North America Bike Sharing Market: Industry Analysis and Forecast (2024-2030) by Bike Type, Bike Model, Sharing System, and Region.

North America Bike Sharing Market Overview:

In an urban setting, public bike sharing systems provide accessible shared bicycles for first- and last-mile excursions linking to other forms of transportation, as well as for both short and long distance destinations. Membership in a bike sharing organisation is required to use the bicycles. Some community-based bike sharing organisations do not charge for use (membership and use-based fees), while the majority of North American bike sharing operators do. This paper outlines bike sharing operations based on information technology (IT) in the United States, Canada, and Mexico. North America registered market share of 11% in 2023. North America bike sharing market is expected to register CAGR of 5.33% during the forecast period.

 

North America Bike Sharing Market Dynamics:

Bikesharing systems typically permit both one-way trips and round-trips with bikes available on-demand (no reservation) via a network of docking stations for retrieving and parking bicycles. Thus, bikesharing can facilitate connections to and from public transit and provide a means to make local trips within the bikesharing network. IT-based bikesharing has grown rapidly in North America over the past five years which is considered as key driving factor for the North America Bike Sharing Market. Between 2016 and December 2021, there were 42 IT-based public bikesharing program launches and three program closures in the United States; 7 program launches and no program closures in Canada; and 5 program launches and no program closures in Mexico.

 

Three programs (one in the U.S., one in Canada, and one in Mexico) have temporarily suspended operations for the 2021 season. The operator and stakeholder interviews documented the growth of public bikesharing in North America. In the 2021 season, there were 22 IT-based public bikesharing systems in the United States, with approximately 884,442 users and 7,549 bicycles. Canada had four IT-based bikesharing organizations, with more than 197,419 users and 6,115 bicycles. Mexico had two IT-based bikesharing operators with 71,611 users and 3,680 bicycles. Casual users accounted for 85.5% of share in the North America Bike Sharing Market during 2020.

 

 

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In 2020, at least 224 cities had at least one bike share or e-scooter system and 72 had both. This is 22% fewer than in 2019 and includes:

 

• 203 cities in the United States

• 14 cities in Mexico

• 7 cities in Canada All 129 e-scooter systems are dockless and electric, while the 167 city bike share systems have a mix of docked, dockless, and hybrid systems, with some cities having multiple systems of different types; 44% of cities with bike share systems have fleets that include e-bikes.

• Shared micromobility benefits communities by adding new transportation options that help people get to where they need to go. User surveys show that shared micromobility is used in place of a wide variety of modes, and that 7% of trips are new trips that wouldn’t have been taken otherwise. Despite a decrease in ridership in 2020, other trends emerged that introduced new people to shared micromobility:

• Approximately 1/2 of agencies and operators reported an increase in first-time riders and almost 60% noted an increase in casual or recreational trip purposes

• Approximately 20% reported increased trip-making in “equity zones”.

 

North America Ride Sharing Statistics amid COVID 19 Pandemic:

Riding shared micromobility produces considerably fewer greenhouse gas emissions. Compared to auto trips, shared micromobility trips reduce GHG emissions by: 100% on pedal bikes 97% on e-bikes 98% on e-scooters. In 2020, shared micromobility trips offset approximately 29 million pounds of CO2 emissions by replacing auto trips.

 

North Americans took an estimated 83.4 million trips on shared micromobility vehicles in 2020. This is just over half of the total trips taken during 2019. E-scooters accounted for just over a third of all trips. Pedal bikes and e-bikes formed almost two-thirds of all trips and the number of e-bike trips increased from 7 million to almost 10 million trips despite all other trip trends reducing during the COVID-19 pandemic. The reduction in trips from the COVID-19 pandemic resulted in lower utilization compared to 2019. The average shared micromobility vehicle was used for approximately 1.6 trips per vehicle per service day. The average trip length stayed at 1.3 miles and was shorter in duration than last year, lasting for 17 minutes. Bikes had higher utilization than e-scooters and longer durations than in 2019.

 

North Americans had access to an estimated 169 thousand shared micromobility vehicles in 2020. This was approximately 87% of the number of vehicles available in 2019. The number of bikes actually increased during 2020 and in particular the number of e-bikes increased from 12 thousand in 2019 to 23 thousand in 2020. The number of e-scooters available reduced by 31% in 2020. The percentage of bike sharing systems deploying e-bikes increased from 28% in 2019 to 44%in 2020.  Trips made by e-bike increased from 7 million in 2019 to almost 10 million in 2020. E-bikes are ridden further with an average trip distance of 2.0 miles compared with 1.2 miles for pedal bikes.

 

North America Bike Sharing Market Segmentation:

P2P Bike Sharing segment is dominating the North America Bike Sharing market in terms of market share:

In 2023, Spinlister, a smartphone application, launched a peer-to-peer bicycle rental marketplace where a bike owner can make their bicycle available to others for short time periods, enabling direct exchanges between individuals via the Internet. The service is available in over 40 countries and provides insurance for listings in the U.S. and Canada. Spinlister is one example of a P2P marketplace exclusively offering personal bicycle sharing. In 2023, the company BitLock created a keyless bike lock accessed via smartphone. A single user or multiple users, depending on the owner’s preference, can unlock the lock. The product is currently available only for pre-order, and the first locks are expected to begin shipment in same year.

 

North America Bike Sharing market Trends:

Occasional Members and Pay-As-You-Go: Public bikesharing organizations are finding innovative ways to respond to a new category of users that don’t ride often enough to join a bikesharing system with a long-term membership, but they ride enough to desire easier access than provided for casual users. In Fall 2019, BIXI Montreal created a new membership type known as the “occasional” user where casual users are provided with a program key free of charge to encourage ridership. Each time occasional subscribers use their key, they are given a 24-hour membership at a discounted rate and a longer free ride period before incurring user fees. The occasional membership offers a number of potential benefits including: increasing program ridership and membership, providing users a 24-hour pass option while being able to track individual user data and increased user convenience (bypassing the need for kiosk registration and credit card use during each ride).

The growth of bike share shows no signs of stopping. A number of U.S. cities, such as Detroit, New Haven, and New Orleans, have either selected vendors or are planning to launch systems, and many existing systems are also rolling out major expansions: New York’s Citi Bike is adding another 2,000 bikes, for a total of 12,000; Houston is more than tripling in size to over 100 stations; and the San Francisco Bay Area is expanding from a 700 to a 7,000 bike system.

 

The expansion and densification of systems across the country is helping move bike sharing towards realizing its potential as an integrated, low-cost part of city transportation systems. More people on bike share means that more people are saving time, realizing new opportunities for exercise and health, and finding it easier to access economic opportunities. The care that many cities are taking to deeply engage local communities, hire locally and intentionally, expand their bike share systems, build out protected bike lane networks, and create accessible pricing ensures that bike share provides opportunities for everyone in their cities, regardless of race or income.

 

As of spring 2022, Nice Ride Minnesota and Capital Bike sharing were considering the implementation of a similar occasional user option. Membership Portability and Interoperability: As bikesharing continues to expand through cities in North America, interoperability among programs becomes an important benefit, so annual members can access bicycles outside of their home program while traveling. Annual members simply provide their membership card and credit card associated with their account at the kiosk. Any user fees incurred are billed by the system where the trip took place.

 

North America Bike Sharing Market Regional Insights:

North American bikesharing operating revenue came from advertising sales, gifts, grants, sponsorships, membership fees, and usage fees. Of systems that responded, sponsorships accounted for approximately 42% of operating revenue, 22% came from membership fees, and 19% from usage fees. During the 2023 season, a daily (24-hour) membership pass in the U.S. averaged about US$6.75, and an annual membership about US$72. In Canada, a daily pass averaged US$7.25, and an annual membership US$79. Moreover, annual membership in Mexico averaged US$24.

 

New station kiosk costs in the U.S. averaged about US$44,600, while kiosk relocation averaged almost US$6,500. Costs of expansion averaged US$3,100 per dock and US$5,900 per bicycle. Rebalancing—the redistribution of bicycles among bikesharing stations—expenditures from surveyed U.S. systems averaged US$6,500 per month, or US$667 per station per month.

 

Creating programs that make bike share accessible to everyone, regardless of income level, is a key focus of cities around the country. Systems are increasingly making subsidized passes available to people with low incomes. 24% of cities have an income-based discount program, using income thresholds or living in affordable housing as criteria.

 

The purpose of this research is to provide stakeholders in the industry with a thorough insight into the North America Bike Sharing market. The study includes an analysis of difficult data in simple language, as well as the industry's historical and current state, as well as anticipated market size and trends. The market report examines all segments of the industry, with a focus on significant players such as market leaders, followers, and new entrants.

 

The report includes a PORTER, PESTEL analysis as well as the possible influence of microeconomic market determinants. External and internal elements that are expected to have a favorable or negative impact on the firm have been examined, providing decision-makers with a clear future vision of the industry. The research also aids in comprehending the North America Bike Sharing market dynamics and structure by studying market segments and forecasting market size. The research is an investor's guide since it depicts the competitive analysis of major competitors in the North America Bike Sharing market by product, price, financial situation, product portfolio, growth plans, and geographical presence.

 

Major breakthroughs in the North America Bike Sharing industry are discussed, as well as organic and inorganic growth plans. Various companies are focusing on organic growth strategies such as new product releases, product approvals, and other items such as patents and events. Inorganic growth strategies used in the industry included acquisitions, partnerships, and collaborations.

 

North America Bike Sharing Market Scope:

North America Bike Sharing Market
Market Size in 2023	USD 415.00 Mn.
Market Size in 2030	USD 596.91 Mn.
CAGR (2024-2030)	5.33%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Bike Type E-bikes Conventional bikes
	By Model Free-floating P2P Station based
	By Sharing System Dockless Docked Hybride
Country Scope	United States Canada Mexico

 

North America Bike Sharing Market Players

• Divvy
• Citi Bike
• Bixi
• Nice Ride
• Bluebikes
• Lime
• Jump Bikes
• Motivate