Automotive Seat Heater Market: Industry Analysis and Forecast (2023-2029) Trends, Statistics, Dynamics, Segmentation

Automotive Seat Heater Market Overview:

A seat heater is a pad or cushion that contains an electric heating system that raises the surface temperature of an automobile seat for the comfort of the occupants. Heated seats were once only found in luxury or high-end vehicles; however, heated seat systems are now found in a variety of vehicle classes. Many vehicle models offer it as an option or as part of a winter package. Furthermore, several electric vehicle manufacturers include it as a standard feature in their vehicles, which is expected to drive market growth.

 

Furthermore, the automotive seat heater has numerous health benefits and is recommended by doctors to drivers who suffer from back pain. These heaters are commonly found in luxury vehicles and are mostly used in passenger vehicles. These heaters are inexpensively available in the aftermarket for all car models.

 

 

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Automotive Seat Heater Market Drivers:

• Increase in disposable income for consumers and a rise in the patients having the back pain problem is estimated to drive the demand for the Automotive Seat Heater market during the forecasted period (2024-2030).
• The increase in the purchase and usage of luxury vehicles along with the increasing demand for a higher level of safety and comfort features among the consumers.
• Rising vehicle sales are another major factor propelling the global market forward. The market is growing which is attributed to the growing popularity of carbon-fiber technology.
• Additionally, rising consumer affordability, rising consumer income, and the availability of easy financing to purchase a vehicle are driving factors in the global automotive industry.
• Furthermore, growth in the automotive industry is estimated to lead the growth in the global Automotive Seat heater market during the forecasted period (2024-2030).
• The health benefits, such as relief from aching backs and instant warmth, are driving market growth.
• Rising aftermarket sales of automotive seat heaters are propelling the market forward.
• Another factor that is expected to have a major impact on the market is the growing adoption of hybrid and electric vehicles.

 

Automotive Seat Heater Market Restrains:

• Excessive use may result in skin burns. This seat heater can get very hot at times, causing health problems that are impeding market growth.
• The increasing number of fire accidents in the seat caused by seat heater coils is lowering consumer confidence in the use of seat heaters.

 

Automotive Seat Heater Market Segment Analysis:

By type, the Automotive Seat Heater market is segmented into Carbon fiber meshed weave and Metal heating pads.

 

 

Carbon fiber meshed weave - Carbon fiber meshed weave heating pads will remain the largest market segment as this type of seat heater ensures good strength and requires very low voltage to produce heat.

 

By Sales channels, the Automotive Seat Heater market is segmented into OEM (Original Equipment Manufacturer) and Aftermarket.

OEM - Standardization of climate control seats in several mid-range and high end vehicles is boosting the OEM segment of the automotive seat heater market.

 

Aftermarket - The replacement/aftermarket segment is projected to grow at 6.8% CAGR in terms of value from 2024 to 2030. Increased replacement rates of seat heaters due to excessive wear and tear, as well as changing climatic conditions in cold regions, are expected to boost aftermarket sales of seat heaters. Aftermarket products are comparatively economical as compared to the OEM (Original equipment manufacturer). Additionally, owners whose vehicles do not have seat heaters install this product in the aftermarket, benefiting seat heater aftermarket sales. Suppliers are providing seat heaters at a low cost; thus, the Seat heaters for all models are now available at lower prices, resulting in a sizable aftermarket for seat heaters.

 

Automotive Seat Heater Market Regional Insights:

Regionally the Automotive Seat Heater Market is segmented into Asia Pacific, Europe, North America, South America, Middle East & Africa.

 

Europe - Europe will continue to be a key market for automotive seat heaters over the forecast period, owing to rising demand from end users for cabin comfort during the winter season, and seat heaters provide better comfort to occupants during the winter season. During the forecast period, the region is expected to grow at a 6.9 percent annual rate in terms of value. The automotive seat heater market is expected to represent approximately 2% of the global automotive seat heater market.

 

Asia Pacific - Asia-Pacific is expected to grow at a significant CAGR during the review period due to the presence of developing regions such as India and China, where people are more inclined to use high-end automotive components such as seat heaters, which drive the growth of the market in this region. Furthermore, the presence of large automotive manufacturers such as Langfang Golden Time Technology Development Co., Ltd, Changchun SET Electronics Co., Ltd, and Guangzhou Tachibana Electronic Co., Ltd is accelerating market growth in the coming years.

Furthermore, China is expected to remain a global leader in seat heater sales and production. During the 2024-2030 forecast period, sales of automotive seat heaters will increase at a CAGR of 5.5 percent in terms of value.

 

North America - The automotive seat heater market in the United States is expected to grow at a 7.4 percent annual rate from 2024  to 2030. Increased vehicle production in the country creates significant demand for seats, which fuels demand for heated seats in the country's colder regions. Premium vehicle sales are expected to grow faster than other passenger vehicle sales, and because the United States is one of the leading manufacturers of premium vehicles, the domestic auto component industry will benefit significantly.

 

The Automotive Seat Heater report's goal is to provide industry stakeholders with a comprehensive analysis of the Automotive Seat Heater market. The report identifies the dominant trends in the Automotive Seat Heater market and how these trends will influence new business investments and market development over the forecast period. The Automotive Seat Heater report also assists in understanding the Automotive Seat Heater Market dynamics and competitive structure by analysing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the Automotive Seat Heater market report will aid in understanding which market segments, regions, and factors influencing the market, as well as key opportunity areas, will drive industry and market growth over the forecast period. The Automotive Seat Heater report also includes a competitive landscape of the industry's key players, as well as their most recent developments in the Automotive Seat Heater market. The report examines the key players in the Automotive Seat Heater market in terms of company size, market share, market growth, revenue, production volume, and profits.

 

 

The Automotive Seat Heater report includes Porter's Five Force Model, which aids in the development of market-specific business strategies. The Automotive Seat Heater report aids in determining the number of competitors, who they are, and how their product quality compares in the Automotive Seat Heater market. The Automotive Seat Heater report also examines whether it is easy for a new player to establish a foothold in the market, whether they enter or exit the market on a regular basis, whether the market is dominated by a few players, and so on.

 

The Automotive Seat Heater report also includes a PESTEL Analysis, which helps companies develop business strategies. Political factors contribute to determining how much a government can influence the Automotive Seat Heater market. Economic variables assist in the analysis of economic performance drivers influencing the Automotive Seat Heater market. Legal factors aid in understanding the impact of the surrounding environment and the influence of environmental concerns on the Automotive Seat Heater market.

 

Automotive Seat Heater Market Scope:

Automotive Seat Heater Market
Market Size in 2023	USD 1.65 Bn.
Market Size in 2030	USD 2.12 Bn.
CAGR (2024-2030)	3.6%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Type Carbon Fiber Meshed Weave Metal Heating Pads
	By Sales Channel OEM Aftermarket
Regional Scope	North America- United States, Canada, and Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, and Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, ASEAN, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of the Middle East and Africa South America – Brazil, Argentina, Rest of South America

 

Automotive Seat Heater Market Key Players

• Gentherm (U.S.)
• Panasonic Corporation (Japan)
• Changchun SET Electronics Co. Ltd. (China)
• Kongsberg Automotive (Norway)
• Guangzhou Tachibana Electronic Co. Ltd. (China)
• I.G. Bauerhin GmbH (Germany)
• Seat Comfort Systems (U.S.)
• Champion Seat Systems (U.S.)
• Langfang Golden Time Technology Development Co. Ltd. (China)
• Continental AG
• Roadwire LLC