Europe Home Care Packaging Market: Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Grade, Product, End User Industry, and Region

  • Europe Home Care Packaging Market was valued at US$ 8.36 Bn. in 2023. Global Europe Home Care Packaging Market size is estimated to grow at a CAGR of 5 %.

  • Format : PDF | Report ID : SMR_228

Europe Home Care Packaging Market Overview:


Home care packaging is used to safeguard and protect the contents from microbial contamination. It offers maximum efficiency and security during the storage and transportation.  In Europe, the adoption of the home care packaging is expected to increase because of the awareness about personal and home hygiene. In 2023, the market value of the household care and professional cleaning and hygiene sector in Europe was estimated at US $ 47.17 Bn. This growth indicates Europe home care packaging market is a substantial contributor to the European economy.


In 2023, consumers in Europe have spent an estimated US $ 4.3 Bn on household care products. The Europe home care packaging market grown in the last year, in particular surface care, dishwashing and bleaches. With the healthcare concern, consumers are spending an increased amount of time at home, which is increasing demand for cleaning and disinfectant products.


Europe Home Care Packaging Market


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Europe Home Care Packaging Market Dynamics:


The European household care, professional cleaning and hygiene industry delivers public benefits, which is well beyond the economic gains of business activity. Household care and hygiene products are an essential part of the lives of every European consumer, which is resulting in high demand for home care packaging. Europe country is one of the world's major consumers of household care products. the washing and hygiene industry has grown 2.2% in 2021. Home care products like laundry care, surface care, dishwashing products are expected to dominate the packaging industry in Europe during the forecast period.  The region has some of the world’s largest economies like Germany, UK, France, and Italy. An increase in hygiene consciousness and a growing adoption of a healthier lifestyle, innovation and product diversification, easy availability of household care products online are some of the prominent factors behind the Europe home care packaging market growth.


Europe Home Care Packaging Market Segment Analysis:


Plastic Packaging Material has scope for Home Care Packaging:


Strict regulations and standards have an impact on the material composition in Europe. Based on the material type, Europe Home Care Packaging Market is segmented into plastic, paper, metal and glass. The Concerns about the environment and the future of the packaging industry are expected to lead to several partnerships between home care products and companies, which are offering packaging solutions.  Many market key players are taking considerations regarding with various laws governing the environment like the storage, product composition. Top brands and new entrance in the home care packaging are capturing a large consumer base with the product lines and different type of packaging material to deploy home care products safely. In Europe, key players like Alpla, and Henkel has achieved a further step in its activities in the field of sustainable packaging.  With the introduction of bottles, they have converted their largest Laundry & Home Care category by using PE bottles to use recycled plastic. The plastics are expected to sustain their usage in the packaging with an innovation of biodegradable plastics and the process of recycling.


Europe Home Care Packaging Market


Europe Home Care Packaging Market Regional Insights:


United Kingdom: Major Contributor in Europe Home Care Packaging Market


In the Europe region, the United Kingdom is expected to hold dominant share in the Europe home care packaging market, followed by Germany. The rise in awareness of consumers concerning the safety and benefits of packaged home care products is expected to boost the market growth. A shift in customer behaviour because of COVID-19 concerns are increasing the demand for home care products. Home care packaging market is regulated, which demands home care safest to use.  An innovative packaging and incorporation of special ingredients, which will give an additional benefit to the product are also driving factors of the European market. High disposable income in European countries, affordability of home care products, presence of quality home care items and increasing number of migrants settling for employment are some of the prominent driving factors behind the market growth.


Europe is the third largest consumer of home care products and expected to contribute more than 20% share of the global home care packaging market. The Europe home care packaging market has driven by modern trade development, changing consumer habits and dynamic product development. A shift in preferences towards packaged, branded home care products are propelling the growth in the market across the globe. Economic factors suggest that the future investment in European household care products market is a stable. European manufacturers are focusing on new product developments with new sustainable packaging solution.


Europe Home Care Packaging Market Competitive Landscape:


Key players are continuously seeking to understand their consumers and develop products that address their desire for household care, professional cleaning and hygiene. The strong Europe home care packaging market growth and improved margin opportunities have caught the attention of the packaging companies, start up, and investors. It has also provided a ripe space for capital investment opportunities because of the consistent success for the risk of the home care products. A various microeconomic and macroeconomic factors like demand & supply, disposable income, and consumer preference for insecticides, laundry care, toiletries, polishes and air care are forcing key players to deploy suitable packaging solution for products. In 2021, Amcor has launched new machines, which can produce ultra-clear and heat resistance films. It gives recycle-ready solution for the packaging for home care products.


The objective of the report is to present a comprehensive analysis of the Europe Home Care Packaging Market to the stakeholders in the industry. The report provides trends that are most dominant in the Europe Home Care Packaging Market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Europen market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.


The qualitative and quantitative data provided in the Europe Home Care Packaging Market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Europe Home Care Packaging Market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Europen market.


The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals are existing, who they are, and how their product quality is in the Europe Home Care Packaging Market. The report also analyses if the Europe Home Care Packaging Market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly if the market is dominated by a few players, etc.


The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Europe Home Care Packaging Market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Europe Home Care Packaging Market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Europen market is aided by legal factors.


Europe Home Care Packaging Market Scope:


Europe Home Care Packaging Market 

Market Size in 2023

USD 8.36 Bn.

Market Size in 2030

USD 11.77 Bn.

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period


Segment Scope

By   Products


  • Dishwashing
  • Insecticides
  • Laundry Care

By Type


  • Bottles & Containers
  • Metal Cans
  • Cartons & Corrugated Box

Country Scope

  • UK 
  • France
  • Germany
  • Italy 
  • Spain 
  • Sweden
  • Austria
  • and Rest of Europe

































Europe Home Care Packaging Market Key Players

  • Amcor PLC
  • Ball Corporation
  • RPC Group
  • Winpak Ltd
  • AptarGroup Inc.
  • Sonoco Products Company
  • Silgan Holdings
  • Constantia Flexibles Group GmbH
  • DS Smith PLC
  • Can-Pack SA
  • ProAmpac
  • Frapak Packaging
  • Alpha Group
  • Graham Packaging Company
  • Sonoco

Frequently Asked Questions

The segments covered in the Europe Home Care Packaging Market report are based on Grade, Products, and End user industry.

Chapter 1 Scope of the Report
Chapter 2 Research Methodology

      2.1. Research Process
      2.2. Europe Home Care Packaging Market: Target Audience
      2.3. Europe Home Care Packaging Market: Primary Research (As per Client Requirement)
      2.4. Europe Home Care Packaging Market: Secondary Research
Chapter 3 Executive Summary
Chapter 4 Competitive Landscape

      4.1. Market Share Analysis, By Region, 2023-2030(In %)
         Europe Market Share Analysis, By Value, 2023-2030 (In %)
      4.2. Market Dynamics
            4.2.1. Market Drivers
            4.2.2. Market Restraints
            4.2.3. Market Opportunities
            4.2.4. Market Challenges
            4.2.5. PESTLE Analysis
            4.2.6. PORTERS Five Force Analysis
            4.2.7. Value Chain Analysis
      4.3. Europe Home Care Packaging Market Segmentation Analysis, 2023-2030 (Value US$ MN) 
         Europe Market Share Analysis, By Material, 2023-2030 (Value US$ MN)
         Europe Market Share Analysis, By Type, 2023-2030 (Value US$ MN)
         Europe Market Share Analysis, By Products, 2023-2030 (Value US$ MN)
         Europe Market Share Analysis, By Country, 2023-2030 (Value US$ MN)
               Rest Of Europe
Chapter 5 Stellar Competition Matrix
            5.1.1. Europe Stellar Competition Matrix
      5.2. Key Players Benchmarking 
            5.2.1. Key Players Benchmarking By Material, Pricing, Market Share, Investments, Expansion Plans, Physical Presence and Presence in the Market.
      5.3. Mergers and Acquisitions in Products
            5.3.1. M&A by Region, Value and Strategic Intent
Chapter 6 Company Profiles
      6.1. Key Players
            6.1.1. AMCOR PLC.
         Company Overview
         Source Portfolio
         Financial Overview
         Business Strategy
         Key Developments
            6.1.2. Ball Corporation
            6.1.3. RPC Group
            6.1.4. Winpak Ltd
            6.1.5. AptarGroup Inc.
            6.1.6. Sonoco Products Company
            6.1.7. Silgan Holdings
            6.1.8. Constantia Flexibles Group GmbH
            6.1.9. DS Smith PLC
            6.1.10. Can-Pack SA
            6.1.11. ProAmpac
            6.1.12. Frapak Packaging
            6.1.13. Alpha Group
            6.1.14. Graham Packaging Company
            6.1.15. Sonoco
      6.2. Key Findings
      6.3. Recommendations

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