CBD Pouches Market: Global Industry Analysis and Forecast (2023-2029) Trends, Statistics, Dynamics, Segment Analysis

  • The Global CBD Pouches Market size reached US$ 119.8 million in 2022 and expects the market to reach US$ 701.8 million by 2029, exhibiting a growth rate (CAGR) of 28.7% during 2023-2029.

  • Format : PDF | Report ID : SMR_1433

CBD Pouches Market Overview:

CBD Pouches, also known as CBD snus or CBD nicotine pouches, are products that contain cannabidiol (CBD) and are designed to be placed in the mouth, similar to traditional snus or tobacco pouches. They are a smokeless and discreet way for consumers to consume CBD.


CBD pouches have become an extremely practical and covert choice, providing clear benefits to customers. These discreet, portable, and small-sized devices enable people to take advantage of CBD's advantages without drawing unwanted attention in a variety of circumstances. Notably, CBD pouches are a better alternative to smoking because they don't produce smoke or call for extra equipment. As a result, they meet the requirements of anyone looking to use CBD while moving or in public settings. Since CBD pouches offer a more accessible and socially acceptable way to use CBD products, their convenience and discretion have been crucial in fostering market growth.


Secondary research was used to determine the market shares of the major industry players in the various geographical areas. Secondary research was used to identify the major companies in the sector. This research also included analyzing the annual and financial reports of the major market participants. All significant variables that could affect the markets under study have been thoroughly considered, studied, verified through primary research, and appraised in order to acquire the final quantitative and qualitative data.

CBD Pouches Market

CBD Pouches Market Dynamics:

Rising Awareness and Acceptance of CBD

Growing awareness about CBD's potential health benefits and changing attitudes toward cannabis and cannabinoids have led to a surge in interest in products like pouches that contain the cannabinoid. Consumer preference for natural and holistic approaches to health and well-being is growing. CBD is increasingly present in health products like pouches as a result of its popular belief as a natural cure for many conditions.


Consumers who wish to include CBD into their daily routines covertly may find CBD pouches to be a convenient solution because they are covert and simple to utilize. People wanting to stop smoking or lower their nicotine use may find CBD pouches to be an enticing smokeless and tobacco-free alternative to conventional smoking and nicotine products. CBD pouches now come in a wide range of flavors and formulations to accommodate consumers' diverse preferences and palates.


Changes in federal and state regulations have improved the business environment for CBD products in some regions, making it easier to produce and distribute CBD pouches.


CBD Pouches Market Restraints:

Price Sensitivity, Supply Chain Issues, etc.

Compared to other wellness or tobacco alternatives, CBD products, especially pouches, can be quite pricey. Some consumers might not attempt or keep using CBD pouches on a regular basis due to this price sensitivity.


Finding high-quality CBD can be difficult, and supply-chain interruptions like crop failures or regulatory changes might affect CBD's availability and pricing. The manufacturing and cost of CBD pouches may be impacted by this.


Even if CBD is becoming more widely accepted, goods related to cannabis still carry a stigma. Due to worries about its safety, legality, or connections to recreational marijuana, some customers might be reluctant to try CBD pouches.


Manufacturers of CBD pouches may find it more difficult to effectively reach their target market if there are restrictions on the marketing and advertising of CBD products on social media platforms and through conventional advertising channels.


Although CBD is usually regarded as harmless, reports of negative effects, medicine interactions, and worries about its long-term usage have been made. These health-related concerns can deter some potential consumers.


CBD Pouches Market Opportunities:

Growing CBD Market, Research and Innovation, etc.

The CBD industry has been rapidly rising as consumer awareness of its potential health benefits has grown. With this addition, CBD pouches as a distribution method now have a wide range of options. By investing in R&D to create cutting-edge CBD pouch products, such as unique flavors, formulas, or packaging, businesses may stand out in the market. Depending on the legislative frameworks in various countries, there may be opportunities to enter markets where CBD is accepted and in demand.


You must leverage the web sales channel if you want to reach a wide customer base. The market for CBD pouches offers numerous opportunities for creating an online presence and providing a flawless e-commerce experience.


Collaborating with retailers, health stores, and other distribution channels can help increase the reach of CBD pouches. Exploring partnerships with influencers or wellness experts can also boost brand visibility.


CBD Pouches Market Challenges:

Counterfeit and Low-Quality Products, International Trade and Export Restrictions, etc.

Foreign trade in CBD products might be difficult because of the various rules and bans in many countries. Exporting CBD products may require overcoming logistical and legal challenges. The CBD market has seen issues with phony and subpar products, which can damage the industry's reputation as a whole and pose health risks to consumers.


The CBD business is becoming increasingly competitive as new companies and products keep coming onto the scene. Due to this saturation, it could be difficult for new competitors to gain market share and for established businesses to maintain their positions.


CBD Pouches Market Regional Insights:

By 2022, North America is anticipated to control the CBD pouch market, with around 35% of sales globally. This is due to rising public awareness of CBD's health benefits, municipal and state legalization of cannabis products, and the widespread usage of CBD pouches as an effective and discrete delivery mechanism for CBD.


With more than 25% of global sales, Europe is anticipated to be the second-largest market for CBD pouches in 2022. The expanding legalization of the drug in the region is expected to lead to a CAGR of 19.5% growth in the market for cannabis-related products in Europe between 2023 and 2029.


By 2022, sales of CBD pouches are expected to be about 20% of the total worldwide, putting Asia-Pacific in third place. The Asia-Pacific market is anticipated to expand at a CAGR of 20.5% between 2023 and 2029 as more individuals in the region become aware of the medicinal benefits of CBD.


The LAMEA CBD pouch market has the smallest overall market size, with a revenue share of less than 10% in 2022. The market in LAMEA is anticipated to expand at the fastest CAGR of 21.5% from 2023 to 2029, nevertheless, as a result of the region's increasing legalization of cannabis products.


CBD Pouches Market Segment Analysis:

By CBD Pouches Content, There are several categories of CBD pouch content, including up to 10 mg, 10 mg to 20 mg, and others. During the anticipated timeframe, the up to 10mg sub-segment is expected to grow the fastest. Treatment of muscular disorders, anxiety, and epilepsy (a seizure disorder), as well as the easing of pain and inflammation and improvement of heart health, are among the typical uses for CBD pouches containing up to 10mg of CBD. They come in a variety of flavors and provide a useful gateway into CBD. In CBD pouches with a dosage of up to 10mg, customers can obtain precise and controlled quantities of the drug. Customers may easily regulate and tailor their CBD intake by doing this. CBD pouches are appropriate for a larger spectrum of customers, including those who are new to CBD or desire a gentler effect, due to the lower dosage range of up to 10mg. It gives people the freedom to begin with a smaller dose and gradually raise it as needed.


By Type, Flavored and unflavored types are further divided into the type segment. The unflavored sub-segment is expected to experience the highest CAGR of these during the anticipated years. These are advantageous for people who want to cut back on sugar in their diet because they don't contain artificial flavors or sweeteners and are natural because they don't. A top-notch, unflavored CBD pouch offers the consumer a sufficient cannabinoid release and a sustained benefit. Pure and natural CBD products without flavors or additives are in high demand from people who are concerned about their health. Users of the unflavored alternative can enjoy the real flavor and advantages of CBD without any masking flavors. Additionally, some customers favor the unflavored pouches' adaptability because they may be readily mixed into food or beverages. The market player's focus on product purity has driven demand for unflavored CBD pouches.


By Distribution Channel, Online and offline distribution channels are subdivided under this category. The online sub-segment of these is anticipated to increase at the fastest rate over the projection period. The simplicity of shopping online and growing online presence is anticipated to fuel additional industry progress. It is anticipated that the development of online sales during the COVID-19 outbreak, together with the growing popularity of CBD among consumers aged 18 to 45 overall, will provide a positive market outlook for the online sector. CBD pouches are popular among a wider range of consumers, including those looking for smoke-free and portable solutions because of their ease and discretion. New markets and distribution possibilities have emerged as a result of the legalization of CBD in some areas. In addition to the possible medicinal benefits of CBD, the health & wellness trend has encouraged more consumers to investigate CBD products, including pouches, through various retail channels.


CBD Pouches Market Competitive Landscape:

In July 2023, Metolious launched a new line of hemp-based CBD products. The products are available in a variety of forms, including capsules, oils, and topicals.


In August 2023, Metolious entered into a partnership with a major retailer to distribute its products. This partnership will allow Metolious to reach a wider audience.


In June 2023, Cannadips CBD was featured in opinion articles on the UK's online lifestyle magazines Candid and The Extract. The articles discussed the story behind the brand, as well as the science that went into developing the product to ensure these CBD-infused pouches are not only high in efficacy but provide a pleasant experience for the user through their meticulous taste profiles.


In July 2023, Cannadips CBD launched its Terpene Range, a line of in-mouth pouches that are free from tobacco/nicotine/CBD/THC - and instead infused with plant-derived terpenes. Terpenes are the aromatic compounds found in plants, and they are responsible for the distinct smell and flavor of each plant. The Cannadips Terpene Range offers a variety of different flavors, including mint, citrus, and berry.


CBD Pouches Market Scope

Market Size in 2022

USD 119.8 Million.

Market Size in 2029

USD 701.8 Million.

CAGR (2023-2029)


Historic Data


Base Year


Forecast Period


Segment Scope

By CBD Pouches Content

  • up to 10 mg
  • 10 mg to 20 mg
  • others

By Type

  • Flavored
  • unflavored

By Distribution Channel

  • Online
  • offline

Regional Scope

North America- United States, Canada, and Mexico

Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe

Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC

Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa

South America – Brazil, Argentina, Rest of South America


CBD Pouches Market Key Players:

Frequently Asked Questions

The CBD Pouches Market was valued at around US$ 119.8 million in 2022.

1.    Global CBD Pouches Market : Research Methodology 
2.    Global CBD Pouches Market : Executive Summary
3.    Global CBD Pouches Market : Competitive Landscape
3.1.    Stellar Competition Matrix
3.2.    Competitive Landscape
3.3.    Key Players Benchmarking
3.4.    Market Structure
3.4.1.    Market Leaders 
3.4.2.    Market Followers
3.4.3.    Emerging Players
3.5.    Consolidation of the Market
4.    Global CBD Pouches Market : Dynamics
4.1.    Market Trends by Region
4.1.1.    North America
4.1.2.    Europe
4.1.3.    Asia Pacific
4.1.4.    Middle East and Africa
4.1.5.    South America

4.2.    Market Drivers by Region
4.2.1.    North America
4.2.2.    Europe
4.2.3.    Asia Pacific
4.2.4.    Middle East and Africa
4.2.5.    South America

4.3.    Market Restraints
4.4.    Market Opportunities
4.5.    Market Challenges
4.6.    PORTER’s Five Forces Analysis
4.7.    PESTLE Analysis
4.8.    Value Chain Analysis
4.9.    Regulatory Landscape by Region
4.9.1.    North America
4.9.2.    Europe
4.9.3.    Asia Pacific
4.9.4.    Middle East and Africa
4.9.5.    South America

5.    Global CBD Pouches Market  Size and Forecast by Segments (by Value USD and Volume Units)
5.1.    Global CBD Pouches Market  Size and Forecast, by CBD Pouches Content (2022-2029)
5.1.1.    Up to 10 mg 
5.1.2.    10 mg to 20 mg
5.1.3.    Others 

5.2.    Global CBD Pouches Market  Size and Forecast, by Type (2022-2029)
5.2.1.    Flavored 
5.2.2.    Unflavored

5.3.    Global CBD Pouches Market  Size and Forecast, by Distribution Channel (2022-2029)
5.3.1.    Online
5.3.2.    Offline 

5.4.    Global CBD Pouches Market  Size and Forecast, by Region (2022-2029)
5.4.1.    North America
5.4.2.    Europe
5.4.3.    Asia Pacific
5.4.4.    Middle East and Africa
5.4.5.    South America

6.    North America Global CBD Pouches Market  Size and Forecast (by Value USD and Volume Units)
6.1.    North America Global CBD Pouches Market  Size and Forecast, by CBD Pouches Content (2022-2029)
6.1.1.    Up to 10 mg 
6.1.2.    10 mg to 20 mg
6.1.3.    Others 

6.2.    North America Global CBD Pouches Market  Size and Forecast, by Type (2022-2029)
6.2.1.    Flavored 
6.2.2.    Unflavored

6.3.    North America Global CBD Pouches Market  Size and Forecast, by Distribution Channel (2022-2029)
6.3.1.    Online
6.3.2.    Offline 

6.4.    North America Global CBD Pouches Market  Size and Forecast, by Country (2022-2029)
6.4.1.    United States
6.4.2.    Canada
6.4.3.    Mexico

7.    Europe Global CBD Pouches Market  Size and Forecast (by Value USD and Volume Units)
7.1.    Europe Global CBD Pouches Market  Size and Forecast, by CBD Pouches Content (2022-2029)
7.1.1.    Up to 10 mg 
7.1.2.    10 mg to 20 mg
7.1.3.    Others 

7.2.    Europe Global CBD Pouches Market  Size and Forecast, by Type (2022-2029)
7.2.1.    Flavored 
7.2.2.    Unflavored

7.3.    Europe Global CBD Pouches Market  Size and Forecast, by Distribution Channel (2022-2029)
7.3.1.    Online
7.3.2.    Offline 

7.4.    Europe Global CBD Pouches Market  Size and Forecast, by Country (2022-2029)
7.4.1.    UK
7.4.2.    France
7.4.3.    Germany
7.4.4.    Italy
7.4.5.    Spain
7.4.6.    Sweden
7.4.7.    Austria
7.4.8.    Rest of Europe

8.    Asia Pacific Global CBD Pouches Market  Size and Forecast (by Value USD and Volume Units)
8.1.    Asia Pacific Global CBD Pouches Market  Size and Forecast, by CBD Pouches Content (2022-2029)
8.1.1.    Up to 10 mg 
8.1.2.    10 mg to 20 mg
8.1.3.    Others 

8.2.    Asia Pacific Global CBD Pouches Market  Size and Forecast, by Type (2022-2029)
8.2.1.    Flavored 
8.2.2.    Unflavored

8.3.    Asia Pacific Global CBD Pouches Market  Size and Forecast, by Distribution Channel (2022-2029)
8.3.1.    Online
8.3.2.    Offline 

8.4.    Asia Pacific Global CBD Pouches Market  Size and Forecast, by Country (2022-2029)
8.4.1.    China
8.4.2.    S Korea
8.4.3.    Japan
8.4.4.    India
8.4.5.    Australia
8.4.6.    Indonesia 
8.4.7.    Malaysia
8.4.8.    Vietnam
8.4.9.    Taiwan
8.4.10.    Bangladesh 
8.4.11.    Pakistan
8.4.12.    Rest of Asia Pacific

9.    Middle East and Africa Global CBD Pouches Market  Size and Forecast (by Value USD and Volume Units)
9.1.    Middle East and Africa Global CBD Pouches Market  Size and Forecast, by CBD Pouches Content (2022-2029)
9.1.1.    Up to 10 mg 
9.1.2.    10 mg to 20 mg
9.1.3.    Others 

9.2.    Middle East and Africa Global CBD Pouches Market  Size and Forecast, by Type (2022-2029)
9.2.1.    Flavored 
9.2.2.    Unflavored

9.3.    Middle East and Africa Global CBD Pouches Market  Size and Forecast, by Distribution Channel (2022-2029)
9.3.1.    Online
9.3.2.    Offline 

9.4.    Middle East and Africa Global CBD Pouches Market  Size and Forecast, by Country (2022-2029)
9.4.1.    South Africa
9.4.2.    GCC
9.4.3.    Egypt
9.4.4.    Nigeria
9.4.5.    Rest of ME&A

10.    South America Global CBD Pouches Market  Size and Forecast (by Value USD and Volume Units)
10.1.    South America Global CBD Pouches Market  Size and Forecast, by CBD Pouches Content (2022-2029)
10.1.1.    Up to 10 mg 
10.1.2.    10 mg to 20 mg
10.1.3.    Others 

10.2.    South America Global CBD Pouches Market  Size and Forecast, by Type (2022-2029)
10.2.1.    Flavored 
10.2.2.    Unflavored

10.3.    South America Global CBD Pouches Market  Size and Forecast, by Distribution Channel (2022-2029)
10.3.1.    Online
10.3.2.    Offline 

10.4.    South America Global CBD Pouches Market  Size and Forecast, by Country (2022-2029)
10.4.1.    Brazil
10.4.2.    Argentina
10.4.3.    Rest of South America

11.    Company Profile: Key players
11.1.2.    Company Overview
11.1.3.    Financial Overview
11.1.4.    Business Portfolio
11.1.5.    SWOT Analysis
11.1.6.    Business Strategy 
11.1.7.    Recent Developments

11.2.    Canndid
11.3.    SNUSSIE.COM
11.4.    Cannadips CBD
11.5.    snushus.ch
11.6.    The Snus Brothers
11.7.    SnusMe.eu
11.8.    Nico’s Pouches
11.9.    Nicopods ehf.
12.    Key Findings
13.    Industry Recommendation

Enquiry Before Buy

Request Sample PDF