Bath and Shower Products Market: Global Industry Analysis and Forecast (2024-2030) Trends, Statistics, Dynamics, Segmentation by Type, Form, Distribution Channel, and Region

Bath and Shower Products Market Definition:

Bath and shower products are body care products that help cleanse, exfoliate and moisturize the body. They help soothe stressed muscles, refresh the skin and maintain personal hygiene. These products include shower gels, body washes, bar soaps, scrubs, foams, shower oils , and more. Further, the Bath and Shower Products market is segmented by Type, Form, Distribution Channel, and geography. On the basis of Type, the Bath and Shower Products market is segmented into Bath soaps, Body wash, Bath additives, and others. Based on the form type the market is segmented into solid, gel, liquid, and others. Based on the type of distribution channel the market is segmented into hypermarket convenience store online channels and others. By geography, the market covers the following regions: North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).

 

 

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Covid-19 Impact on the Bath and Shower Products Market:

Due to the COVID-19 pandemic, the demand for cleaning solutions is increasing all over the world. People stocked up on common consumer goods and most retailers lacked hygiene products. Players are increasing production, especially to meet the demand for soap items. For example, Henkel increased its soap supply capacity by about 30% around the world in the first quarter of 2020. Despite this increase in demand, the company's beauty business reported negative organic sales growth of -3.9% in the first quarter of 2020. Due to the closure of retail stores. Unilever saw a volume increase in skin cleaning and hygiene products in the first quarter of 2020, and the business debuted its products under the Hygiene brand to around 43 additional markets.

 

Bath and Shower Products Market Dynamics:

The marketplace is broadly speaking pushed with the aid of using growing cognizance approximately fitness and hygiene amongst human beings across the world. Moreover, the growing disposable earnings and growing residing requirements of the clients also are main clients to choose extra highly-priced and aesthetically attractive tubtub and bathe merchandise with specific fragrances and powerful ingredients. Frequent launches of more desirable merchandise, consisting of seed oil or vitamin-infused bathe gels, have similarly contributed to the boom of the marketplace.

 

Bath and Shower Products Market Drivers:

Increasing demand for Baby care products:

Baby care products are gaining popularity internationally as parents are becoming more conscious about their babies health. Manufacturers size formulating these products with safer ingredients that would not cause any harm to baby skin. Many new products have been launched which are offering body wash, hair cleanser, and fish butter among others in India. Moreover Ayurvedic herbal products are also increasing in market which leads to increase in the demand for bath and shower products.

 

Rising demand for organic products:

The organic bath and shower products sector is experiencing significant growth in the international market due to heightened awareness of health and hygiene. Frequent introduction of innovative and improved products contributes further to the growth of the market. For example, Johnson & Johnson offers a Vita-rich rejuvenating body wash that is composed of grape and seed oil extracts and helps rejuvenate the skin. Increasing consumer affinity for organic and natural bath and shower products with specific ingredients has also contributed to increased sales of these products. That's why players such as Azafran, Green People and GAIA Skin Naturals are selling organic baby products such as shower gels.

 

Increased demand in the hospitality sector:

Increasing product use in commercial facilities such as resorts and hospitality, including various accommodations, has the potential to expand the market size. For example, the Marriott Hotel introduced an amenity collection in May 2019. This work includes shower gel, bath soap, shower cap, shampoo, and conditioner. This premium product line is expected to provide guests with a luxurious and relaxing experience. Hence increase in the demand for the hospitality sector will lead to driving the bath and shower products market.

 

Bath and Shower Products Market Restraints:

High Competition in the market and increasing cost of the products:

The increased number of brands in the market for the bath and shower products has led to increased competition in the market which leads to the availability of the alternative products this affects the market growth negatively for the new brands to launch their products in the market. This also leads to increased cost of the premium products.

 

Increasing awareness about the organic products:

Increasing awareness of the use of chemicals in products that are considered harmful to the skin, such as sodium lauryl sulfate, dioxane, and parabens, is expected to hinder the growth of the bath and shower product market. Have several bath and shower products consist of toxic ingredients such as formaldehyde or 1,4-dioxane showing an adverse effect on the skin such as rashes or allergic reactions.

 

Bath and Shower Products Market Segment Analysis:

By Type: Based on the type the market is segmented into Bath soaps, Body wash, Bath additives, and others. Among the segmented market, the bath soaps hold the major share due to widespread availability. The main driver of the soap category is its low cost compared to other types. The affordability of these products has made them the preferred choice among several developing countries such as Mexico, India, and various African countries. The body wash and shower gel segments are expected to grow significantly in storage and use over the next few years due to their increased popularity and convenience.

 

 

By Form Type: Based on the form type the market is segmented into solid, gel, liquid, and others. Solid segments include various products such as bars, salt, bath bombs, and petals. Uniquely shaped solid bath products with attractively colored cartoon characters are attracting children's attention. Craftsman-made soap slabs are becoming more and more popular in society. In addition, products that are convenient to carry when traveling, such as Shiseido's small bath pills, are attracting attention. Therefore, this segment is expected to hold a large market share in bath and shower products during the forecast period.

 

By Distribution Channel: based on the type of distribution channel the market is segmented into supermarket convenience store online channels and others. The hypermarket are ideal for purchasing household products in bulk, as they provide discounts on big bulges of shower gel refills and bar soaps. The availability of brands under a single root makes a dominant market segment.

 

Bath and Shower Products Market Regional Insights:

The Asia Pacific region is valued at US $ 17.59 billion in 2023 and is expected to remain at the top of the international bath and shower product market for the duration of the forecast. This is because it exists in areas with a large young population in countries such as China, India, and Japan. The average age of the Asian population is estimated to be 28, while the average age in North America is 38 and that of Europe is 42. The rising younger generation in the region is contributing to higher demand. Age groups are usually more likely to be attracted to novelties such as fragrant bath products and products such as shower gels. In addition, a growing trend toward herbal products containing turmeric oil, aloe vera, or extracts of traditional Chinese and Japanese medicinal plants is expected to increase demand for bath and shower products in the region.

 

The North American market will show significant growth by having high-income groups in countries such as the United States and driving demand for high-quality bath and shower products in the region between 2024 and 2030. Expected.

 

Bath and Shower Products Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the global market, key players in the market, particularly in North America and Europe, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the Global Bath and Shower Products market to the stakeholders in the industry. The report provides trends that are most dominant in the Global Bath and Shower Products market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the Global Bath and Shower Products Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Global Bath and Shower Products market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the Global Bath and Shower Products market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the Global Bath and Shower Products market.

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the Global Bath and Shower Products market. The report also analyses if the Global Bath and Shower Products market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the Global Bath and Shower Products market. Economic variables aid in the analysis of economic performance drivers that have an impact on the Global Bath and Shower Products market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the Global Bath and Shower Products market is aided by legal factors.

 

Bath and Shower Products Market Scope:

 

Global Bath and Shower Products Market		Market Segmentation
Market Indicators:	Details	by Type	Bath Soap Body Wash Bath Additives Others
Historical Data:	2018-2022	by Form Type	Solid Gels Liquids Others
Forecast Period:	2024-2030	by Distribution Channel	Supermarkets Convenience Stores Online Stores Others
		by Region	Europe Asia Pacific Middle East and Africa South America North America
Base Year:	2023
CAGR:	5.7 %
Market Size in 2023:	USD 49.94 Billion
Market size in 2030:	USD 73.61 Billion

 

 

Bath and Shower Products Market Key Players:  

• Unilever (UK)
• Natura & Co. Holding SA (Brazil)
• Colgate Palmolive Co. (US)
• Beiersdorf AG (Germany)
• Procter & Gamble Co. (Ohio US)
• L’Occitane Inc SA (Switzerland)
• Lion Corp (Japan)
• Henkel AG & Co.KG (Germany)
• hnson & Johnson (US)