The Coca-Cola Company

The Coca-Cola Company is a multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company produces Coca-Cola, the sugary drink it is best known for, invented in 1886 by pharmacist John Stith Pemberton. At the time, the product was made with coca leaves, which added an amount of cocaine to the drink, and with kola nuts, which added caffeine, so that the coca and the kola together provided a simulative effect.

SMR's report on THE COCA-COLA COMPANY examines its performance in the global economy and provides a detailed strategic analysis of its operations. In-depth qualitative research will help you understand THE COCA-COLA COMPANY's brand strategy and growth possibilities. At the same time, company and market share data provide a complete look at the financial condition of THE COCA-COLA COMPANY

This report investigates:

• Company share by Segment and Region
• Brand portfolio
• New product launches
• Distribution and Marketing Strategies

A comprehensive SWOT analysis of THE COCA-COLA COMPANY provides strategic insight into:

• Strengths and weaknesses
• Opportunities for growth in Categories and Countries
• Current Competition's Challenges and Threats, as well as Future Prospects
• Positions on the Global and Regional Markets

Research you can trust:

Our research team, a professional team of experts who know the business inside and out, writes Company profiles. This study will help you with planning, strategy, marketing, sales, and competitor information.