Deodorant Market: Global Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Type, Packaging, By End User and Region

Deodorant Market Definition:

The deodorant market is expected to increase through the forecast period as there is an increase in population in developing countries like India. Deodorant products are gaining demand in the market they maintain the smell of the body fresh even in warm weather conditions. The rise in global warming fuels the demand for the market as there is an increase in body temperature which result in sweat production in the body thus increasing the bad smell.

Further, the Deodorant Market is segmented By Type, By Packaging, By End User and geography. On the basis of Type, the Deodorant Market is segmented into spray, roll on, stick and others. Based on the Packaging, The Deodorant Market is classified into Metal, Plastic and others. By End User, The Deodorant Market is segmented into, men and women. By geography, the market covers the following Regions: North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).

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Deodorant Market Dynamics:

According to the MMR research, the global temperature has risen by 1.5 degrees Fahrenheit which is much greater than the previous year's values. Moreover, the increasing demand for the product due to the rise in health fitness-related activities such as jogging, Yoga, Gym, and bicycle riding driving the market growth through the forecast period.

According to MMR research about 79% of Americans to involved in fitness-related activities, out of which 50% prefer morning exercise. 26% in the evening and 19% in the afternoon. The increase in awareness among the consumers toward a healthy lifestyle and body fitness is likely to fuel the demand for the market. Stick perfumes which are in solid or semi-solid form and non-stick perfumes which are deodorants are greater in demand as they are easy to use, cost-effective and long-lasting. Various major players introducing innovative products to attract the consumers such as Nivea introduced its pearl and beauty products which provide 48 hours of real protection and give a smooth sensation to the underarms. These are the factors that are expected to drive the market through the forecast period. Moreover, organic deodorants are expected to dominate the market through the forecast period. Other features provided by these deodorants are skin-friendliness, and aluminium-free nature, proven in removing bad odours expected to increase the demand for the market. One of the major factors driving the growth is deodorants don’t cause any stain on clothes and organic deodorant is harmless and doesn’t cause any side effects, these factors are expected to fuel the demand for the market.

The rise in awareness about personal grooming is expected to increase the demand for the market. The rise in disposable incomes and purchasing power is expected to increase the market demand for the market. The shift in consumer behaviours regarding personal grooming is expected to increase the market. The rise in promotional campaigns and marketing strategies by major key companies is expected to drive the market. The use of various social platforms to advertise various innovative products such as radio, and television. Moreover, the competitive environment created by key companies resulted in the manufacturing of the best possible product thus, supporting the market through the forecast period. According to the MMR research, US marketers use 86% of Facebook, 66.6 % use Instagram, and 51.8 % YouTube.

The growth of several economies and favourable government regulations are expected to drive the market. And the rise in dual-income families is expected to create the demand for the market. The rise in the standard of living and shift in consumer behaviour is expected to increase the demand for the market. The investments in research and development to innovate various products such as aluminium-free products. Organic products are expected to drive the market. The emergence of deo wipes is expected to assist the market, as easy to use, lightweight and simple to handle products. These superficial products are expected to support the market growth through the forecast period. However, one of the major factors that are expected to hinder the market is allergies, which show the side effects such as itching, and redness as these products majorly contains ethanol-based ingredients. Moreover, the majority of products contain aluminium compounds such as Cyclomethycone and others. These chemicals are harmful to the skin. Thus, these chemical products are expected to retrain the market through the forecast period. Moreover, the high usage of ethanol can create dryness in skin which can further cause itchiness and can lead to swelling. thus, it is expected to hinder the market.

Deodorant Market Segment Analysis:

By Type, The Deodorant Market is segmented into spray, roll-on, stick and others. The spray segment is expected to dominate the market through the forecast period due to high demand from consumers. Also, they provide features like the ability to dry instantly which help in reducing the strain on the clothes. Moreover, the spray deodorants are non-sticky or wet according to the product type. Thus, the demand for the segment is expected to grow at the highest CAGR through the forecast period. Additionally, spray products do not leave any stains and debris on the skin, these features are expected to assist the market.

By Packaging, The Deodorant Market is classified into Metal, Plastic and others. Plastic material is expected to hold the largest market share through the forecast period. Plastic materials are easy to use, they are widely available, and the durability of plastic materials is more as compared to paper and glass bottles. As a result, these products can withstand various shocks, which increases their lifespan of the products. Moreover, lower cost and ease to use compared to other types of raw materials are expected to assist the market through the forecast period.

By End User, The Deodorant Market is segmented into, men and women. The Men segment is expected to dominate the market. As the men majorly participate in sports activities such as football, cricket, and basketball. These types of consumers are mostly focused on buying deodorants and men's wellness products to avoid the smell due to sweat production. According to MMR research the data produced in the United States, the majority of several students are male NCAA student-athletes was 278,615, it is about 56% of a total students sports person. These factors are expected to drive the Deodorant Market through the forecast period. 

Deodorant Market Regional Insights:

The North American region is expected to dominate the market through the forecast period. due to an increase in awareness among the consumers. Europe holds the largest share in the market. and the Asia Pacific is expected to grow at a significant rate through the forecast period. South America is growing at a significant pace as there is an increase in cosmetic products.

Deodorant Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in North America and Europe, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

The objective of the report is to present a comprehensive analysis of the Global Deodorant Market to the stakeholders in the industry. The report provides trends that are most dominant in the Global Deodorant Market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Global Deodorant Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

The qualitative and quantitative data provided in the Global Deodorant Market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Deodorant Market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Global Deodorant Market.

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the Global Deodorant Market. The report also analyses if the Global Deodorant Market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Deodorant Market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Deodorant Market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Global Deodorant Market is aided by legal factors.

Deodorant Market Scope:

Deodorant Market Key Players:  

• Henkel Adhesives Technologies India Private Limited (Germany)
• Procter & Gamble (U.S)
• Unilever (U.K)
• Coty Inc.(U.S)
• Kao Corporation (Japan)
• Beiersdorf (Germany)
• L'Oreal Groups (France)
• The Avon Company (UK)
• L'Occitane International S.A. (France) Speick Naturkosmetik (Germany)
• Weleda (Switzerland) Laverana GmbH & Co. KG (Germany)
• EO Products. (U.S)
•  Lavanila (U.S)
• REVLON (U.S)
• Estée Lauder Companies (U.S)
• Calvin Klein (U.S)
• Burberry (U.K), Dior (France)
• Giorgio Armani S.p.A (Italy)