Europe Hand Wash Market: Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation

  • Europe Hand Wash Market was valued at USD 1.60 billion in 2023. The Europe Hand Wash Market size is estimated to grow at a CAGR of 3.5% over the forecast period.

  • Format : PDF | Report ID : SMR_1007

Europe Hand Wash Market Definition:

 Hand washing, also known as hand hygiene, is a technique for washing hands to remove bacteria, dirt, and any other potentially harmful items to prevent the spread of disease. An active ingredient used to prevent, remove, or make the live bacteria on hands harmless is included in liquid hand soap. Because hand wash is used frequently during the day and doesn't need to cover much surface area, it is a less foamy liquid soap.


Further, the Europe Hand Wash Market is segmented by end-use, distribution channel, and geography. On the basis of End-use, the Europe Hand Wash Market is segmented under Residential and Commercial. Based on the distribution channel, the market is segmented under the channels of hypermarkets, Retailers, and E-commerce. By geography, the market covers the major countries in Europe i.e., Italy, Germany, United Kingdom, Russia, France and Rest of Europe For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).


Europe Hand Wash Market


To get more Insights: Request Free Sample Report


Europe Hand Wash COVID 19 Insights:

Liquid hand washings are usually preferred over soaps due to their simplicity of use and ability to keep natural moisture in the hands. Due to technological advances, research, and development that have led to new products like organic hand wash and sensitive skin hand wash, among others, liquid hand wash is a multimillion-dollar sector with continuing market potential. Personal hygiene products have become more popular as a result of the most recent coronavirus pandemic, driving the market growth.


Europe Hand Wash Market Dynamics:

Due to recent COVID-19 virus spread cases in the region, consumer perceptions about hand cleanliness and overall health are supposed to change, with Europe experiencing the quickest CAGR of 7.6 % from 2023 to 2029. Additionally, previously this area has been vulnerable to diseases like the H1N1 virus and bird influenza, which has considerably increased the demand for hand wash products.


Increasing the use of skin-safe products would positively impact the market. 

Hand wash solutions created from organic ingredients are widely available from many suppliers, keeping the hands smooth and soft. For instance, Dermalux natural hand washes from Crown are designed especially for dry and sensitive skin. As a result, market growth during the forecast period is expected to be driven by the rising demand for skin-safe products.


Due to additional packaging and energy requirements, liquid hand wash is typically more expensive than bar soaps. Compared to conventional bar hand soaps, these goods require about five times as much energy to make and twenty times as much energy to pack. The cost of packaging hand washes is increased by the need for additional supplies like pump dispensers and bottles. But increasing consumer spending on cleanliness and sanitation will help the hand wash market grow.


Growing consumer awareness of the risks of chemical ingredients is probably going to hinder the market growth.

Alcohol is a key component of the majority of sanitizers. But it dries the skin and promotes bacterial growth. Additionally, triclosan or triclocarban, which are substances that destroy both harmful and beneficial bacteria, is an ingredient in hand wash products. The majority of hand hygiene products contain sodium lauryl sulfate (SLS), which can harm cell membranes and induce hair loss. The development of the hand wash market will be hindered by all of these factors during the forecast period.


Europe Hand Wash Market Segment Analysis:

By End-Use, The commercial category dominated the hand wash market in 2023 with a market share of more than 35.0 %. The growth of hospitals, medical institutions, and restaurants is one of the key factors influencing segment growth. All medical professionals agree that washing their hands before treating the first patient, after treating each patient, and at the end of the day is an effective strategy to stop the transmission of germs and viruses.


The residential market is expected to grow at a CAGR of 6.8 % from 2024 to 2030. Salmonella, e. coli, and diarrhoea are forecast to become more common in those who consume food after handling it with infected hands. It has the potential to lead to respiratory infections and diseases like adenovirus and hand, foot, and mouth disease. Manufacturers like Reckitt Benckiser, Unilever, Amway, and Procter & Gamble, among others, have categorically marketed their products with a focus on the aforementioned circumstances, which has assisted the market in growing.


Europe Hand Wash Market


By Distribution Channel, Hypermarkets had the greatest distribution channel, contributing for 40.0 % maximum capacity in 2023. These companies get a sizable number of consumers and are commonly found in the area's center. Customers frequently go to these stores on weekends and at special occasions with the purpose of performing extensive household buying. Additionally, they typically buy skincare and personal care products.


The e-commerce channel is forecast to grow at the fastest CAGR of 7.7 % from 2024 to 2030 because of the high level of convenience it offers. The availability of a wide range of hand wash products at exceptional pricing and significant discounts is a major element affecting the category growth. Due to growing internet use and high mobile phone usage for online shopping, manufacturers are also promoting and selling their products through online retailers like Amazon and without the necessity for an end-to-end distributor in a specific region.


Europe Hand Wash Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.


The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the europemarket, key players in the market, particularly in this region, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.


The objective of the report is to present a comprehensive analysis of the Europe Hand Wash Market to the stakeholders in the industry. The report provides trends that are most dominant in the Europe Hand Wash Market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Europe Hand Wash Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.


The qualitative and quantitative data provided in the Europe Hand Wash Market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Europe Hand Wash Market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Europe Hand Wash Market.


The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the Europe Hand Wash Market. The report also analyses if the Europe Hand Wash Market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.


The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Europe Hand Wash Market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Europe Hand Wash Market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Europe Hand Wash Market is aided by legal factors.


Europe Hand Wash Market Scope:

Europe Hand Wash Market 

Market Size in 2023

USD 1.60 Bn.

Market Size in 2030

USD 2.04 Bn.

CAGR (2024-2030)


Historic Data


Base Year


Forecast Period


Segment Scope

By End-Use

  • Residential
  • Commercial

By Distribution Channel

  • Hypermarkets
  • Retailers
  • E-Commerce
  • Others

Country Scope

  • UK 
  • France
  • Germany
  • Italy 
  • Spain 
  • Sweden
  • Austria
  • and Rest of Europe 


Europe Hand Wash Market Key Players: 

Frequently Asked Questions

The segments covered in the Europe Hand Wash Market report are based on Distribution Channel and End User.

  1. Scope of the Report
  2. Research Methodology
    • Research Process
    • Europe Hand Wash Market: Target Audience
    • Europe Hand Wash Market: Primary Research (As per Client Requirement)
    • Europe Hand Wash Market: Secondary Research
  3. Executive Summary
  4. Competitive Landscape
    • Stellar Competition matrix
      • Europe Stellar Competition Matrix
    • Key Players Benchmarking: - by Product, Pricing, Investments, Expansion Plans, Physical Presence, and Presence in the Market.
    • Mergers and Acquisitions in Industry: - M&A by Region, Value, and Strategic Intent
    • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Market Challenges
    • PESTLE Analysis
    • PORTERS Five Force Analysis
    • Value Chain Analysis
  5. Europe Hand Wash Market Segmentation
    • Europe Hand Wash Market, by End User (2023-2030)
      • Residential
      • Commercial
    • Europe Hand Wash Market, by Distribution Channel (2023-2030)
      • Hypermarkets
      • Retailers
      • E-commerce
      • Others
    • Europe Hand Wash Market, by Country (2023-2030)
      • Italy
      • France
      • Russia
      • United kingdom
      • Rest of Europe
  6. Company Profiles
    • Key Players
      • Avon Products (UK)
        • Company Overview
        • Product Portfolio
        • Financial Overview
        • Business Strategy
        • Key Developments
      • Henkel AG & Co. KGaA (Germany)
      • 3M (US)
      • Unilever PLC (UK)
  7. Key Findings
  8. Recommendations

Enquiry Before Buy

Request Sample PDF