Beer Market: Global Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Type, Packaging, Distribution Channel and Region.

Beer Market Definition:

Beer is a popular alcoholic beverage consumed all over the world. It's made by fermenting cereal grains, water, and yeast for a specific period of time. Herbs and fruits are frequently added to the drink to give it a distinct flavor and scent. Beer has an alcohol concentration that ranges from less than 3% to 40% by volume (ABV), depending on the style and recipe of the formulation. Beer has been shown to help prevent disorders of the heart and circulatory systems, such as atherosclerosis, angina, stroke, and heart attack, when consumed in moderation. The report on the global beer market is studied and prepared by considering the segment analysis by material, packaging, distribution channel and region.

 

 

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Beer Market Dynamics:

Consumers' per capita disposable incomes have increased as a result of improving economic conditions and rising GDP in developing countries such as the Asia Pacific and South America. The rise in consumer disposable income is a key component in the alcoholic beverage industry's overall expansion. Global beer consumption climbed by 0.5 percent to 189.05 million kilolitres, with year-over-year gains of 0.7 percent and 5.2 percent in Asia and Africa, respectively. As a result of consumers' growing embrace of westernized culture and increasing modernization, product consumption has increased in the global beer market.

 

Historically, alcohol has played a significant role in social interactions and individual desire. The trend is continuing to develop, as is the beer market desire for robust flavor-infused drinks. Beer is one of the most well-known alcoholic beverages, and it is rapidly gaining popularity among young people and millennials due to its low ABV (Alcohol by Volume) and refreshing appeal to consumers. Some of the primary causes boosting beer drinking and driving its rise around the world include the emergence of consumer social status and the expanding diversity of cultural groupings of consumers.

 

The global alcohol market has been facing an inarguable constraint of marketing and advertising of alcoholic beverages to support & reinforce the healthy livings of the consumers. The government has banned the promotion of beers in most of the major markets across the world such as India, China, the U.K., and others. The restricted provincial acts for its marketing hinder the growth of the overall market in the upcoming years. However, manufacturers are promoting their products by using surrogate advertising which is used to promote alcoholic and other banned products in the disguise of another product in the beer market.

 

The number of breweries has increased significantly. As the number of people who drink alcohol continues to rise, so does the need for different flavors. Consumers are constantly looking for new flavors in beers to expand their beer palates. Because there are so many well-established global companies in the industry, countries like the Czech Republic, Mexico, Costa Rica, Argentina, Chile, and India are extending their product portfolios to provide new products to consumers. As the number of local players grows, so does the demand for more breweries. Beer market participants are focusing on partnering to create their own breweries in various international markets so that their products can be sold there.

 

Fluctuating raw material availability and high taxes have been important issues for the beer market in recent years. To tackle these issues, businesses have engaged in product innovation, sustainable processing, and increased mergers and acquisitions with local craft breweries. This pattern is critical in predicting future development patterns.

 

Beer Market Segment Analysis:

By Type, Lager dominated the beer market with a 45 % share in 2023. Lager is unquestionably the most well-known type of beer in the world, thanks to its unique brewing procedure, which provides customers with a refreshing and crisp taste. It's bottom-fermented and brewed with 5 to 11 percent ABV at a lower temperature, often 7 to 13° C, to give consumers a better beer drinking experience. Premium lager consumption has increased as a result of the growing trend of premium-sized beer among consumers. Variable consumer preferences, rising living standards, and modernity are driving the demand for premium beers.

 

Ales is expected to grow at a CAGR of 5.6 % through the forecast period. Ales are prepared with top-fermenting yeast, which is more tolerant of alcohol than the yeast used in lager. Ale is popular among craft brewers because ale yeast can generate beer in as little as seven days, making it more convenient for tiny breweries that may not have the space for larger fermentation tanks on a regular basis. Furthermore, the growing preference of young people and millennials for low-alcohol beer is expected to enhance demand for ales and stouts in the near future.

 

By Packaging, Because of its low manufacturing cost, the glass bottle is the most widely used packaging material on the planet. The producers also believe that drinking beer from a glass bottle has a higher premium appeal than drinking beer from a metal can. Glass is dependable, long-lasting, completely recyclable, and reusable. The continuous demand for glass bottles, as well as their increased popularity in particular businesses and places around the world, is due to their fundamental properties.

 

Consumers in industrialized countries such as the United States, the United Kingdom, Canada, and others are gravitating toward canned beer. Due to its excellent preserving features, such as an effective and handy container for keeping and minimizing exposure to flavor-damaging UV (Ultra-Violet) radiation, canned beer is seeing an increase in demand in these countries.

 

By Distribution Channel, the Off-Trade segment dominated the beer market with a 65 % share in 2023. Consumers in various economies are cost-conscious, and they will not pay money to drink beer in pubs, bars, or other on-trade venues. A supermarket, wine shops, specialty stores, and others make up the off-trade channel, which sells products at a lower price than on-trade channels. Off-trade beer sales in Europe increased by 8% (20 million hectolitres) in 2020. The rising popularity of dine-out trends among customers has been attributed to the increasing adoption of various beer-drinking methods in countries.

 

 

Consumers in developed nations, on the other hand, like to be amused while consuming quick-serving alcohol, which is causing on-trade consumption to spread over the world. Although the on-trade channel was badly harmed by the pandemic, it is expected to improve significantly when restrictions in various countries are eliminated.

 

Beer Market Regional Insights:

European region dominated the market with a 39 % share in 2023. Beer has an essential role in all European countries and is an integral element of culture, tradition, and nutrition. The European Union is one of the world's most important beer-producing regions. The consumption in 2019 was 368,682 hectolitres, brewed by roughly 11,048 breweries dispersed all throughout Europe. The European beer market is a relatively diverse industry in terms of structure. It consists primarily of small and medium-sized businesses, such as microbreweries and breweries that operate on a local, regional, or national scale, as well as significant European breweries that are world leaders in their professions. The proliferation of new micro and small breweries in recent years is a sign of the industry's inventive potential.

 

North America beer market is expected to grow at a CAGR of 10 % through out the forecast period. Due to the high consumer association with beer and the expanding number of breweries, the region is one of the world's major market with enormous potential for beer. In 2023, there were 6,406 brewery locations recorded in the United States. In 2023, the brewing business in the United States will have sold around USD 100 billion in malt and drinks to American consumers through retail beer shops. Due to shifting taste preferences and different beer drinking experiences, the growing popularity of beer in the region is directly related to the increasing demand from millennials and the young working population. Consumer preferences are changing, and there is a growing desire for low-ABV beer.

 

Beer Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The beer market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in Europe and North America, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the Global Beer market to the stakeholders in the industry. The report provides trends that are most dominant in the Global Beer market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the global market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Global Beer market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Beer market.

 

The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Global Beer market.

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals are existing, who they are, and how their product quality is in the Global Beer market. The report also analyses if the Global Beer market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Beer market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Beer market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the global market is aided by legal factors.

 

Beer Market Scope:

Beer Market
Market Size in 2023	USD 825.88 Bn.
Market Size in 2030	USD  1101.52 Bn.
CAGR (2024-2030)	4.2%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Material Lager Ale Stouts Others
	By Packaging Glass Bottle Metal Can
	By Distribution Channel On-Trade Off-Trade
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Beer Market Key Players:  

• Anheuser-Busch InBev (Leuven, Belgium)
• Heineken N.V. (Amsterdam, Netherlands)
• China Resources Breweries (Beijing, China)
• Carlsberg A/S (Copenhagen, Denmark)
• Diageo Plc (London, U.K.)
• Molson Coors Beverage Company (Illinois, U.S.)
• Boston Beer Company (Massachusetts, U.S.)
• Asahi Group Holdings Ltd (Tokyo, Japan)
• Kirin Holdings Co. Ltd (Tokyo, Japan)
• Beijing Yanjing Beer Group Corporation (Beijing, China)