Malaysia Esports Market: Industry Analysis and Forecast (2024-2030)

  • The Malaysia Esports Market size was valued at USD 6.1 Mn. in 2023 and the total Malaysia Esports revenue is expected to grow at a CAGR of 12.6% from 2024 to 2030, reaching nearly USD 14 Mn. in 2030.

  • Format : PDF | Report ID : SMR_1701

Malaysia Esports Market Overview

The comprehensive report offers an in-depth analysis of the Malaysia Esports Market by STELLAR and meticulously examines its evolution, trends, and driving forces. It divides the current landscape, delineating dimensions, growth patterns, and significant trends shaping the market's trajectory. E-sports, driven by the proliferation of online games and broadcasting platforms like, has flourished globally and in Malaysia.


The report addresses the factors influencing youth participation in e-sports, focusing on government support, hedonic value, social influences, and price. Through quantitative analysis, it reveals that hedonic value and price significantly influence Malaysian youth's intention to engage in e-sports, with hedonic value exhibiting the strongest impact. However, social influence and government support show insignificant effects. These findings provide valuable insights for policymakers and marketers to foster the growth of e-sports in Malaysia, emphasizing the importance of hedonic value. This study represents a pioneering effort in understanding the interplay of these factors in Malaysian e-sports participation.

Malaysia Esports Market


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Malaysia Esports Market Dynamics:

Growth of Esports Among the Youngsters in Malaysia to Drive the Malaysia Esports Market

The Malaysia esports market booms within its massive millennial and Gen Z demographic, boasting over 14 million gamers. The market driven by mobile gaming's surge, titles like Mobile Legends Bang Bang and PUBG Mobile attract youth, democratizing esports. With lucrative tournaments and professional teams emerging, esports become a promising career avenue for aspiring Malaysians.

Malaysia Esports Market1

The Malaysia esports market witnesses increased viewership and engagement as more youngsters join and watch tournaments, translating to higher advertising revenue and sponsorships. Government recognition of esports as a legitimate sport attracts investments in infrastructure like training facilities and high-speed internet. This growth fuels the gaming ecosystem, boosting gaming cafes, hardware sales.


The Malaysia esports industry flourishes with games like Mobile Legends (ML) and Players Unknown Battlegrounds (PUBG), featuring lucrative international tournaments and local competitions with significant prize pools. Accessibility is key, requiring only basic hardware. Esports bridges virtual and real worlds, attracting professionals like Max Verstappen and fostering talent like Ady Rahimy Rashid.


Relationship between Government Support and Intention to Adopt E-Sports:

The Malaysian government's robust support for esports development is evident. The Youth and Sports Ministry's commitment aims to establish Malaysia as a prime hub for video game-based sports activities. Research indicates a positive correlation between government backing and esports adoption with financial and non-financial support significantly impacting business performance. Additionally, governments worldwide including non-authoritarian states like the US and UK, actively endorse esports, recognizing its status as a legitimate sport. This support fosters innovation, productivity, and international collaboration, amplifying the sector's growth potential.


Malaysia Esports Market Segment Analysis

Based on Type, the Mobile first Viewers segment held the largest market share of about 50% in the Malaysia Esports Market in 2023. According to the STELLAR analysis, the segment is expected to grow at a CAGR of 12.7% during the forecast period. Malaysia Esports Market dominates thanks to rapid tech growth and widespread use of smart devices with data connectivity, integrating seamlessly into the gaming landscape.

Malaysia Esports Market2

In the Malaysia Esports Market’s Mobile gaming breaks barriers and allowing anyone with a smartphone to engage in popular titles like Mobile Legends Bang Bang (100+ million monthly users) and PUBG Mobile (1+ billion downloads), fostering widespread participation and viewership. In the Market, viewing habits Favor mobile devices and offering convenience on the move. The Platforms like YouTube Gaming and Twitch provide dedicated apps and catering to this mobile viewership trend and enhancing accessibility and engagement with esports content anytime, anywhere. The Malaysia esports market witnesses a surge in viewership with the rise of mobile-specific titles and the optimization of traditional games for mobile play. This trend attracts a significant segment of gamers, amplifying engagement and participation in esports events.


The rise of mobile esports in Malaysia prompts investment in infrastructure, such as dedicated facilities and training programs. Also, looking forward the dominance of mobile-first viewers suggests ongoing growth in the Malaysian esports market and offering substantial potential for increasing and nurturing the local esports community.

Malaysia Esports Market Scope

Market Size in 2023

USD 6.1 Million

Market Size in 2030

USD 14 Million

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period


Segment Scope

By Gender

  • Male
  • Female

By Type

  • Hardcore Gamers
  • Casual Gamers
  • Traditional Sports Fans
  • Mobile-First Viewers
  • Non-Gaming Audience

By Revenue Model

  • Sponsorship & advertising
  • Esports betting & fantasy site
  • Prize pool
  • Amateur & micro tournament
  • Merchandising
  • Ticket sale


Leading Key Players in the Malaysia Esports Market

  • MyGameOn
  • eGG Network
  • Techninier
  • Battle Arena
  • Blitzone Café
  • Geek Fam
  • LEVEL UP Inc @ Komune
  • KITAMEN Resources Sdn Bhd
  • Sunsuria Esports Sdn Bhd
  • Magnus Game Studio

Frequently Asked Questions

Growing Popularity and Viewership are expected to be the major drivers for the Malaysia Esports market.

1.    Malaysia Esports Market Executive Summary
1.1 Study Assumption and Market Definition
1.2 Scope of the Study
1.3 Emerging Technologies
1.4 Market Projections
1.5 Strategic Recommendations
2.    Malaysia Esports Market Events and Tournaments
2.1 ESL (Electronic Sports League)
2.2 DreamHack
2.3 Esports Tournaments and Leagues
3.    Malaysia Esports Market: Dynamics
3.1.1 Market Driver
3.1.2 Market Restraints
3.1.3 Market Opportunities
3.1.4 Market Challenges

3.2 PORTER’s Five Forces Analysis
3.3 PESTLE Analysis
3.4 Value Chain Analysis
3.5 Regulatory Landscape 
3.6 Analysis of Government Schemes and Initiatives for the Malaysia Esports Industry
4.    Malaysia Esports Market: Market Size and Forecast by Segmentation (Value) (2023-2030)
4.1 Malaysia Esports Market Size and Forecast, by Gender (2023-2030)
4.1.1 Male
4.1.2 Female

4.2 Malaysia Esports Market Size and Forecast, Type (2023-2030)
4.2.1 Hardcore Gamers
4.2.2 Casual Gamers
4.2.3 Traditional Sports Fans 
4.2.4 Mobile-First Viewers
4.2.5 Non-Gaming Audience

4.3 Malaysia Esports Market Size and Forecast, by Revenue Model (2023-2030)
4.3.1 Sponsorship & advertising
4.3.2 Esports betting & fantasy site
4.3.3 Prize pool
4.3.4 Amateur & micro tournament
4.3.5 Merchandising
4.3.6 Ticket sale

5.    Malaysia Esports Market: Competitive Landscape
5.1 STELLAR Competition Matrix
5.2 Competitive Landscape
5.3 Key Players Benchmarking
5.3.1 Company Name
5.3.2 Service Segment
5.3.3 End-user Segment 
5.3.4 Revenue (2023)
5.3.5 Company Locations

5.4 Leading Malaysia Esports Companies, by market capitalization
5.5 Market Structure
5.5.1 Market Leaders 
5.5.2 Market Followers
5.5.3 Emerging Players

5.6 Mergers and Acquisitions Details
6.    Company Profile: Key Players
6.1 MyGameOn
6.1.1 Company Overview
6.1.2 Business Portfolio
6.1.3 Financial Overview
6.1.4 SWOT Analysis
6.1.5 Strategic Analysis
6.1.6 Scale of Operation (small, medium, and large)
6.1.7 Details on Partnership
6.1.8 Regulatory Accreditations and Certifications Received by Them
6.1.9 Awards Received by the Firm
6.1.10  Recent Developments

6.2 eGG Network
6.3 Techninier
6.4 Battle Arena
6.5 Blitzone Café
6.6 Geek Fam
6.7 LEVEL UP Inc @ Komune
6.8 KITAMEN Resources Sdn Bhd
6.9 Sunsuria Esports Sdn Bhd
6.10 Magnus Game Studio
7.    Key Findings
8.    Industry Recommendations
9.    Terms and Glossary
10.    Malaysia Esports Market: Research Methodology 

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