Europe Motorcycle Market: Industry Analysis and Forecast (2024-2030)

Europe Motorcycle Market Overview:

The motorcycle is a two-wheeled vehicle, having a stronger frame than a bicycle, that is driven by a petrol engine, usually with a capacity of between 125 ccs to 1000 cc and above. A motorcycle often called a motorbike, bike, cycle, or trike is a two-or three-wheeled motor vehicle. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising, sport, and off-road riding.

Further, the Motorcycle market is segmented by Motorcycle type, Engine Capacity, and geography. Based on motorcycle type, the Motorcycle market is segmented into Adventure, Cruiser, Mopeds, Sports, Standard, and Touring. Based on the Engine Capacity, the Motorcycle Market is segmented into up to 150 CC, 151-300CC, 301-501 CC, 501-800 CC, 801-1000 CC, 1001-1600 CC, and above 1600 CC. By geography, the market covers the major countries in Europe i.e., Italy, Germany, United Kingdom, Russia, France, and the Rest of Europe For each segment, the market sizing and forecasts have been done based on value (in USD Billion).

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Europe Motorcycle Market Dynamics:

Bike rides are increasingly being considered a form of rejuvenation. With the development of lightweight cruiser bikes and high-performance motorcycles, the market is set to broaden its prospects in the future. Many motorcycle manufacturers are venturing into these segments for capitalizing on the growing demand for standard and cruiser motorcycles. This sector contributes 21 billion euros to the GDP.

 There are around 389,000 people who are employed for the production of vehicles, parts and accessories, clothing, and protective equipment, as well as for activities related to motorcycles. The motorcycle market generates tax revenues of 16.6 billion in sectors such as Germany, France, Italy, the United Kingdom, and Spain. There are international experts from companies in the sector, based in Europe and the United Kingdom, exceeding the annual value of 2.1 billion euros in 2021. Also, those who use motorcycles reduce travel expenses. On average, the annual cost of commuting by motorbike is 545 euros, compared to 1,435 euros for that by car. These are the factors driving the growth of the Motorcycle Market through the forecast period.

There are environmental concerns that are associated with Car drivers. The motorcycle emits on average 99 grams of CO2 per km compared to 210 g CO2 / km of an average car. Those with a displacement of fewer than 250 cm³ remain even at 62 g of CO2 per km. There is no doubt therefore also the considerable environmental advantage compared to other transport means. It has also been calculated that across Europe there are 5.3 million commuters by car and that if 5% of them switched to motorcycles, there would be an overall time saving of 21.2 million days a year, economically quantified in 3.3 billion euros. These factors are creating an overall opportunity for the growth of the market.

Europe Motorcycle Market Segment Analysis:

By Motorcycle Type, the Motorcycle Market is segmented into Adventure, Cruiser, Mopeds, Sports, Standard, and Touring. The Cruiser segment has dominated the largest Market share accounting for XX% in 2023 and is expected to grow at a cage of XX% during the forecast period. This is because of the upcoming trend in the European region. There is the rapid adoption of the Cruiser segment.

COVID-19 Impact on Europe Motorcycle Market:

The COVID-19 pandemic has impacted negatively on European countries, particularly the United States. Because of favorable government policies to encourage innovation, the presence of large industrial bases, and high purchasing power, Europe is a leader in the creation and adoption of new technology, particularly in industrialized countries like the United States and Canada. As a result, any impact on the expansion of industries directly impacts the region's economic growth.

The objective of the report is to present a comprehensive analysis of the Europe Motorcycle Market to the stakeholders in the industry. The report provides the most dominant in the Europe Motorcycle Market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Europe Motorcycle Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

The qualitative and quantitative data provided in the Europe Motorcycle Market report is to help understand which market segments, and regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Europe Motorcycle Market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Europe Motorcycle Market.

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps identify how many rivals exist, who they are, and how their product quality is in the Europe Motorcycle Market. The report also t trends analyses if the Europe Motorcycle Market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly if the market is dominated by a few players, etc.

 The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Europe Motorcycle Market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Europe Motorcycle Market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Europe Motorcycle Market is aided by legal factors.

Europe Motorcycle Market Scope:

Europe Motorcycle Market Key Players:  

• Aprilia (Noale, Italy)
• BMW Motorrad (Gurugram, India)
• Ducati Motor Holding (Italy)
• KTM (Mattighofen, Austria)
• JAWA Moto (Prague, Czech Republic)
• Husqvarna Motorcycles (Stockholm)
• MV Agusta (Varese, Italy)
• Moto Guzzi (Mandello del Lario, Italy)
• Piaggio (Pontedera, Italy)