trends, challenges, and opportunities, the report serves as a valuable resource for stakeholders, industry players, and potential investors. The primary objective is to furnish strategic insights that facilitate informed decision-making in the dynamic realm of pet technology. Delving into the broader context, the report initiates with an exploration of the thriving pet industry in Japan. Unveiling market dynamics, growth trajectories, consumer behaviour, and emerging trends, it establishes a foundational understanding of the landscape within, which pet wearables operate.


As the narrative unfolds, particular emphasis is placed on the Evolution of Pet Wearables, tracing the technological journey from basic tracking functionalities to the integration of sophisticated health monitoring and behavioural analysis. The section illuminates key milestones and innovations that have played pivotal roles in shaping the adoption and integration of pet wearables in the Japanese market. The report offers a holistic view of the Japan Pet Wearable Market in 2023.


Japan experiences a significant number of lost pet cases annually, with over 100,000 dogs and cats reported missing each year.

Japan Pet Wearable Market

Japan Pet Wearable Market Dynamics:

Revolutionizing Pet Care with Behavioural Analysis in Japan's Pet Wearable Market

In the dynamic landscape of Japan's pet wearable market, an important trend is emerging with the integration of advanced behavioural analysis technologies. Pet wearables, equipped with sophisticated sensors, are now capable of monitoring and interpreting pet behaviors with unprecedented precision. According to Stellar, these wearables track various parameters, including sleep patterns, activity levels, and stress indicators, offering pet owners valuable insights into their furry companions' emotional well-being.


The use of artificial intelligence and machine learning algorithms further enhances the accuracy of behavioural predictions over time. The technology not only strengthens the bond between pets and their owners but also empowers caregivers with actionable data for proactive pet care. As Japan embraces the innovative approach, the pet wearable market is witnessing a surge in demand for devices that go beyond simple tracking, fostering a new era of comprehensive pet well-being management.


  • Japan boasts one of the highest internet penetration rates globally, with over 94% of households connected.


  • The "Shiraseru Amu," developed by Anicall, utilizes a harness equipped with sensors to monitor pets' mood and intentions. The sensors measure factors such as motion, heart rate, and temperature, providing insights into the animal's behavior. This data is uploaded to a cloud database, where software interprets and analyzes it. The technology aims to decipher the meaning behind pets' actions, offering valuable insights into their movements and behaviors.


Navigating Regulatory Hurdles in Japan's Pet Wearable Market

Japan's pet wearable market, despite its potential for innovation, is encountering significant regulatory hurdles that impact its growth trajectory. Stellar analysis, indicates a noticeable X% slowdown in market expansion, attributing a substantial portion of the hindrance to stringent regulatory frameworks. Complex compliance requirements have posed challenges for manufacturers, resulting in delays in product launches and advancements. Pet wearable companies are grappling with the need to align their products with evolving standards, a process that demands significant time and resources. As Japan prioritizes pet well-being, finding a balance between ensuring the safety and efficacy of these devices while fostering a conducive regulatory environment remains a critical challenge for the industry.


Japan Pet Wearable Market Segment Analysis:

Based on Technology, the GPS segment held the largest market share of more than 60% and dominated the Japan Pet Wearable industry in 2023. The segment is further expected to grow at a CAGR of 17.4% and maintain its dominance during the forecast period.  The rising demand is driven by factors such as real-time location tracking, geofencing for virtual safe zones, escape alerts, and navigation assistance has been expected to be the major factor driving the segment growth. It have a major factors, which affects the use of pet wearable such as, locating the lost pets, monitoring outdoor activities, and ensuring safety during walk are expected to increasing the demand for japan pet wearable market.


Over 4 million pet wearables with GPS functionality were sold in Japan in 2023

Japan Pet Wearable Market1


Besides that, the RFID segment is expected to grow at a rapid CAGR and offer lucrative growth opportunities for Japan Pet Wearable manufacturers all across Japan during the forecast period. The growing demand is projected thanks to unique pet identification for lost and found situations, access control for pet gates and doors, and simplified veterinary check-ins are expected to be the major factors driving the segment growth. The segment has a potential for permanent pet identification, streamlining vet visits, and enhancing travel convenience increasing demand for Japan Pet Wearable industry.


  • RFID micro chipping is mandatory for all dogs and cats registered in Japan’s pet microchip database.


The major key players in the Japan Pet Wearable Market are Tractive, PetPace, Whistle Labs, and Garmin.  Thus, increasing demand for the Japan Pet Wearable market supports the segment growth.


Japan Pet Wearable Market Scope:

Japan Pet Wearable Market Scope

Market Size in 2023

USD 406 Mn.

Market Size in 2030

USD 1233.16Mn.

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period


Segment Scope

By Technology

  • GPS
  • RFID
  • Sensors

By Application

  • Identification and Tracking
  • Monitoring and Control
  • Medical Diagnosis and Treatment
  • Facilitation, Safety, and Security


Japan Pet Wearable Market Key Players:

  • Anicall Corporation
  • Tractive
  • PetPace
  • Whistle Labs
  • Garmin
  • Fi
  • Mustela
  • PitPat

Frequently Asked Questions

The Japan Pet Wearable Market size was valued at USD 406 Million in 2023 and the total Japan Pet Wearable revenue is expected to grow at a CAGR of 17.2% from 2023 to 2029, reaching nearly USD 1233.16 Million.

1.    Japan Pet Wearable Market: Executive Summary
1.1. Scope And Objective Of The Report
1.2. Pet Industry in Japan
1.3. Evolution of Pet Wearables
2.    Japan Pet Wearable Market: Competitive Landscape
2.1. STELLAR Competition Matrix
2.2. Competitive Landscape, Market Share, And Strategic Initiatives
2.3. Market Share Analysis Of Key Players
2.4. Profiles Of Key Players In Japan’s Pet Wearable Market
2.5. Recent Developments And Strategies
2.6. Consumer Preferences And Buying Behaviour
2.7. Regulatory Environment
2.7.1.    Current Regulations
2.7.2.    Future Regulatory Outlook
2.7.3.    Impact on Market Growth

2.8. Recent Mergers, Acquisitions, And Partnerships
2.9. Technological Landscape
2.9.1.    GPS Tracking
2.9.2.    Tracking and Monitoring Features
2.9.3.    Connectivity Options

2.10. Market Structure
2.10.1.    Market Leaders 
2.10.2.    Market Followers
2.10.3.    Emerging Players

2.11. Consolidation Of The Market
3.    Japan Pet Wearable Market: Dynamics
3.1. Market Trends 
3.1.1.    Demographic Insights
3.1.2.    Consumer Preferences
3.1.3.    Purchasing Behavior

3.2. Drivers of Growth in Japan’s Pet Wearable Market
3.3. Market Challenges and Opportunities
3.3.1.    Obstacles in Adoption
3.3.2.    Emerging Opportunities
3.3.3.    Competitive Landscape

3.4. PORTER’s Five Forces Analysis
3.5. PESTLE Analysis
4.    Japan Pet Wearable Market Size And Forecast By Segments (By Value USD)
4.1. Japan Pet Wearable Market Size And Forecast, By Technology (2023-2030)
4.1.1.    GPS
4.1.2.    RFID
4.1.3.    Sensors

4.2. Japan Pet Wearable Market Size And Forecast, By Application (2023-2030)
4.2.1.    Identification and Tracking
4.2.2.    Monitoring and Control
4.2.3.    Medical Diagnosis and Treatment
4.2.4.    Facilitation, Safety, and Security

5.    Company Profile: Key Players
5.1. Anicall Corporation 
5.1.1.    Company Overview
5.1.2.    Financial Overview
5.1.3.    Business Portfolio
5.1.4.    SWOT Analysis
5.1.5.    Business Strategy 
5.1.6.    Recent Developments

5.3. Tractive
5.4. PetPace
5.5. Whistle Labs
5.6. Garmin
5.7. Fi
5.10. Mustela
5.11. PitPat
6.    Key Findings
7.    Japan Pet Wearable Market: Research Methodology 
8.    Industry Recommendation

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