Bike Helmet Market: Global Industry Analysis and Forecast (2024-2030)

Bike Helmet Market Overview

Bike helmets are important safety gear designed to protect riders from severe head injuries in accidents. They absorb the impact of a crash, reducing the force on the rider's head, and reducing the risk of serious head trauma, brain injury, and even death. Bike accidents repeatedly happen because of unforeseen circumstances such as collisions, loss of control, or hitting obstacles. Helmets also provide other benefits, such as protecting the eyes and face from wind, dust, and debris, which cause irritation, discomfort, and blindness. Some helmets also come with features like built-in visors, noise-cancellation technology, and Bluetooth connectivity.

Many countries mandate Bike helmets, increasing demand and market size. Thanks to the Legal requirements have increased the market size for helmets, making it a profitable industry for manufacturers and suppliers. Mandatory helmet laws have played a crucial role in reducing the incidence of motorcycle-related head injuries and fatalities, with studies showing that wearing helmets reduces the risk of fatal head injuries by up to 67% to 88%. Thus, several governments have implemented compulsory helmet laws as part of their road safety rules.

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Bike Helmet Market Dynamics

The market for bike helmets is expected to grow because of the increasing popularity of cycling as a form of exercise to reduce obesity and improve health. The strict government regulations and sustainability concerns contribute to the industry's growth. Increased disposable income, purchasing power, and increased bicycle riding activities are expected to drive the rise in helmet sales. Product improvements and innovations with improved safety features and aesthetics are also supporting the market's expansion. Many Bike riders consider helmets crucial safety equipment, and many manufacturers are developing high-end features to attract customers. Some companies offer helmets that show display GPS maps and speed by built-in Augmented Reality (AR).

Helmets' requirements are created on user needs and bike type. Some are designed for daily use, while others are racer-specific. The availability of helmets based on user needs contributes to market growth. Various types of helmets, including full-face, open-face, half-face, modular, half-shell, off-road, and dual sport helmets, are available, making them the latest trend in the market.

One significant restraint in the bike helmet market is customer reluctance to invest in high-quality helmets because of apparent high costs. Though safety should be a top priority for cyclists, every customer prioritizes initial cost savings over long-term security. This approach has led to a demand for cheaper, lower-quality helmets, which compromise safety values. Also, a lack of awareness or instruction about the importance of helmet quality and certification values are more increases this issue. Also, technique trends and visual preferences influence decisions, diverting attention away from important safety features. Consequently, the hesitancy to prioritize safety over price and stylishness hinders market growth and impedes efforts to increase overall cyclist safety on the roads.

The global market of construction straps is facing significant challenges because of the rising costs of raw materials, particularly polycarbonate foam. These costs are expected to impact widespread use because of their aerodynamic design, providing head protection while allowing air to pass through. The straps, which are typically made from materials like nylon or polypropylene, are known for their unique characteristics. As a result, fluctuations in raw material prices, including polystyrene, polycarbonate, PET, and nylons, are expected to hinder the global market's growth.

Some motorcycle riders do not want to ride in helmets despite their ability to save lives. The National Center for Biotechnology Information's research indicates that the most common excuses for not wearing a helmet include suffocation, restricted head movement, neck pain, and discomfort from the heavy weight of the device. In addition, because of their high price and affiliations with high-end motorcycle riders, sophisticated and luxury motorcycle helmets have a limited consumer base. Therefore, over the projected period, all of these problems are projected to hinder the growth of the helmet market.

Bike Helmet Market Segment Analysis

Based on Type, the growing popularity of road cycling events around the world is expected to keep the road helmets segment dominant in the bike helmet market, with a projected 38% market share over the forecast period 2024 to 2030. Superior aerodynamics and ventilation are features of these helmets, which also give the rider's head the highest level of protection. Triathlon, road racing, and endurance cycling helmets are all included in this category.

The growing number of mountain bike riders around the world, the mountain bike helmet sector of the global bike helmet market is expected to have significant growth during the projected period. Given that mountain bikers are more prone to fall off their bikes owing to the challenging terrain, these helmets are made to offer additional protection to the back and sides of the head. Helmets intended for cross-country, downhill, and enduro mountain biking events are included in this category.

Based on Application, the growing popularity of cycling as a leisure and competitive activity is predicted to propel the sports category, which has the second highest share accounting for 30% throughout the forecast period 2024 to 2030. Sports helmets are made for competitive road, mountain, and triathlon cycling, among other sports.

Since eco-friendly transportation solutions are becoming more popular, the recreational is predicted to lead market growth. There is a growing need for bike helmets made specifically for riding for pleasure and commuting as more people are using bicycles as a form of transportation.

Bike Helmet Market Regional Analysis

Europe’s bike helmet market is expected to contribute 44% growth during the forecast period 2024 to 2030. The region's high living standards, innovative products, and strong brand recognition for premium goods are key drivers of market growth. France, Italy, and the UK account for a significant share of the market. Government and organizations are actively promoting outdoor activities, including cycling, in the region. Initiatives by the World Health Organization and government-sponsored programs have increased cycling's popularity as a sport and fitness activity. Government-sponsored programs also promote cycling for transportation, supporting sustainability and energy-efficient transportation, reducing carbon emissions, and environmental protection.

The Asia-Pacific bike helmet market is leading and accounts for a sizeable portion of industry revenue. The strong demand for motorbikes in nations like China, Indonesia, and India accounts for the region's dominance. The region's bike helmet market is expanding as a result of this demand. The market is expanding as a result of more government activities promoting road safety, laws mandating helmet use, and rising levels of one-use money.

Bike Helmet Market Competitive Landscape

The market of bike helmets continues to grow as a result of major companies in the industry making significant R&D investments to extend their product ranges. A wide range of strategic initiatives are being carried out by market players to increase their market share. Major changes in the industry include the introduction of new products, contracts, mergers and acquisitions, increased investment, and cooperation with other businesses. The bike helmet business has to provide affordable products to grow and thrive in a more competitive and challenging market.

• On 19/10/2023, Vista Outdoor, the parent company of 41 brands that design, manufacture, and market sporting and outdoor products, today announced it is selling its sporting products business to Czechoslovak Group for $1.91 billion.

• In 2023 the official partner of the Tour of Taihu, the MOON brand has been committed to promoting the development of motorsport in China. Through the cooperation with the Ring Taihu Race, MOON not only provides professional riding helmet equipment, but also provides all-around support for the participating teams, and strives to provide the best competitive equipment for the riders.

• Poc released the Procen air helmet on April 18, 2024, the start of the 2024 World Tour season, many riders from EF Pro Cycling have been competing in a brand-new helmet, one which has challenged the conventional idea of a high-performance cycling helmet and led to a string of successes.

Key Player in the Bike Helmet Market

1. Arai Helmets - Japan
2. Vista Outdoor - United States
3. KASK America - United States
4. Uvex Sports - Germany
5. Orbea - Spain
6. Specialized.com - United States
7. MET-Helmets - Italy
8. SCOTT Sports - Switzerland
9. Limar - Italy
10. Moon Helmet - China
11. POC Sports - Sweden
12. Lazersport - Belgium
13. Giro Sport Design - United States
14. Louis Garneau - Canada
15. Fox Racing - United States
16. KYT Helmets India - India
17. SHOEI Helmets - Japan
18. HJC Helmets - South Korea
19. Bell Helmets - United States
20. XX.Inc