Kid’s Digital Advertising Market: Industry Analysis and Forecast (2024-2030)

Kid’s Digital Advertising Market Overview:

Kid’s digital advertising market refers to types of communication initiated by a company to promote and support its products, brands, and services through digital channels. These are actions performed by advertisers on various platforms, social networking sites, blogs, web browser applications, or any other form of contact over the Internet. The global kids’ digital advertising market is also likely to grow, due to the use of the Internet by kids. Increase in Use of Innovative Digital Marketing Technologies to Drive Global Kids Digital Advertising Market. Nowadays, companies are spending huge amounts of money on digital marketing, as it helps them build their brand, grow market reach, and improve return on investment (ROI). Presently, children are using social media platforms such as educational apps, Instagram, Facebook, and Snapchat. Therefore, it is easy for digital advertising companies to target kids. Digital marketing companies use various types of advertising such as display advertising, social media advertising, paid search advertising, and broadcast advertising. Kids digital advertising market states to the kinds of correspondence started by an organization to advance and support its items, brands, and administrations through digital channels. These are activities performed by publicists on different stages, long-range interpersonal communication destinations, web journals, internet browser applications, or some other type of contact over the Internet.

The world kid’s digital advertising market is likewise liable to develop, because of the purpose of the Internet by kids. Digital marketing experts predict that the extensive use of advertising in the kid’s market is causing a rapid expansion in the marketing budgets of top companies worldwide. Top marketing executives are taking notice and using new digital strategies to interact with kids and their parents in real-time. A rising number of cell phone clients pushing toward web-based shopping shows the financial restoration of the kid’s digital advertising market posts the COVID-19 pandemic. The development of the market can be credited to the accessibility of expected network quality, which gives moment admittance to data. Kids Digital Advertising markets to children using technology in a variety of ways. Many marketers use app stores as one way to market their products and services to kids. They may also create content specifically for a younger audience or offer special deals and discounts for youngsters. They also use targeted ads to show children products they might be interested in that promote a healthy lifestyle. Perception advertisers appeal to kids by using catchy slogans and bright colors. Sponsoring content that children find fun or exciting is another digital marketing strategy.

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Kid’s Digital Advertising Market Dynamics:                                

Increase in Use of Innovative Digital Marketing Technologies to Drive Global Kids Digital Advertising Market:

Nowadays, companies are spending huge amounts of money on digital marketing, as it helps them build their brand, grow market reach, and improve return on investment (ROI). Presently, children are using social media platforms such as educational apps Instagram, Facebook, and Snapchat. Therefore, it is easy for digital advertising companies to target kids. Digital marketing companies use various types of advertising such as display advertising, social media advertising, paid search advertising, and broadcast advertising.    

Kid’s Digital Advertising Market Restraints:

A Surge in the Adoption of Smartphones by Kids and Penetration of the Internet to Boost Demand for Kids Digital Advertising Market:

The extensive use of technology by children is playing an important role in families, besides the channels they choose to engage in and the decisions they make. The rise in the adoption of smartphones among kids is expected to boost the kid’s digital advertising market. Moreover, the Internet has revolutionized the world, benefiting enterprises, industries, and end users. The increase in the use of mobile Internet is a key reason for the rapid increase in the number of mobile applications, which in turn is estimated to fuel the kid’s digital advertising market during the forecast period.                                                                                          

Kids Digital Advertising Market Segment Analysis:                                                                  

Based on Components, The digital segment dominated the Kid’s Digital Advertising Market in the year 2023 & is expected to continue its dominance during the forecast period. In terms of components, the global kids’ digital advertising market has been segmented into TV and digital. The digital segment of the kid’s digital advertising market held a key share of 58,3% in 2023 and will maintain the status quo at a growth rate of more than 23.2% during the forecast period. The digital segment is growing, as digital advertising (promotional material) is carried out through digital platforms including email, social media, mobile apps, search engines, affiliate programs, and websites.

Based on the Ad Format, The Display Ads segment dominated the Kids Digital Advertising Market in the year 2023 & is expected to continue its dominance during the forecast period. The Ad Format segment included by Display Ads, Social Media, Native Advertising, Search Ads, Video Ads, & Others. This segment is expected to register the highest CAGR of 24.8% during the forecast period, Display Ads is rising the kids digital advertising market.

Based on the Platform, The mobile segment dominated the Kid’s Digital Advertising Market in the year 2023 & is expected to continue its dominance during the forecast period. The platform (digital) segment has been classified into mobile, desktop & laptops, and DOOH. The mobile sub-segment dominated the global kids’ digital advertising market in 2023 with a market share of 66.4% Furthermore, this segment is expected to register the highest CAGR of 24.2% during the forecast period, Mobile advertising is growing, as it reaches people in real-time situations, and mobile advertising creates content that can be shared and generates data that can be instantly tracked.

Kids Digital Advertising Market Regional Insights:                                                                                 

The Asia Pacific region dominated the Kid’s Digital Advertising Market in the year 2023 & is expected to continue its dominance during the forecast period. In 2023, Asia Pacific held a 23.8% share of the global kid’s digital advertising market. The significant share of the region can be attributed to the usage of social media and the growing adoption of mobiles, which contributed 23.3% and 63.8% shares respectively to the overall Asia Pacific market. The market in India is likely to grow at a higher CAGR of 26.7%. The adoption of kids’ digital advertising in North America and Europe held value shares of 37.3% and 28.9%, respectively, in 2023, the global market. Social media and video ads are the highest-growing ad format (digital) in kids’ digital advertising in these regions. South America witnesses a larger adoption of kids’ digital advertising compared to the Middle East & Africa South America had a market share of 4.2% in 2023 and is growing at a CAGR of 22.9%

Kids Digital Advertising Market Scope:

Kids Digital Advertising Market Key Players

• Adobe, Inc.
• Alioze
• Amazon.Com, Inc.
• Applovin Corporation
• Baidu, Inc.
• Blue Wheel Media LLC
• Chartboost, Inc.
• Google LLC 
• KIDOZ Inc
• Meta Platforms, Inc. (Facebook)
• Microsoft Corporation
• Stryde