Virtual Fitting Room Market: Global Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segment Analysis

  • The Global Virtual Fitting Room Market size reached US$ 5.06 billion in 2023 and expects the market to reach US$ 21.40 billion by 2030, exhibiting a growth rate (CAGR) of 22.87% during 2024-2030.

  • Format : PDF | Report ID : SMR_1489

Virtual Fitting Room Market Overview:

The virtual fitting room market was a growing and active area of the retail and fashion sectors. By allowing customers to visually try on clothing and accessories before making a purchase, virtual fitting rooms are technological advances that employ augmented reality (AR) and virtual reality (VR) to enhance the online shopping experience. These virtual dressing rooms were developed to address issues with sizing and the inability to physically try on garments that are common in online fashion retail.


Virtual Reality (VR) and Augmented Reality (AR) technology, which offer increased realism and immersion, are expected to dramatically accelerate market expansion in virtual fitting room solutions. Additionally, a lot of businesses are quickly investigating how to include VR shopping experiences in their actual stores and online platforms because it improves the user's buying experience, which is anticipated to drive market growth over the forecast period.


The fashion retail industry had a slow response to virtual fitting rooms, which at first appeared as 2D overlays that mimicked in-store changing rooms. However, the market has recently seen significant demand as a result of the development of 3D technologies that precisely estimate user sizes by using mannequins. With the goal of improving client confidence and lowering return/exchange rates brought on by sizing and fitting concerns, virtual 3D fitting rooms act as collaborative platforms between consumers and fashion brands. Over the projected period, it is expected that the need for virtual fitting room technology will increase due to the rising popularity of clever technologies like high-definition lenses, smart mirrors, and powerful smartphone cameras.


Furthermore, globally smartphone applications are making virtual changing room experiences more accessible. Customers may virtually try on clothing using their smartphones or tablets, making mobile buying more convenient and improving the whole shopping experience. Additionally, body scanning technologies are being used in the market to build virtual avatars of clients that closely resemble their physical shelves and precisely measure their body proportions. Over the course of the projection period, this is anticipated to increase market demand. Additionally, online platforms used by e-commerce businesses are increasingly including virtual changing rooms.


Virtual Fitting Room Market


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Virtual Fitting Room Market Dynamics:

E-commerce Growth, Advancements in AR and VR Technologies, Increased Consumer Expectations, etc.

The e-commerce sector's explosive growth has been a key factor in the rise of virtual changing rooms. Retailers are looking for creative ways to replicate the in-store buying experience as consumers purchase online more frequently. Customers can try on clothing and accessories remotely in virtual fitting rooms, which helps to lessen the uncertainty involved in online purchases.


For realistic and engaging try-on experiences, virtual fitting rooms use augmented reality (AR) and virtual reality (VR) technologies. Virtual fitting rooms are now more practical and accessible thanks to the ongoing development and enhancement of these technologies, which has increased their appeal to both businesses and customers.


Modern consumers have high expectations for their online shopping experiences. They require tailored, useful, and entertaining shopping experiences. Retailers may live up to these expectations by giving customers a unique and interactive opportunity to preview how clothes will look and fit.


Many companies are integrating virtual fitting room technology into a range of channels, including websites, mobile apps, and in-store kiosks. This seamless link allows for standard try-on experiences and gives customers access to virtual fitting rooms wherever they make purchases.


Due to the increased use of smartphones, it is now simpler for clients to access virtual changing rooms via their mobile devices. The accessibility of this market has sped up its growth.


Virtual Fitting Room Market Restraints:

High Initial Costs, Complex Integration, Limited Physical Experience, etc.

It can be expensive to implement virtual fitting room technology. Retailers must make investments in hardware, software creation, and upkeep. Smaller companies may be discouraged from using this technology due to the cost.


The process of integrating virtual changing rooms with current retail systems might be difficult. To incorporate new technology, retailers frequently need to make considerable changes to their IT infrastructure, which could cause disruptions and add to the cost.


The tactile pleasure of personally trying on clothing or accessories cannot be compared to virtual fitting rooms. Customers might not get the chance to touch and feel the goods or clothes.


Virtual fitting room experiences frequently call for real-time, high-definition picture or video transmission. The efficient operation of these systems can be hampered by slow internet speeds or significant latency.


Virtual Fitting Room Market Opportunities:

Mobile App Development, Body Scanning Technology, Patent and IP Protection, etc.

A potential option is to create smartphone apps that function as virtual changing rooms. A user-friendly, mobile-compatible virtual fitting room app can draw a sizable user base given the growing use of mobile devices for shopping.


A game-changer could be the creation of precise and user-friendly body scanning technology. Customers can use this technology to obtain accurate measurements for a more accurate virtual fitting experience.


Companies should concentrate on securing patents and trademarks to protect their intellectual property as the virtual changing room market gets more competitive.


Providers can better serve the distinct demands and preferences within certain market segments by designing virtual fitting room solutions specifically for those categories, such as high-end fashion, sportswear, or workwear.


Virtual Fitting Room Market Challenges:

Accuracy and Realism, Limited Inventory, Consumer Adoption, etc.

One of the primary challenges is making virtual try-ons appear correct and really realistic. Virtual fitting rooms need to accurately represent how clothing and accessories will look and fit on a specific individual, which can be challenging due to variations in body shape and size.


The brands or shops that have partnered with the technology supplier are the only ones who can choose from several virtual changing room systems. This limitation might restrict consumer choices and prevent the usage of virtual try-on technology from spreading. Customers may be reluctant to change their regular purchase habits in order to use virtual fitting rooms. Some clients might still prefer getting suited in-store.


The fashion industry is paying more and more attention to sustainability. The problem is in properly communicating this benefit to consumers. Virtual try-ons can assist in lessening the environmental impact of apparel production and returns.


Virtual Fitting Room Market Trends:

Mobile virtual fitting rooms are gaining popularity as a result of how convenient it is to try on clothes anywhere. Younger customers are more likely to purchase mobile devices, therefore this is more tempting to them.


Additionally, virtual changing rooms are being incorporated into social media platforms like Instagram and TikTok. Customers can ask their friends and followers for feedback on various outfits by sharing their experiences in the virtual changing room. Virtual changing rooms are being used more and more to create omnichannel shopping experiences. A customer, for instance, might use a virtual changing room to try on desirable apparel before making a purchase.


Virtual Fitting Room Market Regional Insights:

It is estimated that the Asia Pacific region is expected to dominate the global virtual changing room market during the forecasted period. This market is anticipated to grow as internet usage, disposable income, and e-commerce usage all rise. China and India are the two largest markets in the Asia Pacific area for virtual changing rooms.


North America is the virtual changing room industry's second-largest market. The rise of the industry in this area is attributed to the expanding usage of cutting-edge technologies by retailers and the growing need for personalized shopping experiences. The United States and Canada are North America's two largest markets for virtual changing rooms.


The third-largest market in Europe is for virtual dressing rooms. Due to the region's rising e-commerce penetration and demand for omnichannel shopping experiences, the industry is growing. The UK and Germany are the two major European markets for virtual changing rooms. In other areas, such as South America and the Middle East & Africa, the virtual fitting room market is expected to expand significantly over the course of the forecast period.


Virtual Fitting Room Market Segment Analysis:

Based on Type, the market is divided into in-store virtual mirrors, app-based body scanners, and sizing surveys backed by 3D body data. App-based body scanners are the market category with the largest revenue share and the greatest anticipated CAGR over the course of the projection period. Shoppers may use their smartphones to scan their bodies and choose the perfect size and fit. Many high-end fashion companies offer this solution in an effort to attract large numbers of clients. For instance, H&M has developed a body scanner that allows its customers to construct their own virtual selves, which can then be uploaded to the AvatarCloud app to virtually experiment with clothing sizes. Each customer also has a photorealistic try-on experience because an original 3D avatar is generated from a quick scan on their mobile device.


The in-store virtual mirror market is anticipated to grow at a substantial CAGR during the estimated time frame due to the availability of in-store virtual mirrors for customers to try on clothing at major fashion retailers like Ralph Lauren, Neiman Marcus, and Mango. Ralph Lauren, a reputable company, asserts that 90% of individuals use their virtual mirrors. A lot of data is produced by its online fitting room software, which is then used to enhance business operations and fine-tune its retail strategy. These factors are probably what drive market expansion.


By Application, The market is divided into categories for clothing, eyeglasses, cosmetics and beauty items, jewelry and watches, and others (footwear) based on application. The apparel industry now holds the largest market share since virtual try-on software is so widely used in the clothing industry. In September 2022, Walmart announced the launch of a new virtual try-on to improve the shopping experience for US customers. Zeekit was a start-up company that offered virtual try-ons. Customers can digitally try on several outfits with this program without ever touching them.


The virtual dressing room solution is widely used in the eyeglasses business, thus the segment for eyewear is expected to increase significantly throughout the estimated time frame. Customers are predicted to favor this approach since it gives the user a simulated 360-degree image of themselves in the chosen frames.


By End-User, The market is divided into physical/e-commerce stores and virtual/online stores based on end-user. The virtual/e-commerce stores category is anticipated to develop at the fastest CAGR during the forecast period and to have the greatest revenue share in the market due to a quickly growing consumer base. Internet shopping has become increasingly popular since the beginning of the digital revolution. This has led to the implementation of virtual dressing room solutions on a large number of e-commerce websites, enabling customers to virtually try on things to find the right size and fit. For instance, 66% of consumers believe that augmented reality (AR) technology gives them more confidence in the quality of the product they are viewing, according to NielseniQ.


Additionally, virtual fitting room technology is widely employed in physical businesses because it enables customers to purchase products with a hand swipe. For instance, Burberry launched a digital store in Japan in March 2021. Customers of the virtual store will be able to find their way around the space on their own and buy any item by selecting digital icons.


Virtual Fitting Room Market Competitive Landscape:

In August 2022, True Fit moved its corporate headquarters to Mumbai, India. True Fit is attempting to broaden its presence in one of the e-commerce markets with the quickest rate of growth with this expansion.


A new style sampler feature and a new bra-finding tool are just two of the latest additions made by True Fit. The style sampling option can help customers discover potential new favorites while the bra finder tool can help them find the perfect fit for their bras.


AstraFit has launched a new virtual fitting room for shoes. This new solution allows customers to try on shoes virtually from any angle, and to see how the shoes look with different outfits.


AstraFit has also added new augmented reality features to its virtual fitting room platform. These new features allow customers to see how clothes and accessories would look on them in the real world.

Virtual Fitting Room Market Scope

Market Size in 2023

USD 5.06 billion.

Market Size in 2030

USD 21.40 billion.

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period


Segment Scope

By Type:

  • In-Store Virtual Mirrors
  • App-Based Body Scanners
  • Sizing Surveys Backed By 3d Body Data

By Application:

  • Clothing
  • Eyeglasses
  • Cosmetics And Beauty Items
  • Jewelry And Watches
  • Others

By End-User:

  • Physical/E-Commerce Stores
  • Virtual/Online Stores

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


Virtual Fitting Room Market Key Players:

  1. True Fit
  2. AstraFit
  3. Virtusize
  4. Rakuten
  5. 3D-A-Porter
  6. Zugara
  7. Visualook
  8. Magic Mirror
  9. SenseMi
  10. MySizeID
  11. Perfect Fit
  12. Body Labs
  13. ZyseMe

Frequently Asked Questions

The Virtual Fitting Room Market was valued at around US$ 5.06 billion in 2023.

1.    Global Virtual Fitting Room Market : Research Methodology 
2.    Global Virtual Fitting Room Market : Executive Summary
3.    Global Virtual Fitting Room Market : Competitive Landscape

3.1.    Stellar Competition Matrix
3.2.    Competitive Landscape
3.3.    Key Players Benchmarking
3.4.    Market Structure
3.4.1.    Market Leaders 
3.4.2.    Market Followers
3.4.3.    Emerging Players

3.5.    Consolidation of the Market
4.    Global Virtual Fitting Room Market : Dynamics
4.1.    Market Trends by Region
4.1.1.    North America
4.1.2.    Europe
4.1.3.    Asia Pacific
4.1.4.    Middle East and Africa
4.1.5.    South America

4.2.    Market Drivers by Region
4.2.1.    North America
4.2.2.    Europe
4.2.3.    Asia Pacific
4.2.4.    Middle East and Africa
4.2.5.    South America

4.3.    Market Restraints
4.4.    Market Opportunities
4.5.    Market Challenges
4.6.    PORTER’s Five Forces Analysis
4.7.    PESTLE Analysis
4.8.    Value Chain Analysis
4.9.    Regulatory Landscape by Region
4.9.1.    North America
4.9.2.    Europe
4.9.3.    Asia Pacific
4.9.4.    Middle East and Africa
4.9.5.    South America

5.    Global Virtual Fitting Room Market  Size and Forecast by Segments (by Value USD and Volume Units)
5.1.    Global Virtual Fitting Room Market  Size and Forecast, by Type (2023-2030)
5.1.1.    In-store virtual mirrors
5.1.2.    App-based body scanners
5.1.3.    Sizing surveys backed by 3D body data

5.2.    Global Virtual Fitting Room Market  Size and Forecast, by Application (2023-2030)
5.2.1.    Clothing
5.2.2.    Eyeglasses
5.2.3.    Cosmetics and beauty items 
5.2.4.    Jewelry and watches
5.2.5.    Others

5.3.    Global Virtual Fitting Room Market  Size and Forecast, by End-User (2023-2030)
5.3.1.    Physical/e-commerce stores
5.3.2.    Virtual/online stores

5.4.    Global Virtual Fitting Room Market  Size and Forecast, by Region (2023-2030)
5.4.1.    North America
5.4.2.    Europe
5.4.3.    Asia Pacific
5.4.4.    Middle East and Africa
5.4.5.    South America

6.    North America Global Virtual Fitting Room Market  Size and Forecast (by Value USD and Volume Units)
6.1.    North America Global Virtual Fitting Room Market  Size and Forecast, by Type (2023-2030)
6.1.1.    In-store virtual mirrors
6.1.2.    App-based body scanners
6.1.3.    Sizing surveys backed by 3D body data

6.2.    North America Global Virtual Fitting Room Market  Size and Forecast, by Application (2023-2030)
6.2.1.    Clothing
6.2.2.    Eyeglasses
6.2.3.    Cosmetics and beauty items 
6.2.4.    Jewelry and watches
6.2.5.    Others

6.3.    North America Global Virtual Fitting Room Market  Size and Forecast, by End-User (2023-2030)
6.3.1.    Physical/e-commerce stores
6.3.2.    Virtual/online stores

6.4.    North America Global Virtual Fitting Room Market  Size and Forecast, by Country (2023-2030)
6.4.1.    United States
6.4.2.    Canada
6.4.3.    Mexico

7.    Europe Global Virtual Fitting Room Market  Size and Forecast (by Value USD and Volume Units)
7.1.    Europe Global Virtual Fitting Room Market  Size and Forecast, by Type (2023-2030)
7.1.1.    In-store virtual mirrors
7.1.2.    App-based body scanners
7.1.3.    Sizing surveys backed by 3D body data

7.2.    Europe Global Virtual Fitting Room Market  Size and Forecast, by Application (2023-2030)
7.2.1.    Clothing
7.2.2.    Eyeglasses
7.2.3.    Cosmetics and beauty items 
7.2.4.    Jewelry and watches
7.2.5.    Others

7.3.    Europe Global Virtual Fitting Room Market  Size and Forecast, by End-User (2023-2030)
7.3.1.    Physical/e-commerce stores
7.3.2.    Virtual/online stores

7.4.    Europe Global Virtual Fitting Room Market  Size and Forecast, by Country (2023-2030)
7.4.1.    UK
7.4.2.    France
7.4.3.    Germany
7.4.4.    Italy
7.4.5.    Spain
7.4.6.    Sweden
7.4.7.    Austria
7.4.8.    Rest of Europe

8.    Asia Pacific Global Virtual Fitting Room Market  Size and Forecast (by Value USD and Volume Units)
8.1.    Asia Pacific Global Virtual Fitting Room Market  Size and Forecast, by Type (2023-2030)
8.1.1.    In-store virtual mirrors
8.1.2.    App-based body scanners
8.1.3.    Sizing surveys backed by 3D body data

8.2.    Asia Pacific Global Virtual Fitting Room Market  Size and Forecast, by Application (2023-2030)
8.2.1.    Clothing
8.2.2.    Eyeglasses
8.2.3.    Cosmetics and beauty items 
8.2.4.    Jewelry and watches
8.2.5.    Others

8.3.    Asia Pacific Global Virtual Fitting Room Market  Size and Forecast, by End-User (2023-2030)
8.3.1.    Physical/e-commerce stores
8.3.2.    Virtual/online stores

8.4.    Asia Pacific Global Virtual Fitting Room Market  Size and Forecast, by Country (2023-2030)
8.4.1.    China
8.4.2.    S Korea
8.4.3.    Japan
8.4.4.    India
8.4.5.    Australia
8.4.6.    Indonesia 
8.4.7.    Malaysia
8.4.8.    Vietnam
8.4.9.    Taiwan
8.4.10.    Bangladesh 
8.4.11.    Pakistan
8.4.12.    Rest of Asia Pacific

9.    Middle East and Africa Global Virtual Fitting Room Market  Size and Forecast (by Value USD and Volume Units)
9.1.    Middle East and Africa Global Virtual Fitting Room Market  Size and Forecast, by Type (2023-2030)
9.1.1.    In-store virtual mirrors
9.1.2.    App-based body scanners
9.1.3.    Sizing surveys backed by 3D body data

9.2.    Middle East and Africa Global Virtual Fitting Room Market  Size and Forecast, by Application (2023-2030)
9.2.1.    Clothing
9.2.2.    Eyeglasses
9.2.3.    Cosmetics and beauty items 
9.2.4.    Jewelry and watches
9.2.5.    Others

9.3.    Middle East and Africa Global Virtual Fitting Room Market  Size and Forecast, by End-User (2023-2030)
9.3.1.    Physical/e-commerce stores
9.3.2.    Virtual/online stores

9.4.    Middle East and Africa Global Virtual Fitting Room Market  Size and Forecast, by Country (2023-2030)
9.4.1.    South Africa
9.4.2.    GCC
9.4.3.    Egypt
9.4.4.    Nigeria
9.4.5.    Rest of ME&A

10.    South America Global Virtual Fitting Room Market  Size and Forecast (by Value USD and Volume Units)
10.1.    South America Global Virtual Fitting Room Market  Size and Forecast, by Type (2023-2030)
10.1.1.    In-store virtual mirrors
10.1.2.    App-based body scanners
10.1.3.    Sizing surveys backed by 3D body data

10.2.    South America Global Virtual Fitting Room Market  Size and Forecast, by Application (2023-2030)
10.2.1.    Clothing
10.2.2.    Eyeglasses
10.2.3.    Cosmetics and beauty items 
10.2.4.    Jewelry and watches
10.2.5.    Others

10.3.    South America Global Virtual Fitting Room Market  Size and Forecast, by End-User (2023-2030)
10.3.1.    Physical/e-commerce stores
10.3.2.    Virtual/online stores

10.4.    South America Global Virtual Fitting Room Market  Size and Forecast, by Country (2023-2030)
10.4.1.    Brazil
10.4.2.    Argentina
10.4.3.    Rest of South America

11.    Company Profile: Key players
11.1.1.    True Fit
11.1.2.    Company Overview
11.1.3.    Financial Overview
11.1.4.    Business Portfolio
11.1.5.    SWOT Analysis
11.1.6.    Business Strategy 
11.1.7.    Recent Developments

11.2.    AstraFit
11.3.    Virtusize
11.4.    Rakuten
11.5.    3D-A-Porter
11.6.    Zugara
11.7.    Visualook
11.8.    Magic Mirror
11.9.    SenseMi
11.10.    MySizeID
11.11.    Perfect Fit
11.12.    Body Labs
11.13.    ZyseMe
12.    Key Findings
13.    Industry Recommendation

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