Disposable E-cigarettes Market: Global Industry Analysis and Forecast (2024-2030)

Disposable E-cigarettes Market Overview:

The rising awareness about safer alternatives to tobacco consumption has stimulated the adoption of e-cigarettes including disposable e-cigarettes across the globe. Additionally, the increasing availability of disposable cigarettes in different types and flavors is expected to drive the growth of the market. Disposable e-cigarettes have changed dramatically between 2018 and 2022, quintupling in volume capacity, nearly tripling in average nicotine strength, and falling in average per milliliter price of e-liquid by nearly 70%. The shift in the e-cigarette marketplace towards disposables has been partially brought about by the FDA’s policy prioritizing enforcement against most flavored closed cartridge-based e-cigarettes that exempted disposable e-cigarettes. The regulatory action provided consumers with a plethora of product choices and the market with competition, and the findings of this paper exemplify how e-cigarette manufacturers responded in an under-regulated market.

 

The report on the Global Disposable Electronic Cigarettes Market provides a comprehensive market analysis. It provides insights into the current and future market trends, along with an overview of the major regional markets and their respective growth prospects. The report offers an in-depth assessment of the key market drivers and restraints, opportunities and challenges faced by the vendors, and the competitive landscape that helps the stakeholders make the right decisions to maximize their returns.

 

• From February 2, 2020, to March 26, 2023, disposable e-cigarette sales increased by 196.2% (4.0 million units to 11.9 million units); their unit share increased from 25.8% to 53.4% of total e-cigarette sales. As of March 26, 2023, 80.0% of disposable sales were of flavors other than tobacco, mint, and menthol.
• Among youth who used e-cigarettes in 2022, 55.3% used disposable e-cigarettes. The most commonly used flavors of disposable e-cigarettes were fruit (69.1%) and candy/desserts/other sweets (311.42%) (NYTS).

 

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Disposable E-cigarettes Market Dynamics:

Cost Concerns, Convenience, and Flavor Variety to Drive the Growth of the Disposable E-cigarettes Market

Disposable e-cigarettes are less expensive than e-cigarettes, Concerned about costs is driving the Disposable e-cigarette market. The allure of disposable vapes lies in their simplicity and convenience. Users appreciate the ready-to-use nature of disposable vapes, which require no maintenance or setup. Their compact size and lightweight design make them ideal for on-the-go vaping. Additionally, disposable vapes often come in a variety of flavors, catering to diverse preferences is also drives the Disposable e-cigarette market. The convenience of shopping for different products, flavors, and forms of e-cigarettes including disposable products such as vaping in a single place is the primary driving force for consumers to visit nearby stores including supermarkets, hypermarkets, convenience stores, and others.

Challenges and Regulatory Restrictions of Disposable E-cigarettes in Global Markets

Limited battery life and the inability to be customized like traditional e-cigarettes, pose a challenge for the manufactures.  Antigua and Barbuda to Uruguay, and Argentina to Sri Lanka, a growing number of countries have implemented bans on disposable vapes, reflecting a global shift towards sustainability and public health awareness. Among the nations are Bhutan, Brazil, Cambodia, and China, where stringent measures are in place to curb the environmental impact. The list extends to East Timor, Ethiopia, Gambia, and Hong Kong, among others, highlighting the widespread adoption of regulatory measures to address the challenges posed by disposable vapes.

 

Disposable E-cigarettes Market Segment Analysis:

The offline distribution channel dominated the market share in 2023. The convenience of shopping for different products, flavors, and forms of e-cigarettes including disposable products such as vaping in a single place is the primary driving force for consumers to visit nearby stores including supermarkets, hypermarkets, convenience stores, and others. Easy accessibility of e-cigarette stores and vape shops to try out and test the devices before making a purchase decision is expected to drive the segment growth through the forecast period.

 

Sainsbury's, the second prominent chain of supermarkets in the United Kingdom offers disposable vape - Aqua Vape Smok Disposable Mbar Pro in the flavor of Mango Ice.

Disposable E-cigarettes Market Regional Analysis:

North America held the largest share in 2023 for the Disposable e-cigarette market.  There are hundreds of independent e-cigarette companies, thousands of “vape shops,” and many online retailers, leading to a wide variety of product characteristics, including ingredients and nicotine content. A large proportion of e-cigarettes in the U.S. market are imported. Disposable e-cigarettes sold in the USA have nearly tripled in nicotine strength, quintupled in e-liquid capacity, and dropped in price by nearly 70%. The current generation of disposable e-cigarettes in the USA contains nicotine levels comparable to several cartons of cigarettes.

 

Asia Pacific is the fastest-growing region through the forecast period. Five out of the global top 10 cigarette markets are located in Asia Pacific, including China, Indonesia, Japan, Vietnam, and Bangladesh. The top 10 brands in the region were Chinese brands, taking advantage of the large size of the local market.

 

Disposable vapes pick up pace, and stricter rules are being considered, especially in Europe. The chance of changing vaping laws for disposable vapes is growing, as authorities see the need to address environmental worries. Countries like Australia, France, and the United Kingdom are already moving to ban disposable vapes, possibly inspiring other European nations to do the same soon. In France, the National Assembly has unanimously approved a bill to ban single-use disposable electronic cigarettes. The legislation, driven by concerns over youth appeal and environmental impact, potentially taking effect by September 2024.

Disposable E-cigarettes Market Competitive Landscape:

• In January 2024, in Australia, authorities are taking decisive action to end recreational vaping, starting with a phased ban on disposable vapes. From January 1, 2024, imports of disposable vapes are prohibited, with a complete ban on non-therapeutic vapes, including refillable devices, to follow in March.

 

• In August 2023, Quebec's health minister announced the ban on vaping products with a flavor or aroma other than tobacco. The government also be limiting the maximum nicotine concertation of all vaping products and their packaging and it also regulate some aspects of vaping products that make them more appealing to young clients.

 

• In June 2023, Altria divested its proprietary e-cigarette brand to JUUL Labs and ceased production of its e-cigarette line to prioritize the pursuit of more compelling reduced-risk tobacco product opportunities.

 

• In June 2023, Imperial Brands plc announced its acquisition of nicotine pouches from TJP Labs, marking its entry into the U.S. oral market. This strategic move empowers ITG Brands, the company’s U.S. arm, to introduce 14 distinct product variants housed in a pouch format that has shown strong performance in consumer trials.

 

Disposable E-cigarettes Market Scope:

Disposable E-cigarettes Market
Market Size in 2023	USD 5.8 Bn.
Market Size in 2030	USD 12.36 Bn.
CAGR (2024-2030)	11.42 %
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segments	By   Flavor tobacco Non-tobacco
	By Distribution Channel Online Offline
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Russia, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Disposable E-cigarettes Market key players:

1. Altria Group Inc.
2. Japan Tobacco Inc.
3. British American Tobacco PLC
4. Philip Morris International Inc.
5. JUUL Labs, Inc.
6. Shenzhen iSmoka Electronics Co. Ltd.
7. Hangsen Holding Co. Ltd.
8. Vapor4Life, Inc.
9. Geekvape