Towel Warmers Market: Global Industry Analysis and Forecast (2024-2030)

Towel Warmers Market Definition:

A towel warmer is a bathroom accessory that is used to heat towels before use. It simply acts as a connection to a hot-water source specifically for sanitizing towels and boosting the cosmetic attractiveness of the bathroom. The stainless-steel towel warmers are divided into electric and hydronic varieties. They are used as space warmers and are installed in bathrooms, laundry, spa rooms, and indoor pool areas.  It is also known as a heated towel rail which is a kind of radiator used as a towel heater, bathroom heater, and for drying clothes. Towel warmers are used to dry towels and bathrobes so that it reduces the number of laundry costs and water used because fewer towels need to be washed as regularly.

 

The Towel Warmers Market analyses and forecasts the market size, in terms of value. Further, the Towel Warmers Market is segmented by Type, Application, and geography. Based on Type, the Towel Warmers Market is segmented under Electronic and Hydronic. Based on the Application, the Towel Warmers Market is segmented into Residential and Commercial. By geography, the market covers the following regions: North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The market sizing and forecasts have been done for each segment based on value (in USD Million).

 

 

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COVID-19 Impact Analysis on the Towel Warmers Market:

The COVID-19 pandemic presented extraordinary problems to several industries, including the consumer goods sector. Sales of towel warmers declined in the early months of the pandemic as a result of a lack of personnel and raw materials, factory closures, and other operational challenges caused by COVID-19 safety regulations. The lockdown had a significant negative impact on the tourism sector and led to the closure of hotels and spas, which hindered the growth of the towel warmer market.

 

Towel Warmers Market Trends:

The growing urbanization and increasing economic activity around the world are the main factors driving the demand for towel warmers. The factor influencing the growth of the towel market in many industries including commercial, domestic, and other sectors is a key driver of market growth. Urbanization trends are driving investment in home remodeling and are boosting the industry. Growing public concern about the spread of bacterial infections associated with the use of wet towels is a factor fuelling the market growth. So, increased awareness of maintaining hygiene is expected to accelerate the market during the forecast period. For example, the use of towel warmers in commercial facilities such as business owners has increased significantly. Additionally, these heaters are energy-saving tools.

 

Towel Warmers Market Dynamics:

The factors attributed to the growth in the towel warmer market are remodeling and renovation activities of commercial and residential buildings which are expected to scale up growth opportunities for the industry. The market is accelerated by the increasing adoption of towel warmers as standard fixtures in new modern flats and homes, as well as a rise in customer demand for designing functional and fashionable bathrooms. The market is influenced by the rise in popularity of towel warmers among consumers as a result of technological advancements and improvements in bathroom accessory designs, as well as the increase in demand for towel warmers because of the numerous advantages like increased comfort and energy efficiency, reduced laundry, an easier storage solution, and the elimination of bacteria, among others.

 

The market is influenced by the increase in the popularity of towel warmers among consumers brought on by technology developments and improvements in bathroom accessory designs. The market for towel warmers is positively impacted by an increase in home improvement projects, millennials purchasing smart homes, urbanization, and the number of spas. The market players will have lucrative prospects because of the growing demand for spa-like experiences with built-in smart fittings. The towel warmer market is benefiting from the region’s growing tourism sector. The demand for towel warmers to dry the towels and preserve humidity is being driven by the increasing hotel and spa sectors in the area.

 

The high price of towel warmers is expected to hamper the growth of the market. During the forecast period, a lack of demand in developing regions is anticipated to pose a challenge to the towel warmers market.

 

Towel Warmers Market Segment Analysis:

By Type, the towel warmer market is divided into two types based on type: electric and hydronic. The electric sector of the market dominated in 2023. One of the main elements influencing the demand for electric towel warmers is that they are simple to use and use little energy. Many business owners opt to buy countertop towel warmers that are portable because they lack a central heating system and space. As a result, the business sector is where most people utilize electric towel warmers. 

 

 

By Application, increasing use of towel warmers in the commercial sector is driving the growth of the towel warmer market. The increasing use of the towel warmer to dry towels, blankets, and sheets in spas and beauty salons is fuelling the market growth. Spa towel warmers are also used to control humidity and help improve customer service. In sports facilities and fitness studious, towel warmers are used in the changing rooms to dry damp towels and clothing and prevent mold growth. The growing spa industry, coupled with increased consumer awareness of health and fitness activities, is increasing the presence of spas, gyms, and sports facilities around the world. The increasing use of the towel warmer in the commercial sector is driving the industry.

 

Towel Warmers Market Regional Insights:

During the forecast period, Europe is anticipated to maintain its dominance of the towel warmer market. In Europe, towel warmers are increasingly being used in hotels to give them a luxurious and aesthetic look. Towel warmer demand has increased owing to the region’s abundance of commercial facilities like hotels, spas, and gyms, which is fuelling the growth of the towel warmer industry.

 

The Global towel warmer report states that in 2019, there were 53,834 spa facilities in Europe, which increases the demand for towel warmers. During the forecast period, the market in the areas will be driven by the increasing number of spa facilities in Europe. The growing number of high-net-worth individuals in Asia-Pacific is boosting the market because of the rise in the desire for luxurious goods like elegant towel warmers.

 

Towel Warmers Market Key Players Insights:

The market is characterized by the existence of several well-known firms. These companies control a large portion of the market, have a wide Type portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in North America and Europe, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the Global Towel Warmers Market to the stakeholders in the industry. The report provides the most dominant trends in the Global Towel Warmers Market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Global Towel Warmers Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Global Towel Warmers Market report is to help understand which market segments, and regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Towel Warmers Market. The report studies factors such as company size, market share, market growth, revenue, production, volume, and profits of the key players in the Global Towel Warmers Market.

 

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their Type quality is in the Global Towel Warmers Market. The report also analyses whether the Global Towel Warmers Market is easy for a new player to gain a foothold in the market, whether they enter or exit the market regularly, and if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Towel Warmers Market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Towel Warmers Market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Global Towel Warmers Market is aided by legal factors.

 

Towel Warmers Market Scope:

Towel Warmers Market Scope
Market Size in 2023	USD 840.51 Mn.
Market Size in 2030	USD 1332.12 Mn.
CAGR (2024-2030)	6.8%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Type Electronic Hydronic
	By Application Commercial Residential
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Towel Warmers Market Key Players: 

• Apollo Radiators
• Korado Group
• Pitacs Limited
• Radox Radiators Ltd.
• Runtal North America, Inc. (Zehnder Group)
• Vogue UK
• Myson Inc.
• Porcelanosa Group
• Stelrad Radiator Group
• Amba Products
• Zehnder Group AG
• St. Lawrence Metal Products Co. Ltd.
• Purmo Group