Consumer Lifestyle Italy

Overview:

The Lifestyles reports provide significant statistics and insights into key consumer qualities and beliefs, tying purchasing and consumption behaviours to behaviour trends. These analyses assess current and prospective consumer behaviour, preferences, and motivations across numerous consumer-related areas relevant to how people live, shop, work, and play in 40 markets, using lifestyle survey data. 8 focal megatrends, which represent longer-term movements in consumer attitudes and behaviour, are also examined in each of the 40 countries. Consumer lives are changing all the time. Understanding behavioural shifts is essential for organizations to remain competitive and respond to new opportunities.

The Consumer Lifestyle in Italy report includes:

Consumer beliefs, behaviour, and future expectations on issues such as life priorities, home, and work life, ethical and health priorities, eating, leisure, and shopping habits, and use of technology are all explored in the Lifestyles survey. The following consumer megatrends are discussed: Consumers who are connected to Ethical Living Practices, More Healthier Habits, Premiumization of the Middle-Class Retreat Market Frontiers, and Shifting Reimagined Shopping.

The Consumer Lifestyle in Italy research provides the following answers:

• What is the shifting consumer mindset in Italy? What are the attitudes of Italian consumers regarding "green" and sustainable products?
• What factors influence customers' purchasing decisions in Italy?
• In Italy, where and how do people shop?
• What health-related activities do Italian consumers engage in?
• What megatrends in Italy should I pay attention to (and why)?
• What are my investment priorities? Which are the most relevant megatrends, where to operate?
• What customer behaviours do I need to consider for innovation planning if the product aligns with the Healthy Living trend?