Europe Outdoor Heating Market: Europe Industry analysis and Forecast (2024-2030)

Europe Outdoor Heating Market Overview:

The market's prospective growth is fueled by the widespread demand for outdoor dining across the region. The leading manufacturers in this market are interested in developing electric-powered outdoor heating devices to reduce greenhouse gas emissions caused by propane/gas-powered patio heaters. In Europe, many hospitality service providers are expanding their rooftop pubs and cafes' outdoor capacity. As a result, many catering and hospitality service providers are keen to install these heaters in their facilities to make their infrastructure winter-ready and comfortable for consumers.

 

Manufacturers in the outdoor heating market may expect a gradual increase in demand as the number of new jobs and business prospects rises in tandem with the severity of COVID-19 instances decreasing. The market's fierce rivalry is posing a challenge to producers. As a result, manufacturers are using online marketing, online product reviews, and other promotional methods to obtain a competitive advantage over other market competitors. To increase product adoption, manufacturers are becoming more price competitive. They're ramping up manufacture of electric fireplaces and patio heaters, which provide added value to environmentally aware customers. Before investing in new technologies for fireplace systems, patio heaters, and fire tables, among other consumer products, companies in the outdoor heating business are using data to make decisions. During the COVID-19 pandemic, ever-expanding eCommerce platforms and online shopping apps are offering goods discounts and a variety of possibilities to purchasers.

 

 

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Europe Outdoor Heating Market Dynamics:

Factors driving the outdoor heating market include product premiumization due to innovation and portfolio extensions, rising demand for patio heaters in commercial and residential settings, and the region construction industry's expansion.

 

The market's growth potential will be limited by negative environmental effects, a desire for alternative heating alternatives, and extended replacement cycles in the region.

 

Europe Outdoor Heating Market Segment Analysis:

By Product Type, The Europe Outdoor Heating Market is segmented into Fire Based, Patio Heaters and Others on the basis of product type. An outdoor heater, often known as a patio heater or a mushroom or umbrella heater, is a device that generates radiant heat for use outside. The flames are directed against a perforated metal screen by a burner mounted on top of a post that burns liquefied petroleum gas (LPG), propane, or butane. Heat is radiated in a circular manner around the device from the screen's surface. Heat that would otherwise be lost upwards is reflected by a reflector atop the burner. This is due to the fact that the reflecting hood is frequently silvered, making it a poor heat absorber/emitter but an outstanding infrared reflector. Because silvered surfaces do not absorb infrared light, this minimises the amount of heat lost by conduction.

 

The gas patio heaters segment of the market is experiencing rapid growth. Gas patio heaters come in a variety of sizes, fuel kinds, and designs. They are simple to operate and may run on both natural gas and propane. The segment's expansion is fueled by numerous benefits like these.

 

 

By Fuel Type, The Europe Outdoor Heating Market is segmented into Electric, Gas/Propane and Wood & Solid Fuel on the basis of type. Electricity-based outdoor heating is expected to garner the majority of traction in the next years in terms of operation. However, based on price and uptake, gas outdoor heating is likely to maintain its supremacy. Furthermore, the outdoor heating industry was dominated by commercial end-users such as HoReCa, sports & stadiums, and transportation facilities. European countries are quickly expanding their outdoor dining areas. This is anticipated to add to the market for outdoor heating products' overall growth.

 

Electric patio heaters are expected to become more popular in the near future as a result of their capacity to remain environmentally benign by using renewable energy sources to power them. Furthermore, the use of propane or gas-powered patio heaters is subject to a number of rules and restrictions. Electric patio heaters are not subject to these restrictions. These elements are also helping to drive the outdoor heating market forward.

 

By Application, The Europe Outdoor Heating Market is segmented into Catering and hospitality, Commercial and industrial space heating, Residential outdoors and Indoor agriculture/Livestock brooder on the basis of application.

 

In the outdoor heating market, the residential sector is offering value-grab opportunities for producers. Backyards and patios are places in Europe that function as an extension of the home. As a result, companies are boosting the availability of heat lamps and fire pits to meet the expectations of home buyers.

 

Europe Outdoor Heating Market Regional Insights:

Europe's market is predicted to grow at the rapid speed, making it a promising market for outdoor heating sales. Due to the increasing number of activities and production organisations in the region, the outdoor heating market in Europe is expected to rise at an exponential rate. Due to the region's vast potential and client base, growth is likely to continue at a rapid pace.

 

Europe is expected to boost its share of the global outdoor heating market significantly. The expansion is due to ideal weather conditions and the growing popularity of rooftop breweries, cafés, and nightclubs. Furthermore, sales of patio heaters are being driven by a strong production cluster in the United Kingdom, which is adding to the region's market growth.

 

Manufacturers in Europe are focusing on high-income populations in order to diversify their revenue streams. Because customers in this price bracket prefer sophisticated and luxurious things, fireplace systems, fire pits, and patio heaters are becoming increasingly popular. Regional expansion in Europe, on the other hand, is likely to continue at a rapid pace, owing to the region's vast potential and client base.

 

Newton, a leading manufacturer of outdoor heating systems, is concentrating on product development and innovation. To stay competitive in the market and serve a big consumer base, businesses are focusing on increasing their reach. Furthermore, many manufacturers are considering acquiring small businesses or collaborating with them in order to get a competitive edge in the global market. These are the primary techniques used by outdoor heating firms to grow their revenue market share.

 

Under the brand names Hercules, Titan, and Jupiter, Chillchaser Ltd. sells patio heaters with a slimline design and a 360-degree low-energy light dome that delivers rapid infrared heat with two heat settings.

 

The objective of the report is to present a complete picture of Europe Outdoor Heating market. Data from past years is compiled to anticipate the future prospects of this market. Porter's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organisation's current competitive position, and the strength of a position that an organisation may look to move into. The report helps in identifying competitive rivalry currently running in the Europe Outdoor Heating market. It also helps to understand bargaining power of suppliers and consumers.

 

The report also presents PESTLE analysis which helps to gain a macro picture of Europe Outdoor Heating market. Political factors help to identify the influence of government over Europe Outdoor Heating market. Economic factors a have direct impact on a company’s long-term prospects in a market. The economic environment may affect how a company dealing in Europe Outdoor Heating market price their products or influence the supply and demand model. Social factors, such as demographics and culture can impact the Europe Outdoor Heating market by influencing peak buying periods, purchasing habits, and lifestyle choices. Technological factors may have a direct or an indirect influence on an industry. The legal and regulatory environment can affect the policies and procedures of an industry, and can control employment, safety and regulations. Environmental factors include all those relating to the physical environment and to general environmental protection requirements. 

 

Europe Outdoor Heating market scope:

 

Europe Outdoor Heating Market
Market Size in 2023	USD 181.74 Mn.
Market Size in 2030	USD 260.89 Mn.
CAGR (2024-2030)	5.3 Percent
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	by Product Type Fire Based Patio Heaters Others
	by Fuel Type Electric Gas/Propane Wood & Solid Fuel
	by Application Catering and hospitality Commercial and industrial space heating Residential outdoors Indoor agriculture/Livestock brooder
Country Scope	UK  France Germany Italy  Spain  Sweden Austria and Rest of Europe's Country

 

Europe Outdoor Heating Market Key Players:

• ChillchaserHire (UK)
• Tansun Ltd. (UK)
• Landmann Polska Sp. Z.o.o. (Germany)
• Heiningerr (East Flanders, Belgium)
• Dulon Marine Deckmate Group (Zoeterwoude, The Netherlands)
• VASNER (Parasol heater) (Vel, Germany)
• Symo Parasols (Bruges, Belgium)
• Bromic (Netherlands)